Brunswick Corporation to Exhibit Industry Leading ACES Technologies during the 2024 Consumer Electronics Show
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The exhibit of Brunswick Corporation at the 2024 Consumer Electronics Show (CES) spotlights significant advancements in marine technology. The focus on ACES technologies—Autonomy, Connectivity, Electrification and Shared Access—signals a strategic shift towards sustainability and innovation. The introduction of new electrification products and autonomous boating solutions reflects a broader industry trend towards reducing carbon footprints and enhancing user experience through automation.
From an investment perspective, the showcase of multiple award-winning technologies and the debut of the eFoiling brand Flite may positively influence investor sentiment. These developments can potentially open up new revenue streams for Brunswick and position the company as a leader in marine technology innovation. The emphasis on shared access through Freedom Boat Club aligns with the growing sharing economy, potentially expanding the market base and driving user engagement.
Brunswick's presence at CES, featuring its latest ACES technologies, is an indicator of the company's commitment to research and development. The financial implications of such innovations can be substantial, considering the costs associated with R&D and the potential for market disruption. The unveiling of products like the Mercury Marine Avator electric outboard engines and the autonomous docking system could enhance the company's competitive edge and lead to increased market share in the marine industry.
Moreover, the recognition through CES Innovation Awards for products like the 1st Mate Safety and Security System and the 20e and 35e electric engines may translate into higher consumer trust and, subsequently, sales growth. Investors should monitor the adoption rate of these technologies and the company's ability to scale production to meet potential demand surges.
Brunswick Corporation's focus on electrification and shared access technologies reflects a strategic alignment with environmental sustainability and resource optimization. The transition to electric engines, such as the Avator series, positions Brunswick to capitalize on the increasing demand for eco-friendly marine propulsion systems. This transition is not only a response to environmental concerns but also a proactive move in anticipation of potential regulatory changes favoring low-emission technologies.
The shared access model, exemplified by Freedom Boat Club, introduces a more sustainable consumption pattern in the marine industry by maximizing the utilization rates of boats. This could lead to a reduced need for boat ownership, thereby potentially decreasing the environmental impact of manufacturing and maintenance. Investors should consider the long-term benefits of Brunswick's sustainability initiatives, which could include enhanced brand reputation and eligibility for green financing opportunities.
LAS VEGAS, Jan. 08, 2024 (GLOBE NEWSWIRE) -- Brunswick Corporation (NYSE: BC), the world’s largest marine technology company, will exhibit many of its industry leading ACES technologies during the 2024 Consumer Electronics Show in January. Brunswick will be featuring the next evolution of its Autonomy, Connectivity, Electrification and Shared Access technologies and capabilities encompassing new electrification products, the next evolution of autonomous boating, and the CES debut of its new eFoiling brand – Flite, all set in a simulated marina of the future.
“We are thrilled to be exhibiting at the Consumer Electronics Show again in 2024” said Dave Foulkes, Chief Executive Officer, Brunswick Corporation. “CES is part of our DNA and provides an ideal global backdrop for us to unveil new technologies and highlight the synergies across our Company’s entire ecosystem of products and experiences. Brunswick has a unique position in the industry though the breadth of its marine product lines and new technologies, and its deep presence in so many parts of the marine eco-system. The marina of the future concept demonstrates Brunswick’s astonishing portfolio in this holistic, near-future context.”
Some of the many highlights of Brunswick’s 2024 CES Exhibit will be:
Autonomy: Brunswick will showcase its Boston Whaler, 405 Conquest, featuring an autonomous docking system which makes use of multiple stereo cameras and precise thrust vectoring and position control from its triple, 600hp, V12 Mercury Marine outboard engines – a 2023 CES Innovation Award winner. In addition, Brunswick will again have a deeply immersive simulator allowing visitors to experience and interact with a busy marine environment and dock a boat using auto-docking technology.
Connectivity: Brunswick’s exhibit will profile many of its connected solutions, including C-Zone Mobile, VesselView Mobile and other award-winning connected applications that allow boaters to maintain contact with and remotely interact with their boat as well as benefit from enhanced safety features such as those featured in the CES Innovation Award winning 1st Mate Safety and Security System.
Electrification: For the first time, Brunswick will showcase all five of its Mercury Marine Avator electric outboard engines, including the 7.5e, 20e, 35e, 75e, and 110e models. The 20e and 35e are 2024 CES Innovation Award winners. The electrification exhibit will also feature Brunswick’s all-purpose Veer V13 boat powered by an Avator electric engine and four different FliteBoard models, highlighting the diversity of the exciting Flite eFoil product line.
Shared Access: Brunswick’s marine of the future exhibit concept will feature Freedom Boat Club and its global, shared-access boating participation opportunities.
“Our exhibit will demonstrate that Brunswick is committed to sustainability, provides multiple, exciting entry points to the on-water lifestyle and boating for every situation and life-stage, and brings unique, industry-leading and consumer-focused technology that is at least on par with and sometimes beyond advanced technologies in other verticals,” said Foulkes. “We are excited to be center-stage again at CES in 2024.”
Visit Brunswick Corporation at CES 2024 at Exhibit #6117 in the West Hall of the Las Vegas Convention Center.
About Brunswick Corporation
Brunswick Corporation (NYSE: BC) is the global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™”. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands include, Mercury Marine, Mercury Racing, MerCruiser and Flite. Brunswick’s comprehensive collection of parts, accessories, distribution, and technology brands includes Mercury Engine Parts & Accessories, BLA and Land ‘N’ Sea. Our Navico Group and its industry-leading technology brands consist of Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our Boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. In addition, our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance, and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications. Headquartered in Mettawa, IL, Brunswick has approximately 18,000 employees operating in 27 countries. In 2022, Brunswick was named by Forbes as a World’s Best Employer and as one of America’s Most Responsible Companies by Newsweek, both for the third consecutive year. For more information, visit brunswick.com.
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