Bath & Body Works, Inc. reports developments as a specialty personal care and home fragrance retailer with products spanning fine fragrance mist, body lotion and cream, 3-wick candles, home fragrance diffusers and liquid hand soap. Company updates commonly cover quarterly results and guidance, regular dividends, product launches, seasonal fragrance collections and collaborations across body care, home fragrance, décor and accessories.
Recurring news also addresses the Consumer First Formula strategy, including brand modernization, product innovation, marketplace expansion and the authorized Bath & Body Works storefront in Amazon’s U.S. stores. The company operates retail locations in the U.S. and Canada, uses an online storefront and supports international franchised locations.
Bath & Body Works (BBWI) launched Essentials, a hypoallergenic body care line designed for sensitive skin in the U.S. and Canada.
The line includes a body wash and lotion at $18.95 each, plus an Eau de Parfum at $39.95. All products are dermatologist-approved. The lotion provides 48 hours of continuous moisture and dry-skin relief. Select products are also available on Amazon, and the company plans to bring the line to more international markets next year.
Bath & Body Works (NYSE: BBWI) reported second quarter 2026 net sales of $1.514 billion, down 2.3% year over year, with earnings per diluted share of $0.58 and adjusted EPS of $0.62, which the company said exceeded prior guidance. Operating income rose to $216 million from $157 million, and net income increased to $118 million from $64 million. Results included about $80 million of tariff refunds; excluding this, adjusted EPS would have been $0.31. Direct channel net sales grew 3%, and International and Other grew 24.9%, while U.S. and Canada stores declined 5.4%.
The company narrowed full‑year 2026 net sales guidance to a decline of 4% to 2.5% versus 2025 and raised EPS guidance to $3.13–$3.33. Full‑year adjusted EPS is now expected at $2.60–$2.80, below 2025’s $3.21, and free cash flow of about $650 million is projected.
Bath & Body Works (NYSE: BBWI) launched the Reserve Collection, a new home fragrance franchise that combines elevated scents with decor-focused design. The line introduces Fragrance Infused Liquidless Reed Diffusers, which provide up to 30 days of flameless fragrance, and a 30-ounce four-wick ceramic candle offering up to 70 hours of scent.
The collection features five modern fragrance pairings—Santal + Amber, Sea Salt + Musk, Lavender + Jasmine, Vanilla + Tonka and Sweet Orange + Agave—available in multiple formats including candles, diffusers, Wallflowers and room mists. Products are priced from $7.95 to $29.95 and are available year-round in U.S. and Canadian stores, online and selectively on Amazon.
Bath & Body Works (NYSE: BBWI) will release its second quarter 2026 financial results before the market opens on Wednesday, August 26, 2026. Management will host a conference call at 8:30 a.m. ET, with supporting materials and a webcast available via the Investors section of bbwinc.com.
Bath & Body Works (NYSE: BBWI) declared a regular quarterly cash dividend of $0.20 per share. The dividend is payable on September 4, 2026 to shareholders of record at the close of business on August 21, 2026, according to the company.
Bath & Body Works (NYSE: BBWI) announced its entry into Brazil, launching its first store at Morumbi Shopping in São Paulo and a dedicated e-commerce site, bathandbodyworks.com.br. The move extends the brand’s global footprint into one of the world’s largest and fastest-growing beauty and fragrance markets.
According to Bath & Body Works, Brazilian consumers can access a wide range of perfumer-crafted body care and home fragrances, combining global best-sellers with localized assortments tailored to strong demand for fruity and tropical scents. International expansion remains a strategic pillar, with more than 550 locations across six continents and over 45 countries.
Bath & Body Works (NYSE:BBWI) is launching Fruit Fusion, a new long-term body care franchise, in stores and online on July 6, 2026, including its Amazon storefront.
The line features four fruit-forward scents, dermatologist-approved vegan formulas, prices from $4.95–$18.95, and a 360-degree campaign with Hilary Duff as ambassador and creative partner.
Bath & Body Works (NYSE:BBWI) announced a strategic partnership with Ulta Beauty, launching a curated assortment of body care and home fragrance products in 600+ Ulta Beauty stores nationwide and on Ulta.com starting July 12, 2026.
The assortment includes signature scents, 3-wick candles, Wallflowers, and Ulta-exclusive items such as the limited-time return of Juniper Breeze and a mini fine fragrance mist set.
Bath & Body Works (NYSE:BBWI) reported first-quarter 2026 results with net sales of $1.378 billion, down 3% year over year, and earnings per diluted share of $0.90.
Adjusted EPS was $0.32, above guidance. The company reaffirmed full-year 2026 sales, EPS and free cash flow guidance and announced CFO Eva Boratto will step down June 12, with Tom Javitch named interim CFO.
Bath & Body Works (NYSE: BBWI) declared a regular quarterly cash dividend of $0.20 per share. The dividend is payable on June 19, 2026 to shareholders of record as of the close of business on June 5, 2026.
Bath & Body Works sells personal care and home fragrance products through more than 1,900 U.S. and Canada stores, over 500 international locations, its website and Amazon.