Bally’s Corporation and Intralot S.A. Complete Intralot’s Acquisition of Bally’s International Interactive Business for €2.7 Billion
Transaction Creates Global iGaming and Lottery Leader and Delivers Significant Liquidity to Bally’s Including
Bally’s Owns
With the completion of the transaction, Bally’s became the majority shareholder of Intralot and will continue to play an active role in shaping the strategic direction of the combined entity. The acquisition consideration was comprised of:
-
€1.53 0 billion of cash paid by Intralot to Bally’s, and -
€1.13 6 billion of newly issued shares to Bally’s in new Intralot (873,707,073 shares, at an implied value of€1.30 per share) -
When combined with Bally’s prior ownership of 207,534,878 Intralot shares, the transaction results in Bally’s holding a
58% equity interest in Intralot
The successful
Intralot is now a global iGaming and lottery champion with enhanced scale, diversification, and a highly complementary product offering across B2G, B2B and B2C channels. Intralot is one of the largest listed companies on the Athens Stock Exchange, and the combined entity is expected to generate approximately
As part of Intralot, Bally’s International Interactive will retain its leadership, technology stack, and proven digital capabilities. The combination of Bally’s’ proven digital experience and Vitruvian data platform with Intralot’s scale and lottery infrastructure creates a powerful foundation for long-term expansion to capitalise on an addressable market estimated to reach
Bally’s intends to allocate at least
On the completion of the acquisition, Robeson Reeves, CEO of Bally’s, commented: “This is a milestone transaction for Bally’s. We have unlocked significant liquidity in a key asset while establishing an even stronger platform for digital growth. Our shareholders now have visibility into the value of our interactive division as part of a larger, globally scaled operator. Intralot’s lottery expertise and reach, combined with Bally’s International Interactive’s proven digital capabilities, creates a powerful foundation for expansion over the long term.”
About Bally’s Corporation
Bally’s Corporation is a global casino-entertainment company with a growing omni-channel presence. Bally’s owns and operates 19 casinos across 11 states, along with a golf course in
About Intralot S.A.
Intralot, a publicly listed company established in 1992, is a leading gaming solutions supplier and operator active in 40 regulated jurisdictions worldwide. With a global workforce of approximately 1,700 employees in March 2025, Intralot is committed to redefine innovation and quality of services in the lottery and gaming sector, while supporting operators in raising funds for good causes. Uniquely positioned to deliver state-of-the-art technology across geographies, the company has developed an advanced ecosystem that serves all verticals enabling the digital transformation of gaming operators and offering players an unparalleled gaming experience. Intralot has been awarded the prestigious Responsible Gaming Framework certification by the World Lottery Association and is certified under the WLA Security Control Standard.
View source version on businesswire.com: https://www.businesswire.com/news/home/20251009086196/en/
Investor Contact
Vladimira Mircheva
Chief Financial Officer
401-475-8564
ir@ballys.com
Media Contact
Joseph Jaffoni
JCIR
212-835-8500
baly@jcir.com
Source: Bally's Corporation