Mixed Martial Arts Group Expands Digital Finance Strategy Through Partnerships With Donald Trump Jr. and World Liberty Financial
Rhea-AI Summary
Mixed Martial Arts Group (NYSE American: MMA) provided a shareholder update on Feb 4, 2026, outlining progress toward a Web3 digital finance strategy. Key items include a strategic advisor appointment of Donald Trump Jr., a signed MOU with World Liberty Financial to co-develop an MMA token and USD1 stablecoin integration, the BJJLink acquisition, investor participation from JellyC and American Ventures LLC, expansion into 150+ UFC Gym locations, and a stated debt-free common equity capital structure as the company moves toward token deployment and platform scale in 2026.
Positive
- Appointed Donald Trump Jr. as strategic advisor to boost visibility
- Signed MOU with World Liberty Financial to co-develop MMA token and integrate USD1 stablecoin
- Acquired BJJLink, expanding SaaS subscriptions and U.S. market access
- Partnership expansion to 150+ UFC Gym locations for BJJLink software and MMA.INC programs
- Maintains a debt-free capital structure composed of common equity
Negative
- None.
Key Figures
Market Reality Check
Peers on Argus
MMA fell 2.66% while close peers were mixed: HWH +1.85%, GDHG +5.63%, AOUT +1.84%, vs. YYAI -4.27% and PLBY -0.66%. No momentum peers were flagged, supporting a stock-specific move rather than a sector-wide trend.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 30 | Strategic MOU | Positive | -4.0% | World Liberty Financial MOU for MMA.INC token and USD1 stablecoin integration. |
| Dec 29 | Private placement | Neutral | +1.6% | $3M Series A preferred financing led by American Ventures and Donald Trump Jr. |
| Nov 21 | Annual report filing | Neutral | +11.1% | Form 20-F for fiscal 2025 filed, providing audited annual information. |
| Oct 20 | Crypto/AI progress | Positive | +9.9% | Solana testnet “Get Paid to Train” token launch and AI-driven tokenomics testing. |
| Oct 13 | Web3 platform update | Positive | +1.9% | Plans for MMA.INC utility token, Web3 platform, and large-scale fan conversion. |
News on Web3, tokenization and platform expansion has often coincided with positive next-day moves, while the recent WLFI MOU saw a negative reaction, suggesting occasional profit-taking or skepticism on financing/crypto-related milestones.
Over the last few months, MMA has consistently highlighted its Web3 and tokenization strategy. Key steps included a Web3 platform update on Oct 13, 2025, Solana testnet minting and NVIDIA-aligned AI infrastructure on Oct 20, 2025, and routine disclosure via the 2025 Form 20-F filed on Oct 31, 2025. Late December brought a $3M private placement and a strategic MOU with World Liberty Financial. Today’s shareholder update builds directly on those partnerships and the move toward a full digital finance ecosystem.
Regulatory & Risk Context
An effective Form F-3 shelf registration, amended on Jan 26, 2026 via an exhibits-only F-3/A, provides flexibility for future capital raises. A related 424B3 on Jan 30, 2026 covers resale of shares issuable from Series A preferred and warrants by existing holders, with the company itself not selling stock in that prospectus.
Market Pulse Summary
This announcement underscores MMA’s push to merge combat sports with digital finance, building on its World Liberty Financial MOU, Donald Trump Jr.’s advisory role, and Web3 token plans. Recent filings, including an effective F-3 shelf and a 424B3 resale prospectus, highlight active capital-structure management. Investors may focus on execution metrics in 2026, such as actual token deployment, stablecoin integration, and monetization across the $18.6 billion U.S. martial arts market and 150+ UFC Gym locations.
Key Terms
web3 technical
stablecoin financial
blockchain technical
saas technical
AI-generated analysis. Not financial advice.
Shareholder update highlights strategic alignment with Donald Trump Jr. and World Liberty Financial as MMA advances its digital finance and Web3 platform
New York, NY, Feb. 04, 2026 (GLOBE NEWSWIRE) -- Mixed Martial Arts Group Limited (NYSE American: MMA) (“MMA” or the “Company” and doing business as MMA.INC), a technology driven global combat sports platform, today provided a shareholder update highlighting its strategic relationships with Donald Trump Jr. and World Liberty Financial, as the Company advances its digital finance and Web3 strategy. The update follows previously announced milestones, including a strategic memorandum of understanding (MOU) with World Liberty Financial (“WLFI”) and a private placement investment led by American Ventures LLC and Donald Trump Jr.
2025 marked a pivotal phase in the evolution of Mixed Martial Arts Group as the company progressed from being a combat sports focused payments and digital marketing platform into a company executing against a clearly defined global strategy at the intersection of combat sports, technology and digital finance. MMA.INC is focused on building durable infrastructure, strengthening strategic relationships and positioning the business for scalable long term growth.
MMA.INC’s 2025 accomplishment include:
- Appointed Donald Trump Jr. as Strategic Advisor, significantly strengthening MMA.INC’s strategic profile and external visibility.
- Executed a strategic MOU with World Liberty Financial to co-develop the MMA.INC token ecosystem and integrate the USD1 stablecoin as a transactional foundation.
- Launched Web3 ecosystem strategy to convert global fan engagement into on-chain participation and real world utility
- Expanded advisory group with specialists in blockchain and digital finance to support institutional grade token architecture and governance.
- Welcomed JellyC, Australia’s leading digital asset manager, as an investor, providing both capital and technical validation for the Company’s direction.
- Acquired BJJLink, a premiere digital platform, further securing inroads into the
$18.6 billion U.S. martial arts industry. - High margin SaaS subscription revenue surged following BJJLink acquisition.
- Expanded partnership with UFC Gym to adopt BJJLink’s gym management software across all new UFC Gym BJJ locations and to provide MMA.INC’s programs across 150+ UFC Gym locations.
- Preserved a disciplined capital structure, debt free, and comprised of common equity.
Collectively, we believe these milestones establish the framework for a platform designed to serve one of the largest and most under monetized sports communities in the world.
MMA.INC’s objective is to digitally unify a highly fragmented ecosystem, enabling identity, rewards, commerce and participation through a single scalable platform.
What differentiates MMA.INC today is convergence:
- A global user base;
- A functioning operating platform;
- Strategic partners with financial and technical depth; and.
- A balance sheet structured to support long term value creation.
For MMA.INC, 2026 will be defined by execution. Token deployment, platform expansion, stablecoin integration and ecosystem activation are already underway. These initiatives are designed to move MMA.INC from strategic build-out to operating scale.
About Mixed Martial Arts Group Limited
With over 5 million social media followers, 530,000 user profiles, 75,000+ active students, 18,000 published gyms, and 800 verified gyms across 16 countries across its various assets, MMA.INC continues to transform the martial arts landscape and deliver unparalleled value to its stakeholders
We are bringing together martial arts fans, fighters, gyms, and coaches in a single onchain ecosystem. Unlike other models that focus on digital collectibles or limited fan tokens, we're all about real participation and achievement.
- From the Ground Up to Worldwide: With over 800 verified gyms and 75,000+ active students already training across 16 countries, MMA.INC connects local gyms with global communities in a single, connected network of value.
- Participation as Currency: Engaging in training, streaming, coaching or simply supporting any activity, will earn Experience Points (XP), which is transparently logged onchain and can be redeemed for real rewards.
- Merit over Speculation: Rewards will be based on effort, passion and progress, allowing the economy to grow through genuine participation rather than financial gain.
- One Unified Ecosystem: With existing platform assets including BJJLink, TrainAlta, Hype, and MixedMartialArts.com, MMA.INC provides a complete platform that covers training, community, content and fandom like no other.
About World Liberty Financial
World Liberty Financial (WLFI) is a pioneering decentralized finance (DeFi) protocol and governance platform dedicated to empowering individuals through transparent, accessible, and secure financial solutions. Inspired by the vision of President Donald J. Trump, WLFI seeks to democratize access to DeFi by creating user-friendly tools that bring the benefits of decentralized finance to a broader audience. WLFI plans to be at the forefront of DeFi, offering an intuitive, robust platform that empowers users to participate actively in the financial future.
For more information, visit worldlibertyfinancial.com
Disclaimer
As we continue to develop our plans discussed above, they could change and there can be no assurance as to any final outcome.
The information provided in this press release is intended for informational purposes only and does not constitute investment advice, endorsement, analysis, or recommendations with respect to any financial instruments, investments, or issuers. Investment in cryptocurrency involves substantial risk, including the risk of complete loss. This press release does not take into account the investment objectives, financial situation, or specific needs of any particular person and each individual is urged to consult their legal and financial advisors before making any investment decisions.
Forward-Looking Statements
This press release contains forward-looking statements. Any statements contained herein regarding our strategy, potential digital asset treasury, potential MMA.INC token, platform development, future operations, financial position, future revenues, projected costs, prospects, plans and objectives of management, other than statements of historical facts, are forward-looking statements. The forward-looking statements included herein include or may include, but are not limited to, statements that are predictive in nature, depend upon or refer to future events or conditions, or use or contain words, terms, phrases, or expressions such as “achieve,” “forecast,” “plan,” “propose,” “strategy,” “envision,” “hope,” “will,” “continue,” “potential,” “expect,” “believe,” “anticipate,” “project,” “estimate,” “predict,” “intend,” “should,” “could,” “may,” “might,” or similar words, terms, phrases, or expressions or the negative of any of these terms. Any statements contained in this press release that are not based upon historical fact are based on current expectations, estimates, projections, opinions and/or beliefs of the Company. Such statements are not facts and involve known and unknown risks, uncertainties, and other factors. Prospective investors should not rely on these statements as if they were facts. Actual revenue may vary to current sales due to factors such as participant churn, cancellations, and changes in payment schedules, membership terms or pricing changes. Any references to verified gyms, partner gyms, user profiles refer to a database profile that has been claimed or created across the MMA.inc platform, which includes TrainAlta.com, BJJ Link, Hype, MixedMartialArts.com and Steppen. Forward-looking statements involve a number of known and unknown risks and uncertainties, including, but not limited to, those discussed in the “Risk Factors” section of the Form 20-F for the fiscal year ended June 30, 2024 filed with the SEC. Given the risks and uncertainties, readers should not place undue reliance on any forward-looking statement and should recognize that the statements are predictions of future results which may not occur as anticipated. New risk factors emerge from time to time, and it is not possible for management to predict all such risk factors, nor can it assess the impact of all such factors on the Company’s business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. You should carefully read the factors described in the “Risk Factors” section of the Form 20-F for the fiscal year ended June 30, 2024 filed with the SEC to better understand the risks and uncertainties inherent in our business and industry, and any underlying forward-looking statements. Except where required by law, the Company assumes no obligation to update, withdraw or revise any forward-looking statements to reflect actual results or changes in factors or assumptions affecting such forward-looking statements.
Media Contacts
E: andrew@mma.inc
E: wlfi@wachsman.com
FAQ
What did MMA (NYSE: MMA) announce on February 4, 2026 about its Web3 strategy?
How does Donald Trump Jr.'s role affect MMA (MMA) strategy and visibility?
What are the key commercial moves MMA (MMA) made to grow its platform in 2025?
Will MMA (MMA) integrate a stablecoin and what is the timeline mentioned?
What is MMA's (MMA) capital structure after recent investments and acquisitions?
