Busch Gardens Unveils a Thrilling Live Music Series for 2026, Featuring the Strongest Lineup in Series History with Over 25 Concerts

Rhea-AI Summary

Busch Gardens (NYSE:PRKS) unveiled its largest live music series for 2026 with more than 25 full-length concerts across Busch Gardens Tampa Bay and Busch Gardens Williamsburg, included with park admission. The season runs spring through summer and is anchored by the revamped Food, Wine & Garden Festival in Tampa Bay and the Food & Wine Festival in Williamsburg. Headliners include Flo Rida, Walker Hayes, Kansas, Skillet, Nick Carter and the Pop 2000 Tour. Annual Passes and Memberships — starting at $13.75/month — offer flexible access and perks.

News Market Reaction

-2.88%

1 alert

-2.88% News Effect

On the day this news was published, PRKS declined 2.88%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

2026 concerts: more than 25 performances Pass price: $13.75 per month

2 metrics

2026 concerts more than 25 performances Busch Gardens dual-park live music series 2026

Pass price $13.75 per month Starting price for Annual Passes and Memberships

Market Reality Check

Price: $36.21 Vol: Volume 524,976 is below t...

low vol

$36.21 Last Close

Volume Volume 524,976 is below the 20-day average of 1,009,887 (relative volume 0.52x). low

Technical Shares at $38.20 are trading below the 200-day moving average of $44.98 and about 34.71% under the 52-week high, while sitting 28.97% above the 52-week low.

Peers on Argus

PRKS was up 1.89% pre-news. Key peers showed mixed moves: FUN up 1.84%, PTON up ...

PRKS was up 1.89% pre-news. Key peers showed mixed moves: FUN up 1.84%, PTON up 3.11%, while OSW and MSGE declined and YETI was flat. With no peers in the momentum scanner, trading appeared more company-specific than sector-driven.

Historical Context

5 past events · Latest: Jan 22 (Neutral)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Jan 22	Earnings date set	Neutral	-3.9%	Announced Q4 and fiscal 2025 earnings release and conference call timing.
Jan 14	Music series update	Positive	+3.1%	Correction detailing expanded 2026 SeaWorld coast-to-coast live music series lineups.
Jan 14	Music series launch	Positive	+3.1%	Unveiled 2026 SeaWorld live music series tied to Seven Seas Food Festival events.
Dec 19	SeaWorld holiday offers	Positive	-0.5%	Announced holiday events and significant ticket and pass discounts across SeaWorld parks.
Dec 19	Busch Gardens holidays	Positive	-0.5%	Promoted Busch Gardens Christmas Town events, new shows, and sizable seasonal savings.

Pattern Detected

Consumer-focused event and promotion news has often been positive for PRKS, but reactions have been mixed, with some holiday and event announcements seeing mild selloffs despite upbeat content.

Recent Company History

Over the past few months, PRKS has highlighted a series of park-driven initiatives. On Dec 19, 2025, SeaWorld and Busch Gardens holiday events and discount campaigns coincided with modest -0.52% moves. On Jan 14, 2026, SeaWorld’s coast-to-coast 2026 live music series produced a stronger positive reaction of about +3.09%. An earnings date announcement on Jan 22, 2026 preceded a -3.9% move. Today’s expanded Busch Gardens concert lineup continues the strategy of using events and festivals to drive park visitation and pass value.

Market Pulse Summary

This announcement expands Busch Gardens’ 2026 strategy of pairing festivals with live entertainment,...

Analysis

This announcement expands Busch Gardens’ 2026 strategy of pairing festivals with live entertainment, adding more than 25 concerts included with admission across the Tampa Bay and Williamsburg parks. With passes starting at $13.75 per month, it reinforces a value proposition built on recurring visits and diversified events. In recent months, similar music-series news aligned with positive moves, while some holiday promotions saw mild declines, underscoring that execution and broader market sentiment remain key watchpoints.

Key Terms

0% apr

1 terms

0% apr financial

"Annual Passes and Memberships start at $13.75 per month with no down payment and 0% APR."

0% APR means a loan or credit offer carries no annual interest cost for a specified period, so borrowers pay back exactly what they borrow during that promotional window. It matters to investors because these offers can boost short‑term sales and customer borrowing but may shift costs to fees, late penalties, or higher rates afterward, affecting a company’s revenue, profit margins and credit risk much like a store offering a temporary free trial to attract buyers.

AI-generated analysis. Not financial advice.

The largest lineup ever brings high-energy performances and crowd-pleasing artists to both Busch Gardens parks from spring through summer, included with park admission

TAMPA, Fla. and WILLIAMSBURG, Va., Jan. 27, 2026 /PRNewswire/ -- Busch Gardens returns in 2026 with an expanded, dual-park live music series featuring more than 25 full-length performances across both parks. With concerts included with all forms of park admission, an Annual Pass or Membership offers guests the most flexible way to access the full 2026 concert lineup all season long.

Anchored by the revamped Food, Wine & Garden Festival in Tampa Bay, and the fan-favorite Food & Wine Festival in Williamsburg, the 2026 lineup is the strongest in series history and features high-energy genres, including pop, hip-hop, rock and country. The acts include Flo Rida, Taking Back Sunday, Walker Hayes, Kansas, Chris Tomlin, Skillet, Dylan Scott, Nick Carter, and the Pop 2000 Tour featuring Chris Kirkpatrick of *NSYNC, O-Town, Ryan Cabrera, and LFO.

Guests can expect:

• Full-length live concerts, included with all forms of park admission
• Live music paired with a full-day park experience including seasonal food festivals, attractions, and animal encounters
• Premium seating upgrade options
• The flexibility to attend multiple concerts throughout the season with an Annual Pass or Membership
• Limited-time ticket and pass offers available by location

"Our concert series has evolved into something our guests look forward to year after year," said Marc Swanson, Chief Executive Officer of United Parks & Resorts. "The 2026 lineup spans across multiple genres and decades, giving visitors yet another reason to experience one of our Busch Gardens parks this spring."

Busch Gardens Tampa Bay
The concert lineup spans two signature spring events at Busch Gardens Tampa Bay:

The revamped Food, Wine & Garden Festival pairs culinary offerings with live entertainment. Country singer Walker Hayes kicks off the festival on March 7, with concerts continuing every weekend of the event. The full lineup includes:

• Food, Wine & Garden Festival
  March 7 | Walker Hayes
  March 8 | Puddle of Mudd
  March 14 | P.O.D.
  March 15 | Grupo Mania
  March 21 | Skillet
  March 22 | Robin Thicke
  March 27 | Warren G
  March 28 | Dylan Scott
  March 29 | Kansas
  April 4 | Nick Carter
  April 10 | The Band Perry
  April 11 | El Gran Combo de Puerto Rico
  April 12 | Smash Mouth
  April 18 | Flo Rida
  April 19 | Air Supply
  April 24 | Bowling for Soup
  April 25 | Surprise Artist to Be Announced Soon
  May 2 | Bow Wow & Ying Yang Twins
  May 3 | Taking Back Sunday
  May 9 | Pop 2000 featuring Chris Kirkpatrick (*NSYNC), and O-Town, Ryan Cabrera, and LFO
  
  
• Glory in the Gardens
  May 16 | Chris Tomlin + Brandon Heath
  May 17 | Danny Gokey + Surprise Artist to Be Announced Soon

Busch Gardens Williamsburg
Busch Gardens Williamsburg heats up in 2026 with the start of its live concert series during the fan-favorite Food & Wine Festival. Beginning in May, the park will feature chart-topping musicians across multiple genres, including pop, hip-hop, and rock. The full concert lineup includes:

• Flo Rida – Saturday, May 2
• Pop 2000 featuring Chris Kirkpatrick (*NSYNC), and O-Town, Ryan Cabrera, and LFO – Saturday, May 16
• Hoobastank – Saturday, May 30
• Skillet – Saturday, June 13

Best Way to Experience Concerts at Busch Gardens 
The Busch Gardens Annual Pass and Memberships programs are designed to give guests flexibility with four tiers, each one allowing guests to choose the benefits that best fit their lifestyle. Annual Passes and Memberships start at $13.75 per month with no down payment and 0% APR.

From unlimited visits and seasonal event access to exclusive freebies and savings, Pass Members can expect:

• FREE guest tickets to share the fun with friends and family
• FREE parking and discounts on food, beverage, and merchandise (select tiers)
• FREE Busch Bucks to spend in park
• Be among the first to experience new attractions
• Discounts on one-of-a-kind animal encounters, VIP Tours, and Youth Summer Camps

About Busch Gardens
Busch Gardens® is a premier family destination offering world-class coasters, immersive animal habitats, award-winning seasonal festivals, and year-round entertainment. With parks in Williamsburg, Virginia, and Tampa Bay, Florida, Busch Gardens is known for its blend of thrilling rides, enriching animal encounters, and unforgettable live entertainment. Both parks are accredited by the Association of Zoos and Aquariums (AZA) and Humane Certified by American Humane, reflecting the company's commitment to animal welfare and conservation. Busch Gardens is part of the United Parks & Resorts Inc. (NYSE: PRKS) portfolio of theme park brands. For more information, visit BuschGardens.com.

Media Contacts:
Tampa Bay: BGTPublic.Relations@BuschGardens.com

Williamsburg: BuschGardensWilliamsburg.PR@BuschGardens.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/busch-gardens-unveils-a-thrilling-live-music-series-for-2026-featuring-the-strongest-lineup-in-series-history-with-over-25-concerts-302670720.html

SOURCE Busch Gardens Parks

FAQ

What is included with Busch Gardens (PRKS) 2026 concert admission?

Full-length live concerts are included with all forms of park admission, plus access to rides, seasonal food festivals, and animal encounters.

When does the Busch Gardens Tampa Bay Food, Wine & Garden Festival start and who headlines opening night?

The festival begins March 7, 2026, with country singer Walker Hayes headlining opening night.

Which major artists are performing at Busch Gardens (PRKS) parks in 2026?

Confirmed acts include Flo Rida, Taking Back Sunday, Walker Hayes, Kansas, Chris Tomlin, Skillet, Dylan Scott, Nick Carter, and the Pop 2000 Tour.

How can I attend multiple concerts at Busch Gardens (PRKS) in 2026?

An Annual Pass or Membership provides the most flexibility to attend multiple concerts throughout the season and includes additional benefits.

What concert dates should I note for Busch Gardens Williamsburg in 2026?

Key dates include Flo Rida on May 2, Pop 2000 on May 16, Hoobastank on May 30, and Skillet on June 13.

What perks come with Busch Gardens Annual Passes and Memberships for PRKS concerts?

Pass Members may receive free guest tickets, free parking, discounts on food and merchandise (select tiers), free Busch Bucks, and priority access to new attractions.