HARLEY-DAVIDSON® AND MOTOGP™ ANNOUNCE NEW GLOBAL RACING SERIES LAUNCHING IN 2026
Harley-Davidson (NYSE:HOG) and MotoGP have announced a groundbreaking partnership to launch a new global racing championship in 2026. The series will feature race-prepared Harley-Davidson Road Glide motorcycles competing in twelve races across six Grands Prix in Europe and North America.
The racing bikes, engineered by Harley-Davidson Factory Racing, will deliver over 200 horsepower and reach speeds exceeding 300 km/h. The championship will include 6-8 teams with two riders each, with identical bikes ensuring competitive racing. This strategic partnership aims to expand Harley-Davidson's global reach while bringing a new spectacle to MotoGP race weekends.
Harley-Davidson (NYSE:HOG) e MotoGP hanno annunciato una partnership innovativa per lanciare un nuovo campionato mondiale di corse nel 2026. La serie vedrà protagoniste motociclette Harley-Davidson Road Glide preparate per la gara, che si sfideranno in dodici gare distribuite su sei Gran Premi tra Europa e Nord America.
Le moto da corsa, progettate da Harley-Davidson Factory Racing, offriranno oltre 200 cavalli e raggiungeranno velocità superiori a 300 km/h. Il campionato comprenderà 6-8 team con due piloti ciascuno, con moto identiche per garantire competizioni equilibrate. Questa collaborazione strategica punta ad ampliare la presenza globale di Harley-Davidson e a offrire un nuovo spettacolo durante i weekend di gara del MotoGP.
Harley-Davidson (NYSE:HOG) y MotoGP han anunciado una asociación innovadora para lanzar un nuevo campeonato mundial de carreras en 2026. La serie contará con motocicletas Harley-Davidson Road Glide preparadas para la competición, que competirán en doce carreras repartidas en seis Grandes Premios en Europa y América del Norte.
Las motos de carrera, diseñadas por Harley-Davidson Factory Racing, ofrecerán más de 200 caballos de fuerza y alcanzarán velocidades superiores a 300 km/h. El campeonato incluirá de 6 a 8 equipos con dos pilotos cada uno, con motos idénticas para asegurar carreras competitivas. Esta alianza estratégica busca ampliar el alcance global de Harley-Davidson y aportar un nuevo espectáculo a los fines de semana de MotoGP.
할리데이비슨 (NYSE:HOG)과 MotoGP가 2026년에 새로운 글로벌 레이싱 챔피언십을 출범하기 위한 획기적인 파트너십을 발표했습니다. 이 시리즈는 경주용으로 준비된 할리데이비슨 로드 글라이드 모터사이클이 유럽과 북미에서 열리는 6개의 그랑프리에서 12번의 경주에 참가하게 됩니다.
할리데이비슨 팩토리 레이싱이 설계한 이 경주용 바이크는 200마력 이상을 발휘하며 시속 300km를 초과하는 속도를 낼 것입니다. 챔피언십에는 각 팀당 두 명의 라이더가 있는 6~8개 팀이 참가하며, 동일한 바이크를 사용해 경쟁이 치열하게 진행됩니다. 이번 전략적 파트너십은 할리데이비슨의 글로벌 영향력을 확장하는 동시에 MotoGP 경기 주말에 새로운 볼거리를 제공하는 것을 목표로 합니다.
Harley-Davidson (NYSE:HOG) et MotoGP ont annoncé un partenariat révolutionnaire pour lancer un nouveau championnat mondial de course en 2026. La série mettra en vedette des motos Harley-Davidson Road Glide préparées pour la course, participant à douze courses réparties sur six Grands Prix en Europe et en Amérique du Nord.
Les motos de course, conçues par Harley-Davidson Factory Racing, délivreront plus de 200 chevaux et atteindront des vitesses supérieures à 300 km/h. Le championnat comprendra 6 à 8 équipes avec deux pilotes chacune, avec des motos identiques pour garantir une compétition équitable. Ce partenariat stratégique vise à étendre la portée mondiale de Harley-Davidson tout en apportant un nouveau spectacle lors des week-ends de course MotoGP.
Harley-Davidson (NYSE:HOG) und MotoGP haben eine bahnbrechende Partnerschaft angekündigt, um 2026 eine neue globale Rennmeisterschaft zu starten. Die Serie wird mit rennfertigen Harley-Davidson Road Glide Motorrädern ausgetragen, die in zwölf Rennen bei sechs Grands Prix in Europa und Nordamerika antreten.
Die von Harley-Davidson Factory Racing entwickelten Rennmaschinen werden über 200 PS leisten und Geschwindigkeiten von über 300 km/h erreichen. Die Meisterschaft umfasst 6-8 Teams mit jeweils zwei Fahrern, wobei identische Motorräder für einen fairen Wettbewerb sorgen. Diese strategische Partnerschaft zielt darauf ab, die globale Reichweite von Harley-Davidson zu erweitern und gleichzeitig ein neues Spektakel an den MotoGP-Rennwochenenden zu bieten.
- Strategic partnership with MotoGP expands Harley-Davidson's global racing presence and brand visibility
- New racing series creates additional revenue stream and marketing opportunities
- Platform to showcase Harley-Davidson's performance capabilities to new audiences
- Potential for increased brand awareness and market penetration in international markets
- Significant investment required for racing program development and operations
- Success of the new racing series remains unproven
- Competitive risks associated with racing performance and brand reputation
Insights
Harley-Davidson's new MotoGP series leverages racing heritage to expand global reach and attract younger enthusiasts while revitalizing its performance reputation.
Harley-Davidson's partnership with MotoGP represents a strategic brand repositioning effort aimed at refreshing the company's image through high-performance racing. This collaboration gives HOG access to MotoGP's international audience across Europe and North America, potentially opening new market segments beyond their traditional customer base.
The racing series features specially-engineered Road Glide motorcycles producing over 200 horsepower - significantly more powerful than stock models - showcasing Harley's engineering capabilities while emphasizing performance credentials. This aligns with their recent product strategy seen in releases like the CVO RR and CVO Road Glide ST models, creating a cohesive narrative around performance.
From a market perspective, this represents Harley's continued efforts to evolve beyond its traditional cruiser image. The company is clearly using motorsport as a platform to attract younger enthusiasts while respecting its heritage through the use of their iconic bagger motorcycles rather than developing completely new race-specific models.
The identical bike format (all machines being the same) creates a rider-focused competition that emphasizes skill rather than engineering advantages between teams - a format that typically produces exciting, close racing that appeals to viewers. This entertainment value is crucial for building brand engagement with new audiences.
Importantly, this initiative builds on Harley's existing racing program in the MotoAmerica series but elevates it to a truly global stage, potentially helping address one of the company's persistent challenges: expanding international appeal beyond its strong American identity.
New Harley-Davidson championship series will race at six MotoGP weekends, pairing one of the
world's most iconic brands with the most exciting sport on Earth.
MLWAUKEE and LE MANS,
The machines – engineered by Harley-Davidson Factory® Racing and built for head-to-head competition – weigh approximately 280 kilograms (617 pounds) and produce over 200 horsepower and 245 Nm (180 lb-ft) of raw torque, reaching speeds over 300 kilometers per hour (186 mph). Every bike will be identical, ensuring close competition. The grid is expected to comprise six to eight teams, each fielding two riders –supported by Harley-Davidson Factory Racing.
"This is a bold new step for Harley-Davidson's global racing ambitions. Harley-Davidson has been pioneering performance on and off the road since our beginnings over 120 years ago. Most recently, we've showcased performance through our racing at the MotoAmerica Mission King of the Baggers series and through performance differentiated product such as our new CVO RR motorcycle and our CVO Road Glide ST. We've seen how performance has resonated with riders and fans, and we know that they're keen for more," said Jochen Zeitz, Chairman, President and CEO, Harley-Davidson. "With this new series, we're excited to bring a new form of racing to the world stage. Not only is this a bold and new chapter for our brand, celebrating our heritage while pushing into the future, but it will add an amazing spectacle to the greatest motorcycle show in the world."
"This collaboration with Harley-Davidson is an exciting opportunity for both parties," said Carmelo Ezpeleta, CEO of MotoGP rights holder Dorna Sports. "We offer a truly international platform for Harley-Davidson to expand their global reach, and Harley-Davidson is perfectly placed to join us in bringing our sport to new audiences as we team up with one of the most iconic lifestyle brands in the US. This partnership has big potential for both our strategies and will deliver a real spectacle for fans, bringing a completely new flavour to the Grand Prix weekends where the series will compete."
More details, including the calendar and how fans will be able to watch and stay up to date, will be revealed soon. Those looking to join the growing field or explore sponsorship and media opportunities can contact factoryracing@harley-davidson.com.
Harley-Davidson Background
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Our ambition is to maintain our place as the most desirable motorcycle brand in the world. Since 1903, Harley-Davidson has defined motorcycle culture by delivering a motorcycle lifestyle with distinctive and customizable motorcycles, experiences, motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get riders on the road. Harley-Davidson also has a controlling interest in LiveWire Group, Inc., the first publicly traded all-electric motorcycle company in
MotoGP Background
Welcome to the most exciting sport on earth. The fastest bikes. The most forward-thinking manufacturers. The world's most fearless riders. This is the hunt, and there can only be one winner.
Come with us to the edge of possibility and the edge of your seat.
MotoGP. Faster. Forward. Fearless.
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SOURCE Harley-Davidson, Inc.
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