Meta Lab @ Best Buy to open in more than 50 stores

Key Terms

ai glasses technical

AI glasses are wearable eyeglasses that combine small cameras and displays with on-board or cloud-based artificial intelligence to recognize objects, translate language, show directions, or provide hands-free information layered over what you see. For investors, they matter because adoption, manufacturing costs, software services, and data privacy rules determine whether these devices become a mass-market product or a niche gadget—think of them as putting a smartphone’s apps and AI onto your face, which can drive new hardware sales and recurring software revenue.

vr headsets technical

A VR headset is a wearable device that covers the eyes (and often the ears) to place a user inside a fully immersive, computer-generated environment—like putting on a pair of interactive 3D goggles that respond to your head movement and hand controllers. Investors care about headset adoption because sales and user activity signal demand for hardware, games, subscriptions, accessories and enterprise services, which together determine revenue streams, manufacturing needs and the pace of broader market adoption.

smart mirrors technical

A smart mirror is a household or commercial mirror that combines a reflective surface with a built-in display, sensors and internet connectivity to show information (like time, weather, appointments), run apps or track metrics (such as health or shopping preferences). For investors it matters because smart mirrors turn a commodity product into a platform that can generate recurring software or data-driven revenue, enable new service and advertising models, and signal opportunities in connected-home and retail upgrades—think of a regular mirror upgraded into a mini smart device.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

MINNEAPOLIS--(BUSINESS WIRE)-- In partnership with Meta, Best Buy is bringing Meta Lab @ Best Buy to more than 50 of its stores this summer. These 900-square-foot experiential spaces give customers a hands-on way to explore Meta’s full product lineup of AI glasses and VR headsets through interactive demos and displays, smart mirrors, personalized fittings and more.

Meta Lab @ Best Buy to open in more than 50 stores

Meta AI Glasses are designed to be worn and explored firsthand. Customers want to know the fit, feel and experience, which is where demos can make all the difference. More than 50% of Best Buy customers say they want to see Meta’s AI glasses in person before making a purchase. Expanding Meta Lab to Best Buy stores builds on that momentum — giving customers an elevated experience and more opportunities to try out the tech for themselves.

“Our customers are passionate about experiencing what’s next and they turn to Best Buy to bring it to life,” said Patrick McGinnis, chief merchandising officer at Best Buy. “Meta Lab @ Best Buy is an experience customers can’t find at any other retailer and sets a new standard for how our customers will explore, play with and discover the latest cutting-edge tech.”

"Best Buy is an incredible partner,” said Christa Wittenberg, vice president of global retail sales at Meta. “Together we're reimagining how consumers shop the next generation of personal technology. These are immersive, hands-on spaces built for real discovery — where people can experience firsthand just how stylish, fun, and personal AI glasses and VR really are. We want customers to walk in curious and leave genuinely excited about what's possible."

Inside Meta Lab @ Best Buy

In all Meta Lab @ Best Buy locations, customers can work with a dedicated Meta Sales Specialist to learn more and try on the largest assortment across big-box retail. Here’s a look at what customers can expect:

• Try-on each style: The experience will have a dedicated wall highlighting the large assortment of AI glasses and will allow customers to get a hands-on fit and feel for them. Plus, displays nearby use interactive UV light to capture how lenses may adjust in different light settings.

• Immersive demos: Customers can get hands-on with cutting-edge technology as they demo Meta Quest 3, Meta Ray-Ban Display glasses, and more. With Meta Quest customers can get fully immersed in a favorite game, show or workout. Customers can try on Meta Ray-Ban Display glasses and use hand movements to control the glasses without ever taking out a phone. Plus, Meta Sales Specialists are there to guide the experience so shoppers can explore all the features the tech has to offer.

• Built-in prompts: While trying on the Ray-Ban Meta AI glasses, shoppers can interact with displays that feature prompts to ask Meta AI and showcase how the technology can be used in everyday life.

• Tech-forward displays: With the click of a button, customers can virtually try on different shades and styles of the Ray-Ban Meta AI glasses using high-tech smart mirrors. In the mirror, customers can see the glasses on themselves virtually, browse frames and colors with the touchscreen or take a photo to compare favorite looks side-by-side.

Where to visit Meta Lab @ Best Buy

The first Meta Lab @ Best Buy experiences launch this June, with additional locations rolling out throughout the summer. Here’s a look at some of the first places shoppers can see the spaces:

• San Carlos, Calif.
• Roseville, Minn.
• Woodland Park, N.J.
• Greenville, S.C.
• Columbus, Ohio

 

View source version on businesswire.com: https://www.businesswire.com/news/home/20260608216366/en/

Media Contact
Press@bestbuy.com

Source: Best Buy Co., Inc.