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MMA Group (NYSE: MMA) leans on Trump Jr., DeFi push in strategy update

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
6-K

Rhea-AI Filing Summary

Mixed Martial Arts Group Limited is updating shareholders on its push into digital finance and Web3. In 2025 it appointed Donald Trump Jr. as Strategic Advisor, signed a strategic MOU with World Liberty Financial to co-develop an MMA.INC token ecosystem, and integrate the USD1 stablecoin for transactions.

The company acquired BJJLink, boosting high-margin SaaS subscription revenue and deepening access to the U.S. martial arts market, and expanded its partnership with UFC Gym across 150+ locations. Management highlights a debt-free capital structure and plans for 2026 centered on token deployment, platform expansion, stablecoin integration and broader ecosystem activation.

Positive

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Negative

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Insights

MMA pivots from niche platform to broader Web3 combat-sports ecosystem, but financial impact remains unquantified.

Mixed Martial Arts Group is reframing itself as a technology and digital finance company around combat sports. Key 2025 steps include adding Donald Trump Jr. as Strategic Advisor, signing an MOU with World Liberty Financial, and positioning an MMA.INC token plus USD1 stablecoin as core transaction rails.

The acquisition of BJJLink and expansion with UFC Gym aim to anchor real-world usage, with management noting a surge in high-margin SaaS subscription revenue and over 800 verified gyms and 75,000+ active students across 16 countries. The business also emphasizes being debt free and equity financed.

For 2026, the company highlights token deployment, stablecoin integration, platform expansion and ecosystem activation, effectively moving from strategy design to execution. Actual results will depend on user adoption, regulatory conditions for digital assets, and the company’s ability to convert fan engagement into sustainable on-chain economic activity.

 

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

 

FORM 6-K

 

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16

UNDER THE SECURITIES EXCHANGE ACT OF 1934

 

For the month of February 2026

 

Commission File Number 001-41978

 

MIXED MARTIAL ARTS GROUP LIMITED

(Translation of registrant’s name into English)

 

Level 1, Suite 1, 29-33 The Corso

Manly, New South Wales 2095

+61 1800 151 865

(Address of principal executive office)

 

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:

 

☒ Form 20-F   ☐ Form 40-F

 

 

 

 

 

 

MIXED MARTIAL ARTS GROUP LIMITED

 

EXPLANATORY NOTE

 

On February 4, 2026, the Company issued a press release titled “Mixed Martial Arts Group Expands Digital Finance Strategy Through Partnerships with Donald Trump Jr. and World Liberty Financial”. A copy of the press release is furnished as Exhibit 99.1 hereto.

 

Exhibit Index

 

Exhibit

No.

  Description
99.1   Press Release dated February 4, 2026

 

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SIGNATURE

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

  MIXED MARTIAL ARTS GROUP LIMITED
   
Date: February 4, 2026 By: /s/ Nick Langton
  Name: Nick Langton
  Title: Founder and Chief Executive Officer

 

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Exhibit 99.1

 

 

Mixed Martial Arts Group Expands Digital Finance Strategy Through Partnerships With Donald Trump Jr. and World Liberty Financial

 

Shareholder update highlights strategic alignment with Donald Trump Jr. and World Liberty Financial as MMA advances its digital finance and Web3 platform

 

New York, NY – February 4, 2026 – Mixed Martial Arts Group Limited (NYSE American: MMA) (“MMA” or the “Company” and doing business as MMA.INC), a technology driven global combat sports platform, today provided a shareholder update highlighting its strategic relationships with Donald Trump Jr. and World Liberty Financial, as the Company advances its digital finance and Web3 strategy. The update follows previously announced milestones, including a strategic memorandum of understanding (MOU) with World Liberty Financial (“WLFI”) and a private placement investment led by American Ventures LLC and Donald Trump Jr.

 

2025 marked a pivotal phase in the evolution of Mixed Martial Arts Group as the company progressed from being a combat sports focused payments and digital marketing platform into a company executing against a clearly defined global strategy at the intersection of combat sports, technology and digital finance. MMA.INC is focused on building durable infrastructure, strengthening strategic relationships and positioning the business for scalable long term growth.

 

MMA.INC’s 2025 accomplishment include:

 

  Appointed Donald Trump Jr. as Strategic Advisor, significantly strengthening MMA.INC’s strategic profile and external visibility.
  Executed a strategic MOU with World Liberty Financial to co-develop the MMA.INC token ecosystem and integrate the USD1 stablecoin as a transactional foundation.
  Launched Web3 ecosystem strategy to convert global fan engagement into on-chain participation and real world utility
  Expanded advisory group with specialists in blockchain and digital finance to support institutional grade token architecture and governance.
  Welcomed JellyC, Australia’s leading digital asset manager, as an investor, providing both capital and technical validation for the Company’s direction.
  Acquired BJJLink, a premiere digital platform, further securing inroads into the $18.6 billion U.S. martial arts industry.
  High margin SaaS subscription revenue surged following BJJLink acquisition.
  Expanded partnership with UFC Gym to adopt BJJLink’s gym management software across all new UFC Gym BJJ locations and to provide MMA.INC’s programs across 150+ UFC Gym locations.
  Preserved a disciplined capital structure, debt free, and comprised of common equity.

 

Collectively, we believe these milestones establish the framework for a platform designed to serve one of the largest and most under monetized sports communities in the world.

 

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MMA.INC’s objective is to digitally unify a highly fragmented ecosystem, enabling identity, rewards, commerce and participation through a single scalable platform.

 

What differentiates MMA.INC today is convergence:

 

  A global user base;
  A functioning operating platform;
  Strategic partners with financial and technical depth; and.
  A balance sheet structured to support long term value creation.

 

For MMA.INC, 2026 will be defined by execution. Token deployment, platform expansion, stablecoin integration and ecosystem activation are already underway. These initiatives are designed to move MMA.INC from strategic build-out to operating scale.

 

About Mixed Martial Arts Group Limited

 

With over 5 million social media followers, 530,000 user profiles, 75,000+ active students, 18,000 published gyms, and 800 verified gyms across 16 countries across its various assets, MMA.INC continues to transform the martial arts landscape and deliver unparalleled value to its stakeholders

 

We are bringing together martial arts fans, fighters, gyms, and coaches in a single onchain ecosystem. Unlike other models that focus on digital collectibles or limited fan tokens, we’re all about real participation and achievement.

 

- From the Ground Up to Worldwide: With over 800 verified gyms and 75,000+ active students already training across 16 countries, MMA.INC connects local gyms with global communities in a single, connected network of value.
- Participation as Currency: Engaging in training, streaming, coaching or simply supporting any activity, will earn Experience Points (XP), which is transparently logged onchain and can be redeemed for real rewards.
- Merit over Speculation: Rewards will be based on effort, passion and progress, allowing the economy to grow through genuine participation rather than financial gain.
- One Unified Ecosystem: With existing platform assets including BJJLink, TrainAlta, Hype, and MixedMartialArts.com, MMA.INC provides a complete platform that covers training, community, content and fandom like no other.

 

About World Liberty Financial

 

World Liberty Financial (WLFI) is a pioneering decentralized finance (DeFi) protocol and governance platform dedicated to empowering individuals through transparent, accessible, and secure financial solutions. Inspired by the vision of President Donald J. Trump, WLFI seeks to democratize access to DeFi by creating user-friendly tools that bring the benefits of decentralized finance to a broader audience. WLFI plans to be at the forefront of DeFi, offering an intuitive, robust platform that empowers users to participate actively in the financial future.

 

For more information, visit worldlibertyfinancial.com

 

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Disclaimer

 

As we continue to develop our plans discussed above, they could change and there can be no assurance as to any final outcome.

 

The information provided in this press release is intended for informational purposes only and does not constitute investment advice, endorsement, analysis, or recommendations with respect to any financial instruments, investments, or issuers. Investment in cryptocurrency involves substantial risk, including the risk of complete loss. This press release does not take into account the investment objectives, financial situation, or specific needs of any particular person and each individual is urged to consult their legal and financial advisors before making any investment decisions.

 

Forward-Looking Statements

 

This press release contains forward-looking statements. Any statements contained herein regarding our strategy, potential digital asset treasury, potential MMA.INC token, platform development, future operations, financial position, future revenues, projected costs, prospects, plans and objectives of management, other than statements of historical facts, are forward-looking statements. The forward-looking statements included herein include or may include, but are not limited to, statements that are predictive in nature, depend upon or refer to future events or conditions, or use or contain words, terms, phrases, or expressions such as “achieve,” “forecast,” “plan,” “propose,” “strategy,” “envision,” “hope,” “will,” “continue,” “potential,” “expect,” “believe,” “anticipate,” “project,” “estimate,” “predict,” “intend,” “should,” “could,” “may,” “might,” or similar words, terms, phrases, or expressions or the negative of any of these terms. Any statements contained in this press release that are not based upon historical fact are based on current expectations, estimates, projections, opinions and/or beliefs of the Company. Such statements are not facts and involve known and unknown risks, uncertainties, and other factors. Prospective investors should not rely on these statements as if they were facts. Actual revenue may vary to current sales due to factors such as participant churn, cancellations, and changes in payment schedules, membership terms or pricing changes. Any references to verified gyms, partner gyms, user profiles refer to a database profile that has been claimed or created across the MMA.inc platform, which includes TrainAlta.com, BJJ Link, Hype, MixedMartialArts.com and Steppen. Forward-looking statements involve a number of known and unknown risks and uncertainties, including, but not limited to, those discussed in the “Risk Factors” section of the Form 20-F for the fiscal year ended June 30, 2024 filed with the SEC. Given the risks and uncertainties, readers should not place undue reliance on any forward-looking statement and should recognize that the statements are predictions of future results which may not occur as anticipated. New risk factors emerge from time to time, and it is not possible for management to predict all such risk factors, nor can it assess the impact of all such factors on the Company’s business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. You should carefully read the factors described in the “Risk Factors” section of the Form 20-F for the fiscal year ended June 30, 2024 filed with the SEC to better understand the risks and uncertainties inherent in our business and industry, and any underlying forward-looking statements. Except where required by law, the Company assumes no obligation to update, withdraw or revise any forward-looking statements to reflect actual results or changes in factors or assumptions affecting such forward-looking statements.

 

Media Contacts

 

E: andrew@mma.inc

E: wlfi@wachsman.com

 

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FAQ

What strategic update did Mixed Martial Arts Group (MMA) provide in its February 2026 6-K?

Mixed Martial Arts Group outlined progress on its digital finance and Web3 strategy, emphasizing partnerships with Donald Trump Jr. and World Liberty Financial. It highlighted 2025 milestones, including token ecosystem planning, stablecoin integration groundwork, and platform expansion across combat sports, technology, and digital finance.

How is Donald Trump Jr. involved with Mixed Martial Arts Group (MMA)?

Donald Trump Jr. has been appointed as a Strategic Advisor to Mixed Martial Arts Group, which the company says strengthens its strategic profile and external visibility. He also led, alongside American Ventures LLC, a previously announced private placement investment supporting MMA’s broader digital finance and Web3 initiatives.

What is the relationship between Mixed Martial Arts Group (MMA) and World Liberty Financial?

Mixed Martial Arts Group executed a strategic memorandum of understanding with World Liberty Financial to co-develop the MMA.INC token ecosystem. The plan includes integrating the USD1 stablecoin as a transactional foundation, aligning MMA’s combat sports platform with World Liberty Financial’s decentralized finance protocol.

What did Mixed Martial Arts Group (MMA) gain from acquiring BJJLink?

Through the BJJLink acquisition, Mixed Martial Arts Group added a premier digital platform within the U.S. martial arts industry. The company reports that high-margin SaaS subscription revenue surged afterwards and that BJJLink’s gym management software is being adopted across new UFC Gym BJJ locations.

What are Mixed Martial Arts Group’s (MMA) main objectives for 2026?

For 2026, Mixed Martial Arts Group says the focus is on execution rather than planning. Key priorities include MMA.INC token deployment, platform expansion, stablecoin integration, and broader ecosystem activation to scale its on-chain martial arts community and digital finance infrastructure globally.

How large is Mixed Martial Arts Group’s (MMA) current user and gym footprint?

Mixed Martial Arts Group reports over 5 million social media followers, 530,000 user profiles, more than 75,000 active students, over 18,000 published gyms, and 800 verified gyms across 16 countries. These figures span assets including BJJLink, TrainAlta, Hype, MixedMartialArts.com and Steppen.

What risks does Mixed Martial Arts Group (MMA) highlight regarding its digital asset plans?

The company warns that its strategic plans could change and that outcomes are not assured. It notes that cryptocurrency investments involve substantial risk, including potential total loss, and directs readers to risk factors in its Form 20-F for the year ended June 30, 2024 filed with the SEC.
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