Crunchyroll partners with Bango to boost membership growth through Super Bundling

Rhea-AI Summary

Crunchyroll, the global anime streaming platform, has partnered with Bango (AIM: BGO) to expand its international subscriber base through bundling partnerships. This collaboration enables Crunchyroll to offer its subscription service bundled with mobile and broadband plans, as well as other consumer services like bank accounts and retail clubs.

Bango, a leader in bundling technology, will manage the technical aspects of creating and managing subscription bundles for resellers. This partnership opens up opportunities for 'Super Bundling', allowing telcos to integrate Crunchyroll into their all-in-one subscription platforms and content hubs.

The agreement aims to help Crunchyroll grow beyond its current 14 million subscribers through new indirect channels. It offers consumers more cost-effective deals and less administrative hassle while providing telcos and other resellers the ability to offer Crunchyroll in attractive bundles.

Positive

• Partnership with Bango opens new growth channels for Crunchyroll
• Potential to expand beyond 14 million subscriber base
• Integration into telcos' all-in-one subscription platforms through Super Bundling
• Increased accessibility and cost-effectiveness for consumers

Negative

• None.

CAMBRIDGE, United Kingdom, Oct. 15, 2024 (GLOBE NEWSWIRE) -- Crunchyroll has entered into an agreement with Bango (AIM: BGO) to further grow its international subscriber base through bundling partnerships with telcos and other third parties.

Crunchyroll is the ultimate global brand for all things anime, offering the world's largest dedicated streaming library with over 25,000 hours of content. With new series arriving every season, it remains the go-to destination for anime fans everywhere. Through its new partnership with Bango, Crunchyroll opens up the bundling of its subscription offer with mobile and broadband plans, as well as other consumer services such as bank accounts and retail clubs.

As a leader in bundling technology, Bango takes care of all technical aspects of resellers creating and managing subscription bundles. It can also manage targeting offers such as trials and discounts that could include Crunchyroll in future.

Telcos and other resellers will now be able to offer Crunchyroll in bundles, providing consumers with more cost-effective deals, and less administrative hassle. The partnership also opens up the opportunity for ‘Super Bundling’, making it easier for telcos to build Crunchyroll into their all-in-one subscription platforms and content hubs. Through this Bango agreement, Crunchyroll will be able to further expand its 14 million strong subscriber base through these new, indirect channels.

Commenting on the partnership, Anil Malhotra, CMO at Bango, said, “Crunchyroll is the number one choice for anime fans across the globe, and bundling through third parties will continue to drive its rapid growth. Indirect subscriptions have become increasingly essential for the SVOD market, and we look forward to helping Crunchyroll capitalize on this emerging trend.

“As consumers look for more flexibility, and to access more services in one place, Super Bundling represents a clear strategic step forward for brands like Crunchyroll to reach new audiences and further grow their subscriber base.”

About Bango
Bango enables content providers to reach more paying customers through global partnerships.

Bango revolutionized the monetization of digital content and services, by opening-up online payments to mobile phone users worldwide. Today, the Digital Vending Machine® is driving the rapid growth of the subscriptions economy, powering choice and control for subscribers.

The world's largest content providers, including Amazon, Google and Microsoft, trust Bango technology to reach subscribers everywhere.

Bango, where people subscribe. For more information, visit www.bango.com

About Crunchyroll
Crunchyroll is the global anime brand that fuels fans’ love of anime. With the ambition to make anime an even bigger part of pop culture, Crunchyroll offers fans the ultimate anime experience and destination centered around a premium streaming service. Crunchyroll has the largest dedicated anime library, an immersive world of events, exciting theatrical releases, unique games, must-have merchandise, timely news, and more. Anime is for everyone and is accessible to stream across territories through Crunchyroll—whether on the go on mobile, through gaming consoles and big-screen devices at home, or on desktops anywhere.

Crunchyroll, LLC is an independently operated joint venture between U.S.-based Sony Pictures Entertainment and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group.

Media contact:
Anil Malhotra, CMO, Bango
anil@bango.com
Tel: +44 7710 480 377

FAQ

What is the purpose of Crunchyroll's partnership with Bango (BGOPF)?

Crunchyroll partnered with Bango to grow its international subscriber base through bundling partnerships with telcos and other third parties, enabling the integration of its subscription service into various consumer plans and platforms.

How many subscribers does Crunchyroll currently have as of October 15, 2024?

As of the press release date, Crunchyroll has a subscriber base of 14 million.

What is Super Bundling in the context of the Crunchyroll-Bango partnership?

Super Bundling refers to the integration of Crunchyroll into telcos' all-in-one subscription platforms and content hubs, making it easier for consumers to access multiple services in one place.

How will the Crunchyroll-Bango partnership benefit consumers?

The partnership will provide consumers with more cost-effective deals, less administrative hassle, and the ability to access Crunchyroll as part of bundled services with mobile, broadband, bank accounts, and retail clubs.