It’s not a bubble: Over three-quarters say their AI subscriptions are now essential to everyday life
Bango (BGOPF) published a study, “The rise of the AI subscriber,” showing paid AI tools have become widely essential: 77% of AI subscribers say AI is now essential to everyday life and 74% say it is essential for work.
The report finds AI outranks streaming and music for two-thirds (67%) of subscribers, the average subscriber pays $65.90 per month across 4 AI tools, 24% spend over $100/month, and 71% plan to add more paid AI subscriptions in the next 12 months. Billing friction is significant: 56% can’t afford all desired AI tools, 54% call pricing a “rip-off,” and 75% want AI subscriptions consolidated into one monthly bill.
Bango (BGOPF) ha pubblicato uno studio, “The rise of the AI subscriber,” che mostra che gli strumenti di IA a pagamento sono diventati essenziali: 77% degli abbonati all'IA dice che l'IA è ora essenziale nella vita quotidiana e 74% dice che è essenziale per il lavoro.
Il rapporto rileva che l'IA supera streaming e musica per due terzi degli abbonati (67%), l'abbonato medio paga $65.90 al mese per 4 strumenti di IA, 24% spendono oltre $100/mese, e 71% prevedono di aggiungere altre sottoscrizioni IA a pagamento nei prossimi 12 mesi. Le difficoltà di fatturazione sono significative: 56% non possono permettersi tutti gli strumenti IA desiderati, 54% definiscono i prezzi come un “raggiro” e 75% vogliono che le sottoscrizioni IA siano consolidate in un'unica bolletta mensile.
Bango (BGOPF) publicó un estudio, “El auge del suscriptor de IA,” que muestra que las herramientas de IA de pago se han vuelto ampliamente esenciales: 77% de los suscriptores de IA dicen que la IA es ahora esencial para la vida diaria y 74% dicen que es esencial para el trabajo.
El informe indica que la IA supera al streaming y la música para dos tercios de los suscriptores (67%), el suscriptor medio paga $65.90 al mes por 4 herramientas de IA, 24% gastan más de $100/mes, y 71% planea añadir más suscripciones pagadas de IA en los próximos 12 meses. La fricción en la facturación es significativa: 56% no pueden permitirse todas las herramientas de IA deseadas, 54% califican los precios como un “timo,” y 75% quieren que las suscripciones de IA se consoliden en una única factura mensual.
방고(BGOPF)가 발표한 연구, “The rise of the AI subscriber,” 는 유료 AI 도구가 널리 필수적이 되었다고 보여줍니다: 77%의 AI 구독자가 AI가 이제 일상 생활에 필수적이라고 말하고 74%는 업무에 필수적이라고 말합니다.
보고서는 AI가 구독자의 67%에서 스트리밍과 음악을 능가한다고 밝히며, 평균 구독자는 4개의 AI 도구에 대해 월 $65.90를 지불하고, 24%가 월 $100를 넘어 지출하며, 71%가 앞으로 12개월 내에 더 많은 유료 AI 구독을 추가할 계획이라고 합니다. 청구상의 마찰은 상당합니다: 56%는 원하는 모든 AI 도구를 감당하지 못하고, 54%는 가격 책정을 “사기”라고 부르며, 75%는 AI 구독을 한 달치 청구서로 통합하기를 원합니다.
Bango (BGOPF) a publié une étude, « The rise of the AI subscriber, » montrant que les outils d'IA payants sont devenus largement essentiels : 77% des abonnés à l'IA déclarent que l'IA est désormais essentielle dans la vie quotidienne et 74% disent qu'elle est essentielle au travail.
Le rapport remarque que l'IA dépasse le streaming et la musique pour les deux tiers des abonnés (67%), l'abonné moyen paie $65.90 par mois pour 4 outils IA, 24% dépensent plus de $100 par mois, et 71% prévoient d'ajouter d'autres abonnements IA payants dans les 12 prochains mois. La friction de facturation est significative : 56% ne peuvent pas se permettre tous les outils IA souhaités, 54% qualifient les tarifs de « arnaque », et 75% veulent que les abonnements IA soient consolidés en une seule facture mensuelle.
Bango (BGOPF) veröffentlichte eine Studie, „Der Aufstieg des KI-Abonnenten,“ die zeigt, dass bezahlte KI-Tools weitgehend unverzichtbar geworden sind: 77% der KI-Abonnenten sagen, dass KI nun im Alltag unverzichtbar ist, und 74% sagen, dass sie im Beruf unverzichtbar ist.
Der Bericht stellt fest, dass KI Streaming und Musik für zwei Drittel der Abonnenten (67%) übertrifft, der durchschnittliche Abonnent zahlt monatlich 65,90 $ für 4 KI-Tools, 24% geben mehr als 100 $/Monat aus, und 71% planen, in den nächsten 12 Monaten weitere bezahlte KI-Abos hinzuzufügen. Die Abrechnungsprobleme sind signifikant: 56% können sich nicht alle gewünschten KI-Tools leisten, 54% bezeichnen die Preisgestaltung als „Abzocke,“ und 75% wünschen, dass KI-Abonnements in einer einzigen monatlichen Rechnung zusammengefasst werden.
Bango (BGOPF) نشرت دراسة، «صعود مشتركي الذكاء الاصطناعي»، تُظهر أن أدوات الذكاء الاصطناعي المدفوعة أصبحت ضرورية على نطاق واسع: يقول 77% من مشتركي الذكاء الاصطناعي أن الذكاء الاصطناعي أصبح الآن ضرورياً للحياة اليومية و< b>74% يقولون إنه ضروري للعمل.
تُشير التقارير إلى أن الذكاء الاصطناعي يتفوق على البث والموسيقى بالنسبة لثلثي المشترين (67%)، يدفع المشترك المتوسط $65.90 شهرياً مقابل 4 أدوات ذكاء اصطناعي، و24% ينفقون أكثر من $100 شهرياً، و< b>71% يخططون لإضافة اشتراكات ذكاء اصطناعي مدفوعة أخرى في الاثني عشر شهراً القادمة. التزاحم في التحصيل الفواتيري كبير: 56% لا يستطيعون تحمل جميع أدوات الذكاء الاصطناعي المرغوبة، و< b>54% يصفون التسعير بأنه «خداع»، و< b>75% يرغبون في دمج اشتراكات الذكاء الاصطناعي في فاتورة شهرية واحدة.
- 77% of subscribers say AI is essential to everyday life
- 74% say AI subscriptions are essential for work
- Average subscriber pays $65.90 monthly across 4 AI tools
- 71% plan to add more paid AI subscriptions in the next 12 months
- 24% of subscribers spend >$100 per month on AI
- 56% of subscribers say they can't afford all desired AI tools
- 54% of subscribers say AI pricing is becoming "a rip-off"
- 54% find current AI pricing models too confusing or complicated
- 61% cut back on other subscriptions to keep paying for AI tools
AI is becoming America’s favorite subscription, with
CAMBRIDGE, United Kingdom, Nov. 19, 2025 (GLOBE NEWSWIRE) -- More than three-quarters (
The study reveals AI has rapidly become indispensable:
The commitment is financial too, with the average subscriber paying almost
Rising costs and confusion
But this AI subscription boom is creating friction, leaving subscribers feeling confused and even ripped off.
More than half of subscribers (
As a result,
A bundle boom: subscribers want one bill
Overwhelmingly, AI subscribers are crying out for bundles to make sense of their subscriptions. Three-quarters (
This appeal cuts across multiple distribution channels:
AI and streaming: already inseparable
The hunger for AI-streaming bundles in particular reflects real behavior, with subscribers already using both services in tandem. More than half (
Given the choice of streaming platforms that could bundle with AI, Netflix dominates the list with
The bundling code
Commenting on the new study, Paul Larbey, CEO at Bango, said, "This is the first time anyone has surveyed paying AI subscribers specifically, and what we're seeing is remarkable. AI has rocketed from curiosity to necessity in record time, but the subscription chaos that comes with it is real. People are juggling paid AI services on top of already full baskets of subscriptions. And they're telling us loud and clear: bundle this together, simplify the billing, and help us make sense out of it.
"The streaming-AI connection is particularly compelling. These aren't separate habits. People are already using AI while they stream, and they want that reflected in how they subscribe. For streaming platforms that can crack the bundling code, the prize is huge: becoming the gateway to the AI economy."
To find out more about today's AI subscription habits, download ‘The rise of the AI subscriber’ here.
About Bango
Bango enables content providers to reach more paying customers through global partnerships. Bango revolutionized the monetization of digital content and services, by opening-up online payments to mobile phone users worldwide. Today, the Digital Vending Machine® is driving the rapid growth of the subscription economy, powering choice and control for subscribers.
The world's largest content providers, including Amazon, Google and Microsoft trust Bango technology to reach subscribers everywhere.
Bango, where people subscribe. For more information, visit www.bango.com
Media contact
For US enquiries, contact SamsonPR: bango@samsonpr.com
For all other enquiries, contact Giles Tongue, VP Marketing at Bango: giles@bango.com
FAQ
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