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MMA.INC and UFC Gym Group Celebrate Sold-Out Inaugural Finale Fight Night at Flagship Huntington Beach, California Gym

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MMA.INC (NYSE: MMA) successfully hosted its inaugural finale fight night event in partnership with UFC Gym Group on May 24, 2025, at UFC Gym's flagship Huntington Beach location. The sold-out event attracted notable combat sports figures including boxing star Ryan Garcia, UFC Hall of Famer Cub Swanson, and Jiu Jitsu champions Kade and Tye Ruotolo.

This event marks the beginning of a multi-year strategic partnership between MMA and UFC Gym, aimed at launching branded programming, amateur fight events, and training platforms across over 150 UFC Gym locations worldwide. The collaboration is projected to generate approximately $7 million in annual revenue once fully operational, through revenue streams including event ticketing, branded training programs, merchandise, and media rights.

MMA.INC (NYSE: MMA) ha organizzato con successo il suo primo evento finale di fight night in collaborazione con UFC Gym Group il 24 maggio 2025, presso la sede principale di UFC Gym a Huntington Beach. L'evento sold out ha attirato figure di spicco del mondo degli sport da combattimento, tra cui il campione di boxe Ryan Garcia, il membro della Hall of Fame UFC Cub Swanson e i campioni di Jiu Jitsu Kade e Tye Ruotolo.

Questo evento segna l'inizio di una partnership strategica pluriennale tra MMA e UFC Gym, finalizzata al lancio di programmi brandizzati, eventi amatoriali di combattimento e piattaforme di allenamento in oltre 150 sedi UFC Gym in tutto il mondo. La collaborazione si prevede genererà circa 7 milioni di dollari di ricavi annui una volta pienamente operativa, attraverso flussi di entrate quali la vendita di biglietti per eventi, programmi di allenamento brandizzati, merchandising e diritti media.

MMA.INC (NYSE: MMA) organizó con éxito su primer evento final de noche de peleas en asociación con UFC Gym Group el 24 de mayo de 2025, en la sede principal de UFC Gym en Huntington Beach. El evento agotado atrajo a figuras destacadas de los deportes de combate, incluyendo a la estrella del boxeo Ryan Garcia, el miembro del Salón de la Fama de UFC Cub Swanson y los campeones de Jiu Jitsu Kade y Tye Ruotolo.

Este evento marca el inicio de una asociación estratégica a varios años entre MMA y UFC Gym, destinada a lanzar programas con marca, eventos de peleas amateur y plataformas de entrenamiento en más de 150 ubicaciones de UFC Gym en todo el mundo. Se proyecta que la colaboración generará aproximadamente 7 millones de dólares en ingresos anuales una vez que esté completamente operativa, a través de fuentes de ingresos como la venta de entradas para eventos, programas de entrenamiento con marca, mercancía y derechos de medios.

MMA.INC (NYSE: MMA)는 2025년 5월 24일 UFC Gym의 대표 지점인 헌팅턴 비치에서 UFC Gym Group과 협력하여 첫 번째 피날레 파이트 나이트 이벤트를 성공적으로 개최했습니다. 매진된 이 행사는 복싱 스타 라이언 가르시아, UFC 명예의 전당 멤버 컵 스완슨, 주짓수 챔피언 케이드와 타이 루오톨로 등 유명 격투기 인사들을 끌어모았습니다.

이번 행사는 MMA와 UFC Gym 간의 다년간 전략적 파트너십의 시작을 알리는 것으로, 전 세계 150개 이상의 UFC Gym 지점에서 브랜드 프로그램, 아마추어 격투 이벤트, 훈련 플랫폼을 출시하는 것을 목표로 합니다. 이 협업은 이벤트 티켓 판매, 브랜드 훈련 프로그램, 상품, 미디어 권리 등 수익원을 통해 완전히 운영되면 연간 약 700만 달러의 매출을 창출할 것으로 예상됩니다.

MMA.INC (NYSE: MMA) a organisé avec succès son premier événement final de soirée de combat en partenariat avec UFC Gym Group le 24 mai 2025, au site principal d'UFC Gym à Huntington Beach. L'événement complet a attiré des figures notables des sports de combat, notamment la star de la boxe Ryan Garcia, le membre du Hall of Fame UFC Cub Swanson, ainsi que les champions de Jiu Jitsu Kade et Tye Ruotolo.

Ce rendez-vous marque le début d'un partenariat stratégique pluriannuel entre MMA et UFC Gym, visant à lancer des programmes de marque, des événements de combat amateurs et des plateformes d'entraînement dans plus de 150 emplacements UFC Gym à travers le monde. Cette collaboration devrait générer environ 7 millions de dollars de revenus annuels une fois pleinement opérationnelle, grâce à des sources de revenus telles que la billetterie, les programmes d'entraînement de marque, les produits dérivés et les droits médias.

MMA.INC (NYSE: MMA) veranstaltete am 24. Mai 2025 erfolgreich seine erste abschließende Fight Night in Partnerschaft mit UFC Gym Group am Hauptstandort von UFC Gym in Huntington Beach. Die ausverkaufte Veranstaltung zog namhafte Kampfsportler an, darunter Boxstar Ryan Garcia, UFC Hall of Famer Cub Swanson und die Jiu Jitsu-Champions Kade und Tye Ruotolo.

Dieses Event markiert den Beginn einer mehrjährigen strategischen Partnerschaft zwischen MMA und UFC Gym, mit dem Ziel, gebrandete Programme, Amateurkampfveranstaltungen und Trainingsplattformen an über 150 UFC Gym Standorten weltweit zu starten. Die Zusammenarbeit wird voraussichtlich etwa 7 Millionen US-Dollar Jahresumsatz generieren, sobald sie voll funktionsfähig ist, durch Einnahmequellen wie Ticketverkauf für Veranstaltungen, gebrandete Trainingsprogramme, Merchandise und Medienrechte.

Positive
  • Partnership projected to generate $7 million in annual revenue when fully operational
  • Successful sold-out inaugural event with high-profile combat sports figures in attendance
  • Expansion planned across 150+ UFC Gym locations worldwide
  • Multiple revenue streams established: ticketing, training programs, merchandise, and media rights
Negative
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Boxing superstar Ryan Garcia, UFC Hall of Famer Cub Swanson and Jiu Jitsu world champions Kade and Tye Ruotolo and other combat sport luminaries attend, highlighting the rising prestige and reach of MMA’s expanding global platform

The event is the first of many aimed at launching branded programming, amateur fight events, and training platforms across more than 150 UFC Gym locations worldwide

New York, NY, May 28, 2025 (GLOBE NEWSWIRE) -- Mixed Martial Arts Group Limited (NYSE American: MMA) (“MMA” or the “Company”), a leading technology company building the commercial and cultural epicenter for the mixed martial arts (MMA) and combat sports industry, is proud to announce the resounding success of its inaugural finale fight night event, held in partnership with UFC Gym Group on Saturday, May 24, 2025, at UFC Gym’s flagship Huntington Beach location.

The sold-out event was attended by notable combat sports figures including UFC Gym CEO Adam Sedlack, MMA’s Vice President of North America Rich Chou, and global boxing superstar Ryan Garcia, highlighting the rising prestige and reach of MMA’s expanding global platform.

Adam Sedlack, CEO of UFC Gym, stated:

“The energy and enthusiasm at our Huntington Beach location was unparalleled. This event showcased the immense potential of our partnership with MMA.INC to bring life changing combat sports experiences to our members and communities. It's a testament to what we can achieve together and I’m excited to accelerate our global rollout with the team at MMA.INC.”

Rich Chou, Vice President of North America at MMA, added:

“Seeing the culmination of our joint efforts with UFC Gym come to life in such a spectacular fashion was truly rewarding. The presence of world class combat sports athletes like Ryan, Cub and the Ruotolo brothers underscores the appeal and reach of our events. We’re excited to build on this momentum UFC Gym and expand to all of their locations as soon as we can.”

This event is the first of many to be rolled out as part of a multi-year strategic partnership between MMA and UFC Gym aimed at launching branded programming, amateur fight events, and training platforms across more than 150 UFC Gym locations worldwide.

As previously disclosed, the collaboration is projected to generate approximately $7 million in annual revenue* once fully operational across these sites. This includes revenue opportunities from event ticketing, branded training programs, merchandise, and media rights. The packed attendance and star-studded engagement at this first event provide strong early evidence of the commercial viability and audience enthusiasm anticipated from the full rollout.

The Huntington Beach finale event reflects the Company’s continued mission to monetize all key stakeholders in the combat sports economy—fans, fighters, coaches, gym owners, and corporate sponsors—by building a tech-driven, vertically integrated business model.

About Mixed Martial Arts Group Limited

MMA.INC (Mixed Martial Arts Group Limited) is revolutionizing the combat sports industry by driving participation and engagement across fans, athletes, coaches, and gym owners. The company operates four core business units:

 TrainAlta: A platform that transforms MMA fans into active participants through structured training programs.
 Hype: A marketing platform helping gym owners, coaches, and athletes grow revenue from their audiences.
 MixedMartialArts.com: The go-to resource for MMA news, fighter data, fight schedules, and the legendary Underground forum.
 BJJLink: A leading gym management platform designed for BJJ academies, offering tools for payment processing, marketing, student engagement, and content monetization.

With over 5 million social media followers, 530,000 user profiles, 50,000 active students, 18,000 published gyms and 800 verified gyms across 16 countries, MMA.inc continues to transform the martial arts landscape and deliver unparalleled value to its stakeholders.

For more information, visit www.mma.inc or follow us on social media:

 Facebook: TrainAlta
 Instagram: @TrainAlta
 X: @AltaGlobalGroup
 LinkedIn: MMA.inc

* Economics stated above are based on average actual operating data for the last 3 fiscal years to 30 June 2023, with 120 programs and 2,914 participants. Above are on a USD basis, applying a conversion rate of 1.49 USD/AUD. The revenue projection is based on the following assumptions: the Warrior Training Program averages 24 participants per program (see Presentation dated September 2024); generating USD$1,004 in gross revenue per participant (see Presentation dated September 2024); each UFC Gym, consisting of both corporate owned locations and franchises, of which there are currently 150 worldwide, is proposed to run two programs annually and Alta processes 100% of the payments and distributes up to 70% back to UFC Gym. This revenue projection is contingent upon the assumptions listed above and should be considered as an estimate based on historical data and current operational strategies. Actual results may vary due to factors such as changes in participation rates, program offerings, gym expansion, and market conditions.

Forward-Looking Statements

This press release may include forward-looking statements. Any statements contained herein regarding our strategy, future operations, financial position, future revenues, projected costs, prospects, plans and objectives of management, other than statements of historical facts, are forward-looking statements. The forward-looking statements included herein include or may include, but are not limited to, statements that are predictive in nature, depend upon or refer to future events or conditions, or use or contain words, terms, phrases, or expressions such as “achieve,” “forecast,” “plan,” “propose,” “strategy,” “envision,” “hope,” “will,” “continue,” “potential,” “expect,” “believe,” “anticipate,” “project,” “estimate,” “predict,” “intend,” “should,” “could,” “may,” “might,” or similar words, terms, phrases, or expressions or the negative of any of these terms. Any statements contained in this press release that are not based upon historical fact are based on current expectations, estimates, projections, opinions and/or beliefs of the Company. Such statements are not facts and involve known and unknown risks, uncertainties, and other factors. Prospective investors should not rely on these statements as if they were facts. Actual revenue may vary to current sales due to factors such as participant churn, cancellations, and changes in payment schedules, membership terms or pricing changes. Any references to verified gyms, partner gyms, user profiles refer to a profile that has been claimed or created across the MMA.inc platform, which includes TrainAlta.com, BJJ Link, Hype, MixedMartialArts.com and Steppen. Forward-looking statements involve a number of known and unknown risks and uncertainties, including, but not limited to, those discussed in the “Risk Factors” section of the Form 20-F for the fiscal year ended June 30, 2024 filed with the SEC. Given the risks and uncertainties, readers should not place undue reliance on any forward-looking statement and should recognize that the statements are predictions of future results which may not occur as anticipated. New risk factors emerge from time to time, and it is not possible for management to predict all such risk factors, nor can it assess the impact of all such factors on the Company’s business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. You should carefully read the factors described in the “Risk Factors” section of the Form 20-F for the fiscal year ended June 30, 2024 filed with the SEC to better understand the risks and uncertainties inherent in our business and industry, and any underlying forward-looking statements. Except where required by law, the Company assumes no obligation to update, withdraw or revise any forward-looking statements to reflect actual results or changes in factors or assumptions affecting such forward-looking statements.

Media Contacts

Mixed Martial Arts Group Limited
E: peter@mma.inc


FAQ

What is the projected annual revenue from MMA.INC's partnership with UFC Gym?

The partnership between MMA.INC and UFC Gym is projected to generate approximately $7 million in annual revenue once fully operational across all locations.

How many UFC Gym locations will MMA.INC's programming expand to?

MMA.INC plans to expand its branded programming, amateur fight events, and training platforms across more than 150 UFC Gym locations worldwide.

Which notable athletes attended MMA.INC's inaugural finale fight night?

The event was attended by boxing star Ryan Garcia, UFC Hall of Famer Cub Swanson, and Jiu Jitsu world champions Kade and Tye Ruotolo.

What revenue streams will MMA stock (NYSE: MMA) generate from the UFC Gym partnership?

The partnership will generate revenue through event ticketing, branded training programs, merchandise, and media rights.
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