Beyond Oil Strengthens Leadership with the Addition of Giora BarDea, Former CEO of Strauss Group
Beyond Oil (CSE:BOIL) has appointed Giora BarDea, former CEO of Strauss Group, as VP of Global Strategy. BarDea brings over 30 years of senior leadership experience in the food and CPG industries and will focus on strategic planning, international partnerships, distribution network expansion, and go-to-market initiatives.
During his tenure as CEO at Strauss Group, BarDea led operations across 20 countries with 15,000 employees, orchestrated the Strauss-Elite merger, and established partnerships with global companies like PepsiCo and Virgin. In his new part-time role at Beyond Oil's Israeli subsidiary, he will help scale the company's food-tech innovation solutions that reduce health risks in fried food while improving operational efficiency and sustainability.
Beyond Oil (CSE:BOIL) ha nominato Giora BarDea, ex CEO del gruppo Strauss, come VP della strategia globale. BarDea porta con sé oltre 30 anni di esperienza in posizioni di leadership senior nei settori alimentare e dei beni di consumo, concentrandosi sulla pianificazione strategica, le partnership internazionali, l'espansione della rete di distribuzione e le iniziative di go-to-market.
Durante il suo mandato come CEO di Strauss Group, BarDea ha gestito operazioni in 20 paesi con 15.000 dipendenti, guidato la fusione Strauss-Elite e instaurato collaborazioni con aziende globali come PepsiCo e Virgin. Nel suo nuovo ruolo part-time presso la filiale israeliana di Beyond Oil, contribuirà a far crescere le soluzioni innovative di food-tech dell'azienda, che riducono i rischi per la salute nei cibi fritti migliorando al contempo l'efficienza operativa e la sostenibilità.
Beyond Oil (CSE:BOIL) ha nombrado a Giora BarDea, ex CEO de Strauss Group, como vicepresidente de Estrategia Global. BarDea aporta más de 30 años de experiencia en liderazgo senior en las industrias de alimentos y bienes de consumo, y se enfocará en la planificación estratégica, asociaciones internacionales, expansión de la red de distribución e iniciativas de entrada al mercado.
Durante su gestión como CEO de Strauss Group, BarDea dirigió operaciones en 20 países con 15,000 empleados, orquestó la fusión Strauss-Elite y estableció alianzas con compañías globales como PepsiCo y Virgin. En su nuevo rol a tiempo parcial en la subsidiaria israelí de Beyond Oil, ayudará a escalar las soluciones innovadoras de food-tech de la compañía que reducen riesgos para la salud en alimentos fritos, mejorando además la eficiencia operativa y la sostenibilidad.
Beyond Oil (CSE:BOIL)는 Giora BarDea 전 Strauss Group CEO를 글로벌 전략 부사장으로 임명했습니다. BarDea는 식품 및 소비재 산업에서 30년 이상의 고위 경영 경험을 보유하고 있으며, 전략 기획, 국제 파트너십, 유통망 확장, 시장 진입 전략에 집중할 예정입니다.
Strauss Group CEO 재임 기간 동안 BarDea는 20개국에서 15,000명의 직원을 관리했고, Strauss-Elite 합병을 주도했으며 PepsiCo, Virgin 등 글로벌 기업과의 협력 관계를 구축했습니다. Beyond Oil의 이스라엘 자회사에서 파트타임으로 근무하며, 건강 위험을 줄이고 운영 효율성과 지속 가능성을 향상시키는 식품 기술 혁신 솔루션을 확장하는 데 기여할 것입니다.
Beyond Oil (CSE:BOIL) a nommé Giora BarDea, ancien PDG du groupe Strauss, au poste de vice-président de la stratégie mondiale. BarDea apporte plus de 30 ans d'expérience en leadership dans les secteurs de l'alimentation et des biens de consommation, et se concentrera sur la planification stratégique, les partenariats internationaux, l'expansion du réseau de distribution et les initiatives de mise sur le marché.
Lors de son mandat en tant que PDG de Strauss Group, BarDea a dirigé des opérations dans 20 pays avec 15 000 employés, orchestré la fusion Strauss-Elite et établi des partenariats avec des entreprises mondiales telles que PepsiCo et Virgin. Dans son nouveau rôle à temps partiel au sein de la filiale israélienne de Beyond Oil, il contribuera à développer les solutions innovantes de food-tech de l'entreprise, qui réduisent les risques pour la santé liés aux aliments frits tout en améliorant l'efficacité opérationnelle et la durabilité.
Beyond Oil (CSE:BOIL) hat Giora BarDea, den ehemaligen CEO der Strauss Group, zum Vizepräsidenten für globale Strategie ernannt. BarDea bringt über 30 Jahre Führungserfahrung in der Lebensmittel- und Konsumgüterbranche mit und wird sich auf strategische Planung, internationale Partnerschaften, den Ausbau des Vertriebsnetzes und Markteinführungsinitiativen konzentrieren.
Während seiner Zeit als CEO der Strauss Group leitete BarDea Operationen in 20 Ländern mit 15.000 Mitarbeitern, orchestrierte die Fusion von Strauss und Elite und etablierte Partnerschaften mit globalen Unternehmen wie PepsiCo und Virgin. In seiner neuen Teilzeitrolle bei der israelischen Tochtergesellschaft von Beyond Oil wird er dazu beitragen, die Food-Tech-Innovationslösungen des Unternehmens zu skalieren, die Gesundheitsrisiken bei frittierten Lebensmitteln reduzieren und gleichzeitig die operative Effizienz und Nachhaltigkeit verbessern.
- Appointment of highly experienced former Strauss Group CEO with 30+ years in food industry
- Strategic expertise in global expansion and partnerships with major companies like PepsiCo
- Leadership experience managing 15,000 employees across 20 countries
- Track record of successful mergers and operational excellence
- BarDea's engagement is only in a part-time capacity
- Position is within subsidiary rather than parent company
Renowned Food Industry Leader Giora BarDea Joins Beyond Oil to Drive Global Strategic Growth
VANCOUVER, British Columbia and KIBBUTZ YIFAT, Israel, July 09, 2025 (GLOBE NEWSWIRE) -- Beyond Oil Ltd. (CSE: BOIL) (“Beyond Oil” or the “Company”), a food-tech innovation company dedicated to reducing health risks associated with fried food while lowering operational costs, minimizing waste and enhancing sustainability, today announced the appointment of Giora BarDea as VP of Global Strategy. In this new role, Mr. BarDea will focus on long-term strategic planning, expanding international partnerships, strengthening the distribution network, and leading go-to-market initiatives to accelerate the Company’s global growth strategy in the foodservice and food industries.
“Giora BarDea is a proven leader with deep expertise in the global food and beverage industry, and we are thrilled to welcome him to Beyond Oil,” said Jonathan Or, CEO and Co-founder of Beyond Oil. “His strategic vision, global leadership experience, and proven track record in building high-impact partnerships will be instrumental as we execute our ambitious growth strategy. Giora’s appointment significantly strengthens our leadership team and reinforces our commitment to attracting talent as we pursue our mission to create a healthier and more compelling future through food innovation.”
Mr. BarDea brings over three decades of senior leadership experience in the food and consumer packaged goods (CPG) industries. Most notably, he served as CEO of Strauss Group (TASE: STRS), one of Israel’s largest food conglomerates, employing over 15,000 people across 20 countries. Under his leadership, Strauss expanded its global footprint and strengthened its operational excellence worldwide. Throughout his career, Mr. BarDea has played pivotal roles in major industry milestones, including the merger between Strauss and Elite, and building long-term partnerships with global companies such as PepsiCo, Haier, Virgin, and Sao Miguel.
“I am thrilled to join Beyond Oil at such a pivotal time for the company,” said Giora BarDea. “Its unique technology aligns perfectly with the evolving needs of the global food industry combining health, sustainability, and operational efficiency into one compelling solution. Having led major food companies for decades, where frying operations played a significant role, I clearly see the value and impact Beyond Oil’s solution brings to the industry. I strongly believe in its mission and look forward to contributing my experience and working with the leadership team to help scale Beyond Oil’s impact across the global food sector.”
In this role as VP of Global Strategy, Mr. BarDea has been engaged in a part-time capacity by the Company’s wholly-owned subsidiary in Israel.
About Giora BarDea
Giora BarDea is a highly accomplished executive with over 30 years of leadership experience in the global food and beverage industry, including 26 years at Strauss Group, one of Israel’s largest food conglomerates. From 2018 to 2022, Mr. BarDea served as President and CEO of Strauss group and played a pivotal role in driving strategic growth and innovation across global markets. Mr. BarDea was Deputy CEO of Strauss from 2014 to 2018, served as CEO of Strauss North America from 2007 to 2014, and was CEO of the Strauss parent company from 2003 to 2007. Mr. BarDea holds a B.A. from Tel Aviv University’s Faculty of Humanities and is a graduate of the Advanced Management Program at Harvard Business School. In addition to his business achievements, Giora serves as Chairman of the Management Committee of ERAN - Emotional First Aid, a leading mental health nonprofit, and has been active in the Maccabi World Union for many years.
About Beyond Oil Ltd.
Beyond Oil Ltd. is a food-tech innovation company with over 15 years of dedication to creating solutions that mitigate health risks, reduce costs for food service companies and improve sustainability. The Company’s patented technology, with regulatory clearances from the FDA and Health Canada, significantly reduces harmful compounds in frying oil, addressing critical health concerns. Beyond Oil’s solution tackles a global issue in the food industry: the widespread practice of reusing frying oil for hundreds of cycles across several days. This practice is common in restaurant kitchens, hotels, catering services, banquet halls, fried food manufacturing plants, and institutions such as schools and military facilities. Beyond Oil's product is backed by extensive research which has highlighted its value in health risks associated with reused oil, including links to cancer and cardiovascular diseases. Beyond Oil provides an effective means to mitigate these risks while offering additional benefits such as improved food quality, operational cost savings, and reduced environmental impact. For more information about Beyond Oil, please visit: www.beyondoil.co.
Forward Looking Statement and Information
The Canadian Securities Exchange has in no way passed upon the merits of the Company and has neither approved nor disapproved the contents of this press release. Neither the Canadian Securities Exchange nor the Market Regulator (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this release. This press release contains “forward-looking statements” within the meaning of the securities laws, including statements regarding the anticipated size and closing date of the Offering and the intended use of proceeds thereof. Words such as “expects,” “anticipates,” “intends,” “plans,” “believes,” “seeks,” “estimates” and similar expressions or variations of such words are intended to identify forward-looking statements. Forward-looking statements are not historical facts, and are based upon management’s current expectations, beliefs and projections, many of which, by their nature, are inherently uncertain. Such expectations, beliefs and projections are expressed in good faith. However, there can be no assurance that management’s expectations, beliefs and projections will be achieved, and actual results may differ materially from what is expressed in or indicated by the forward-looking statements. In addition, we cannot assure that any patent will be issued as a result of a pending patent application or, if issued, whether it will be issued in a form that will be advantageous to us. Forward-looking statements are subject to risks and uncertainties that could cause actual performance or results to differ materially from those expressed in the forward-looking statements. For a more detailed description of the risks and uncertainties affecting the Company, reference is made to the Company’s reports filed from time to time at www.sedarplus.ca. Forward-looking statements speak only as of the date the statements are made. The Company assumes no obligation to update forward-looking statements to reflect actual results, subsequent events or circumstances, changes in assumptions or changes in other factors affecting forward-looking information except to the extent required by applicable securities laws. If the Company does update one or more forward-looking statements, no inference should be drawn that the Company will make additional updates with respect thereto or with respect to other forward-looking statements. References and links to websites have been provided as a convenience, and the information contained on such websites is not incorporated by reference into this press release. The Company is not responsible for the contents of third-party websites.
ICR, LLC.
Reed Anderson
Keil Decker
Phone: 646-277-1260
BeyondOil@icrinc.com
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