BUSCH GARDENS TO BRING "ANACONDA" TO HOWL-O-SCREAM THIS FALL

Rhea-AI Summary

United Parks & Resorts (NYSE:PRKS) announced that this fall its Howl-O-Scream events at Busch Gardens Tampa Bay and Busch Gardens Williamsburg will debut two all-new haunted houses inspired by Sony Pictures' movie Anaconda. Titled Anaconda: Fear Has No Escape in Tampa Bay and Anaconda: Dead on Arrival in Williamsburg, the attractions send guests into the Amazon in search of a missing film crew. According to the company, this is the first time Sony Pictures has licensed Anaconda for a Halloween event. Both houses are scheduled to premiere on September 11 as part of the award-winning Howl-O-Scream, which also features scare zones, shows and nighttime coaster rides.

Market Context

For this Anaconda licensing announcement, the platform context added high short positioning and Net ...

Analysis

For this Anaconda licensing announcement, the platform context added high short positioning and Net Selling insider sentiment. Comparable promotional news included a -0.58% reaction, making demand conversion and trading-risk signals relevant to monitor.

Key Figures

New haunted houses: 2 Premiere date: September 11, 2026 Licensed integration: First time

3 metrics

New haunted houses 2 Howl-O-Scream 2026

Premiere date September 11, 2026 Busch Gardens Tampa Bay and Williamsburg

Licensed integration First time Sony Pictures' Anaconda at a Halloween event

Historical Context

5 past events · Latest: Jul 27 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Jul 27	Park attraction opening	Positive	+0.5%	Lion and Hyena Ridge opened within the company's park enhancement plan.
Jul 16	Earnings date notice	Neutral	-0.7%	Second-quarter 2026 results and conference call were scheduled for August 4.
Jun 18	Leadership appointment	Positive	+1.7%	Jon Vigue was named Busch Gardens Tampa Bay park president.
Jun 16	Ticket sale launch	Positive	-0.6%	SeaWorld parks launched limited-time ticket, pass, and event promotions.
Jun 16	Ticket sale launch	Positive	-0.6%	Busch Gardens launched discounted tickets, passes, and bundled summer-event offers.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent positive park and promotional announcements produced mixed reactions, including two negative responses to ticket-sale news.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Guests Can Buy Now and Save During a Limited-Time Sale to Experience the All-New Haunted Houses Inspired by Sony Pictures' "Anaconda" at Busch Gardens Tampa Bay and Williamsburg

TAMPA, Fla. and WILLIAMSBURG, Va., July 31, 2026 /PRNewswire/ -- This fall, Howl-O-Scream at Busch Gardens crosses into dangerous territory with the introduction of two all-new haunted houses inspired by the Sony Pictures movie, Anaconda. The addition marks the first time the film is being licensed by Sony Pictures to be integrated into a Halloween event. While some stories stay on the screen, these slithering haunts pull guests inside.

Set in the world of Anaconda, guests are sent deep into the Amazon to search for a missing film crew, quickly turning into a fight for survival. At Busch Gardens Tampa Bay, guests will experience Anaconda: Fear Has No Escape and at Busch Gardens Williamsburg, visitors will encounter Anaconda: Dead on Arrival. The haunted attractions offer two unique tales while honoring the legend of an iconic film. The all-new Anaconda inspired houses will premiere on September 11 at both Howl-O-Scream Tampa Bay and Williamsburg.

"Our fans are always looking for new and immersive scares and bringing Anaconda to our Howl-O-Scream event elevates the experience at both Busch Gardens parks," said Marc Swanson, CEO of United Parks & Resorts. "The addition of Anaconda, combined with all-new haunts and entertainment will solidify Howl-O-Scream's spot as one of the nation's top Halloween events."

The award-winning Howl-O-Scream takes screams to the extreme with haunted houses, immersive scare zones, sinister shows and nighttime rides on record-breaking coasters.

For event dates, tickets, and promotions, guests can visit BuschGardens.com.

About Busch Gardens
Busch Gardens^® is a premier family destination offering world-class coasters, immersive animal habitats, award-winning seasonal festivals, and year-round entertainment. With parks in Williamsburg, Virginia, and Tampa Bay, Florida, Busch Gardens is known for its blend of thrilling rides, enriching animal encounters, and unforgettable live entertainment. Both parks are accredited by the Association of Zoos and Aquariums (AZA) and Humane Certified by American Humane, reflecting the company's commitment to animal welfare and conservation. Busch Gardens is part of the United Parks & Resorts Inc. (NYSE: PRKS) portfolio of theme park brands. For more information, visit BuschGardens.com.

About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Tokyo-based Sony Group Corporation. SPE's global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services, and technologies. Sony Pictures Television operates dozens of wholly owned or joint-venture production companies around the world. SPE's Motion Picture Group production organizations include Columbia Pictures, Screen Gems, TriStar Pictures, 3000 Pictures, Sony Pictures Animation, Stage 6 Films, AFFIRM Films, Sony Pictures International Productions, and Sony Pictures Classics.

Media Contacts:
Busch Gardens Tampa Bay: BGTPublic.Relations@BuschGardens.com
Busch Gardens Williamsburg: BuschGardensWilliamsburg.PR@BuschGardens.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/busch-gardens-to-bring-anaconda-to-howl-o-scream-this-fall-302840021.html

SOURCE Busch Gardens Parks

FAQ

What did United Parks & Resorts (NYSE:PRKS) announce for Howl-O-Scream 2026?

United Parks & Resorts announced two new Howl-O-Scream haunted houses inspired by Sony Pictures’ Anaconda. According to the company, these attractions will open at Busch Gardens Tampa Bay and Williamsburg, expanding the event’s lineup of houses, scare zones, shows and nighttime coaster rides.

When do the Anaconda haunted houses open at Busch Gardens for Howl-O-Scream 2026 (PRKS)?

The Anaconda-inspired haunted houses are scheduled to premiere on September 11, 2026. According to the company, this opening date applies to both Howl-O-Scream events at Busch Gardens Tampa Bay and Busch Gardens Williamsburg during the fall Halloween season.

Which new Anaconda attractions are coming to Busch Gardens Tampa Bay and Williamsburg in 2026?

Busch Gardens Tampa Bay will debut Anaconda: Fear Has No Escape, while Williamsburg will feature Anaconda: Dead on Arrival. According to the company, both haunted houses offer different storylines set in the Anaconda universe, sending guests deep into the Amazon.

How is Sony Pictures’ Anaconda being used at Howl-O-Scream 2026 for PRKS parks?

Sony Pictures’ Anaconda is being licensed for two themed haunted houses at Busch Gardens. According to the company, this marks the first time the film has been licensed by Sony Pictures for integration into a Halloween event at theme parks.

What experience will guests have inside the Anaconda haunted houses at Busch Gardens?

Guests enter an Amazon expedition to search for a missing film crew, which becomes a survival scenario. According to the company, the two Anaconda houses provide unique stories while honoring the movie’s legend within the broader Howl-O-Scream experience.

Where can guests buy tickets for the 2026 Howl-O-Scream Anaconda houses at Busch Gardens?

Tickets, event dates and promotions are available through BuschGardens.com. According to the company, guests can access information for both Busch Gardens Tampa Bay and Busch Gardens Williamsburg and take advantage of limited-time savings offers for Howl-O-Scream.