Hasbro Celebrates Official Opening of Wizards of the Coast Studios in Montréal
The Montréal expansion is expected to create hundreds of new jobs in the city's gaming sector.
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Rhea-AI Summary
Hasbro (HAS) has officially opened Wizards of the Coast Studios in downtown Montréal to support its digital games business.
The hub will develop new content for Dungeons & Dragons and support Wizards of the Coast's digital games portfolio. The studio is planned to grow to approximately 200 employees by 2028. Hasbro expects it to become the company's largest concentration of video game talent.
Positive
- Minor pointWizards of the Coast Studios officially opened in Montréal, adding a hub for digital game development.
- Minor point. Forward-looking: it has not happened yet and may not happen.Studio staffing is planned to grow to approximately 200 employees by 2028.
Negative
- None.
Key Figures
- Studio area
- 35,518 square feet
- Montréal studio
- Planned employees
- Approximately 200 employees
- Planned by 2028
- Expected job creation
- Hundreds of new jobs
- Expected in the Montréal gaming sector
AI-generated analysis. How Rhea-AI works. Not financial advice.
MONTRÉAL, Oct. 08, 2026 (GLOBE NEWSWIRE) -- Hasbro, Inc. today celebrates the official opening of its new studio, Wizards of the Coast Studios Inc., with an event welcoming employees, partners, media and local officials to the company's new downtown Montréal office.
The new hub will focus on developing new content for the Dungeons & Dragons franchise and supporting Wizards of the Coast's growing digital games portfolio, bringing together teams across game development and other areas within the organization.
“Montréal is where my own career in games began, so opening the doors of this studio means a great deal to me personally, and it means even more for what it represents for the future,” said Dan Ayoub, Senior Vice President, Head of Dungeons & Dragons and Head of Wizards of the Coast Canada, Hasbro. “This studio will grow to be the largest concentration of video game talent at Hasbro, built on one of the world's deepest game development ecosystems. We're here to create the next generation of digital game titles, and to do it with the incredible talent this city has to offer.”
Wizards of the Coast has been active in Greater Montréal's gaming ecosystem since 2019, through its acquisition of Invoke Studios, and the expansion is expected to create hundreds of new jobs in the Montréal gaming sector. With this opening, Montréal joins the roster of major Hasbro offices worldwide, each playing a role in the company's creative pipeline, digital innovation, and operations. The project has been supported by Montréal International and Investissement Québec International.
The 35,518-square-foot studio is planned to grow to approximately 200 employees by 2028, with specialized spaces including a dedicated gaming lounge.
About Hasbro
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.
Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including Magic: The Gathering, Dungeons & Dragons, Monopoly, Hasbro Games, Nerf, Transformers, Play-Doh and Peppa Pig, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.
For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2026 JUST Capital Industry Leader, a Brand that Matters by Fast Company, and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50 for fourteen consecutive years. For more information, visit https://corporate.hasbro.com or follow Hasbro on LinkedIn.
© 2026 Hasbro, Inc. All Rights Reserved.
HAS-C
Media Contact:
Ève Caron | Montréal International | eve.caron@mtlintl.com
Abby Hodes | Hasbro, Inc. | communications@hasbro.com
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
How many employees does Hasbro plan for its new Montréal studio?
Wizards of the Coast Studios is planned to grow to approximately 200 employees by 2028. Hasbro expects the studio to become its largest concentration of video game talent.