MMA.inc Partners with Brazilian Jiu-Jitsu Icon Clark Gracie: Accelerates BJJLink Expansion and Unlocks Potential New Revenue Streams Across Over 5,700 New Students
MMA.inc (NYSE: MMA) has announced a strategic partnership with Clark Gracie, renowned Brazilian Jiu-Jitsu champion and grandson of Carlos Gracie. The collaboration aims to expand BJJLink, MMA.inc's academy management platform, by providing access to over 5,700 new students across Gracie Allegiance affiliates worldwide.
The partnership includes a -time rollout offer for Gracie-affiliated gyms to access BJJLink's comprehensive gym management tools. Clark Gracie will co-develop content and contribute to product evolution, including the upcoming Community & Commerce Platform launch in Q2 2025.
The initiative targets a market of 640 million global MMA fans and 11.8 million active U.S. participants. MMA.inc's revenue model includes subscriptions for premium access, transaction fees from bookings and e-commerce, and advertising opportunities targeting the combat sports audience.
MMA.inc (NYSE: MMA) ha annunciato una partnership strategica con Clark Gracie, rinomato campione brasiliano di Jiu-Jitsu e nipote di Carlos Gracie. La collaborazione mira a espandere BJJLink, la piattaforma di gestione accademica di MMA.inc, offrendo accesso a oltre 5.700 nuovi studenti affiliati a Gracie Allegiance in tutto il mondo.
La partnership prevede un'offerta di lancio temporanea per le palestre affiliate Gracie, che potranno utilizzare gli strumenti completi di gestione di BJJLink. Clark Gracie co-svilupperà contenuti e contribuirà all’evoluzione del prodotto, incluso il prossimo lancio della Community & Commerce Platform previsto per il secondo trimestre 2025.
L’iniziativa si rivolge a un mercato di 640 milioni di appassionati globali di MMA e 11,8 milioni di praticanti attivi negli Stati Uniti. Il modello di ricavi di MMA.inc include abbonamenti per accesso premium, commissioni sulle prenotazioni e-commerce e opportunità pubblicitarie rivolte al pubblico degli sport da combattimento.
MMA.inc (NYSE: MMA) ha anunciado una alianza estratégica con Clark Gracie, reconocido campeón brasileño de Jiu-Jitsu y nieto de Carlos Gracie. La colaboración busca expandir BJJLink, la plataforma de gestión de academias de MMA.inc, proporcionando acceso a más de 5,700 nuevos estudiantes afiliados a Gracie Allegiance en todo el mundo.
La asociación incluye una oferta de lanzamiento por tiempo limitado para gimnasios afiliados a Gracie, que podrán acceder a las completas herramientas de gestión de BJJLink. Clark Gracie co-desarrollará contenido y contribuirá a la evolución del producto, incluyendo el próximo lanzamiento de la Community & Commerce Platform en el segundo trimestre de 2025.
La iniciativa apunta a un mercado de 640 millones de aficionados globales de MMA y 11.8 millones de participantes activos en EE.UU. El modelo de ingresos de MMA.inc incluye suscripciones para acceso premium, comisiones por reservas y comercio electrónico, y oportunidades publicitarias dirigidas a la audiencia de deportes de combate.
MMA.inc (NYSE: MMA)는 유명 브라질리언 주짓수 챔피언이자 카를로스 그레이시의 손자인 클락 그레이시와 전략적 파트너십을 발표했습니다. 이번 협력은 MMA.inc의 아카데미 관리 플랫폼인 BJJLink를 확장하여 전 세계 그레이시 얼리전스 제휴 체육관 소속 5,700명 이상의 신규 학생들에게 접근할 수 있도록 하는 것을 목표로 합니다.
파트너십에는 그레이시 제휴 체육관을 위한 한시적 출시 프로모션이 포함되어 있으며, 이를 통해 BJJLink의 종합 체육관 관리 도구를 이용할 수 있습니다. 클락 그레이시는 콘텐츠 공동 개발과 제품 진화에 기여하며, 2025년 2분기 출시 예정인 커뮤니티 & 커머스 플랫폼에도 참여할 예정입니다.
이 사업은 전 세계 6억 4천만 명의 MMA 팬과 미국 내 1,180만 명의 활발한 참가자를 대상으로 합니다. MMA.inc의 수익 모델은 프리미엄 구독, 예약 및 전자상거래 거래 수수료, 격투 스포츠 관객을 겨냥한 광고 기회를 포함합니다.
MMA.inc (NYSE : MMA) a annoncé un partenariat stratégique avec Clark Gracie, champion renommé de Brazilian Jiu-Jitsu et petit-fils de Carlos Gracie. Cette collaboration vise à étendre BJJLink, la plateforme de gestion d’académies de MMA.inc, en offrant l’accès à plus de 5 700 nouveaux étudiants affiliés à Gracie Allegiance dans le monde entier.
Le partenariat inclut une offre de lancement limitée dans le temps pour les salles affiliées Gracie, leur permettant d’accéder aux outils complets de gestion de BJJLink. Clark Gracie co-développera du contenu et contribuera à l’évolution du produit, notamment avec le lancement prévu de la Community & Commerce Platform au deuxième trimestre 2025.
Cette initiative cible un marché de 640 millions de fans mondiaux de MMA et 11,8 millions de participants actifs aux États-Unis. Le modèle de revenus de MMA.inc comprend des abonnements premium, des frais de transaction issus des réservations et du commerce électronique, ainsi que des opportunités publicitaires ciblant le public des sports de combat.
MMA.inc (NYSE: MMA) hat eine strategische Partnerschaft mit Clark Gracie, dem renommierten brasilianischen Jiu-Jitsu-Champion und Enkel von Carlos Gracie, bekannt gegeben. Die Zusammenarbeit zielt darauf ab, BJJLink, die Akademie-Management-Plattform von MMA.inc, zu erweitern und den Zugang zu über 5.700 neuen Studenten bei Gracie Allegiance Partnern weltweit zu ermöglichen.
Die Partnerschaft beinhaltet ein zeitlich begrenztes Einführungsangebot für Gracie-affiliierte Studios, um die umfassenden Management-Tools von BJJLink zu nutzen. Clark Gracie wird Inhalte mitentwickeln und zur Produktentwicklung beitragen, einschließlich des geplanten Starts der Community & Commerce Plattform im zweiten Quartal 2025.
Die Initiative richtet sich an einen Markt von 640 Millionen MMA-Fans weltweit und 11,8 Millionen aktiven Teilnehmern in den USA. Das Geschäftsmodell von MMA.inc umfasst Abonnements für Premium-Zugang, Transaktionsgebühren aus Buchungen und E-Commerce sowie Werbemöglichkeiten, die gezielt die Zielgruppe der Kampfsportfans ansprechen.
- Partnership with prestigious Gracie brand enhances market credibility
- Immediate access to 5,700+ new potential customers
- Multiple revenue streams through subscriptions, transactions, and advertising
- Global market expansion through Gracie Allegiance affiliates in North America, Latin America, Asia, and Europe
- Community & Commerce Platform not launching until Q2 2025
- Platform currently to closed beta testing
Insights
MMA.inc's partnership with Gracie unlocks 5,700+ new users, expanding BJJLink's reach with multi-revenue model targeting 640M global fans.
This strategic partnership between MMA.inc and Clark Gracie represents a calculated platform expansion play in the fragmented martial arts technology market. By securing the Gracie name—effectively martial arts royalty—MMA.inc instantly gains credibility and access to over 5,700 potential new users across Gracie Allegiance affiliates spanning four continents.
The BJJLink platform demonstrates strong product-market fit with specialized tools designed specifically for Brazilian Jiu-Jitsu academies—from automated billing to curriculum management. What's particularly compelling is the multi-revenue monetization strategy unveiled with their upcoming Community & Commerce Platform launching Q2 2025:
- Subscription fees from premium access
- Transaction fees from bookings, memberships, and e-commerce
- Advertising revenue from access to a targeted combat sports audience
This creates an ecosystem approach to capture value at multiple touchpoints throughout the martial arts community. The company is effectively building digital infrastructure for a highly fragmented industry with 640 million global MMA fans and 11.8 million active U.S. participants. By securing Clark Gracie not just as a figurehead but as an active participant in product development, MMA.inc strengthens their platform's authenticity and potential for organic adoption through the respected Gracie network.
Gracie partnership gives MMA.inc martial arts industry credibility, expanding market reach with recurring revenue potential across global combat sports ecosystem.
MMA.inc's alliance with Clark Gracie represents a significant strategic coup in the martial arts technology space. The Gracie family name carries unparalleled weight in Brazilian Jiu-Jitsu—equivalent to landing a Rockefeller in banking or a Spielberg in film. As the grandson of Carlos Gracie (the founder of modern Jiu-Jitsu), Clark brings institutional legitimacy that immediately differentiates MMA.inc from other tech entrants in this space.
The deal creates an accelerated distribution channel for the BJJLink platform through Gracie Allegiance gyms across four geographic regions: North America, Latin America, Asia, and Europe. These gyms will receive a -time founding partner offer, creating urgency while establishing an initial critical mass of users.
Beyond distribution, Clark's active involvement in content co-development and product evolution strengthens the offering's authenticity. The upcoming Community & Commerce Platform targets a massive addressable market of 640 million global MMA fans with a digital ecosystem that connects multiple stakeholders—fans, fighters, coaches, and gym owners.
What's most compelling from a business perspective is the focus on recurring revenue through their three-pronged monetization approach across subscriptions, transactions, and advertising. This partnership essentially accelerates their path to establishing network effects within a previously under-digitized industry, potentially creating significant long-term value if executed effectively.
Key Highlights
- Clark Gracie renowned Brazilian Jiu-Jitsu champion and grandson of Carlos Gracie, the founder of modern Jiu-Jitsu.
- Unlocks potential new revenue streams across key U.S. regions and international markets, with Gracie Allegiance affiliates active in North America, Latin America, Asia, and Europe.
- Exclusive Access for Gracie Allegiance Gyms - Gracie-affiliated gyms to receive a limited-time rollout offer for BJJLink for founding partners providing access to comprehensive gym management tools.
- Clark Gracie will co-develop content and play an ongoing role in shaping product evolution including the upcoming launch of Community & Commerce Platform. New platform goes live in Q2 2025, connecting fans, fighters, coaches, and gym owners in one digital ecosystem.
- Targeting 640M Global MMA Fans - With 11.8M active U.S. participants, MMA.inc bridges a fragmented industry with seamless, mobile-first technology.
New York, NY, April 28, 2025 (GLOBE NEWSWIRE) -- Mixed Martial Arts Group Limited (NYSE American: MMA) ("MMA.inc" or the "Company"), a pioneering technology company uniting and empowering the global martial arts industry, today announced a strategic partnership with Clark Gracie—renowned Brazilian Jiu-Jitsu champion and grandson of Carlos Gracie, the founder of modern Jiu-Jitsu.
Nick Langton, Founder and CEO of MMA.inc, commented:
“Clark Gracie is one of the most recognized and respected figures in the world of Brazilian Jiu-Jitsu, and the Gracie name truly transcends the sport. This partnership marks a significant step in our mission to digitize, monetize and unify the martial arts industry. Through BJJLink, we’re not only delivering unmatched value to academy owners and athletes, we're building a recurring revenue model that scales globally.”
Clark Gracie – Gracie Allegiance HQ commented:
“I’m incredibly honored and excited to join forces with MMA.Inc and BJJLink as a global ambassador for Jiu Jitsu. This partnership represents a shared passion for growing the art of Brazilian Jiu Jitsu around the world, and I’m thrilled to be part of a team that’s so committed to elevating the community. BJJLink is, without a doubt, the best software platform out there for Jiu Jitsu Academy owners—it’s intuitive, powerful, and built specifically with our unique needs in mind. From managing memberships and scheduling to streamlining communication and marketing, BJJLink gives instructors the tools they need to run their academies efficiently and focus on what they love most: teaching. I’m looking forward to helping academies thrive with this incredible platform.”
This partnership brings the global weight and legacy of the Gracie name to BJJLink, MMA.INC’s end-to-end academy management platform. Designed specifically for Brazilian Jiu-Jitsu (BJJ) academies, BJJLink provides a comprehensive suite of mobile-enabled tools—from automated billing and attendance tracking to curriculum planning, student performance monitoring, and commerce enablement.
As part of the partnership, Gracie Allegiance affiliate gyms will receive a limited-time rollout offer to the BJJLink platform. Clark Gracie will also co-develop content and play an ongoing role in shaping product evolution including the upcoming launch of Community & Commerce Platform.
Unlocking New Revenue Streams in a Growing Market
As part of this initiative, Gracie Allegiance affiliated gyms and over 5,700 students will gain access to MMA.inc’s Integrated Community and Commerce Platform, launching in Q2 2025. Currently in closed beta, this mobile-first, multi-device application will connect fans, fighters, coaches, and gym owners—offering training resources, social engagement, and commerce opportunities in one centralized hub.
The partnership with Clark Gracie and Gracie Allegiance HQ aligns with MMA.INC’s broader vision to unify and digitize the combat sports industry. With over 640 million MMA fans globally and 11.8 million active participants in the U.S. alone, the market is highly fragmented. MMA.INC’s technology bridges this gap, aggregating the martial arts economy into a seamless digital ecosystem.
A Business Model with Multiple Revenue Streams
As we continue to build out the MMA.Inc ecosystem and product offerings, we plan to significantly expand our revenue opportunities designed for scalability and high engagement, such as:
Subscriptions – Premium access to social community features and business tools.
Transaction Fees – Earnings from class bookings, gym memberships, e-commerce sales, and event ticketing.
Advertising & Sponsorships – Direct access to a highly engaged combat sports audience.
About Clark Gracie
Clark Gracie is a world-renowned Brazilian Jiu-Jitsu competitor and Pan American Black Belt Champion. As the grandson of Carlos Gracie and son of Grand Master Carley Gracie, Clark represents one of the most iconic martial arts lineages in history. He leads Gracie Allegiance Jiu-Jitsu, a global network of academies based in San Diego and La Jolla.
About Mixed Martial Arts Group Limited
MMA.INC (Mixed Martial Arts Group Limited) is revolutionizing the combat sports industry by driving participation and engagement across fans, athletes, coaches, and gym owners. The company operates four core business units:
- TrainAlta: A platform that transforms MMA fans into active participants through structured training programs.
- Hype: A marketing platform helping gym owners, coaches, and athletes grow revenue from their audiences.
- MixedMartialArts.com: The go-to resource for MMA news, fighter data, fight schedules, and the legendary Underground forum.
- BJJLink: A leading gym management platform designed for BJJ academies, offering tools for payment processing, marketing, student engagement, and content monetization.
With over 5 million social media followers, 530,000 user profiles, 50,000 active students, 18,000 published gyms and 800 verified gyms across 16 countries, MMA.inc continues to transform the martial arts landscape and deliver unparalleled value to its stakeholders.
For more information, visit www.mma.inc or follow us on social media:
- Facebook: TrainAlta
- Instagram: @TrainAlta
- X: @AltaGlobalGroup
- LinkedIn: MMA.inc
Forward-Looking Statements
This press release may include forward-looking statements. Any statements contained herein regarding our strategy, future operations, financial position, future revenues, projected costs, prospects, plans and objectives of management, other than statements of historical facts, are forward-looking statements. The forward-looking statements included herein include or may include, but are not limited to, statements that are predictive in nature, depend upon or refer to future events or conditions, or use or contain words, terms, phrases, or expressions such as “achieve,” “forecast,” “plan,” “propose,” “strategy,” “envision,” “hope,” “will,” “continue,” “potential,” “expect,” “believe,” “anticipate,” “project,” “estimate,” “predict,” “intend,” “should,” “could,” “may,” “might,” or similar words, terms, phrases, or expressions or the negative of any of these terms. Any statements contained in this press release that are not based upon historical fact are based on current expectations, estimates, projections, opinions and/or beliefs of the Company. Such statements are not facts and involve known and unknown risks, uncertainties, and other factors. Prospective investors should not rely on these statements as if they were facts. Actual revenue may vary to current sales due to factors such as participant churn, cancellations, and changes in payment schedules, membership terms or pricing changes. Any references to verified gyms, partner gyms, user profiles refer to a profile that has been claimed or created across the MMA.inc platform, which includes TrainAlta.com, BJJ Link, Hype, MixedMartialArts.com and Steppen. Forward-looking statements involve a number of known and unknown risks and uncertainties, including, but not limited to, those discussed in the “Risk Factors” section of the Form 20-F for the fiscal year ended June 30, 2024 filed with the SEC. Given the risks and uncertainties, readers should not place undue reliance on any forward-looking statement and should recognize that the statements are predictions of future results which may not occur as anticipated. New risk factors emerge from time to time, and it is not possible for management to predict all such risk factors, nor can it assess the impact of all such factors on the Company’s business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. You should carefully read the factors described in the “Risk Factors” section of the Form 20-F for the fiscal year ended June 30, 2024 filed with the SEC to better understand the risks and uncertainties inherent in our business and industry, and any underlying forward-looking statements. Except where required by law, the Company assumes no obligation to update, withdraw or revise any forward-looking statements to reflect actual results or changes in factors or assumptions affecting such forward-looking statements.
Media Contacts
Mixed Martial Arts Group Limited
E: peter@mma.inc
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