SeaWorld Parks Light Up the Season with Dazzling Displays, New Holiday Entertainment, and the Best Savings of the Year
Rhea-AI Summary
SeaWorld (NYSE: PRKS) is running holiday celebrations at SeaWorld Orlando, San Antonio, and San Diego from mid-December through early January with themed shows, seasonal food, meet-and-greets, and New Year's Eve fireworks.
Key consumer offers include a limited-time Holiday Sale with single-day tickets up to 60% off, Fun Cards for unlimited 2026 visits, and Annual Pass savings up to 40% plus benefits such as free parking and dining discounts. Select parks host Hanukkah and Kwanzaa programming; Aquatica Orlando is offering a separately ticketed ILLUMINATE lantern festival. Offers vary by park and may have blockout dates and limited quantities.
Positive
- Single-day tickets savings up to 60% off
- Annual Passes savings up to 40% off with free parking and dining discounts
- Holiday events run through Jan 4–5, 2026 across three major parks
- Aquatica Orlando offering a separately ticketed ILLUMINATE lantern festival
Negative
- Offers vary by park and blockout dates and limited quantities may apply
- Some experiences (Aquatica ILLUMINATE) are separately ticketed, adding purchase friction
- Holiday events are seasonal and conclude by Jan 4–5, 2026
News Market Reaction 1 Alert
On the day this news was published, PRKS declined 0.52%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
PRKS was down 1.36% while key peers were mixed: FUN (-2.99%), PTON (-0.79%), MSGE (-0.33%) declined as YETI (+1.57%) and OSW (+0.61%) gained, suggesting stock-specific factors rather than a unified sector move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Nov 06 | Earnings results | Negative | -24.0% | Q3 2025 showed declines in attendance, revenue, and net income. |
| Nov 05 | New pass launch | Positive | +0.5% | Introduced Military Silver Pass with 12 months of benefits. |
| Oct 28 | Holiday event promo | Positive | -1.2% | Busch Gardens Christmas Town return with ticket discounts. |
| Oct 28 | Holiday event promo | Positive | -1.2% | SeaWorld Christmas Celebration with new shows and offers. |
| Oct 14 | Travel partnership | Positive | -3.1% | Amtrak Pacific Surfliner ticket and fare discount partnership. |
Promotional and partnership announcements have often seen negative next-day moves, while fundamental earnings news aligned with a sharp decline.
Over the last few months, PRKS reported weaker Q3 2025 fundamentals with declines in attendance, revenue and net income, and the stock fell nearly 24% the next day. By contrast, marketing-oriented updates such as Christmas events, ticket discounts, and a military pass or rail partnership typically highlighted new offers and experiences, yet often coincided with small negative price reactions. Today’s holiday promotions for SeaWorld parks continue this pattern of leveraging seasonal events and discounts following a period of fundamental softness.
Market Pulse Summary
This announcement highlights SeaWorld’s extensive holiday programming across Orlando, San Diego, and San Antonio, combined with significant discounts of up to 60% on Single-Day Tickets and up to 40% on Annual Passes. In recent months, PRKS has paired such promotional activity with partnerships and new passes following softer Q3 2025 fundamentals. Investors may watch how these seasonal offers affect attendance, per-capita spending, and the balance between volume growth and discount-driven margin pressure.
AI-generated analysis. Not financial advice.
Holiday celebrations now underway across
From iconic holiday shows and coastal winter charm to immersive lantern festivals and new seasonal parades, each SeaWorld park offers its own unique way for families to celebrate the most magical time of the year. Select parks are also hosting Hanukkah, Kwanzaa, and New Year's Eve events.
"This is one of the most special times of year at SeaWorld," said Marc Swanson, Chief Executive Officer of United Parks & Resorts. "Across Orlando,
Holiday Highlights Across SeaWorld Parks
SeaWorld Orlando — Holiday Celebration + Aquatica's ILLUMINATE
SeaWorld Orlando's award-winning holiday celebration, open through January 5, transforms the park into a glowing winter wonderland with millions of lights, snowfall, festive entertainment, and beloved characters like Rudolph & Friends. Seasonal highlights include:
- Winter Wonderland on Ice — award-winning ice-skating spectacular
- O' Wondrous Night — Nativity retelling through puppetry and over 30 carols
- Holiday Reflections Fireworks — fireworks and synchronized lights
- (NEW) Clyde & Seamore's Countdown to Christmas — comedy and sea lion antics
- Seasonal dining including Dinner with Santa, Sesame Christmas Breakfast, and culinary holiday huts
At Aquatica Orlando, nighttime shines with ILLUMINATE – A Lantern Festival, a separately ticketed experience featuring five glowing realms, larger-than-life lanterns, and festival-exclusive treats.
SeaWorld San Antonio —
SeaWorld San Antonio is shining bright through January 4 with:
- (NEW) RhythMotion Holiday Parade — high-energy parade with ocean-inspired floats
- Clyde & Seamore's Countdown to Christmas — holiday edition of the fan-favorite show
- O' Wondrous Night — musical Nativity retelling
- Fifteen immersive holiday zones — Texas Christmas Market, Snowman Village, Rudolph's Christmas Town
- Festive foods & cocktails — Golden Sausage Rolls, Crawfish Claw Rolls, Yuletide Cherry Crepes
- Dine with Santa — cozy seasonal feast
- New Year's Eve Fireworks Celebration — with VIP viewing options
- Select Hanukkah and Kwanzaa programming
SeaWorld San Diego — Coastal Holiday Magic
SeaWorld San Diego is celebrating through January 4 with:
- More than one million holiday lights and the 320-foot SkyTower Tree of Lights
- New and returning holiday shows, including:
- Clyde & Seamore Christmas Special
- Stocking Full of Soul — soulful reimagining of holiday classics
- Toymaker Trouble with Mrs. Claus & the Elves
- Seasonal food & beverage — tamales, posole, grilled cheeses, sticky buns, hot chocolate, holiday cocktails
- Meet-and-greets — Santa, Rudolph, North Pole friends, and two of Santa's reindeer
- Snowfall, characters, and musical performances throughout the park
- Dine with Orcas & Santa
- New Year's Eve Fireworks & Family Bash
- Hanukkah and Kwanzaa programming
Holiday Sale – Limited-Time Savings
For a limited time, guests can enjoy some of the year's best savings across all SeaWorld parks:
- Single-Day Tickets — savings up to
60% - Fun Cards — Unlimited Visits Through 2026
- Annual Passes — savings up to
40% , including free parking, dining discounts, bonus guest tickets, and early access to new attractions - Add-Ons — discounted Quick Queue, Reserved Seating, festive dining, and select animal experiences
Offers vary by park. Blockout dates and limited quantities may apply.
Plan Your Visit
- SeaWorld Orlando: www.SeaWorldOrlando.com
- SeaWorld San Antonio: www.SeaWorldSanAntonio.com
- SeaWorld San Diego: www.SeaWorldSanDiego.com
About SeaWorld
SeaWorld is a leading marine life theme park and accredited zoo and aquarium that provides experiences that matter while educating and inspiring guests of all ages to care about marine life. Welcoming millions of guests every year, the parks offer fun and enriching experiences from up-close animal encounters and year-round educational programs to award-winning marine-life-themed rides and attractions, special events, and exciting entertainment. For more than 60 years SeaWorld has advanced the conservation of marine life in and outside its parks through science, education, and exceptional animal care that is Humane Certified by American Humane and accredited by the Alliance of Marine Mammal Parks and Aquariums and the Association of Zoos and Aquariums. SeaWorld is one of the largest marine animal rescue organizations in the world, helping more than 42,000 animals to date. The SeaWorld Conservation Fund, a non-profit foundation established in 2003, has provided more than
Media Contact:
mediarelations@unitedparks.com
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SOURCE SeaWorld Entertainment, Inc.
FAQ
What Holiday Sale discounts is SeaWorld (PRKS) offering for December 2025?
When do SeaWorld Orlando, San Antonio, and San Diego holiday events run in 2025–2026?
Does SeaWorld (PRKS) include free benefits with Annual Passes in the Holiday Sale?
Are there park-specific events at SeaWorld parks during the 2025 holiday season?
Do SeaWorld holiday offers have restrictions that affect bookings for PRKS parks?
