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Bread Financial, Bob Woodruff Foundation Announce Multiyear Mission to Improve Mental Health Care for Children in Military Families

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Bread Financial (NYSE: BFH) has announced a $3 million investment over three years in partnership with the Bob Woodruff Foundation to improve mental health care for children in military families. The initiative will focus on three key areas: providing direct clinical mental health care, training clinicians to better serve military-connected children, and implementing proven programs for wellness and social connection.

The investment addresses a critical need, as over 70% of Bob Woodruff Foundation's Got Your 6 Network partners reported families requiring mental health services, while only 13% of service providers could fully meet their community's needs. The partnership will leverage the Foundation's national network of local partners to support military communities.

Bread Financial (NYSE: BFH) ha annunciato un investimento di 3 milioni di dollari in tre anni in collaborazione con la Bob Woodruff Foundation per migliorare l'assistenza sanitaria mentale ai bambini delle famiglie militari. L'iniziativa si concentrerà su tre aree chiave: fornire cure cliniche dirette per la salute mentale, formare i clinici per servire meglio i bambini collegati alle famiglie militari e implementare programmi comprovati per il benessere e la connessione sociale.

L'investimento risponde a un bisogno cruciale, dato che oltre il 70% dei partner della rete Got Your 6 della Bob Woodruff Foundation ha segnalato famiglie che necessitano di servizi di salute mentale, mentre solo il 13% dei fornitori di servizi è stato in grado di soddisfare pienamente le esigenze della propria comunità. La partnership sfrutterà la rete nazionale di partner locali della Fondazione per supportare le comunità militari.

Bread Financial (NYSE: BFH) ha anunciado una inversión de 3 millones de dólares durante tres años en asociación con la Bob Woodruff Foundation para mejorar la atención de salud mental de los niños en familias militares. La iniciativa se centrará en tres áreas clave: brindar atención clínica directa en salud mental, capacitar a los clínicos para atender mejor a los niños vinculados a familias militares e implementar programas comprobados para el bienestar y la conexión social.

La inversión responde a una necesidad crítica, ya que más del 70% de los socios de la red Got Your 6 de la Bob Woodruff Foundation reportaron familias que requieren servicios de salud mental, mientras que solo el 13% de los proveedores de servicios pudo satisfacer completamente las necesidades de su comunidad. La asociación aprovechará la red nacional de socios locales de la Fundación para apoyar a las comunidades militares.

Bread Financial (NYSE: BFH)Bob Woodruff 재단과 협력하여 군인 가족 아동의 정신 건강 관리를 개선하기 위해 3년간 300만 달러 투자를 발표했습니다. 이 사업은 세 가지 주요 영역에 초점을 맞춥니다: 직접적인 임상 정신 건강 서비스 제공, 군인 가족 아동을 더 잘 지원할 수 있도록 임상가 교육, 그리고 웰빙과 사회적 연결을 위한 검증된 프로그램 도입입니다.

이 투자는 중요한 필요성을 해결합니다. Bob Woodruff 재단의 Got Your 6 네트워크 파트너 중 70% 이상이 정신 건강 서비스가 필요한 가족이 있다고 보고했으나, 서비스 제공자의 13%만이 지역사회의 요구를 완전히 충족할 수 있었습니다. 이 파트너십은 재단의 전국 지역 파트너 네트워크를 활용하여 군사 커뮤니티를 지원할 것입니다.

Bread Financial (NYSE: BFH) a annoncé un investissement de 3 millions de dollars sur trois ans en partenariat avec la Bob Woodruff Foundation pour améliorer les soins de santé mentale destinés aux enfants des familles militaires. L’initiative se concentrera sur trois domaines clés : fournir des soins cliniques directs en santé mentale, former les cliniciens à mieux servir les enfants liés aux militaires, et mettre en œuvre des programmes éprouvés favorisant le bien-être et la connexion sociale.

Cet investissement répond à un besoin crucial, car plus de 70 % des partenaires du réseau Got Your 6 de la Bob Woodruff Foundation ont signalé des familles nécessitant des services de santé mentale, tandis que seulement 13 % des prestataires pouvaient répondre pleinement aux besoins de leur communauté. Le partenariat s’appuiera sur le réseau national de partenaires locaux de la Fondation pour soutenir les communautés militaires.

Bread Financial (NYSE: BFH) hat eine Investition von 3 Millionen US-Dollar über drei Jahre in Partnerschaft mit der Bob Woodruff Foundation angekündigt, um die psychische Gesundheitsversorgung von Kindern in Militärfamilien zu verbessern. Die Initiative konzentriert sich auf drei Hauptbereiche: direkte klinische psychische Gesundheitsversorgung, Schulung von Kliniker*innen zur besseren Betreuung militärverbundener Kinder und Umsetzung bewährter Programme für Wohlbefinden und soziale Vernetzung.

Die Investition adressiert einen dringenden Bedarf, da über 70 % der Partner im Got Your 6 Netzwerk der Bob Woodruff Foundation Familien mit Bedarf an psychischen Gesundheitsdiensten meldeten, während nur 13 % der Dienstleister die Bedürfnisse ihrer Gemeinschaft vollständig abdecken konnten. Die Partnerschaft wird das nationale Netzwerk lokaler Partner der Stiftung nutzen, um Militärgemeinschaften zu unterstützen.

Positive
  • Strategic $3 million investment demonstrates corporate social responsibility
  • Addresses critical unmet need in military community mental health services
  • Partnership with established foundation (Bob Woodruff Foundation) ensures effective fund deployment
  • Multi-year commitment provides sustainable support through 2028
Negative
  • None.

Three-year, $3 million investment will focus on expanding care, training clinicians, and proven programs fostering wellness and social connection

NEW YORK, May 5, 2025 /PRNewswire/ -- Bread Financial® (NYSE: BFH) and the Bob Woodruff Foundation announced today that the tech-forward financial services company and the leading nonprofit organization supporting veterans will embark on a multiyear mission to improve the mental health of children in military families. Bread Financial's $3 million investment over the next three years will build on the company's history of supporting the Bob Woodruff Foundation, including efforts focused on children and families of those who have served in uniform. 

"For children in military and veteran families, mental health challenges are compounded by frequent moves, deployments, barriers to care, and other service-related stressors," said Ralph Andretta, president and chief executive officer at Bread Financial and a Bob Woodruff Foundation board member. "Bread Financial has a long history of making bold, strategic investments that strengthen our communities, and I am proud of our growing partnership with the Bob Woodruff Foundation to help address the mental health needs of military-connected children with an integrated approach to holistic wellness."

Bob Woodruff Foundation program officers will use the Bread Financial investment to fund leading local mental health service providers focused on increasing the accessibility of high-quality mental health care for military children and their families. These grants will support:

  • Direct clinical mental health care for children and their families
  • Training for clinicians to be better equipped to meet the needs of military-connected children
  • Proven programs that increase the overall wellbeing of military-connected children, including initiatives focused on social connection

According to a recent survey, more than 70% of Bob Woodruff Foundation's Got Your 6 Network partners reported caring for local families with children in need of mental health services. Only 13% of the service providers said that their organizations could address the full need in their community. The grantees connected to this partnership will be a part of the Foundation's national Got Your 6 Network of local boots-on-the-ground partners addressing the needs of the military community.

Examples of mental health care success stories funded by the Bob Woodruff Foundation can be found here.

"Bread Financial is becoming a national leader in supporting the mental health of kids who are making an extraordinary sacrifice themselves to keep our country safe," said Anne Marie Dougherty, CEO of the Bob Woodruff Foundation. "We are incredibly grateful for the ongoing support of Bread Financial, and for the time and resources it has committed into doing what's right for our nation's military families. Together, will continue to leverage data and expertise as we identify gaps in care and scale local ideas that are proven to help the children of our heroes."

About Bread Financial®

Bread Financial® (NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions to millions of U.S. consumers. Our payment solutions, including Bread Financial general purpose credit cards and savings products, empower our customers and their passions for a better life. Additionally, we deliver growth for some of the most recognized brands in travel & entertainment, health & beauty, jewelry and specialty apparel through our private label and co-brand credit cards and pay-over-time products providing choice and value to our shared customers.

To learn more about Bread Financial, our global associates and our sustainability commitments, visit breadfinancial.com or follow us on Instagram and LinkedIn.

About the Bob Woodruff Foundation

 The Bob Woodruff Foundation was founded in 2006 after reporter Bob Woodruff was wounded by a roadside bomb while covering the war in Iraq. Since then, the Bob Woodruff Foundation has raised awareness about the tough challenges veterans and military families are facing, and invested in solutions to help support them in the next chapter of their lives. The Bob Woodruff Foundation has invested more than $170 million to ensure that our nation's veterans, service members and their families — those who stood for us — have stable and successful futures.

Contacts:
Bob Woodruff Foundation – Eric Phillips (eric.phillips@bobwoodrufffoundation.org
Bread Financial – Rachel Stultz (Rachel.Stultz@BreadFinancial.com

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/bread-financial-bob-woodruff-foundation-announce-multiyear-mission-to-improve-mental-health-care-for-children-in-military-families-302445999.html

SOURCE Bob Woodruff Foundation

FAQ

What is Bread Financial's (BFH) investment in military family mental health?

Bread Financial is investing $3 million over three years to improve mental health care for children in military families, partnering with the Bob Woodruff Foundation.

How will BFH's $3 million investment in military mental health be used?

The investment will fund direct clinical mental health care, clinician training for military children's needs, and programs promoting wellness and social connection through local service providers.

What percentage of military families need mental health services according to the Bob Woodruff Foundation?

Over 70% of the Foundation's Got Your 6 Network partners reported families needing mental health services, while only 13% of providers could fully meet community needs.

Who is leading Bread Financial's (BFH) military mental health initiative?

The initiative is led by Ralph Andretta, president and CEO of Bread Financial and Bob Woodruff Foundation board member, in partnership with Anne Marie Dougherty, CEO of the Bob Woodruff Foundation.
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