Busch Gardens Parks Shine Bright with Millions of Lights, New Holiday Entertainment, and Unbeatable Seasonal Savings

Busch Gardens (NYSE:PRKS) launched Christmas Town at Tampa Bay and Williamsburg with new entertainment, millions of lights, and a limited-time Holiday Sale running December 19, 2025.

Rhea-AI Summary

Busch Gardens (NYSE:PRKS) launched Christmas Town at Tampa Bay and Williamsburg with new entertainment, millions of lights, and a limited-time Holiday Sale running December 19, 2025.

Highlights include Tampa's first-ever Holiday Skies Spectacular drone show through Jan 5, 2026, refreshed theater and ice productions, and weekly in-park deals. Williamsburg features an all-new 1960s-themed show, 25+ attractions including Big Bad Wolf: The Wolf's Revenge, and 10+ million lights through Jan 4, 2026. Holiday Sale savings advertise up to 55% off single-day tickets and up to 40% off annual memberships; offers vary by park and may include blockout dates.

Argus Dec 19 session

-0.52% close to close Open Argus

Details

News Market Reaction – PRKS

On Dec 19, the day this news came out, PRKS closed 0.52% below the previous close.

Data tracked by StockTitan Argus for the Dec 19 session.

Key Figures

Christmas Town lights (Williamsburg): 10+ million lights Holiday Skies drones: hundreds of synchronized drones 12 Gifts of Cheer: 12 Gifts +5 more

Christmas Town lights (Williamsburg)

10+ million lights

Busch Gardens Williamsburg 2025 Christmas Town

Holiday Skies drones

hundreds of synchronized drones

Busch Gardens Tampa Bay Holiday Skies Spectacular

12 Gifts of Cheer

12 Gifts

Weekly in-park deals through December 28

Williamsburg attractions

25+ attractions

Christmas Town Williamsburg including Big Bad Wolf: The Wolf's Revenge

Ticket savings

up to 55%

Single-Day Tickets Holiday Sale

Membership savings

up to 40%

Annual Memberships Holiday Sale

Visit period

Through 2026

Fun Cards: Pay for a Day, Visit Through 2026

Pre-news share price

$34.84

Close before Dec 19, 2025 holiday announcement

Historical Context

5 past events · Latest: Nov 06

5 events

1. Nov 06

   Earnings results

   24h Move

   -24.0%

   Q3 2025 showed declines in attendance, revenue, income and EBITDA.

2. Nov 05

   Product launch

   24h Move

   +0.5%

   Launch of Military Silver Pass with 12 months admission and $1,000+ benefits.

3. Oct 28

   Event promotion

   24h Move

   -1.2%

   Announcement of Busch Gardens Christmas Town with discounts and new experiences.

4. Oct 28

   Event promotion

   24h Move

   -1.2%

   SeaWorld Christmas Celebration return with promotions and new holiday offerings.

5. Oct 14

   Partnership deal

   24h Move

   -3.1%

   Amtrak Pacific Surfliner travel and ticket discount partnership for SeaWorld San Diego.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Christmas Town now underway at Busch Gardens Tampa Bay and Busch Gardens Williamsburg; Holiday Sale offers major savings on Tickets, Fun Cards & Memberships

TAMPA, Fla. and WILLIAMSBURG, Va., Dec. 19, 2025 /PRNewswire/ -- Busch Gardens parks in Tampa Bay and Williamsburg are lighting up the holidays with immersive seasonal experiences, dazzling new entertainment, millions of twinkling lights, festive food and drinks, and cherished holiday traditions, plus the year's best savings during the limited-time Holiday Sale.

From the first-ever holiday drone spectacular in Tampa to brand-new shows and 10+ million lights in Williamsburg, each park offers families a one-of-a-kind way to celebrate the magic of Christmas Town.

"Christmas Town is one of the most anticipated seasons of the year for our guests," said Marc Swanson, Chief Executive Officer of United Parks & Resorts. "With new shows, returning favorites, dazzling light displays, and great value through our Holiday Sale, this is the perfect moment for families to experience Busch Gardens during its most festive celebration."

Holiday Highlights Across Busch Gardens Parks

Busch Gardens Tampa Bay: New Experiences Light Up Christmas Town
Busch Gardens Tampa Bay is elevating its holiday celebration through January 5 with exciting new offerings and enhanced guest favorites:

• All-New Holiday Skies Spectacular — the park's first-ever holiday drone show featuring hundreds of synchronized drones, high-resolution imagery, and a festive musical score lighting up the night sky
• Holiday Magic — the refreshed illusion-and-holiday production at Stanleyville Theater, filled with surprises and seasonal warmth
• Christmas on Ice — significant new enhancements to the long-running Moroccan Palace ice show
• 12 Gifts of Cheer — weekly in-park deals, festive perks, and limited-time surprises through December 28
• Millions of lights, festive treats, character moments, photo ops, and seasonal entertainment throughout the park
• Flexible membership offers and limited-time Holiday Sale savings for the best value of the year

Busch Gardens Williamsburg: One of the Nation's Largest Light Displays Returns
Busch Gardens Williamsburg's iconic Christmas Town — one of North America's largest holiday light events — is shining nightly through January 4 with:

• Christmas Town LIVE! A Holiday Special — an all-new 1960s-themed holiday show debuting in Das Festhaus
• Fan-favorite entertainment including:
• Gloria! — a powerful blend of contemporary and traditional Christmas music
• 'Twas That Night! — the celebrated ice-skating reimagining of The Night Before Christmas
• 25+ attractions, including the all-new Big Bad Wolf: The Wolf's Revenge, plus Christmas Town Express
• Santa's Fireside Feast — a cozy dining experience with stories from Santa himself
• 10+ million lights, immersive European Christmas theming, festive food & drink, and holiday characters throughout the park

Holiday Sale: Limited-Time Savings
For a limited time, guests can enjoy major savings across Busch Gardens parks:

• Single-Day Tickets — savings up to 55%
• Fun Cards — Pay for a Day, Visit Through 2026 (park-specific terms)
• Annual Memberships — savings up to 40%, including benefits such as:
• Free guest tickets
• Free parking
• Food, beverage & merchandise discounts
• Exclusive Member events, rewards & Busch Bucks
• First-to-ride access for new attractions in 2026

Offers vary by park. Blockout dates and limited quantities may apply.

Plan Your Visit

• Busch Gardens Tampa Bay: www.ChristmasTown.com
• Busch Gardens Williamsburg: www.BuschGardens.com/Williamsburg

About Busch Gardens Tampa Bay
Busch Gardens^® Tampa Bay is the ultimate family adventure, offering 300 acres of fascinating attractions based on exotic explorations around the world. Busch Gardens is a unique blend of thrilling rides, an AZA accredited zoo with over 16,000 animals representing more than 200 species, and exciting seasonal events all year providing unrivaled experiences for guests of United Parks & Resorts, Inc. (NYSE: PRKS), a leading theme park and entertainment company providing experiences that matter and inspiring guests to protect animals and the wild wonders of our world.

Media Contact: BGTPublic.Relations@BuschGardens.com

About Busch Gardens Williamsburg
Recognized by the National Amusement Park Historical Association as the Most Beautiful Park for 35 consecutive years, Busch Gardens^® Williamsburg is a European-themed adventure park combining 17^th-century charm with 21^st-century thrills, featuring more than 50 rides and attractions, world-class coasters, and year-round events. Busch Gardens is a part of United Parks & Resorts Inc. (NYSE: PRKS). Learn more at UnitedParks.com.

Media Contact: 
BuschGardensWilliamsburg.PR@BuschGardens.com

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SOURCE Busch Gardens Parks

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What holiday events did Busch Gardens (PRKS) announce for December 2025?

Busch Gardens announced Christmas Town at Tampa Bay and Williamsburg with new shows, millions of lights, and seasonal entertainment running in late December into early January 2026.

When does Busch Gardens Tampa Bay Christmas Town run and what is new for 2025?

Busch Gardens Tampa Bay Christmas Town runs through Jan 5, 2026 and debuts the Holiday Skies Spectacular drone show plus refreshed theater and ice productions.

What are the key features of Busch Gardens Williamsburg Christmas Town and its dates?

Busch Gardens Williamsburg runs Christmas Town nightly through Jan 4, 2026, featuring 10+ million lights, a new 1960s-themed show, 25+ attractions, and themed dining experiences.

How much can guests save in the Busch Gardens Holiday Sale (PRKS) on tickets and memberships?

The Holiday Sale advertises savings up to 55% on single-day tickets and up to 40% on annual memberships, with park-specific terms and possible blockout dates.

What membership benefits does Busch Gardens list during the Holiday Sale?

Annual membership benefits cited include free guest tickets, free parking, food and merchandise discounts, exclusive events, rewards, and Busch Bucks.

Where can investors or guests find more information about Busch Gardens Christmas Town dates and tickets?

Visit the park websites: www.ChristmasTown.com for Tampa Bay and www.BuschGardens.com/Williamsburg for Williamsburg for schedules, offers, and terms.