MMA Partners with World Liberty Financial to Build Global Token Economy in Combat Sports

Rhea-AI Summary

MMA (NYSE American: MMA) executed a Strategic Memorandum of Understanding on Dec 30, 2025 with World Liberty Financial (WLFI) to design, issue, and scale an MMA.INC utility token and integrate WLFI’s USD1 stablecoin as the foundational layer of MMA.INC’s on‑chain ecosystem.

The MOU covers token architecture, on‑chain economic modelling, stablecoin reserve design, treasury operations, platform integration, joint go‑to‑market, and ecosystem governance. WLFI will join MMA.INC’s Strategic Advisory Board and four workstreams are established: token architecture, USD1 integration across MMA platforms, global market activation, and strategic advisory & governance.

Positive

• Integration of WLFI USD1 stablecoin as the foundational on‑chain payment layer
• WLFI joins MMA.INC Strategic Advisory Board to guide token economics
• Four defined workstreams for token architecture, stablecoin integration, market activation, and governance
• Joint go‑to‑market and platform integration with WLFI’s on‑chain infrastructure

Negative

• None.

Key Figures

Private placement proceeds $3.0 million Gross proceeds from Series A preferred private placement (Dec 29, 2025)

Equity purchase facility $20 million Equity Purchase Agreement capacity referenced in prior financing

Loss after tax A$26,016,967 Fiscal year ended June 30, 2025 (vs A$14,408,346 in 2024)

Operating cash outflow A$8,307,183 Net cash outflow from operations in fiscal 2025

Ordinary shares outstanding 13,041,209 shares As of June 30, 2025, per Form 20-F

Current share price $1.24 Price before WLFI partnership announcement

52-week high $3.07 Pre-news 52-week high level

Advisor term length 2 years Donald Trump Jr. strategic advisor appointment term

Market Reality Check

$1.11 Last Close

Volume Volume 1,636,718 is 8.43x the 20-day average of 194,063, signaling elevated interest pre-announcement. high

Technical Price at $1.24 is trading above the $1.14 200-day MA, showing strength vs longer-term trend before this news.

Peers on Argus

Peers in Leisure show mixed moves, from +0.68% (HWH) to -6.07% (GDHG), suggesting MMA’s setup is stock-specific rather than a sector-wide move.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 29	Private placement	Negative	+1.6%	Raised ≈$3M via Series A preferred and equity purchase agreement.
Nov 21	Annual report filing	Neutral	+11.1%	Filed Form 20-F for fiscal 2025, providing audited annual information.
Oct 20	Crypto/AI progress	Positive	+9.9%	Launched utility token on Solana testnet with NVIDIA-based AI tokenomics.
Oct 13	Web3 platform update	Positive	+1.9%	Outlined Web3 platform, utility token, treasury and stablecoin plans.
Sep 17	Advisor appointment	Positive	+7.7%	Appointed Donald Trump Jr. as 2-year strategic advisor with locked-up securities.

Pattern Detected

Strategic and Web3-focused announcements have often coincided with positive moves, while financing (private placement) showed a divergence with shares rising despite potential dilution.

Recent Company History

Over the last few months, MMA has focused on Web3 expansion and strategic branding. Key steps included appointing Donald Trump Jr. as a 2-year strategic advisor, outlining an MMA.INC utility token and Web3 platform targeting 700 million fans, and advancing Solana testnet tokenization with NVIDIA AI infrastructure, targeting mainnet in Q1–Q2 2026. A recent $3.0 million private placement and an annual Form 20-F filing framed its capital and reporting position. Today’s WLFI partnership builds directly on this Web3/token roadmap.

Market Pulse Summary

This announcement deepens MMA’s Web3 strategy by adding WLFI’s USD1 stablecoin and token architecture across payments, rewards, and governance. It follows earlier steps including Solana testnet tokenization and a utility token concept targeting hundreds of millions of fans. At the same time, filings show a A$26,016,967 loss and negative operating cash flow of A$8,307,183, plus going-concern and control weaknesses. Investors may watch execution milestones such as platform integration, treasury design, and regulatory alignment.

Key Terms

stablecoin financial

"integrate USD1, World Liberty Financials’ stablecoin, as the foundational layer"

A stablecoin is a type of digital currency designed to keep its value steady, often by being backed by traditional assets like money or commodities. For investors, stablecoins offer a reliable way to move money quickly across digital platforms without the value fluctuations common with other cryptocurrencies, making them useful for saving, trading, or transferring funds with less risk of sudden losses.

utility token financial

"design, issue, and scale the MMA.INC utility token and integrate USD1"

A utility token is a digital token issued for use within a specific online platform or service, functioning like a membership card or arcade token that grants access, discounts, or other features rather than representing ownership. Investors care because the token’s value is tied to how useful and popular the underlying platform becomes—higher usage can raise demand and price, while limited adoption or regulatory limits can reduce value and liquidity.

decentralized finance financial

"Strategic Memorandum of Understanding (MOU) with decentralized finance platform World Liberty Financial"

Decentralized finance, often called DeFi, is a way of using digital technology to offer financial services like lending, borrowing, and trading without relying on traditional banks or institutions. It operates on open networks where anyone can participate, much like a digital marketplace that runs on shared computer systems. For investors, DeFi provides more direct control over their assets and access to financial activities outside conventional systems.

on-chain technical

"as the foundational layer of MMA.INC’s on-chain ecosystem"

On-chain describes actions or data that are recorded directly on a blockchain, a public digital ledger that creates a permanent, time-stamped record of transactions. For investors, on-chain activity provides verifiable evidence of transfers, ownership changes or automated program actions (like contract-driven payments); seeing these entries is like checking a bank statement and helps assess liquidity, settlement finality, fees, and transparency when judging risk and market behavior.

treasury operations financial

"stablecoin reserve design, treasury operations, platform integration"

Treasury operations involve managing a company's cash flow, investments, and financial risks to ensure it has enough funds to meet its needs while optimizing the use of its financial resources. Think of it as the company's financial engine room, making sure money is available when needed and working effectively. This function is important to investors because it helps maintain the company’s financial stability and supports long-term growth.

ecosystem governance technical

"joint go-to-market, and ecosystem governance"

Ecosystem governance is the set of rules, decision-making processes, and coordination among the different players in a business network—like suppliers, partners, customers and sometimes regulators—to keep the whole system running smoothly. Investors care because strong governance reduces conflict and disruption, encourages reliable partnerships and growth, and makes future returns more predictable—think of it as the traffic rules and traffic lights that let a complex marketplace move efficiently and safely.

Web3 technical

"real utility Web3 economies in sports, bringing blockchain-powered engagement"

An approach to the internet that uses decentralized technologies (like blockchains and smart contracts) to give users control over data, identity and digital assets instead of relying on a single company. For investors it matters because it enables new business models—token-based ownership, marketplaces and governance structures—but also brings higher volatility, novel revenue streams and regulatory uncertainty, so investment outcomes can be very different from traditional tech.

token economics financial

"to guide token economics, compliance, and long-term stability"

Token economics is the set of rules that govern a digital token’s supply, distribution, and how people can earn or use it. It matters to investors because those rules determine scarcity, incentives, and utility—factors that influence a token’s demand and price and the behavior of users and developers; think of it as the rulebook and money supply for a game that shapes how players act and how valuable in-game currency becomes.

AI-generated analysis. Not financial advice.

MMA.INC will integrate and deploy WLFI’s USD1 stablecoin to engage and incentivize MMA’s global community of fighters, fans, coaches and gyms

New York, NY, Dec. 30, 2025 (GLOBE NEWSWIRE) -- Mixed Martial Arts Group Limited (NYSE American: MMA) (“MMA” or the “Company” and doing business as MMA.INC), a technology driven ecosystem at the forefront of the global combat sports industry, announced today that it has executed a Strategic Memorandum of Understanding (MOU) with decentralized finance platform World Liberty Financial (“WLFI”). Together, MMA.INC and WLFI will design, issue, and scale the MMA.INC utility token and integrate USD1, World Liberty Financials’ stablecoin, as the foundational layer of MMA.INC’s on-chain ecosystem.

Under the MOU, MMA.INC and World Liberty Financial will collaborate across token architecture, on-chain economic modelling, stablecoin reserve design, treasury operations, platform integration, joint go-to-market, and ecosystem governance. This partnership will create one of the world’s first large-scale, real utility Web3 economies in sports, bringing blockchain-powered engagement to a global community of fans, coaches, athletes and gyms.

World Liberty Financial will also join the MMA.INC Strategic Advisory Board, formalizing its role in guiding the token framework, regulatory alignment, and long-term sustainable growth of the MMA.INC on-chain ecosystem.

Donald Trump Jr., Co-Founder of World Liberty Financial, and Strategic Advisor to MMA.INC, said, “This partnership brings together the unique world leading capabilities and assets of World Liberty Financial and MMA.INC. I’m incredibly proud that MMA.INC now has the opportunity to leverage the world class technology and financial infrastructure of World Liberty Financial to accelerate its Web3 strategy.”

Nick Langton, Founder & CEO of MMA Group, commented, “This partnership sets the foundation for a global on-chain ecosystem that merges the passion of combat sports with the utility of modern digital finance. World Liberty Financial brings deep expertise in stablecoin architecture and next-generation payments technology. Together, we will create a token economy with genuine utility, strong governance and scalability to serve the global community of martial arts fans, practitioners, coaches and athletes.”

A transformative partnership for MMA.INC’s Web3 expansion, this MOU establishes four high-impact workstreams to build a scalable, “real utility” blockchain ecosystem.

• MMA.INC Token Architecture: Design of the full token economy, governance model and USD1-backed stability framework.

• USD1 Integration Across MMA Platforms: Stablecoin-enabled payments, rewards and access, powered by WLFI’s onchain infrastructure.

• Global Market Activation: Co-branded campaigns and ecosystem rollout across MMA’s fighters, gyms, and fan network.

• Strategic Advisory & Governance: WLFI joins MMA.INC’s Advisory Board to guide token economics, compliance, and long-term stability.

About Mixed Martial Arts Group Limited

With over 5 million social media followers, 530,000 user profiles, 75,000+ active students, 18,000 published gyms, and 800 verified gyms across 16 countries across its various assets, MMA.INC continues to transform the martial arts landscape and deliver unparalleled value to its stakeholders

We are bringing together martial arts fans, fighters, gyms, and coaches in a single onchain ecosystem. Unlike other models that focus on digital collectibles or limited fan tokens, we're all about real participation and achievement.

• From the Ground Up to Worldwide: With over 800 verified gyms and 75,000+ active students already training across 16 countries, MMA.INC connects local gyms with global communities in a single, connected network of value.
• Participation as Currency: Engaging in training, streaming, coaching or simply supporting any activity, will earn Experience Points (XP), which is transparently logged onchain and can be redeemed for real rewards.
• Merit over Speculation: Rewards will be based on effort, passion and progress, allowing the economy to grow through genuine participation rather than financial gain.
• One Unified Ecosystem: With existing platform assets including BJJLink, TrainAlta, Hype, and MixedMartialArts.com, MMA.INC provides a complete platform that covers training, community, content and fandom like no other.

About World Liberty Financial

World Liberty Financial (WLFI) is a pioneering decentralized finance (DeFi) protocol and governance platform dedicated to empowering individuals through transparent, accessible, and secure financial solutions. Inspired by the vision of President Donald J. Trump, WLFI seeks to democratize access to DeFi by creating user-friendly tools that bring the benefits of decentralized finance to a broader audience. WLFI plans to be at the forefront of DeFi, offering an intuitive, robust platform that empowers users to participate actively in the financial future.

For more information, visit worldlibertyfinancial.com

Disclaimer

As we continue to develop our plans discussed above, they could change and there can be no assurance as to any final outcome.

The information provided in this press release is intended for informational purposes only and does not constitute investment advice, endorsement, analysis, or recommendations with respect to any financial instruments, investments, or issuers. Investment in cryptocurrency involves substantial risk, including the risk of complete loss. This press release does not take into account the investment objectives, financial situation, or specific needs of any particular person and each individual is urged to consult their legal and financial advisors before making any investment decisions.

Forward-Looking Statements

This press release contains forward-looking statements. Any statements contained herein regarding our strategy, potential digital asset treasury, potential MMA.INC token, platform development, future operations, financial position, future revenues, projected costs, prospects, plans and objectives of management, other than statements of historical facts, are forward-looking statements. The forward-looking statements included herein include or may include, but are not limited to, statements that are predictive in nature, depend upon or refer to future events or conditions, or use or contain words, terms, phrases, or expressions such as “achieve,” “forecast,” “plan,” “propose,” “strategy,” “envision,” “hope,” “will,” “continue,” “potential,” “expect,” “believe,” “anticipate,” “project,” “estimate,” “predict,” “intend,” “should,” “could,” “may,” “might,” or similar words, terms, phrases, or expressions or the negative of any of these terms. Any statements contained in this press release that are not based upon historical fact are based on current expectations, estimates, projections, opinions and/or beliefs of the Company. Such statements are not facts and involve known and unknown risks, uncertainties, and other factors. Prospective investors should not rely on these statements as if they were facts. Actual revenue may vary to current sales due to factors such as participant churn, cancellations, and changes in payment schedules, membership terms or pricing changes. Any references to verified gyms, partner gyms, user profiles refer to a database profile that has been claimed or created across the MMA.inc platform, which includes TrainAlta.com, BJJ Link, Hype, MixedMartialArts.com and Steppen. Forward-looking statements involve a number of known and unknown risks and uncertainties, including, but not limited to, those discussed in the “Risk Factors” section of the Form 20-F for the fiscal year ended June 30, 2024 filed with the SEC. Given the risks and uncertainties, readers should not place undue reliance on any forward-looking statement and should recognize that the statements are predictions of future results which may not occur as anticipated. New risk factors emerge from time to time, and it is not possible for management to predict all such risk factors, nor can it assess the impact of all such factors on the Company’s business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. You should carefully read the factors described in the “Risk Factors” section of the Form 20-F for the fiscal year ended June 30, 2024 filed with the SEC to better understand the risks and uncertainties inherent in our business and industry, and any underlying forward-looking statements. Except where required by law, the Company assumes no obligation to update, withdraw or revise any forward-looking statements to reflect actual results or changes in factors or assumptions affecting such forward-looking statements.

Media Contacts
E: nick@mma.inc
E: wlfi@wachsman.com

Attachment

• MIXED MARTIAL ARTS GROUP LIMITED

FAQ

What did MMA (MMA) announce on December 30, 2025 about a Web3 partnership?

MMA announced an MOU with World Liberty Financial to build an MMA.INC utility token and integrate WLFI’s USD1 stablecoin into MMA’s on‑chain ecosystem.

Will WLFI have a formal role at MMA (MMA) after the Dec 30, 2025 MOU?

Yes; World Liberty Financial will join MMA.INC’s Strategic Advisory Board to advise on token framework, regulatory alignment, and long‑term growth.

What are the key workstreams in the MMA and WLFI MOU for MMA (MMA)?

The MOU establishes four workstreams: token architecture, USD1 integration across MMA platforms, global market activation, and strategic advisory & governance.

How will the USD1 stablecoin be used by MMA (MMA)?

USD1 will be integrated for stablecoin‑enabled payments, rewards, and access across MMA’s platforms using WLFI’s on‑chain infrastructure.

Does the MOU with WLFI include go‑to‑market activities for MMA (MMA)?

Yes; the agreement includes co‑branded campaigns and ecosystem rollout across MMA’s fighters, gyms, and fan network.

Does the Dec 30, 2025 announcement disclose financial terms or token issuance amounts for MMA (MMA)?

No; the announcement describes collaboration scope and governance but does not disclose financial terms or token issuance quantities.