Mixed Martial Stock Price, News & Analysis

Alta Global Group (NYSE American:MMA) has announced a strategic partnership with UFC GYM, marking Alta's first major enterprise collaboration. This alliance will integrate Alta's products and programs across UFC GYM's network of over 150 global gyms in 37 countries. The partnership includes the rollout of Alta's 20-week 'Warrior Training Program' and 10-week 'Fit Fight' program in various international locations.

Key aspects of this collaboration include:

• Expansion of Alta's reach to over 650 gyms worldwide
• Implementation of Alta's mobile marketing platform, Hype, for customer acquisition and retention
• Potential revenue opportunities with the Warrior Training Program, which can generate up to $2000 per participant
• Creating a pathway for UFC and MMA fans to train like professional athletes

This partnership aims to transform the landscape of martial arts and combat sports training, offering UFC GYM members unique, cutting-edge fitness experiences inspired by MMA.

Alta Global Group (NYSE American: MMA) has announced a groundbreaking partnership with MMA superstar Conor McGregor. The 3-year deal includes McGregor receiving 700,000 performance share rights tied to share price milestones of up to $20 per share, aligning his success with Alta's growth. As an Alta Global Ambassador, McGregor will leverage his vast social reach of +63 million followers to promote Alta's platform and products, including TrainAlta.com, Hype.co, and MixedMartialArts.com.

This partnership aims to convert MMA fandom to participation, boosting Alta's market presence among UFC and MMA fans. McGregor's involvement is expected to significantly impact Alta's visibility and growth in the combat sports sector, given his status as the biggest pay-per-view draw in MMA history and his previous ranking as the world's highest-paid athlete by Forbes in 2021.

Alta Global Group (NYSE American:MMA), a technology company revolutionizing martial arts and combat sports training, has announced its participation in the upcoming Sidoti Microcap Conference. Nick Langton, the company's Founder & CEO, is scheduled to present on Wednesday, August 14th, 2024, from 8:30 a.m. to 9:00 a.m. Eastern Time in Track 2.

The presentation, hosted by Stephan Guillaume, will be held virtually. Interested parties can register for free at www.sidoti.com/events, with no Sidoti client status required. Following the event, the presentation will be accessible on Alta Global Group's IR website at https://ir.altaglobalgroup.com/news-events/presentations.

Alta Global Group (NYSE American:MMA) announces the nationwide roll-out of Hype, its all-in-one marketing platform, targeting 45,000 US combat sports gyms, coaches, and athlete influencers. Hype offers subscription plans ranging from $39 to $299 per month, with Alta collecting up to 5% transaction fee. The platform provides tools for website creation, email and text marketing, payment collection, and NFC/QR code marketing.

Initially focusing on California and Texas, Alta plans nationwide expansion in 2024-2025. Hype currently generates $200,000 annual recurring revenue, expected to increase post-roll-out. The platform aims to help gyms convert social media followers into members, reducing dependency on social media algorithms. Alta sees potential for up to $3,500 annual revenue per gym, targeting the 640 million MMA fans globally.

Alta Global Group (NYSE American:MMA) is revolutionizing the martial arts and combat sports industry through its Warrior Training Program, which has achieved a 25% female participation rate. The program's 20-week syllabus transforms beginners into well-rounded fighters, fostering inclusivity and empowerment for women in martial arts.

In an interview, Laura Sanko, former MMA fighter and Alta ambassador, highlighted the program's success in breaking down barriers and creating a supportive environment for women. Alta's approach combines technology, community, and structured training to reshape participation demographics, appealing to both professional fighters and everyday women seeking discipline and fitness.

With the UFC fanbase estimated to be 39% female, Alta sees significant potential in converting female fans to active participants. The company's revenue model targets an average of $88,000 in annual revenue per active gym partnership, with over 500 partnerships already established and plans for global expansion.

Alta Global Group has announced a partnership with Gilbert Melendez, a two-time Strikeforce Champion and former UFC fighter. The collaboration aims to promote Alta's digital marketing platform, Hype, and grow the Warrior Training Program in North America.

With over 500 active gym partnerships, Alta is targeting approximately 45,000 combat sports gym partners in the US. Each partnership is estimated to contribute $88,000 in annual revenue if they run two Alta Programs and cross-sell the Alta Pass and Hype.

Melendez is expected to leverage his extensive MMA experience to help Alta expand its influence in the US and globally. Alta's approach involves enhancing customer onboarding, optimizing engagement, and increasing membership retention to maximize revenue opportunities in the martial arts and combat sports industry.

The partnership with Melendez, who currently coaches at El Nino Training Center, aligns with Alta's mission to make combat sports more accessible and profitable.

Alta Global Group has announced a partnership with former UFC fighter Jessica-Rose Clark. This collaboration aims to strengthen Alta's connection with the global MMA community and boost the adoption of its digital marketing platform, Hype, among gyms and coaches. Jessica-Rose Clark, recognized for her notable fights and titles in MMA, will support Alta's Warrior Training Program in North America. Alta expects each active gym partnership to generate an average annual revenue of $88,000. Currently, Alta has over 500 active gym partnerships and is targeting around 45,000 more in the US as it continues its global expansion.

Alta Global Group has partnered with renowned MMA coach Eric Nicksick, known for training UFC champions Francis Ngannou, Aljamain Sterling, and Sean Strickland. This alliance aims to leverage Nicksick's reputation to deepen Alta's engagement with 640 million MMA fans, promoting its digital marketing platform, Hype, and expanding the Warrior Training Program across North America.

Alta, a technology company, is focused on transforming the martial arts and combat sports training landscape, enhancing customer onboarding, optimizing engagement, and increasing membership retention. With over 500 active gym partnerships, the company targets 45,000 potential gym partners in the US, estimating $88,000 annual revenue per active gym partnership if they run two Alta Programs annually.

Alta plans to continue aligning with top MMA figures to expand its influence both nationally and globally.

Alta Global Group (NYSE American:MMA) Founder and CEO Nick Langton, along with Brand Ambassador Laura Sanko, will appear on the RedChip Small Stocks, Big Money™ show on Bloomberg TV this Saturday, June 1, at 7 p.m. Eastern Time (ET). Bloomberg TV reaches approximately 73 million households across the U.S.

In the interviews, Langton and Sanko discuss how Alta's innovative platform aims to transform the global martial arts and combat sports industry. Key initiatives include the Warrior Training Program, UFC Fight Fit Program, Alta Academy, Alta Community, and mixedmartialarts.com. These offerings aim to enhance consumer participation and community engagement, driving growth and retention in gym memberships.

Alta's strategy focuses on integrating advanced technology with user-centric services to maximize revenue opportunities and improve gym operations. The company aims to convert 640 million martial arts and combat sports fans globally into active participants, positioning itself for substantial revenue growth in this multi-billion-dollar industry.