Hasbro Inc Stock Price, News & Analysis

Basic Fun! has announced a worldwide licensing agreement with Hasbro (NASDAQ: HAS) to manufacture and distribute classic and reimagined STRETCH ARMSTRONG toys, set to launch in fall 2025. The new toy line will feature super-stretchy figures with 'Power Plasma' filling, allowing them to stretch up to five times their size while maintaining their original form.

The partnership includes both the classic Stretch Armstrong character and Vac-Man, along with co-branded portfolio featuring licensed character action figures from various entertainment brands. Basic Fun! aims to modernize the iconic brand, which has been around for almost 50 years, while maintaining its appeal to both new generations and collectors.

Hasbro (NASDAQ: HAS) and Mattel (NASDAQ: MAT) have announced a new licensing collaboration launching the PLAY-DOH Barbie collection. The product line will debut at Target stores and online in June 2025, followed by wider retail availability in August 2025.

The collection features the PLAY-DOH Barbie Designer Fashion Show Playset, a 2-in-1 runway and design studio with fashion-making tools like ruffle makers and faux fur rollers. The line includes four different playsets in the Designer Dolls Assortment and Designer Pattern Packs with floral, gem, pearl, and bow patterns.

This collaboration was inspired by social media trends combining PLAY-DOH with Barbie dolls. The partnership brings together PLAY-DOH, the #1 reusable modeling compound sold in over 80 countries, with Barbie's 65+ year legacy as a style icon.

Hasbro has unveiled its new strategic plan 'Playing to Win' through 2027, focusing on expanding its reach from 500 million to 750 million kids, families, and fans. The company projects mid-single digit revenue growth and 50-100 basis points of annual operating profit margin improvement through 2027.

The strategy includes five key building blocks: Profitable Franchises, Aging Up (targeting fans 13+), Everyone Plays (expanding in girls and emerging markets), Digital & Direct (building video games and e-commerce), and Partner Scaled (retail and licensing partnerships). By 2027, Hasbro expects to deliver $1 billion in gross cost savings, with approximately half impacting the bottom line.

The company aims to reduce its gross debt to adjusted EBITDA ratio to 2.5x by 2026. Hasbro has already exited non-core businesses like eOne film and TV and achieved $600M in cost reductions, focusing on high-profit areas like digital games and partner collaborations across various entertainment channels.

Hasbro (NASDAQ: HAS) reported its Q4 and full-year 2024 financial results, showing improved profitability despite revenue challenges. Full-year revenue declined 17% (7% excluding eOne divestiture), with Wizards of the Coast growing 4% while Consumer Products fell 12% and Entertainment dropped 88%.

The company achieved adjusted operating profit of $839 million (+$362M vs PY) and adjusted operating margin of 20.3% (+10.8 points). Full-year adjusted earnings were $4.01 per diluted share. Hasbro delivered $370 million in gross cost savings, reduced inventory by 17%, and generated operating cash flow of $847 million.

For 2025, Hasbro expects slight revenue growth, adjusted operating margin of 21-22%, and adjusted EBITDA of $1.1-1.15 billion. The company declared a quarterly dividend of $0.70 per share.

Altria Group (NYSE: MO) has announced the appointment of Richard S. Stoddart to its Board of Directors, effective February 3, 2025. Stoddart, who currently serves as board chair of Hasbro, Inc. (NASDAQ: HAS), brings extensive leadership experience from his roles at various companies. He will serve on Altria's Audit, Innovation, and Nominating, Corporate Governance and Social Responsibility Committees.

Stoddart's professional background includes serving as Hasbro's interim CEO from October 2021 to February 2022, CEO of InnerWorkings, Inc. until its acquisition in October 2020, and various leadership positions at Leo Burnett Worldwide, including CEO and Global President from 2016 to 2018.

Hasbro (NASDAQ: HAS) has announced it will release its fourth quarter and full year 2024 financial results before market open on Thursday, February 20, 2025. The company will host a webcast earnings conference call at 8:30 a.m. Eastern Time on the same day.

The webcast and presentation slides will be available on Hasbro's Investor Relations website, with financial and statistical information included as required by Regulation G. A replay of the call will be accessible at the same location for 12 months following the event.

Hasbro, a leading toy and game company, manages a portfolio of over 1,800 iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, delivering various play experiences through toys, games, consumer products, digital services, and entertainment.

Hasbro has announced significant updates to its MONOPOLY brand in celebration of its 90th anniversary. The company is introducing three new Expansion Packs: MONOPOLY Go to Jail, MONOPOLY Buy Everything, and MONOPOLY Free Parking Jackpot, designed to enhance gameplay with new features like winning money and buying every space on the board.

The classic board game is also receiving a makeover with a more compact box design, improved storage solutions, updated money designs, and enhanced game pieces. The game, which has over a billion players globally and more than 300 licensed versions, continues to expand its presence through digital platforms, including the successful mobile game MONOPOLY GO!

These updates were developed based on extensive consumer research to understand player preferences. The revamped MONOPOLY board game is available for pre-order on Amazon and will be released at major retailers this spring in the US and early this year in Europe.

Puzzles & Survival, a post-apocalyptic zombie strategy game by 37GAMES, announces collaboration with TRANSFORMERS starting December 15, 2024. The crossover features iconic characters Optimus Prime and Megatron joining forces against a Quintesson scientist threatening Earth with a modified zombie virus.

The collaboration includes special events like Quintesson's Ploy, Cybertron Party, and Broken Bonds. Players can access exclusive content including Devastator appearances and themed sanctuary skins. A special gift code [PNSTF] offers rewards to celebrate the partnership.

The TRANSFORMERS franchise, owned by Hasbro (NASDAQ: HAS), has been a global entertainment powerhouse since 1984, spanning movies, TV shows, comics, toys, and digital media. Hasbro manages approximately 1,500 brands and is recognized for corporate citizenship.

Hasbro (NASDAQ: HAS) has announced its participation in the upcoming Morgan Stanley Global Consumer and Retail Conference. Gina Goetter, Chief Financial Officer and Chief Operating Officer, and Tim Kilpin, President of Toys, Licensing and Entertainment, will represent the company in a fireside chat scheduled for December 4, 2024, at 8:45 AM Eastern time.

The presentation will be accessible via webcast on Hasbro's Investor Relations website. For those unable to attend the live session, a recording will be available on the company's website for approximately 30 days following the event.