BBSI Introduces New Regional VP for Northern California
Rhea-AI Summary
Barrett Business Services (NASDAQ: BBSI) announced on December 16, 2025 the promotion of Larry Lewis to Regional Vice President, Northern California. In his expanded role Lewis will lead branch management teams across Northern California, strengthen referral partner relationships with insurance brokers, CPAs and associations, and support local client services and leader development.
Lewis is a 17-year BBSI veteran credited with improving branch performance and building high-performing teams. Company leaders said the move aligns with BBSI’s strategy to expand presence and accelerate growth in Northern California.
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News Market Reaction 1 Alert
On the day this news was published, BBSI gained 1.88%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Peers showed mixed moves: MAN -0.57%, KELYA -1.54%, KFRC -1.15%, KELYB +1.67%, while HSII was flat. With BBSI at -0.96%, trading appears more stock-specific than a broad sector shift.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 09 | Branch expansion | Positive | +1.1% | Opened Nashville/Franklin branch to expand Southern footprint and local support. |
| Dec 02 | Workplace recognition | Positive | +1.0% | Earned fifth consecutive Great Place To Work® Certification based on employee feedback. |
| Nov 05 | Q3 2025 earnings | Positive | +1.2% | Reported Q3 revenue, gross billings, and net income growth with strong balance sheet. |
| Oct 22 | Earnings call schedule | Neutral | +0.1% | Announced timing and access details for Q3 2025 earnings conference call. |
| Aug 06 | Q2 2025 earnings | Positive | +5.6% | Posted strong Q2 growth with higher revenue, billings, WSEs, and new buyback program. |
Recent news — including branch expansion, workplace recognition, and earnings — has generally been followed by positive next-day price reactions.
Over the last six months, BBSI has reported steady operational and geographic growth. Q2 and Q3 2025 earnings showed rising revenues, gross billings, and net income, alongside active share repurchases and dividends. The company also expanded its footprint with a new Nashville branch and highlighted culture strength via a fifth consecutive Great Place To Work® certification. Each of these announcements saw positive 24-hour price reactions, framing today’s Northern California leadership promotion within a broader growth and execution narrative.
Market Pulse Summary
This announcement highlights an internal promotion to Regional Vice President for Northern California, reinforcing BBSI’s focus on leadership depth and regional expansion. It follows recent milestones including Q2 and Q3 2025 earnings growth, new branch openings, and culture recognition. Investors may monitor how this leadership change supports branch performance, referral partner growth, and client retention in a key market, alongside ongoing capital returns through repurchases and dividends documented in recent filings.
Key Terms
professional employer organizations (PEO) financial
AI-generated analysis. Not financial advice.
VANCOUVER, Wash., Dec. 16, 2025 (GLOBE NEWSWIRE) -- Barrett Business Services, Inc. (BBSI) (NASDAQ: BBSI), a leading provider of business management solutions and one of the largest professional employer organizations (PEO) in the U.S., today announced the promotion of Larry Lewis to Regional Vice President of Northern California.
In his expanded role, Lewis will provide strategic leadership and guidance to branch management teams across Northern California, supporting the company’s ongoing growth in these key markets. He has become a trusted leader within BBSI, known for strengthening branch performance, elevating client relationships, and developing high-performing leaders and teams.
“Larry has an exceptional ability to connect with business owners and referral partners and deliver meaningful impact in the communities we serve,” said Gary Kramer, President & CEO of BBSI. “His leadership, discipline, and deep understanding of the Northern California market make him the right person to guide the region forward.”
This strategic move reinforces BBSI’s investment in expanding its presence across Northern California and strengthening its referral partner network. Lewis will play a key role in advancing relationships with insurance brokers, CPAs, associations, and other business advisors, ensuring more employers have access to BBSI’s locally supported solutions.
“Larry is a 17-year veteran at BBSI with experience leading high-performing operations coast to coast. He remains dedicated to building teams that consistently provide outstanding support to referral partners and clients,” said Gerald Blotz, BBSI’s Chief Operating Officer. “His leadership will help us align our strategy, accelerate growth, and deepen the advisory partnerships that fuel our impact.”
“I’m honored to serve Northern California in this expanded capacity. We often say that people are our product, and I’m incredibly proud of the support our teams provide to clients. I look forward to working with the Northern California branches to continue developing future leaders who will help drive our clients’ success,” said Lewis. “Our local team members and referral partners are essential to how we help businesses thrive, and I’m excited to continue building those relationships across the region.”
About BBSI
BBSI (NASDAQ: BBSI) is a leading provider of business management solutions, combining human resource outsourcing and professional management consulting to create a unique operational platform that differentiates it from competitors. The company’s integrated platform is built upon expertise in payroll processing, employee benefits, workers’ compensation coverage, risk management and workplace safety programs, and human resource administration. BBSI’s partnerships help businesses of all sizes improve the efficiency of their operations. The company works with more than 8,100 PEO clients in all 50 states. For more information, please visit www.bbsi.com.
Investor Relations
Gateway Group, Inc.
Cody Slach
Tel 1-949-574-3860
BBSI@gatewayir.com
Media Relations
Francisco Chamorro
Tel 1-360-828-0700
Francisco.Chamorro@bbsi.com
FAQ
What did BBSI announce on December 16, 2025 regarding leadership changes?
How long has Larry Lewis worked at BBSI before his December 2025 promotion?
What responsibilities will BBSI's Northern California regional VP (BBSI) have?
Does the BBSI leadership change on December 16, 2025 affect national strategy?
Will BBSI (NASDAQ: BBSI) investors see immediate financial guidance changes from this promotion?
