Banking on Bundles: 48% of 18-34 Year Olds Will Switch Banks for Subscription Bundles That Cut Costs and Admin
Bango (LSE:BGOPF) has released a comprehensive study revealing strong consumer demand for bank-branded subscription bundles. The study, surveying over 5,000 U.S. subscribers, found that 29% of consumers would switch banks for better subscription bundling offers, with this figure rising to 48% among 18-34 year-olds.
Key findings show that 68% of subscribers now pay for at least one subscription bundled through third parties like banks. The average consumer manages 5.4 subscriptions, with 63% desiring a single management hub. Notably, 49% of subscribers view their subscriptions as "essential," increasing to 58% among 25-34 year-olds.
Bango (LSE:BGOPF) ha pubblicato uno studio completo che mostra una forte domanda da parte dei consumatori per pacchetti di abbonamenti bancari. Lo studio, che ha intervistato oltre 5.000 abbonati statunitensi, rileva che il 29% dei consumatori cambierebbe banca per offerte di abbonamenti più convenienti, e questa percentuale sale a 48% tra i giovani di età 18-34 anni.
Tra i principali risultati, il 68% degli abbonati ora paga per almeno una subscription aggregata tramite terze parti come le banche. Il consumatore medio gestisce 5,4 abbonamenti, con 63% che desidera un unico centro di gestione. In particolare, il 49% degli abbonati considera i propri abbonamenti “essenziali”, aumentando al 58% tra i 25-34enni.
Bango (LSE:BGOPF) ha publicado un estudio exhaustivo que revela una fuerte demanda de los consumidores por paquetes de suscripción con marca bancaria. El estudio, que encuestó a más de 5.000 suscriptores estadounidenses, encontró que el 29% de los consumidores cambiaría de banco para obtener ofertas de suscripción agrupadas, cifra que aumenta a 48% entre los jóvenes de 18-34 años.
Entre los hallazgos clave, el 68% de los suscriptores ya paga por al menos una suscripción integrada a través de terceros como bancos. El consumidor promedio gestiona 5,4 suscripciones, y el 63% desearía un único centro de gestión. Notablemente, el 49% de los suscriptores considera sus suscripciones como “esenciales”, aumentando al 58% entre los de 25-34 años.
Bango (LSE:BGOPF)는 은행 브랜드 구독 번들에 대한 강한 소비자 수요를 드러내는 포괄적인 연구를 발표했습니다. 약 5,000명의 미국 구독자를 대상으로 한 이 연구에 따르면 소비자의 29%가 더 나은 구독 번들 제안을 위해 은행을 바꿀 의향이 있으며, 이 수치는 18-34세에서 48%로 증가합니다.
주요 결과로는 구독자의 68%가 이제 제3자(예: 은행)를 통해 묶인 구독을 적어도 하나 이상 결제하고 있습니다. 평균 소비자는 5.4개의 구독을 관리하고 있으며, 63%가 단일 관리 허브를 원합니다. 특히, 구독의 49%가 이를 “필수적”으로 간주하고 있으며, 25-34세에서 58%로 증가합니다.
Bango (LSE:BGOPF) a publié une étude complète révélant une forte demande des consommateurs pour des forfaits d'abonnements sous marque bancaire. L’étude, qui a sondé plus de 5 000 abonnés américains, a révélé que 29 % des consommateurs changeraient de banque pour obtenir de meilleures offres de bundles d’abonnement, ce chiffre passant à 48 % chez les 18-34 ans.
Les résultats clés montrent que 68 % des abonnés paient désormais pour au moins un abonnement regroupé via des tiers comme les banques. Le consommateur moyen gère 5,4 abonnements, avec 63 % souhaitant un seul hub de gestion. Fait notable, 49 % des abonnés considèrent leurs abonnements comme « essentiels », montant à 58 % chez les 25-34 ans.
Bango (LSE:BGOPF) hat eine umfassende Studie veröffentlicht, die eine starke Nachfrage der Verbraucher nach bankenmarkierten Abonnement-Paketen zeigt. Die Studie, die über 5.000 US-Abonnenten befragte, ergab, dass 29 % der Verbraucher die Bank wechseln würden, um bessere Abonnement-Bundles zu erhalten, wobei dieser Wert bei den 18-34-Jährigen auf 48 % steigt.
Zentrale Ergebnisse zeigen, dass 68 % der Abonnenten mittlerweile für mindestens ein Abonnement bezahlen, das durch Drittanbieter wie Banken gebündelt wird. Der durchschnittliche Verbraucher verwaltet 5,4 Abonnements, wobei 63 % ein zentrales Verwaltungsportal wünschen. Bemerkenswert ist, dass 49 % der Abonnenten ihre Abonnements als „wesentlich“ ansehen, was bei den 25-34-Jährigen auf 58 % ansteigt.
Bango (LSE:BGOPF) أصدرت دراسة شاملة تكشف عن طلب قوي من المستهلكين على حزم الاشتراكات تحمل علامة البنك. درست الدراسة أكثر من 5,000 مشترك أمريكي، ووجدت أن 29٪ من المستهلكين سيغيرون البنك للحصول على عروض اشتراك مُجمَّعة أفضل، وتصل هذه النسبة إلى 48% بين الشباب من عمر 18-34 عاماً.
وتبيّن النتائج الأساسية أن 68٪ من المشتركين يدفعون الآن مقابل اشتراك واحد على الأقل مدمج من خلال طرف ثالث مثل البنوك. المستهلك العادي يدير 5.4 اشتراكات، مع 63% يرغبون في وجود مركز إدارة واحد. والأهم من ذلك، يَعتبر 49% من المشترِكين اشتراكاتهم “أساسية”، وتصل إلى 58% بين من هم في سن 25-34.
Bango（LSE:BGOPF） 发布了一项全面研究，显示银行品牌订阅套餐的强劲需求。该研究对超过5,000名美国订阅者进行调查，发现29%的消费者愿意为了更好的订阅打包优惠而更换银行，这一数字在18-34岁人群中上升至48%。
主要发现显示，68%的订阅者如今通过银行等第三方打包的订阅至少有一个在使用。普通消费者平均管理5.4个订阅，有63%希望有一个统一的管理中心。值得注意的是，49%的订阅者将订阅视为“必需”，在25-34岁人群中这一比例上升至58%。
- Strong potential for customer acquisition with 29% of subscribers willing to switch banks for better bundling offers
- High engagement opportunity with 68% of subscribers already using indirect subscription payments
- Significant market opportunity among younger demographics with 48% of 18-34 year-olds willing to switch banks
- Enhanced customer loyalty potential with 57% stating they would be more loyal to providers offering subscription hubs
- Increasing competition in the banking sector with low switching costs
- Traditional banking incentives like points and cashback losing effectiveness
- Eroding customer stickiness in traditional banking services
New Bango study reveals strong demand for bank-branded bundles and “subscription hubs” that provide streaming media services as part of their benefits
CAMBRIDGE, United Kingdom, Sept. 25, 2025 (GLOBE NEWSWIRE) -- Close to a third (
The Loyalty pays study from Bango surveyed over 5,000 U.S. subscribers (users who pay for an existing subscription service) and found that consumers are looking for more than just financial services from retail banks, neobanks and wallet providers.
Consumers want subscription bundling (multiple subscriptions bundled, such as streaming services on a single bill) and it’s gaining traction as a loyalty lever for banks.
Changing consumer habits
Banks, not Big Tech, are emerging as the gateway to digital subscriptions.
Consumers are also asking for help to manage admin overload: with 5.4 subscriptions on average,
More than half (
Why this matters for banks
In a competitive market where switching costs are low, and traditional incentives like generic points and cashback no longer create sustained engagement, the customer ‘stickiness’ banks once relied on is eroding.
Subscribers already view their subscriptions as “essential” (
Through subscription bundling, banks tap into that “essential” behavior to deepen weekly engagement, differentiate paid tiers and grow fee income.
Bank-led bundling
Commenting on the new study, Paul Larbey, CEO at Bango, said, “Acquiring new customers is just the first challenge. With competitors only one click away, the question for banks is what keeps those customers coming back.
“Subscription bundling creates a monthly touch point with consumers, prompting them to come to the app or website to look at the latest offers. ‘Digitally engaged’ users are significantly more likely to purchase additional products, whether that’s financial health tools, loans and mortgages.
“This means that bundling is more than just a powerful acquisition and retention tool. It also has a knock-on effect that impacts all areas of the business by driving engagement and waking up dormant accounts.”
Read the full Bango Loyalty pays report here.
About Bango
Bango enables content providers to reach more paying customers through global partnerships. Bango revolutionized the monetization of digital content and services, by opening-up online payments to mobile phone users worldwide. Today, the Digital Vending Machine® is driving the rapid growth of the subscription economy, powering choice and control for subscribers.
The world's largest content providers, including Amazon, Google and Microsoft trust Bango technology to reach subscribers everywhere.
Bango, where people subscribe. For more information, visit www.bango.com
Media contact
For US enquiries, contact SamsonPR: bango@samsonpr.com
For all other enquiries, contact Giles Tongue, VP Marketing at Bango: giles@bango.com
FAQ
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