Build-A-Bear (NYSE: BBW) director lines up stock sale

Rhea-AI Filing Summary

BUILD-A-BEAR WORKSHOP INC (BBW) director Sharon John filed a notice of proposed sale under Rule 144 covering up to 91,036 shares of common stock. The shares, held at Merrill Lynch, are planned to be sold on the NYSE around 08/24/2026 with an aggregate market value of $3,540,390.

The shares derive from stock grants of 36,097 shares dated 04/30/2025 and 54,939 shares dated 04/30/2021, both from the issuer. Shares of common stock outstanding are listed as 12,537,443. The filer notes prior gifts of 42,511 and 10,000 shares in 2026 when calculating the volume limit using a 4 week average trading volume.

Key Figures

Shares to be sold under Rule 144: 91,036 shares Aggregate market value of shares to be sold: $3,540,390 Shares outstanding: 12,537,443 shares +5 more

8 metrics

Shares to be sold under Rule 144 91,036 shares Common stock covered by the proposed Rule 144 sale

Aggregate market value of shares to be sold $3,540,390 Value of the 91,036 BBW common shares in the proposed sale

Shares outstanding 12,537,443 shares BBW common stock outstanding referenced in the notice

Stock grant shares from 04/30/2025 36,097 shares Common shares from a 04/30/2025 stock grant by the issuer

Stock grant shares from 04/30/2021 54,939 shares Common shares from a 04/30/2021 stock grant by the issuer

Gifted shares on 04/10/2026 42,511 shares Common shares gifted and referenced for volume calculations

Gifted shares on 07/01/2026 10,000 shares Additional gifted shares considered in 4 week average trading volume

Approximate date of sale 08/24/2026 Approximate date listed for the proposed Rule 144 sale

Key Terms

Rule 144, aggregate market value, 4 week average trading volume, stock grant

4 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

aggregate market value financial

"91036 | 3540390 | 12537443 | 08/24/2026 | NYSE"

Aggregate market value is the combined price you would pay to buy all outstanding shares of a company or all companies in a group at current market prices — essentially the sum of each stock’s market capitalization. It matters to investors because it shows the overall size and weight of an investment or sector (like the total cost to buy every piece of a puzzle), helps compare scale across companies or markets, and influences index composition and risk exposure.

4 week average trading volume financial

"Relying on 4 week average trading volume to account for shares"

stock grant financial

"04/30/2025 | Stock Grant | Issuer"

A stock grant is an award of company shares given to an individual, often as part of compensation for employees or executives. It matters to investors because grants can change the number of shares outstanding (dilution) and signal how company leaders are being paid and motivated—think of it like receiving a slice of the company as part of your paycheck, which can affect ownership and future share supply.

FAQ

What does the Form 144 filing by BBW director Sharon John disclose?

The filing states that Sharon John, a director of BBW, intends to rely on Rule 144 to potentially sell up to 91,036 shares of Build-A-Bear Workshop Inc common stock through Merrill Lynch on the NYSE around 08/24/2026.

How many BBW shares are proposed to be sold and what is their value?

The notice covers up to 91,036 shares of BBW common stock with an aggregate market value of $3,540,390. These figures come from the securities information section describing the planned Rule 144 sale.

What is the source of the BBW shares covered by this Form 144?

The shares come from issuer stock grants: 36,097 shares from a 04/30/2025 stock grant and 54,939 shares from a 04/30/2021 stock grant, both identified as common stock acquired from the issuer.

How many BBW shares are outstanding according to this filing?

The filing lists 12,537,443 shares of Build-A-Bear Workshop Inc common stock as outstanding. This figure provides context for the size of the proposed 91,036-share Rule 144 sale relative to total shares.

What gifts of BBW shares does Sharon John disclose in the remarks?

The remarks state that Sharon John gifted 42,511 shares of BBW common stock on 04/10/2026 and 10,000 shares on 07/01/2026, and that she is relying on a 4 week average trading volume to account for those gifted shares in the Rule 144 volume calculation.

Who is the broker for the proposed BBW share sale under Form 144?

The broker named is Merrill Lynch, with the filing indicating that up to 91,036 BBW common shares may be sold through this broker on the NYSE in reliance on Rule 144.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/24/2026 - 09:25 PM Accepted by SEC EDGAR 08/24/2026 - 09:24 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001578217
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Build-A-Bear Workshop Inc
SEC File Number	001-32320
Address of Issuer	415 South18th Street suite 200 St. Louis MISSOURI 63103
Phone	3144238000
Name of Person for Whose Account the Securities are To Be Sold	Sharon John
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Merrill Lynch 1630 South Lindbergh Blvd St Louis MO 63131	91036	3540390	12537443	08/24/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	04/30/2025	Stock Grant	Issuer			36097	04/30/2025	Stock Grant
Common	04/30/2021	Stock Grant	Issuer			54939	04/30/2021	Stock Grant

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks	Relying on 4 week average trading volume to account for shares that were gifted in the past 6 months. 42,511 shares gifted on 4/10/2026 and 10,000 shares gifted on7/1/2026
Date of Notice	08/24/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	03/19/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	Sharon John
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)