IN A SALUTE TO AMERICA'S 250TH BIRTHDAY, BUSCH GARDENS LAUNCHES ITS BEST DEAL OF THE YEAR WITH THE FOURTH OF JULY SALE
Rhea-AI Summary
Busch Gardens (NYSE:PRKS) launched its Fourth of July Sale, offering up to 55% off tickets, Fun Cards and passes at Busch Gardens Tampa Bay and up to 50% off at Busch Gardens Williamsburg and Water Country USA, plus bundled offers and summer event access.
According to Busch Gardens, U.S. military members and veterans can register for free single-day tickets with three dependent tickets through July 5, alongside new attractions, drone shows and AquaGlow nighttime events at Adventure Island and Water Country USA.
Positive
- None.
Negative
- None.
News Market Reaction – PRKS
In the Jun 16 session, PRKS declined 0.58%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| May 20 | Summer offerings promo | Positive | +0.3% | Expanded 2026 summer shows, drone spectaculars, savings and free beer promotions. |
| May 18 | Rescue milestone | Positive | +0.1% | SeaWorld Rescue surpassing 43,000 animal rescues, underscoring conservation efforts. |
| May 11 | Q1 2026 earnings | Negative | -6.9% | Declines in attendance and revenue with wider net loss and lower Adjusted EBITDA. |
| May 07 | Summer lineup unveil | Positive | +3.6% | Coast-to-coast Summer Spectacular with new nighttime shows and drone fleets. |
| Apr 28 | Military appreciation offer | Positive | +0.3% | Free admission and discounts for U.S. military veterans and families at Busch Gardens. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent park and promotional announcements have generally coincided with modest positive price reactions, while weaker earnings drew a larger negative move.
Over the past few months, PRKS has highlighted seasonal lineups, military appreciation offers and operational milestones. Earnings on May 11, 2026 showed softer Q1 trends and led to a -6.86% move, contrasting with positive reactions to summer spectaculars on May 7, 2026 and major savings events on May 20, 2026. The current July 4th sale and attraction updates extend this focus on promotions, new shows and patriotic celebrations across Busch Gardens and affiliated waterparks.
Key Terms
drone show technical
drop-track roller coaster technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
Guests Can Save Up to
Guests visiting Busch Gardens Tampa Bay can save up to
Busch Gardens parks, Adventure Island and Water Country
With patriotic celebrations, new attractions, immersive entertainment and exciting waterpark experiences taking place throughout the summer, guests won't want to miss these limited-time savings.
Celebrating America's 250th Birthday
Busch Gardens parks are honoring America's semiquincentennial with patriotic entertainment, specialty culinary offerings and memorable Fourth of July experiences.
At Busch Gardens Tampa Bay, the 250th Celebration, now through July 5, features extended evening hours, special military appreciation experiences, Americana-inspired food and beverages, summer treats and the patriotic Wild Skies Drone & Fireworks Show.
At Busch Gardens Williamsburg, guests can celebrate from June 29 through July 5 with family-friendly entertainment, limited-edition merchandise, specialty food and beverage offerings and park-wide recognition of active-duty military members and veterans. On July 4, guests can enjoy the Skies of Wonder drone show and a special patriotic fireworks presentation.
Summer Thrills and New Attractions
At Busch Gardens Tampa Bay, Summer Nights bring extended hours and an exciting lineup of entertainment. Guests can experience the all-new Beach Bash show, the return of the Boom Box Dance Party and fan-favorite indoor productions including Cirque Electric, Animal Tales, Icons and Rhythm of Nature. Beginning July 10, an all-new Busch Gardens-exclusive drone spectacular joins the Wild Skies Drone Show & Fireworks Spectacular.
Coming soon, Busch Gardens Tampa Bay will debut Lion and Hyena Ridge, the park's largest and most immersive animal habitat in more than a decade. The new realm will feature five young male lions and a pair of hyenas surrounded by expansive viewing areas, water features and elevated rocky overlooks.
In a toast to summer, guests ages 21 and older can enjoy one complimentary seven-ounce beer per visit, while Annual Pass Members receive two complimentary beers per visit.
At Busch Gardens Williamsburg, guests can experience the all-new Verbolten: Forbidden Turn, the Mid-Atlantic's first and only drop-track roller coaster. The reimagined family thrill coaster features a new storyline, immersive special effects and surprises around every turn as riders race through the Black Forest at speeds up to 53 miles per hour before encountering a surprise drop-track element and an 88-foot descent toward the Rhine River.
The park's Summer of Wonder celebration returns nightly from June 26 through July 30, featuring award-winning entertainment, world-class coasters and exciting nighttime experiences. Highlights include Celtic Fyre®, the all-new Across the Pond: Legends of the
To cool off from the summer heat, Members, Annual Pass Holders and Military Pass Holders ages 21 and older can enjoy one complimentary seven-ounce beer daily from June 22 through July 30. In addition, all guests ages 21 and older can purchase two seven-ounce beers for just
Food lovers can also enjoy the final weeks of Busch Gardens Williamsburg's Food & Wine Festival through June 21, featuring more than 135 international flavors across 17 themed food and beverage locations, including new offerings inspired by
Cool Off at Adventure Island and Water Country
Adventure Island and Water Country
Adventure Island,
Water Country
Take Advantage of the Fourth of July Sale
The Fourth of July Sale is available for a limited time at Busch Gardens Tampa Bay, Adventure Island, Busch Gardens Williamsburg and Water Country
For more information and the latest summer offerings, visit: Busch Gardens Tampa Bay, Busch Gardens Williamsburg, Adventure Island Tampa Bay and Water Country
About Busch Gardens Tampa Bay
Busch Gardens® Tampa Bay is the ultimate family adventure, offering 300 acres of fascinating attractions based on exotic explorations around the world. Busch Gardens is a unique blend of thrilling rides, an AZA accredited zoo with over 16,000 animals representing more than 200 species, and exciting seasonal events all year providing unrivaled experiences for guests of every age. For more information, visit BuschGardensTampa.com. Busch Gardens is owned by United Parks & Resorts, Inc. (NYSE: PRKS), a leading theme park and entertainment company providing experiences that matter and inspiring guests to protect animals and the wild wonders of our world.
About Busch Gardens Williamsburg
Busch Gardens® Williamsburg is an action-packed European-themed adventure park with 17th-century charm and 21st-century technology, boasting more than 100 acres of family fun. Home to top-rated roller coasters, more than 50 rides and attractions, award-winning entertainment, and signature events throughout the year. Busch Gardens is part of the United Parks & Resorts Inc. (NYSE:PRKS) portfolio of theme park brands. For more information, visit UnitedParks.com.
Media Contacts:
BGTPublic.Relations@BuschGardens.com
BuschGardensWilliamsburg.PR@buschgardens.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/in-a-salute-to-americas-250th-birthday-busch-gardens-launches-its-best-deal-of-the-year-with-the-fourth-of-july-sale-302801339.html
SOURCE United Parks and Resorts Inc.