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Alta Global Group Limited (NYSE American: MMA) is a dynamic technology company revolutionizing the global martial arts and combat sports industry. Alta's core mission is to maximize monetization opportunities within the sector by increasing consumer participation and enhancing community offerings. The company's comprehensive platform integrates four main products: the Alta Warrior Training Program, UFC Fight Fit Program, Alta Academy, and Alta Community, providing an all-encompassing solution for martial arts and combat sports.
Recently, Alta Global Group announced its strategic initial public offering on the NYSE American exchange, under the ticker symbol 'MMA'. This move aims to bolster the company's growth trajectory and expand its influence within the combat sports industry. CEO Nick Langton has steered Alta from working closely with MMA gyms and elite fighters to establishing a robust digital platform that unites passion and participation in global combat sports.
Alta's platform is designed to capitalize on industry growth with over 45,597 martial arts and combat sports gyms in the US alone. The company's latest achievements include a substantial expansion of its gym presence across the US, Australia, New Zealand, and Ireland, reaching agreements with 544 gyms and boasting over 3,020 published gyms by early 2024. These expansions are bolstered by strategic partnerships in key US states and international markets.
The Alta Warrior Training Program has been transformational for premier destinations like SBG Ireland, attracting non-professional athletes and significantly boosting membership. Alta's innovative approach includes a 20-week course culminating in a sanctioned amateur MMA fight night, enhancing participant engagement and retention.
Moreover, Alta's recent partnership with MMA legend Conor McGregor, as well as the acquisition of Hype—a cutting-edge digital marketing platform—highlights its commitment to growth and innovation. Hype's technology seamlessly integrates mobile website building, CRM capabilities, and payment systems, perfect for combat sports gyms.
Alta continues to drive innovation through partnerships with key figures such as Eric Nicksick, renowned MMA coach, and strategic alliances with companies like Upper Management in Mexico. These collaborations aim to extend Alta's reach and influence, converting millions of fans into active participants, thus fostering a vibrant martial arts community worldwide.
Alta Global Group (NYSE American:MMA) is revolutionizing the martial arts and combat sports industry through its Warrior Training Program, which has achieved a 25% female participation rate. The program's 20-week syllabus transforms beginners into well-rounded fighters, fostering inclusivity and empowerment for women in martial arts.
In an interview, Laura Sanko, former MMA fighter and Alta ambassador, highlighted the program's success in breaking down barriers and creating a supportive environment for women. Alta's approach combines technology, community, and structured training to reshape participation demographics, appealing to both professional fighters and everyday women seeking discipline and fitness.
With the UFC fanbase estimated to be 39% female, Alta sees significant potential in converting female fans to active participants. The company's revenue model targets an average of $88,000 in annual revenue per active gym partnership, with over 500 partnerships already established and plans for global expansion.
Alta Global Group has announced a partnership with Gilbert Melendez, a two-time Strikeforce Champion and former UFC fighter. The collaboration aims to promote Alta's digital marketing platform, Hype, and grow the Warrior Training Program in North America.
With over 500 active gym partnerships, Alta is targeting approximately 45,000 combat sports gym partners in the US. Each partnership is estimated to contribute $88,000 in annual revenue if they run two Alta Programs and cross-sell the Alta Pass and Hype.
Melendez is expected to leverage his extensive MMA experience to help Alta expand its influence in the US and globally. Alta's approach involves enhancing customer onboarding, optimizing engagement, and increasing membership retention to maximize revenue opportunities in the martial arts and combat sports industry.
The partnership with Melendez, who currently coaches at El Nino Training Center, aligns with Alta's mission to make combat sports more accessible and profitable.
Alta Global Group has announced a partnership with former UFC fighter Jessica-Rose Clark. This collaboration aims to strengthen Alta's connection with the global MMA community and boost the adoption of its digital marketing platform, Hype, among gyms and coaches. Jessica-Rose Clark, recognized for her notable fights and titles in MMA, will support Alta's Warrior Training Program in North America. Alta expects each active gym partnership to generate an average annual revenue of $88,000. Currently, Alta has over 500 active gym partnerships and is targeting around 45,000 more in the US as it continues its global expansion.
Alta Global Group has partnered with renowned MMA coach Eric Nicksick, known for training UFC champions Francis Ngannou, Aljamain Sterling, and Sean Strickland. This alliance aims to leverage Nicksick's reputation to deepen Alta's engagement with 640 million MMA fans, promoting its digital marketing platform, Hype, and expanding the Warrior Training Program across North America.
Alta, a technology company, is focused on transforming the martial arts and combat sports training landscape, enhancing customer onboarding, optimizing engagement, and increasing membership retention. With over 500 active gym partnerships, the company targets 45,000 potential gym partners in the US, estimating $88,000 annual revenue per active gym partnership if they run two Alta Programs annually.
Alta plans to continue aligning with top MMA figures to expand its influence both nationally and globally.
Alta Global Group (NYSE American:MMA) Founder and CEO Nick Langton, along with Brand Ambassador Laura Sanko, will appear on the RedChip Small Stocks, Big Money™ show on Bloomberg TV this Saturday, June 1, at 7 p.m. Eastern Time (ET). Bloomberg TV reaches approximately 73 million households across the U.S.
In the interviews, Langton and Sanko discuss how Alta's innovative platform aims to transform the global martial arts and combat sports industry. Key initiatives include the Warrior Training Program, UFC Fight Fit Program, Alta Academy, Alta Community, and mixedmartialarts.com. These offerings aim to enhance consumer participation and community engagement, driving growth and retention in gym memberships.
Alta's strategy focuses on integrating advanced technology with user-centric services to maximize revenue opportunities and improve gym operations. The company aims to convert 640 million martial arts and combat sports fans globally into active participants, positioning itself for substantial revenue growth in this multi-billion-dollar industry.
Alta Global Group has announced the success of its partnership with City Kickboxing (CKB) in Auckland, New Zealand. This collaboration has fostered significant growth in MMA participation through the Alta Warrior Training program, led by head coach Eugene Bareman. The program has transformed over 800 beginners into cage-ready fighters, with each 20-week session attracting more than 100 participants. This surge has prompted CKB to plan for larger premises.
CKB's Alta Finale events, held biannually, showcase the transformative journeys of participants. Eugene Bareman and former UFC champion Israel Adesanya support the program, which has become a key driver of new memberships for CKB. Alta's partnerships generate an average of $88,000 in annual revenue per gym, with over 500 active partnerships and a goal of expanding to 45,000 gyms in the US. The next Alta Warrior Training program begins on July 22, 2024.
Alta Global Group (NYSE American:MMA) has announced a strategic partnership with Upper Management, a prominent Mexican MMA company, to expand its presence in the Mexican MMA market. Upper Management will become a shareholder of Alta, signifying their support for Alta's growth in Mexico. The partnership aims to launch Alta's Warrior Training Program in multiple gyms and develop content to engage the 18.6 million Mexican UFC fans. Key fighters from Upper Management will contribute instructional content to the Alta Academy. This collaboration marks a significant step in Alta's mission to grow its influence in the MMA community.
Alta Global Group (NYSE American: MMA) invites investors to a live webinar on May 22, 2024, at 4:15 p.m. ET. The event, hosted by RedChip Companies, will feature CEO Nick Langton, who will discuss the company's innovative approach to transforming martial arts and combat sports training. Highlights include the Warrior Training Program, UFC Fight Fit Program, Alta Academy, Alta Community, and mixedmartialarts.com. The webinar aims to provide insights into maximizing monetization opportunities by increasing consumer participation and enhancing community offerings. Attendees can pre-submit questions or ask them live during the event.
Alta Global Group has acquired Hype, a digital marketing platform, aiming to transform the martial arts and combat sports sector. Hype's platform, which has seen over $40 million in payments processed and boasts over 4 million contacts, will now integrate with Alta's ecosystem. This acquisition is expected to accelerate Alta's technology roadmap by 18 months, reduce product development overheads, and create new subscription revenue opportunities. Hype's mobile-first solution caters to small business owners, particularly gym operators, by offering functionalities such as mobile website building, email, and SMS marketing, and integrated payment systems. Alta aims to leverage Hype's technology to enhance its offerings, potentially boosting revenues for its 500 partner gyms and thousands of coaches and athletes.
Alta Global Group, a technology company focused on revolutionizing the martial arts and combat sports industry, partners with MMA world champion Conor McGregor to support Trainalta.com. McGregor, along with his coach John Kavanagh, becomes a shareholder to convert 640 million MMA fans into active participants. The collaboration aims to boost Alta's Warrior Training Program, recognized for transforming lives through intense MMA training. Nick Langton, Alta's CEO, expresses excitement over McGregor's support, highlighting the company's goal to expand MMA's growth and support local combat sports gyms. McGregor's investment comes as Alta prepares to launch its program across the US, with a focus on fostering a vibrant community of martial artists globally.
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