Build-A-Bear's Promise Pets™ Collection Encourages Responsibility, Caretaking Through Play

Rhea-AI Summary

Build-A-Bear (NYSE:BBW) launched its Promise Pets™ collection to encourage caretaking, empathy and hands-on pet preparation ahead of National Pet Day on April 11, 2026.

Survey highlights: dogs 45% vs cats 38%, cuddling top activity (32%), and 86% say hands-on experience best prepares kids for pet responsibility.

AI-generated analysis. Not financial advice.

News Market Reaction – BBW

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New social media poll by brand reveals the importance of love, patience and hands-on experience when preparing for a real pet

ST. LOUIS, April 9, 2026 /PRNewswire/ -- In honor of National Pet Day on April 11, Build-A-Bear Workshop, known for adding a little more heart to life, is celebrating the moments behind pet ownership, where love meets learning and responsibility. New insights from a poll of the brand's social media community underscore a simple truth: while pet care undeniably starts with love, it's shaped through everyday responsibility and hands-on experience.

That same spirit is at the heart of Build-A-Bear's Promise Pets™ collection, created to encourage responsibility and reinforce the emotional value of pet care, while supporting worry-free, thoughtful plush pet adoption. Promise Pets aim to help families, especially kids, practice empathy and patience through hands-on play, storytelling, and accessories that mirror real-world pet care. For parents, Promise Pets allow kids to learn important lessons in caretaking and responsibility, in preparation for perhaps a real pet someday.

Highlights from the Build-A-Bear pet parent survey include:

• Names as Unique as They Are: The variety of pet names reported with little to no redundancy indicates just how unique and creative the naming process has become for pet owners. While "Bruno" was more common, it still only accounted for under 2% of responses.
• Dogs vs. Cats: Dogs were the most reported breed of adopted pets at 45%, but cats followed closely behind at 38%. Of cats, domestic short hair (26%) and tabby (23%) stole the most hearts, while labs (22%), terriers (20%) and chihuahuas (10%) were the most common dog breeds.
• Cuddles Come First: At 32%, cuddling was the number one caretaking activity, followed by brushing (23%) and going on walks (20%).
• Love Is the Non-Negotiable: Half of pet parents said love is the most important part of caring for a pet, followed by patience (24%) and dedication (18%).
• Practice Makes Paw-fect: When asked the best way to prepare for the responsibility of a pet, 86% said hands-on experience is key. The top responses included helping a friend or family member, volunteering at a shelter, and practicing with a toy or stuffed animal.

Build-A-Bear's current Promise Pets™ lineup reflects these real-life insights, offering a range of furry friends and accessories designed to encourage nurturing play. The Make-Your-Own Promise Pets collection includes a Calico Cat, Ocicat, Pug and Bernese Mountain Dog, with additional breeds such as the Dachshund, Golden Retriever and Frenchie available online. New this month are Promise Pets Mini Beans™, available in breeds including Calico Cat, Ocicat, Bernese Mountain Dog, and Pug.

The collection also features pet care accessories that help complete the experience, from pet carriers and leashes to bowls, beds, and an Adopt-A-Pup book created specifically for Promise Pets. Families can get everything they need to bring home their new pet and step into the plush pet parent role.

Promise Pets are available for adoption at Build-A-Bear Workshop locations nationwide and online at buildabear.com.

For the latest updates, visit Build-A-Bear.com or follow @buildabear on TikTok, Instagram, Facebook and X. For additional images of the collection click here.

About Build-A-Bear Workshop, Inc.

Founded in 1997, Build-A-Bear is a leading global retailtainment brand on a mission to add a little more heart to life. At Build-A-Bear, guests are invited to create personalized furry friends through a unique stuffing, dressing, accessorizing and naming process, accentuated by a memorable "heart ceremony" that creates moments of connection for people of all ages.

Over the years, Build-A-Bear has grown into a multi-generational phenomenon, positioned at the intersection of pop-culture trends. Beyond its signature retail experience, the brand also offers pre-stuffed plush, gifting, partnerships with best-in-class licensed and collectible characters, and original storytelling through Build-A-Bear Entertainment, LLC.  Build-A-Bear's current brand platform and message, "The Stuff You Love," crosses ages and cultures while celebrating nearly 30 years of helping people mark life's meaningful moments.

Today, Build-A-Bear operates more than 650 company-owned, partner-operated and franchise experience locations across more than 30 countries, complemented by buildabear.com. Build-A-Bear Workshop, Inc. (NYSE: BBW) reported $529.8 million in total revenues for fiscal 2025, representing the company's 5th consecutive year of record results. Learn more at the Investor Relations section of buildabear.com.

 

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SOURCE Build-A-Bear Workshop

FAQ

What is Build-A-Bear's Promise Pets™ collection and when was it announced (BBW)?

Promise Pets™ is a plush pet line designed to teach caretaking and empathy through play, announced April 9, 2026. According to the company, the lineup includes full-size breeds, new Mini Beans, and accessories like carriers, leashes, beds and an Adopt-A-Pup book to mimic real pet care.

Which breeds and new items are included in the Promise Pets™ lineup from Build-A-Bear (BBW)?

The collection features Calico Cat, Ocicat, Pug and Bernese Mountain Dog plus online Dachshund, Golden Retriever and Frenchie. According to the company, new Promise Pets Mini Beans are available in Calico Cat, Ocicat, Bernese Mountain Dog and Pug this month.

What did Build-A-Bear's April 2026 pet parent survey reveal about pet care priorities (BBW)?

The survey found 50% of pet parents rank love as most important, 24% named patience, and cuddling was the top activity at 32%. According to the company, hands-on experience was cited by 86% as the best way to prepare for pet responsibility.

Where can consumers adopt Promise Pets™ and access Build-A-Bear (BBW) products?

Promise Pets™ are available for adoption at Build-A-Bear Workshop locations nationwide and online at buildabear.com. According to the company, the website and social channels provide product details, images, and store availability for shoppers and gift buyers.

How does Promise Pets™ aim to help children prepare for a real pet (Build-A-Bear BBW)?

Promise Pets™ encourage empathy, patience and caretaking through hands-on play, accessories and storytelling. According to the company, the collection is designed to let kids practice feeding, grooming and walking routines in preparation for potential real pet ownership.

What key survey metrics did Build-A-Bear share about pet types and activities (April 2026, BBW)?

Dogs were the most reported pets at 45% and cats 38%; domestic short hair and tabby led cat types. According to the company, brushing was cited by 23% and going on walks 20% as common caretaking activities, with cuddling at 32%.