Bath & Body Works Debuts Disney Princess Collection with New and Returning Fan-Favorite Fragrances
Rhea-AI Summary
Bath & Body Works (NYSE:BBWI) launches a new Disney Princess Collection in U.S. and Canada on Feb. 13, 2026, with an international rollout starting mid‑March to reach more than 40 markets by year‑end. The 92‑product assortment spans fine fragrance mist, body care, candles and accessories, with prices from $1.95 to $125.00. Five new fragrances plus two returning fan favorites and collectible accessories are highlighted; rewards members receive early access on Feb. 12, 2026.
Positive
- Launch date: Feb 13, 2026 in U.S. and Canada
- International rollout scheduled to reach 40+ markets by year‑end
- Assortment of 92 products across fragrance, body care, candles and accessories
- Price range disclosed from $1.95 to $125.00
- Early access for rewards members on Feb 12, 2026
Negative
- None.
Key Figures
Market Reality Check
Peers on Argus
BBWI was down 2.73% pre-news while key peers showed mixed moves (e.g., MUSA -2.69%, RH +1.12%), suggesting stock-specific factors rather than a unified sector trend.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 06 | Dividend declaration | Positive | +3.6% | Regular quarterly cash dividend of $0.20 per share announced. |
| Jan 09 | Product launch | Positive | +2.3% | Launch and relaunch of multiple rose-themed fragrances and products. |
| Dec 02 | Promotional event | Positive | -2.0% | Announcement of Annual Candle Day with discounted 3-wick candles. |
| Dec 01 | Conference appearance | Neutral | -2.0% | CEO and CFO scheduled fireside chat at Morgan Stanley conference. |
| Nov 20 | Earnings and outlook | Negative | -24.8% | Weaker Q3 2025 results, lowered full-year outlook, cost-savings plan. |
Recent brand and promotional news often coincided with modest positive moves, while earnings-related updates saw sharper downside reactions.
Over the last few months, Bath & Body Works has mixed brand activity with financial recalibration. A $0.20 quarterly dividend announcement on Feb 6, 2026 saw a +3.64% reaction, and a rose fragrance relaunch on Jan 9, 2026 coincided with a +2.28% move. Promotional events like Candle Day and conference appearances drew mild declines. In contrast, the Nov 20, 2025 third‑quarter update, highlighting softer results and a turnaround plan, led to a steep -24.81% move, underscoring sensitivity to earnings and guidance.
Market Pulse Summary
This announcement highlights BBWI’s continued emphasis on licensed collaborations and product innovation, with a 92-item Disney Princess Collection spanning price points from $1.95 to $125.00 and planned reach to more than 40 markets. Against a backdrop of softer Q3 2025 results and an ongoing transformation plan, investors may watch how this launch supports traffic, ticket, and international growth. Future updates on sales performance, margin impact, and broader brand momentum will be key markers of its strategic contribution.
AI-generated analysis. Not financial advice.
What You Should Know:
- Bath & Body Works is launching its latest Disney Princess Collection at retail locations and online on February 13, 2026, featuring new and beloved fragrances inspired by the captivating stories of six Disney Princess characters: Aurora, Belle, Mulan, Rapunzel, Snow White, and Tiana, plus Life’s a Fairytale fragrance.
- This collection offers consumers a variety of coveted fragrances and accessories across fine fragrance mist, body lotion, 3-wick candles and more.
- The international launch will follow starting in mid-March and reach more than 40 markets by the end of the year.
COLUMBUS, Ohio, Feb. 11, 2026 (GLOBE NEWSWIRE) -- Bath & Body Works and Disney are back with a new collection launching in stores and online in the U.S. and Canada on Feb. 13, 2026. The international rollout will begin in mid‑March and is expected to reach more than 40 markets by the end of the year. Building on the success of the first Disney Princess Collection, this next chapter features five all-new fragrances—Life’s a Fairytale, Snow White, Mulan, Rapunzel and Aurora—alongside the return of fan favorites, Belle and Tiana, from the first Disney Princess Collection.
Blending Disney’s magical storytelling with Bath & Body Works’ signature craftsmanship, the collection invites fans to step into the enchanting worlds of their favorite Disney characters through fragrance in the uniquely transportive way only Bath & Body Works can deliver.
This launch marks the latest evolution of the Bath & Body Works and Disney collaboration, expanding their relationship to bring even more immersive fragrance experiences to fans.
“It’s truly exciting to see two beloved global brands unite once more to create something extraordinary for fans everywhere,” said Jamie Sohosky, chief marketing officer at Bath & Body Works. “At Bath & Body Works, we believe everyone deserves to feel good and this collection invites consumers to step into the spirit of each Disney Princess through fragrance—celebrating her story, her individuality, and the moments of inspiration that bring these worlds to life.”
“Disney Princess is a powerful global brand grounded in timeless stories, iconic characters and values that resonate across generations,” said Liz Shortreed, senior vice president of Disney Consumer Products. “Through our collaboration with Bath & Body Works, we’re bringing those core elements to life, translating the distinct spirit of each Princess into fragrances and designs fans can enjoy every day.”
ABOUT THE FRAGRANCES
Each fragrance is expertly crafted by Bath & Body Works perfumers to capture the spirit and story of every Disney Princess. From sparkling florals to creamy vanillas and juicy fruits, the scent notes are designed to evoke a sense of wonder and imagination. The 92 product assortment spans across a variety of different forms including body wash and cream, hand soap and sanitizer, fine fragrance mist, lip gloss, candles and decorative accessories with prices ranging from
NEW FRAGRANCES:
- Aurora: Soft rose petals and sandalwood, finished with a touch of sparkling fairy dust offer a dreamy balance of floral and gourmand notes inspired by Aurora’s graceful, playful and optimistic nature.
- Mulan: Magnolia blossom and radiant apricot meet the freshness of fierce waters. Bold yet graceful, this scent reflects Mulan’s spirit of courage, passion and determination.
- Rapunzel: Glowing sundrop flowers and rich nectar wrapped in golden musk evoke Rapunzel’s vibrant and optimistic personality.
- Snow White: Mystic red apple and ripened fruits set against a backdrop of enchanted woods create a fragrance as charming and whimsical as Snow White herself.
- Life’s a Fairytale: A blend of charming berries, whimsical floral notes and the warmth of kingdom woods capture the promise of happily ever after.
RETURNING FRAGRANCES:
- Belle: Rose petals, sparkling buttercup and whipped vanilla create an elegant mix of floral and gourmand notes for those seeking beauty and adventure.
- Tiana: Delicate water lily and gilded amber accented by shimmering bayou woods deliver a harmonious blend of fruity and floral elements, evoking dreams come true in the heart of the bayou.
COLLECTIBLE ACCESSORIES:
The new Disney Princess Collection also features an array of decorative accessories inspired by Life’s a Fairytale and the new Disney Princess fragrances. From stylish backpacks and coin purses to Wallflower diffusers and PocketBac holders, these accessories bring a touch of whimsy to everyday routines. Some of the accessories include:
- Life’s a Fairytale Keepsake Music Box
- Gold All Princess Backpack
- Castle 3-Wick Pedestal
- Aurora 3-Wick Pedestal
- Rapunzel Coin Purse
- Mulan Wallflower Diffuser
On Feb.12, 2026, Bath & Body Works rewards members will have exclusive early access to select items from the collection including the full Life’s a Fairytale assortment (fine fragrance mist, body cream, Keepsake Music Box, PocketBac holder, etc.), a 3-wick candle pedestal and a mini fine fragrance mist gift set through the Bath & Body Works app.
For more information about the new Disney Princess Collection, visit bathandbodyworks.com.
ABOUT BATH & BODY WORKS
Home of America’s Favorite Fragrances®, Bath & Body Works is a global leader in personal care and home fragrance, including top-selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. Powered by agility and innovation, the company’s predominantly U.S.-based supply chain enables it to deliver quality, on-trend luxuries at affordable prices. Bath & Body Works serves and delights customers however and wherever they want to shop, from welcoming, in-store experiences at 1,934 company-operated Bath & Body Works locations in the U.S. and Canada, 544 international franchised locations and an online storefront at bathandbodyworks.com (as of November 1, 2025).
MEDIA CONTACT:
Media Relations
Jada Miles
Communications@bbw.com
FAQ
When will Bath & Body Works (BBWI) release the Disney Princess Collection in the United States?
How many products and what price range are included in the Bath & Body Works (BBWI) Disney Princess Collection?
Which Disney Princess fragrances are featured in the Bath & Body Works (BBWI) 2026 collection?
When will the Bath & Body Works (BBWI) Disney Princess Collection be available internationally?
What types of collectible accessories are included in the Bath & Body Works (BBWI) Disney Princess Collection?
How can Bath & Body Works (BBWI) rewards members access the Disney Princess Collection early?
