Busch Gardens Salutes Veterans and their Families with Free Park Admission for Military Appreciation Month

Rhea-AI Summary

Busch Gardens (PRKS) celebrates Military Appreciation Month with free one-day admission for U.S. military veterans and up to three guests. Veterans may register through May 10, 2026 and redeem tickets by June 30, 2026. Active-duty members receive year-round Waves of Honor benefits and 50% off additional single-day tickets.

A Military Silver Annual Pass (Tampa) and Military Membership (Williamsburg) offer unlimited 12-month admission, three free guest tickets, and up to 20% in-park discounts.

News Market Reaction – PRKS

+0.29%

+0.29% Session close to close

In the Apr 28 session, PRKS gained 0.29%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights Busch Gardens’ ongoing Waves of Honor initiative, offering free single-...

Analysis

This announcement highlights Busch Gardens’ ongoing Waves of Honor initiative, offering free single-day admission for U.S. military veterans and their families, plus significant ticket discounts and new military-focused annual products. In recent months, PRKS has paired similar promotions with investments in new attractions and entertainment while reporting softer fiscal 2025 results, including lower revenue and net income. Investors may watch upcoming earnings, attendance trends, and in-park spending to gauge how such offers influence overall park performance.

Key Figures

Free veteran admission: 1 day Veteran free guests: Up to 3 guests Veteran ticket discount: 50% off +5 more

8 metrics

Free veteran admission 1 day Complimentary one-day admission for U.S. military veterans

Veteran free guests Up to 3 guests Number of guests included with veteran free admission

Veteran ticket discount 50% off Single-day ticket discount for up to 6 guests of veterans

Active-duty discount guests Up to 6 guests Guests eligible for 50% off single-day tickets with active-duty member

Program history More than 25 years Duration of complimentary park access for U.S. military

Guests served More than 10 million Total active-duty, veterans and families using Waves of Honor

Pass duration 12 months Unlimited admission term for Military Silver Pass/Membership

In-park discounts Up to 20% off Discount level with military annual products

Historical Context

5 past events · Latest: Apr 22 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Apr 22	New attraction launch	Positive	+1.6%	Announcement of Shark Encounter immersive shark habitat and related ticket offers.
Apr 21	Earnings date set	Neutral	-0.2%	Scheduled Q1 2026 earnings release and conference call information.
Apr 20	Sponsored sports event	Positive	-1.7%	Ballislife All-American Game rosters and in-park event details at SeaWorld San Diego.
Feb 26	Earnings results	Negative	+6.6%	Fiscal 2025 revenue, net income and EBITDA declines despite record in-park spending.
Jan 27	Entertainment lineup	Positive	-2.9%	Launch of 2026 live music series with 25+ concerts included with park admission.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Promotional park news has produced mixed reactions, while fundamentally softer FY 2025 results previously saw a notably positive price move.

Recent Company History

Over the past six months, PRKS has issued a series of park-focused announcements and one major earnings report. Product and event news such as the new Shark Encounter opening on May 22, 2026 and the expanded 2026 concert series highlighted investments in attractions and experiences. The company’s fiscal 2025 results showed revenue of $1.663 billion with declines in revenue, net income and Adjusted EBITDA, yet shares rose 6.6% afterward. Today’s military-focused admission offer continues the theme of using targeted promotions to drive park visitation.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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 Active-Duty U.S. Military and Families Can Also Enjoy a Complimentary Visit to Busch Gardens

TAMPA, Fla., April 28, 2026 /PRNewswire/ -- This Military Appreciation Month, Busch Gardens proudly opens its gates to honor the service and sacrifice of our veterans, inviting them and their families to enjoy a well-deserved day of fun and adventure. Busch Gardens' two parks in Tampa and Williamsburg, VA, are celebrating Military Appreciation Month with free one-day admission for U.S. military veterans and up to three guests. Veterans can register for this offer now through May 10 and have until June 30 to visit with their complimentary admission. Veterans can also receive 50% off a single-day ticket for up to 6 guests.

Through its Waves of Honor program that offers special U.S. military pricing and promotions throughout the year, active-duty military and their guests continue to enjoy one-day complimentary park admission all year long. In addition, active military receive 50% off a single-day ticket for up to six guests.

"Busch Gardens is extending its heartfelt gratitude to the brave men and women who have served in the U.S. military," said Marc Swanson, CEO of United Parks & Resorts, Busch Gardens' parent company. "The Waves of Honor program extends a small token of our appreciation to those who are serving or who have served. We look forward to welcoming military service members, veterans and their families for a fun-filled day in one of our parks."

For more than 25 years, the company has been proud to provide complimentary park access to members of the United States military, and as a result, more than 10 million guests – active-duty military members, veterans and their families – have enjoyed free admission through the Waves of Honor program. Whether it's educational animal experiences or thrilling attractions, military families are invited to the parks for a day of family fun.

Eligible U.S military veterans can register for complimentary single-day ticket(s) for themselves and up to three dependents by May 10 at www.WavesofHonor.com. After registering, all tickets must be redeemed by June 30. Service members and their direct dependents must have a valid active military ID to participate.

Any U.S. active-duty military member, including activated reservists or National Guard members, can also take advantage of one complimentary admission for themselves and up to three dependents per year to Busch Gardens. Additional discounts and offers are available for active military and veterans through MWR and ITT offices on U.S. military bases and online at www.WavesofHonor.com. These offers are available year-round and may differ by park.

For those veterans and active military who want to visit the park multiple times throughout the year, a new Military Silver Annual Pass is available at Busch Gardens Tampa and a Military Membership at Busch Gardens Williamsburg. Each offers unlimited admission with no block-out dates for 12 months, free admission to popular events, three free guest tickets, up to 20% off in-park discounts and more.

For more information on the parks, visit Busch Gardens Tampa Bay or Busch Gardens Williamsburg.

About Busch Gardens Tampa Bay
Busch Gardens^® Tampa Bay is the ultimate family adventure, offering 300 acres of fascinating attractions based on exotic explorations around the world. Busch Gardens is a unique blend of thrilling rides, an AZA accredited zoo with over 16,000 animals representing more than 200 species, and exciting seasonal events all year providing unrivaled experiences for guests of every age. For more information, visit BuschGardensTampa.com. Busch Gardens is owned by United Parks & Resorts, Inc. (NYSE: PRKS), a leading theme park and entertainment company providing experiences that matter and inspiring guests to protect animals and the wild wonders of our world.

About Busch Gardens Williamsburg
Busch Gardens^® Williamsburg is an action-packed European-themed adventure park with 17th-century charm and 21st-century technology, boasting more than 100 acres of family fun. Home to top-rated roller coasters, more than 50 rides and attractions, award-winning entertainment, and signature events throughout the year. Busch Gardens is part of the United Parks & Resorts Inc. (NYSE:PRKS) portfolio of theme park brands. For more information, visit UnitedParks.com.

Media Contact:
Mediarelations@unitedparks.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/busch-gardens-salutes-veterans-and-their-families-with-free-park-admission-for-military-appreciation-month-302755437.html

SOURCE United Parks and Resorts Inc.

FAQ

Who is eligible for free Busch Gardens (PRKS) admission during Military Appreciation Month 2026?

Eligible U.S. military veterans and active-duty members can get complimentary admission for themselves and up to three guests. According to Busch Gardens, veterans must register by May 10, 2026 and redeem by June 30, 2026 with a valid military ID.

How do veterans register for the complimentary Busch Gardens (PRKS) tickets and what are the deadlines?

Veterans must register online at WavesofHonor.com to obtain complimentary single-day tickets. According to Busch Gardens, registration closes on May 10, 2026 and all tickets must be used by June 30, 2026.

What discounts do active-duty military and veterans receive at Busch Gardens (PRKS) outside Military Appreciation Month?

Active-duty military receive one complimentary single-day admission annually plus 50% off up to six guest tickets; veterans can access year-round Waves of Honor promotions. According to Busch Gardens, additional offers are available via MWR/ITT and WavesofHonor.com.

What benefits come with the Military Silver Annual Pass (Tampa) or Military Membership (Williamsburg) at Busch Gardens (PRKS)?

The military passes provide unlimited admission for 12 months with no block-out dates, three free guest tickets, free event admission, and up to 20% in-park discounts. According to Busch Gardens, these options suit visitors who plan multiple park visits annually.

Can activated reservists and National Guard members use the Busch Gardens (PRKS) Military Appreciation Month offer?

Yes. Any U.S. active-duty member, including activated reservists and National Guard members, qualifies for one complimentary admission and up to three dependents per year. According to Busch Gardens, participants must present a valid military ID at park entry.