James Hardie and Boise Cascade Company Announce Expanded Distribution Partnership

Rhea-AI Summary

Boise Cascade (NYSE: BCC) and James Hardie expanded their multi-year distribution partnership effective Oct 23, 2025, to add AZEK Exteriors and TimberTech Decking and Railing products into Boise Cascade's offering in the Pittsburgh, Baltimore, and Washington, D.C. markets.

The agreement places TimberTech and AZEK alongside the full Hardie product suite across Boise Cascade's North American network of 39 distribution locations, aiming to broaden market access for siding, decking, trim, railing, and pergolas.

Insights

Commercial Distribution Strategist

Expanded multi-year distribution deal extends product reach into three new metropolitan markets on October 23, 2025.

Boise Cascade will now distribute the AZEK® Exteriors and TimberTech® brands alongside the full Hardie® portfolio in the Pittsburgh, Baltimore, and Washington, D.C. markets under a multi-year agreement. This adds composite decking and exterior product lines to Boise Cascade’s existing distribution footprint of 39 locations, increasing channel breadth for these brands.

The deal strengthens upstream-to-retail availability by combining James Hardie’s branded siding, decking, trim, and outdoor-structure products with Boise Cascade’s dealer and lumberyard network. Key dependencies include successful product onboarding at Boise Cascade locations, inventory allocation across the three markets, and sales adoption by independent lumberyards and one-step dealers; these factors will determine near-term sell-through. Watch the initial quarter-after-launch sales velocity and any logistics or stocking notes over the following 6–12 months as concrete, monitorable metrics.

Go-to-Market and Revenue Integration Analyst

Strategic extension of distribution likely improves market access and cross-sell opportunities for both companies.

Bringing TimberTech® and AZEK® Exteriors into Boise Cascade’s lineup in three metro areas creates incremental assortment for installers and retailers and broadens James Hardie’s route-to-market. The partnership leverages Boise Cascade’s existing relationships with independent lumberyards, one-step dealers, and retailers to offer bundled exterior solutions spanning siding, decking, railing, and pergolas.

Risks include execution of joint merchandising, training, and inventory planning; success will show up in adoption rates at key accounts and replenishment frequency within 6–12 months. Monitor SKU-level availability, promotional activity, and any stated sales milestones in upcoming quarters to gauge whether the agreement converts into measurable revenue expansion for both parties.

CHICAGO, Oct. 23, 2025 /PRNewswire/ -- James Hardie Building Products Inc., a subsidiary of James Hardie Industries plc (NYSE / ASX: JHX) ("James Hardie" or the "Company"), the North American leader in fiber cement home siding and exterior design solutions, today announced an expansion of its product offering with Boise Cascade Company (NYSE: BCC) ("Boise Cascade"), a leading wholesale distributor of building materials in North America.

Under a new multi-year agreement, Boise Cascade will now distribute AZEK® Exteriors and TimberTech® Decking and Railing products in the Pittsburgh, Baltimore, and Washington, D.C.  markets, alongside the full suite of Hardie® products. Boise Cascade's extensive network of 39 distribution locations across North America serves independent lumberyards, one-step dealers, and retailers across a wide range of building product categories. The expanded product offering strengthens Boise Cascade's ability to offer James Hardie's complete portfolio of high-quality, value-added products.

"We're looking forward to building on our long-term strategic partnership with James Hardie," said Nate Jorgensen, CEO of Boise Cascade. "The addition of TimberTech® gives us access to a leading composite decking brand in the Pittsburgh, Baltimore, and Washington, D.C. markets for the first time. Boise Cascade and James Hardie have many shared values, including our commitment to quality service, and we're proud to increase our line-up of their value-added, high-quality products that we know our customers are looking for."

Aaron Erter, CEO of James Hardie Industries emphasized the importance of the partnership, noting that "as a leading distributor, Boise Cascade allows us to expand access to our extensive line-up of industry-leading products that are both resilient and beautiful. In addition, the expanded offering will help fuel our mutual growth ambitions by broadening our portfolio of siding products featuring ColorPlus^® Technology providing greater reach through our combined base. We are thrilled to introduce the TimberTech® and AZEK® Exteriors brands into our long-standing relationship with Boise Cascade."

James Hardie's new portfolio of high-performance, low-maintenance exterior brands includes Hardie®, and an extended family of brands including TimberTech®, AZEK® Exteriors, Versatex® and StruXure®, offering incredible value, as well as endless design possibilities for homeowners looking for siding, decking, trim, railing, and pergolas.

For more information on Hardie^® products, visit www.jameshardie.com.

About James Hardie Building Products Inc.
James Hardie is the North American leader in fiber cement exterior design solutions. Hardie® products offer long lasting beauty and endless design possibilities with trusted protection and low maintenance. As the #1 producer of high-performance fiber cement building solutions in the United States, James Hardie offers siding and accessories for every style. Hardie® products are non-combustible* and stand up to weather and time while empowering homeowners and building professionals to achieve the home of their dreams. James Hardie operates with an inclusive company culture and an unwavering commitment to Zero Harm. The company proudly employs a diverse workforce of over 3,700 employees in North America. 

For more information and media resources, visit JamesHardie.com and JamesHardie.com/all-about-james-hardie/media-resources. For investor information, please visit ir.JamesHardie.com.au.

*Hardie® fiber cement products are noncombustible and/or have a Class A fire rating when tested in accordance with ASTM E84. Fiber cement fire resistance does not extend to applied paints or coatings, which may be damaged or char when exposed to flames. The use of noncombustible siding, combined with other fire mitigation measures, may help harden a home against external fire.

About Boise Cascade
Boise Cascade is one of the largest producers of engineered wood products and plywood in North America and a leading U.S. wholesale distributor of building products. For more information, please visit www.bc.com.

Connect with James Hardie on social media:
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Media Contact:
James Hardie
jameshardieuspr@webershandwick.com

Investor Contact:
Joe Ahlersmeyer, CFA
Vice President, Investor Relations
investors@jameshardie.com

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SOURCE James Hardie Building Products Inc.

FAQ

What did Boise Cascade and James Hardie announce on October 23, 2025 (BCC)?

They announced an expanded multi-year distribution agreement to add AZEK Exteriors and TimberTech products in Pittsburgh, Baltimore, and Washington, D.C.

Which James Hardie brands will Boise Cascade distribute in the new BCC markets?

Boise Cascade will distribute AZEK Exteriors, TimberTech Decking and Railing, and the full Hardie product suite in those markets.

How many Boise Cascade distribution locations could carry James Hardie products after the BCC expansion?

Boise Cascade operates a network of 39 distribution locations across North America.

What markets will BCC start offering TimberTech for the first time under the agreement?

TimberTech will be available through Boise Cascade for the first time in Pittsburgh, Baltimore, and Washington, D.C.

How might the BCC distribution expansion affect access to James Hardie products for dealers?

The expansion aims to broaden dealer and retailer access by adding TimberTech and AZEK to Boise Cascade's existing Hardie product lineup in the specified markets.