Welcome to our dedicated page for Harley Davidson news (Ticker: HOG), a resource for investors and traders seeking the latest updates and insights on Harley Davidson stock.
Harley-Davidson, Inc. reports developments across its motorcycle, rider-lifestyle and financing businesses. The company is the parent of Harley-Davidson Motor Company and Harley-Davidson Financial Services, with news commonly covering motorcycle retail sales, dealer inventory, shipments, accessories, riding gear, apparel collaborations and brand platforms such as RIDE.
Updates also cover the Back to the Bricks strategic plan, quarterly results, share repurchases, restructuring costs, HDFS financing activity and the company’s controlling interest in LiveWire Group. Coverage reflects the company’s mix of heavyweight motorcycles, customizable products, rider experiences, consumer finance, insurance programs and electric-motorcycle exposure.
Harley-Davidson (NYSE: HOG) unveiled the "Back to the Bricks" strategic plan on May 5, 2026 to restore performance and drive profitable growth. Key targets include more than $350 million of HDMC EBITDA in 2027, HDMC gross margin of 25–30%, and HDMC EBITDA margin of 10–12%.
The plan emphasizes dealer profitability improvements (aiming to double dealer profitability in 2026 and again by 2029), mid-single-digit CAGRs for retail units and parts & accessories, OpEx below 20% of sales, and actions to recapture market share.
Harley-Davidson (NYSE: HOG) reported Q1 2026 results on May 5, 2026: consolidated revenue $1,173M (-12% YoY), diluted EPS $0.22 (-79% YoY), and consolidated operating income $23M (-85% YoY). Global retail motorcycle sales rose 8% to 33,507 units while dealer inventories fell 22% year-over-year.
The company repurchased $128M of shares, incurred $15M of restructuring costs, and reaffirmed 2026 guidance for HDMC retail/wholesale shipments of 130k–135k units and capex of $175M–$200M.
Dickies x Harley-Davidson (NYSE:HOG) debuts the limited-edition "Built to Outlast" apparel capsule on April 22, 2026. The collection updates fan favorites and adds new denim pieces — Eisenhower Jacket, Original 874 Work Pant, Boxy Denim Jacket, Denim Vest, and more — designed as unisex, durable, ride-ready workwear. Available at h-d.com, dickies.com, and select Harley-Davidson dealerships.
Key materials include heavyweight 14 oz. cotton denim and a recycled twill blend; pieces feature utility details, co-branded graphics, and insulation or lining on select outerwear.
Harley-Davidson (NYSE: HOG) will release first quarter 2026 results and present a new strategic plan before market open on May 5, 2026. Senior management will host an audio webcast from 8:00–9:30 a.m. CT discussing results, the strategic plan, business developments, and outlook.
Participants should register at least 10 minutes before the start; slides are available on the investor website and a replay will be posted roughly two hours after the call ends.
Harley-Davidson (NYSE: HOG) will host an audio webcast on Thursday, April 16, 2026 at 9:00 a.m. CDT to provide an investor discussion focused on Harley-Davidson Financial Services (HDFS) and its updated business model following strategic partnerships with KKR and PIMCO.
A slide presentation will be available before the webcast and a replay will be posted about two hours after the call concludes. The public may register online; an interactive Q&A will not be included.
Harley-Davidson (NYSE:HOG) launched RIDE on April 9, 2026, a global brand platform positioning riding as an action, feeling and way of life while honoring the company's heritage.
The rollout includes a refreshed visual identity with the returning bar-and-shield logo and a national ad featuring Willie Nelson's "On the Road Again."
Harley-Davidson Financial Services (NYSE:HOG) will fully redeem its outstanding €700,000,000 5.125% Guaranteed Notes due 2026 on March 15, 2026 at 100% of principal plus accrued interest.
The company said it will fund the redemption from cash and cash equivalents and will request Euronext Dublin to cancel the Notes' listing and trading admission.
Harley-Davidson (NYSE: HOG) will present at Citi's 2026 Global Consumer & Retail Conference on March 10, 2026, at the JW Marriott Miami Turnberry Resort & Spa in Aventura, Florida.
Investor Relations Director Shawn Collins will participate in one-on-one and group sessions and answer investor questions. The notice also restates Harley-Davidson's business lines, vision, and LiveWire controlling interest.
Harley-Davidson (NYSE: HOG) announced a cash dividend of $0.1875 per share for Q1 2026. The dividend is payable March 17, 2026 to shareholders of record as of March 2, 2026.
This distribution reflects a quarterly cash return to common shareholders from the company.
Harley-Davidson (NYSE: HOG) reported Q4 2025 and full-year 2025 results and provided 2026 guidance. Full-year diluted EPS was $2.78 and HDMC retail sales were 132,535 units (down 12% year-over-year). The company returned $434M to shareholders and received a $1B dividend from HDFS in Q4. Consolidated 2025 revenue was $4.47B (down 14%); Q4 consolidated revenue was $496M (down 28%). For 2026 the company expects HDMC retail sales of 130k–135k units and consolidated capital investments of $175–$200M.