Busch Gardens Parks Shine Bright with Millions of Lights, New Holiday Entertainment, and Unbeatable Seasonal Savings

Rhea-AI Summary

Busch Gardens (NYSE:PRKS) launched Christmas Town at Tampa Bay and Williamsburg with new entertainment, millions of lights, and a limited-time Holiday Sale running December 19, 2025.

Highlights include Tampa's first-ever Holiday Skies Spectacular drone show through Jan 5, 2026, refreshed theater and ice productions, and weekly in-park deals. Williamsburg features an all-new 1960s-themed show, 25+ attractions including Big Bad Wolf: The Wolf's Revenge, and 10+ million lights through Jan 4, 2026. Holiday Sale savings advertise up to 55% off single-day tickets and up to 40% off annual memberships; offers vary by park and may include blockout dates.

Key Figures

Christmas Town lights (Williamsburg) 10+ million lights Busch Gardens Williamsburg 2025 Christmas Town

Holiday Skies drones hundreds of synchronized drones Busch Gardens Tampa Bay Holiday Skies Spectacular

12 Gifts of Cheer 12 Gifts Weekly in-park deals through December 28

Williamsburg attractions 25+ attractions Christmas Town Williamsburg including Big Bad Wolf: The Wolf's Revenge

Ticket savings up to 55% Single-Day Tickets Holiday Sale

Membership savings up to 40% Annual Memberships Holiday Sale

Visit period Through 2026 Fun Cards: Pay for a Day, Visit Through 2026

Pre-news share price $34.84 Close before Dec 19, 2025 holiday announcement

Market Reality Check

$36.22 Last Close

Volume Volume 1,065,465 is very close to the 20-day average of 1,070,003, suggesting typical trading activity ahead of this holiday announcement. normal

Technical Shares at $34.84 are trading below the 200-day MA $46.17 and sit about 42.54% under the 52-week high of $60.63.

Peers on Argus

Peers show mixed moves: FUN -2.99%, PTON -0.79%, MSGE -0.33% versus YETI +1.57% and OSW +0.61%. With PRKS -1.36% and no peers in momentum scanners, trading appears more stock-specific than broad sector-driven.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Nov 06	Earnings results	Negative	-24.0%	Q3 2025 showed declines in attendance, revenue, income and EBITDA.
Nov 05	Product launch	Positive	+0.5%	Launch of Military Silver Pass with 12 months admission and $1,000+ benefits.
Oct 28	Event promotion	Positive	-1.2%	Announcement of Busch Gardens Christmas Town with discounts and new experiences.
Oct 28	Event promotion	Positive	-1.2%	SeaWorld Christmas Celebration return with promotions and new holiday offerings.
Oct 14	Partnership deal	Positive	-3.1%	Amtrak Pacific Surfliner travel and ticket discount partnership for SeaWorld San Diego.

Pattern Detected

Recent news has often seen negative or muted price reactions, with a sharp selloff on weaker Q3 results and several promotional/partnership announcements followed by downside moves.

Recent Company History

Over the past few months, PRKS has combined large-scale seasonal events and partnerships with softer financial performance. The Nov 6 Q3 2025 report showed declines in attendance, revenue, net income and Adjusted EBITDA, triggering a -23.97% reaction. Ahead of and during the holiday season, the company promoted Christmas Town across Busch Gardens and SeaWorld parks, introduced a Military Silver Pass, and launched an Amtrak partnership, which collectively saw small positive to negative moves. Today’s Busch Gardens Christmas Town savings announcement continues this focus on value-driven seasonal traffic.

Market Pulse Summary

This announcement underscores United Parks & Resorts’ emphasis on value and immersive experiences at Busch Gardens, featuring millions of lights, first-time drone shows, and substantial discounts on tickets, Fun Cards, and memberships. In light of earlier Q3 2025 revenue and earnings pressure, the expanded Christmas Town programming highlights a push to drive attendance and in-park spending. Investors may watch how these promotions affect guest volumes, pricing power, and per-capita spending through the remainder of the holiday season.

AI-generated analysis. Not financial advice.

Christmas Town now underway at Busch Gardens Tampa Bay and Busch Gardens Williamsburg; Holiday Sale offers major savings on Tickets, Fun Cards & Memberships

TAMPA, Fla. and WILLIAMSBURG, Va., Dec. 19, 2025 /PRNewswire/ -- Busch Gardens parks in Tampa Bay and Williamsburg are lighting up the holidays with immersive seasonal experiences, dazzling new entertainment, millions of twinkling lights, festive food and drinks, and cherished holiday traditions, plus the year's best savings during the limited-time Holiday Sale.

From the first-ever holiday drone spectacular in Tampa to brand-new shows and 10+ million lights in Williamsburg, each park offers families a one-of-a-kind way to celebrate the magic of Christmas Town.

"Christmas Town is one of the most anticipated seasons of the year for our guests," said Marc Swanson, Chief Executive Officer of United Parks & Resorts. "With new shows, returning favorites, dazzling light displays, and great value through our Holiday Sale, this is the perfect moment for families to experience Busch Gardens during its most festive celebration."

Holiday Highlights Across Busch Gardens Parks

Busch Gardens Tampa Bay: New Experiences Light Up Christmas Town
Busch Gardens Tampa Bay is elevating its holiday celebration through January 5 with exciting new offerings and enhanced guest favorites:

• All-New Holiday Skies Spectacular — the park's first-ever holiday drone show featuring hundreds of synchronized drones, high-resolution imagery, and a festive musical score lighting up the night sky
• Holiday Magic — the refreshed illusion-and-holiday production at Stanleyville Theater, filled with surprises and seasonal warmth
• Christmas on Ice — significant new enhancements to the long-running Moroccan Palace ice show
• 12 Gifts of Cheer — weekly in-park deals, festive perks, and limited-time surprises through December 28
• Millions of lights, festive treats, character moments, photo ops, and seasonal entertainment throughout the park
• Flexible membership offers and limited-time Holiday Sale savings for the best value of the year

Busch Gardens Williamsburg: One of the Nation's Largest Light Displays Returns
Busch Gardens Williamsburg's iconic Christmas Town — one of North America's largest holiday light events — is shining nightly through January 4 with:

• Christmas Town LIVE! A Holiday Special — an all-new 1960s-themed holiday show debuting in Das Festhaus
• Fan-favorite entertainment including:
• Gloria! — a powerful blend of contemporary and traditional Christmas music
• 'Twas That Night! — the celebrated ice-skating reimagining of The Night Before Christmas
• 25+ attractions, including the all-new Big Bad Wolf: The Wolf's Revenge, plus Christmas Town Express
• Santa's Fireside Feast — a cozy dining experience with stories from Santa himself
• 10+ million lights, immersive European Christmas theming, festive food & drink, and holiday characters throughout the park

Holiday Sale: Limited-Time Savings
For a limited time, guests can enjoy major savings across Busch Gardens parks:

• Single-Day Tickets — savings up to 55%
• Fun Cards — Pay for a Day, Visit Through 2026 (park-specific terms)
• Annual Memberships — savings up to 40%, including benefits such as:
• Free guest tickets
• Free parking
• Food, beverage & merchandise discounts
• Exclusive Member events, rewards & Busch Bucks
• First-to-ride access for new attractions in 2026

Offers vary by park. Blockout dates and limited quantities may apply.

Plan Your Visit

• Busch Gardens Tampa Bay: www.ChristmasTown.com
• Busch Gardens Williamsburg: www.BuschGardens.com/Williamsburg

About Busch Gardens Tampa Bay
Busch Gardens^® Tampa Bay is the ultimate family adventure, offering 300 acres of fascinating attractions based on exotic explorations around the world. Busch Gardens is a unique blend of thrilling rides, an AZA accredited zoo with over 16,000 animals representing more than 200 species, and exciting seasonal events all year providing unrivaled experiences for guests of United Parks & Resorts, Inc. (NYSE: PRKS), a leading theme park and entertainment company providing experiences that matter and inspiring guests to protect animals and the wild wonders of our world.

Media Contact: BGTPublic.Relations@BuschGardens.com

About Busch Gardens Williamsburg
Recognized by the National Amusement Park Historical Association as the Most Beautiful Park for 35 consecutive years, Busch Gardens^® Williamsburg is a European-themed adventure park combining 17^th-century charm with 21^st-century thrills, featuring more than 50 rides and attractions, world-class coasters, and year-round events. Busch Gardens is a part of United Parks & Resorts Inc. (NYSE: PRKS). Learn more at UnitedParks.com.

Media Contact: 
BuschGardensWilliamsburg.PR@BuschGardens.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/busch-gardens-parks-shine-bright-with-millions-of-lights-new-holiday-entertainment-and-unbeatable-seasonal-savings-302646495.html

SOURCE Busch Gardens Parks

FAQ

What holiday events did Busch Gardens (PRKS) announce for December 2025?

Busch Gardens announced Christmas Town at Tampa Bay and Williamsburg with new shows, millions of lights, and seasonal entertainment running in late December into early January 2026.

When does Busch Gardens Tampa Bay Christmas Town run and what is new for 2025?

Busch Gardens Tampa Bay Christmas Town runs through Jan 5, 2026 and debuts the Holiday Skies Spectacular drone show plus refreshed theater and ice productions.

What are the key features of Busch Gardens Williamsburg Christmas Town and its dates?

Busch Gardens Williamsburg runs Christmas Town nightly through Jan 4, 2026, featuring 10+ million lights, a new 1960s-themed show, 25+ attractions, and themed dining experiences.

How much can guests save in the Busch Gardens Holiday Sale (PRKS) on tickets and memberships?

The Holiday Sale advertises savings up to 55% on single-day tickets and up to 40% on annual memberships, with park-specific terms and possible blockout dates.

What membership benefits does Busch Gardens list during the Holiday Sale?

Annual membership benefits cited include free guest tickets, free parking, food and merchandise discounts, exclusive events, rewards, and Busch Bucks.

Where can investors or guests find more information about Busch Gardens Christmas Town dates and tickets?

Visit the park websites: www.ChristmasTown.com for Tampa Bay and www.BuschGardens.com/Williamsburg for Williamsburg for schedules, offers, and terms.