MMA.INC Secures Landmark UFC GYM Deal as BJJLink Becomes the Engine of Growth
Mixed Martial Arts Group Ltd. (NYSE American:MMA) has secured a significant partnership with UFC GYM, making its BJJLink.com platform the official technology backbone for UFC GYM's new Brazilian Jiu-Jitsu franchise model. UFC GYM plans to launch over 45 new BJJ-focused locations in 2025, with the first franchise already sold in Florida.
BJJLink serves as a comprehensive operating system for martial arts businesses, managing scheduling, belt progression, payments, retail sales, and lead management. The platform already operates in 150 UFC GYM locations worldwide through MMA.INC's Warrior Training Program subscriptions.
The company's leadership team includes CEO Nick Langton, Chairman Vaughn Taylor, UFC analyst Laura Sanko, Conor McGregor, and newly appointed Strategic Advisor Donald Trump Jr. BJJLink has demonstrated strong performance with triple-digit percentage revenue growth earlier this year.
Mixed Martial Arts Group Ltd. (NYSE American:MMA) ha siglato una partnership importante con UFC GYM, rendendo la sua piattaforma BJJLink.com il motore tecnologico ufficiale del nuovo modello di franchising di Brazilian Jiu-Jitsu di UFC GYM. UFC GYM prevede di aprire oltre 45 nuove sedi focalizzate sul BJJ nel 2025, con la prima franchigia già venduta in Florida.
BJJLink funge da sistema operativo completo per le attività di arti marziali, gestendo programmazioni, progressione delle cinture, pagamenti, vendite al dettaglio e gestione dei contatti. La piattaforma è già attiva in 150 sedi UFC GYM in tutto il mondo attraverso gli abbonamenti al Warrior Training Program di MMA.INC.
Il team dirigente comprende l’amministratore delegato Nick Langton, il presidente Vaughn Taylor, l’analista UFC Laura Sanko, Conor McGregor e il neo nominato consulente strategico Donald Trump Jr. BJJLink ha mostrato ottime performance con una crescita dei ricavi a tre cifre all’inizio di quest’anno.
Mixed Martial Arts Group Ltd. (NYSE American:MMA) ha conseguido una alianza significativa con UFC GYM, convirtiendo su plataforma BJJLink.com en la columna tecnológica oficial del nuevo modelo de franquicias de Brazilian Jiu-Jitsu de UFC GYM. UFC GYM planea abrir más de 45 nuevos centros centrados en BJJ en 2025, con la primera franquicia ya vendida en Florida.
BJJLink actúa como un sistema operativo integral para negocios de artes marciales, gestionando horarios, progreso de cinturones, pagos, ventas al por menor y gestión de leads. La plataforma ya opera en 150 ubicaciones de UFC GYM en todo el mundo mediante las suscripciones al Warrior Training Program de MMA.INC.
El equipo directivo incluye al CEO Nick Langton, el presidente Vaughn Taylor, la analista de la UFC Laura Sanko, Conor McGregor y el recién nombrado asesor estratégico Donald Trump Jr. BJJLink ha mostrado un sólido desempeño con un crecimiento de ingresos de tres cifras a principios de este año.
Mixed Martial Arts Group Ltd. (NYSE American:MMA)는 UFC GYM과 중요한 파트너십을 맺고 자사의 BJJLink.com 플랫폼을 UFC GYM의 새로운 브라질리언 주짓수 프랜차이즈 모델의 공식 기술 기반으로 지정했습니다. UFC GYM은 2025년에 BJJ 중심의 신규 지점 45개 이상을 오픈할 계획이며, 첫 프랜차이즈는 이미 플로리다에서 판매되었습니다.
BJJLink는 예약, 벨트 승급, 결제, 소매 판매 및 리드 관리를 포함한 무술 비즈니스를 위한 종합 운영 시스템 역할을 합니다. 이 플랫폼은 MMA.INC의 Warrior Training Program 구독을 통해 이미 전 세계 150개 UFC GYM 지점에서 운영되고 있습니다.
회사 경영진에는 CEO 닉 랭턴(Nick Langton), 회장 보언 테일러(Vaughn Taylor), UFC 분석가 로라 산코(Laura Sanko), 코너 맥그리거(Conor McGregor), 그리고 새로 임명된 전략 고문 도널드 트럼프 주니어(Donald Trump Jr.)가 포함되어 있습니다. BJJLink는 올 초 세 자릿수 수익 성장으로 강력한 실적을 보였습니다.
Mixed Martial Arts Group Ltd. (NYSE American:MMA) a conclu un partenariat important avec UFC GYM, faisant de sa plateforme BJJLink.com l’ossature technologique officielle du nouveau modèle de franchise de Brazilian Jiu-Jitsu d’UFC GYM. UFC GYM prévoit d’ouvrir plus de 45 nouveaux sites axés sur le BJJ en 2025, la première franchise ayant déjà été vendue en Floride.
BJJLink sert de système d’exploitation complet pour les entreprises d’arts martiaux, gérant la planification, la progression des ceintures, les paiements, les ventes au détail et la gestion des prospects. La plateforme est déjà déployée dans 150 implantations UFC GYM dans le monde via les abonnements au Warrior Training Program de MMA.INC.
L’équipe dirigeante comprend le PDG Nick Langton, le président Vaughn Taylor, l’analyste UFC Laura Sanko, Conor McGregor et le conseiller stratégique récemment nommé Donald Trump Jr. BJJLink a affiché de solides performances avec une croissance du chiffre d’affaires à trois chiffres en début d’année.
Mixed Martial Arts Group Ltd. (NYSE American:MMA) hat eine bedeutende Partnerschaft mit UFC GYM geschlossen und macht seine Plattform BJJLink.com zur offiziellen technologischen Basis für das neue Brazilian Jiu-Jitsu-Franchisemodell von UFC GYM. UFC GYM plant, im Jahr 2025 über 45 neue, auf BJJ ausgerichtete Standorte zu eröffnen; die erste Franchise wurde bereits in Florida verkauft.
BJJLink dient als umfassendes Betriebssystem für Kampfsportbetriebe und verwaltet Terminplanung, Gurtfortschritt, Zahlungen, Einzelhandelsverkäufe und Lead-Management. Die Plattform ist bereits in 150 UFC GYM-Standorten weltweit über die Warrior Training Program-Abonnements von MMA.INC im Einsatz.
Das Führungsteam umfasst CEO Nick Langton, Vorsitzenden Vaughn Taylor, UFC-Analystin Laura Sanko, Conor McGregor und den neu berufenen Strategieberater Donald Trump Jr. BJJLink verzeichnete Anfang dieses Jahres ein starkes Ergebnis mit dreistelligen Umsatzwachstumsraten.
- Strategic partnership with UFC GYM for BJJLink platform implementation across 45+ new locations in 2025
- Triple-digit percentage revenue growth for BJJLink platform
- Expansion of existing relationship from 150 UFC GYM locations
- Strong leadership team with industry veterans and high-profile advisors
- CEO and Chairman demonstrated commitment by converting loans to equity
- Heavy reliance on UFC GYM partnership for growth
- Potential execution risks in rapid franchise expansion
- Competitive pressures in martial arts software market
Insights
MMA.INC's BJJLink software becoming UFC GYM's tech backbone for BJJ franchises signals significant recurring revenue potential with 45+ new locations planned.
This partnership represents a significant commercial breakthrough for MMA.INC. Being selected as the technology infrastructure for UFC GYM's Brazilian Jiu-Jitsu franchise expansion establishes BJJLink as the industry-standard operating system in a rapidly growing market segment. The immediate plan for 45+ new locations in 2025 creates substantial recurring revenue potential through what appears to be mandatory platform adoption across the franchise network.
The business model here is particularly compelling. BJJLink functions as a complete operational ecosystem handling scheduling, payment processing, membership management, and retail integration—creating high switching costs once implemented. This SaaS-based recurring revenue approach transforms MMA.INC from a content company into a technology infrastructure provider with predictable cash flows.
What's strategically important is how this builds on existing relationships—BJJLink already powers 150 UFC GYM locations through their Warrior Training Program. This expansion signals both customer satisfaction and platform scalability. The deal also demonstrates perfect market timing, coinciding with BJJ's surging popularity and UFC's own investment in premier BJJ competition.
The leadership composition merits attention. The CEO and Chairman converting loans to equity shows conviction, while the presence of industry figures like Laura Sanko and Conor McGregor provides credibility advantages not easily replicated by competitors. The triple-digit revenue growth mentioned for BJJLink suggests the product-market fit is already proven, making the UFC GYM deal an acceleration point rather than an experimental pilot.
NEW YORK, NY / ACCESS Newswire / September 10, 2025 / Mixed Martial Arts Group Ltd. (NYSE American:MMA) is not waiting for the fight game to evolve. It is building the infrastructure to guide it. On September 10, 2025, the company announced a major step forward in its strategic alliance with UFC GYM. At the center of the news: BJJLink.com, MMA.INC's software platform has been selected as the official technology backbone for UFC GYM's new Brazilian Jiu-Jitsu (BJJ) franchise model.
This is a big deal. UFC GYM plans to roll out more than 45 new locations in 2025 alone, each designed as BJJ-first spaces and each running on BJJLink from day one. The first has already been sold in Florida, marking the start of a broader push that could reshape how martial arts gyms are built and scaled.
BJJLink is not just billing software. It is a full operating system for martial arts businesses. It handles scheduling, belt progression, payment processing, retail sales, lead management, and referral campaigns. For gym owners and coaches, that means less time chasing down spreadsheets and more time on the mats. For franchisees, it means predictable revenue, standardized tools, and confidence that operations can scale without losing quality. That's not all.
Building On Momentum With Solid Leadership
The announcement extends a relationship that already spans 150 UFC GYM locations worldwide through MMA.INC's Warrior Training Program subscriptions. It also rides the surge in Brazilian Jiu-Jitsu's popularity. The UFC itself launched a premier BJJ event series earlier this year, and the sport is expanding rapidly across international markets. By tying BJJLink to that wave, MMA.INC is positioned as more than a service provider. It has become a partner in the sport's growth.
Part of what makes MMA.INC's story compelling is the circle of influence around it. CEO Nick Langton and Chairman Vaughn Taylor both converted six-figure loans into equity, signaling long-term alignment with shareholders. Former UFC fighter and analyst Laura Sanko sits on the board, adding industry credibility. Conor McGregor remains the company's most visible backer, bringing unmatched cultural presence.
And just one day before this announcement, Donald Trump Jr. joined the team as Strategic Advisor, expanding MMA.INC's reach into media and brand building. His presence alongside McGregor and Sanko reinforces a leadership group that blends governance, cultural cachet, and operational discipline.
Rather than simply stacking names for optics, MMA.INC has assembled a leadership fabric where visibility, credibility, and execution interlock. It is a blend of celebrity and stewardship that turns influence into momentum and momentum into scale.
From Adoption to Scale
The traction shows. BJJLink has already been deployed in hundreds of academies worldwide, posting triple-digit percentage revenue growth earlier this year. UFC GYM's decision to anchor its franchise rollout on the platform is a proof point that software adoption in martial arts is not theoretical. It is happening.
The company's broader ecosystem adds to the foundation. TrainAlta brings structured training to fans. Hype creates monetization pathways for coaches and gyms. MixedMartialArts.com remains a central hub for fans and fighters alike. The common thread is infrastructure. Tools that connect the 640 million global fans of combat sports to the businesses and communities that sustain the culture.
For MMA.INC, the UFC GYM deal is not just another press release. It is an inflection point. Every new gym that opens represents a franchise running on its platform, every student that checks in becomes part of its ecosystem, and every payment processed contributes to recurring, technology-driven revenue.
It is a story about timing and positioning. As martial arts participation grows, as BJJ cements its role on the global stage, and as UFC itself prepares to enter a new media rights era in 2026, MMA.INC is right where it needs to be: behind the curtain, powering the show.
With Langton, Taylor, Sanko, McGregor, and now Trump Jr. forming a leadership team that spans operations, governance, cultural visibility, and strategic counsel, MMA.INC is building the architecture for martial arts' next phase.
Investors looking for the difference between hype and traction will find the UFC GYM agreement speaks for itself. MMA.INC has shifted from proving its software works to proving it can scale. And if 2025 is any indicator, scale is coming quickly.
Forward-Looking Statements
This press release may include forward-looking statements. Any statements contained herein regarding our strategy, future operations, financial position, future revenues, projected costs, prospects, plans and objectives of management, other than statements of historical facts, are forward-looking statements. The forward-looking statements included herein include or may include, but are not limited to, statements that are predictive in nature, depend upon or refer to future events or conditions, or use or contain words, terms, phrases, or expressions such as "achieve," "forecast," "plan," "propose," "strategy," "envision," "hope," "will," "continue," "potential," "expect," "believe," "anticipate," "project," "estimate," "predict," "intend," "should," "could," "may," "might," or similar words, terms, phrases, or expressions or the negative of any of these terms. Any statements contained in this press release that are not based upon historical fact are based on current expectations, estimates, projections, opinions and/or beliefs of the Company. Such statements are not facts and involve known and unknown risks, uncertainties, and other factors. Prospective investors should not rely on these statements as if they were facts. Actual revenue may vary to current sales due to factors such as participant churn, cancellations, and changes in payment schedules, membership terms or pricing changes. Any references to verified gyms, partner gyms, user profiles refer to a profile that has been claimed or created across the MMA.inc platform, which includes TrainAlta.com, BJJ Link, Hype, MixedMartialArts.com and Steppen. Forward-looking statements involve a number of known and unknown risks and uncertainties, including, but not limited to, those discussed in the "Risk Factors" section of the Form 20-F for the fiscal year ended June 30, 2024 filed with the SEC. Given the risks and uncertainties, readers should not place undue reliance on any forward-looking statement and should recognize that the statements are predictions of future results which may not occur as anticipated. New risk factors emerge from time to time, and it is not possible for management to predict all such risk factors, nor can it assess the impact of all such factors on the Company's business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. You should carefully read the factors described in the "Risk Factors" section of the Form 20-F for the fiscal year ended June 30, 2024 filed with the SEC to better understand the risks and uncertainties inherent in our business and industry, and any underlying forward-looking statements. Except where required by law, the Company assumes no obligation to update, withdraw or revise any forward-looking statements to reflect actual results or changes in factors or assumptions affecting such forward-looking statements.
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SOURCE: Mixed Martial Arts Group Ltd.
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