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Busch Gardens Tampa Bay (NYSE:PRKS) named industry veteran Jon Vigue as new Park President during a period of more than $100 million in investments for new attractions and enhancements.
Recent and upcoming additions include Wild Oasis, Lion and Hyena Ridge, Summer Nights events, and Wild Skies drone and fireworks spectaculars.
SeaWorld (NYSE:PRKS) launched its Fourth of July Sale across parks in Orlando, San Diego and San Antonio, plus Aquatica waterparks, offering major limited-time savings on tickets, Fun Cards and Annual Passes.
Deals include up to 55% off in Orlando, buy-one-get-one offers, free Aquatica access with select passes, free admission for eligible U.S. military and dependents, and extensive summer events, fireworks, drone shows and new attractions such as Expedition Odyssey: Fire & Ice, Shark Encounter and Barracuda Strike.
Busch Gardens (NYSE:PRKS) launched its Fourth of July Sale, offering up to 55% off tickets, Fun Cards and passes at Busch Gardens Tampa Bay and up to 50% off at Busch Gardens Williamsburg and Water Country USA, plus bundled offers and summer event access.
According to Busch Gardens, U.S. military members and veterans can register for free single-day tickets with three dependent tickets through July 5, alongside new attractions, drone shows and AquaGlow nighttime events at Adventure Island and Water Country USA.
Busch Gardens (NYSE:PRKS) announced expanded 2026 summer offerings at Tampa Bay and Williamsburg, featuring new shows, drone spectaculars, animal habitats, festivals and seasonal promotions.
Highlights include savings of up to 55% during a Memorial Day Sale, all-new entertainment, America's 250th celebrations, Bier Fest events and limited-time free beer* for eligible guests.
SeaWorld (NYSE:PRKS) reported that its SeaWorld Rescue team has surpassed 43,000 animal rescues since 1965, highlighting ongoing wildlife needs. Teams in Orlando, San Diego and San Antonio operate 24/7, aiding manatees, dolphins, pinnipeds, turtles, birds and other species, including many threatened or endangered animals.
United Parks & Resorts (NYSE: PRKS) reported first quarter 2026 attendance of 3.22 million, down 5% year-over-year, with total revenue of $278.3 million, down 3%.
Net loss was $34.1 million (diluted EPS -$0.69) and Adjusted EBITDA was $58.0 million. Total revenue per capita rose 2.1% to $86.43, driven by a 5.3% increase in in-park per capita spending to a record $40.62, while admission per capita slipped 0.5% to $45.81. Management cited unfavorable weather and lower international visitation as key attendance headwinds.
Operating cash flow increased to $66.8 million. The company repurchased about 2.6 million shares for $92.7 million in Q1 and an additional 1.8 million shares for $64.8 million through May 8, 2026, and highlighted new 2026 rides and attractions across several parks.
SeaWorld (NYSE:PRKS) unveiled a coast-to-coast Summer Spectacular across Orlando, San Diego and San Antonio, with new nighttime animal presentations, drone shows, seasonal events and attractions starting May 22 and June 12, 2026. Key highlights include drone fleets (600 in San Diego, 400 in San Antonio, hundreds in Orlando), Electric Ocean returns, new shows and the Barracuda Strike coaster.
Busch Gardens (PRKS) celebrates Military Appreciation Month with free one-day admission for U.S. military veterans and up to three guests. Veterans may register through May 10, 2026 and redeem tickets by June 30, 2026. Active-duty members receive year-round Waves of Honor benefits and 50% off additional single-day tickets.
A Military Silver Annual Pass (Tampa) and Military Membership (Williamsburg) offer unlimited 12-month admission, three free guest tickets, and up to 20% in-park discounts.
SeaWorld (NYSE:PRKS) is honoring Military Appreciation Month with complimentary one-day admission for U.S. military veterans and up to three guests. Registration is open through May 10, 2026 and tickets must be redeemed by June 30, 2026 at SeaWorld Orlando, San Diego, or San Antonio.
Veterans may also receive 50% off a single-day ticket for up to six guests. Active-duty service members receive year-round complimentary admission for one day plus ongoing discounts via the Waves of Honor program. A new Military Silver Annual Pass offers unlimited 12-month admission and additional benefits.
SeaWorld San Diego (NYSE:PRKS) will open Shark Encounter on May 22, 2026, an immersive shark habitat with 11 species, an underwater tunnel, floor-to-ceiling viewing, LED multimedia, and a paid VIP feeding experience.
Pass Members receive exclusive early access; advance tickets start at $65.99 through May 10, and annual passes are advertised as low as $11/month.