BARK and Josh Horowitz Launch Who’s A Good Guest?, the Only Show Where Celebrities Are Upstaged by Their Dogs

Key Terms

omnichannel technical

A coordinated approach to selling and serving customers across all touchpoints—stores, websites, mobile apps, social media, and call centers—so the experience feels like one continuous conversation no matter where a customer interacts. For investors, omnichannel capability signals how well a company can attract and keep customers, turn interactions into sales, and use shared customer data to cut costs and boost revenue—making it a key driver of growth and competitive strength.

podcast technical

A podcast is a series of spoken-word audio episodes that can be streamed or downloaded online, similar to listening to a radio show on demand. For investors, podcasts offer convenient access to expert insights, market analysis, and financial news, helping them stay informed and make better decisions in an increasingly busy world.

microsites technical

Microsites are small, focused web pages or mini-websites created by a company to present specific information — for example a product launch, a campaign, or a detailed investor presentation. Like a digital brochure or a pop-up shop, they gather concentrated content, documents, and visuals in one easy-to-navigate place. Investors care because microsites make it quicker to find important disclosures and management messages, helping assess transparency, spot risks or opportunities, and verify facts without wading through a full corporate website.

streaming platforms technical

Online services that deliver audio or video content directly to users over the internet, usually through apps or web browsers, rather than through traditional broadcast or physical media. Investors watch them because subscriber numbers, viewing time, pricing models and content costs determine steady income, growth potential and profit margins — think of a streaming platform as a digital on-demand TV channel whose audience and spending habits drive its value.

The new series welcomes stars like Bob Odenkirk, Zoey Deutch, and Dylan O’Brien alongside their four-legged best friends for candid conversations about their lives, careers, being a dog parent, and the ridiculous businesses their dogs inspire

NEW YORK--(BUSINESS WIRE)-- BARK (NYSE: BARK), a leading global omnichannel dog brand on a mission to make all dogs happy, today announced the launch of Who’s A Good Guest?, a new video series hosted by entertainment journalist Josh Horowitz, produced by BARK and Horowitz. Season one features a star-studded lineup of dog parents, including Zoey Deutch, Dylan O’Brien, Bob Odenkirk, Johnny Knoxville, Ginnifer Goodwin, and Patrick Wilson. The first episode, featuring O’Brien and his dog Tony, debuts Wednesday, February 4, with new episodes released weekly on Wednesdays on YouTube and Spotify.

BARK and Josh Horowitz Launch Who’s A Good Guest?, the Only Show Where Celebrities Are Upstaged by Their Dogs. Photo Credit: HanJie Chow

Each episode invites a celebrity and their dog into a conversation that’s funny, honest, and a little chaotic. From balancing careers with dog care, to the challenges of training, to the unbreakable bond they share with their furry friend, guests reveal a side of themselves usually reserved for living rooms and dog parks.

“This is a show about people, but dogs are running the room,” said host Josh Horowitz. “There’s something about having your dog on your lap or panting loudly that brings out the truth. It’s part interview, part hang, part therapy, and occasionally a bark-filled mess – in a nutshell it’s everything I love.”

Every interview ends with a thought experiment about the dog-inspired business the guest would launch if they had to invent one. The responses may be lofty, such as a dog detective service or noise-cancelling ear muffs for pups, but dreaming up clever, dog-first ideas is what BARK does best. The company started when CEO and co-founder Matt Meeker couldn’t find a fun, creative toy for his Great Dane, Hugo, so he created BarkBox. Later, when faced with the challenge of flying with Hugo, Meeker dreamt of BARK Air. That same problem-solving spirit now fuels Who’s A Good Guest?

Each week, BARK turns the guest’s business idea to life as a satirical pop-up brand, complete with microsites and visuals. While the parody is fun, the impact is real. Every visit and engagement with the pop-up brand sites triggers meal donations to dogs in need through BARK In The Belly, BARK’s charitable food line.

“At BARK, our connection with dog people has always been strongest when we bring the same creative energy we put into our products to our content and entertainment,” said Dave Stangle, VP of Brand at BARK. “This series is a continuation of that mindset. It’s unguarded. It’s ridiculous. And it’s a reminder that even celebrities are picking up their dog’s poop at 7 a.m.”

Horowitz is the creator and host of the long-running Happy Sad Confused podcast, which has become the destination for actors and filmmakers to speak openly about their craft. The show has broken entertainment news, gone viral, and drawn guests ranging from Jennifer Lawrence to Christopher Nolan. In the past two years, Happy Sad Confused has amassed over 200 million views and 750 million impressions across audio, YouTube, and social media. With Who’s A Good Guest?, Horowitz – a devoted dog dad to the adorable Lucy, brings that same mix of deep curiosity and joyful fandom to the dog world.

Who’s A Good Guest? is produced by BARK and Josh Horowitz, with production support from HOFF Studios.

To explore the weirdest dog business ideas never meant to exist, visit bark.co/wagg.

About BARK
BARK is the world’s most dog-centric company, devoted to making all dogs happy with the best products, food, services, and content. BARK’s dog-obsessed team leverages its unique, data-driven understanding of what makes each dog special to design playstyle-specific toys, wildly satisfying treats, dog-first experiences that foster the health and happiness of dogs everywhere, and more. Founded in 2011, BARK loyally serves millions of dogs nationwide with BarkBox and Super Chewer, its themed toys and treats subscriptions; custom product collections through its retail partner network, including Target, Chewy, and Amazon; BARK in the Belly, a premium dog food and consumables line that donates 100% of food profits to fight canine hunger; and BARK Air, the first air travel experience designed specifically for dogs first. At BARK, we want to make dogs as happy as they make us because dogs and humans are better together. Sniff around at bark.co for more information.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260202194586/en/

For Investors:

Michael Mougias

investors@barkbox.com

For Media:

Garland Harwood

press@barkbox.com

Source: BARK, Inc.