The Digital Vending Machine® from Bango selected by MTN SA for subscription bundling
Rhea-AI Summary
Bango (AIM: BGOPF) has announced a strategic partnership with MTN South Africa to implement its Digital Vending Machine® (DVM™) for subscription bundling services. The collaboration will enable MTN SA to provide its 39 million customers with streamlined access to various subscription services.
The partnership leverages Bango's DVM technology to help MTN reduce customer churn through Super Bundling, allowing the telecom provider to scale across multiple markets and quickly launch new subscription bundles. The implementation aims to simplify the historically complex process of subscription management while enabling MTN to offer differentiated services and enhance customer loyalty.
Positive
- Partnership gives access to MTN South Africa's large customer base of 39 million users
- Technology enables MTN to scale across multiple markets efficiently
- Strategic solution addresses telecom industry's customer churn problem
Negative
- None.
News Market Reaction – BGOPF
On the day this news was published, BGOPF gained 38.89%, reflecting a significant positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
CAMBRIDGE, United Kingdom, Sept. 12, 2025 (GLOBE NEWSWIRE) -- Bango (AIM: BGO) – the global leader in subscription bundling, today announces a strategic partnership with MTN South Africa part of MTN Group – the largest mobile network operator in Africa spanning 16 markets – to power its subscription bundling through the Digital Vending Machine® (DVM™). This collaboration will enable MTN SA to provide its customers with simple, seamless access to leading subscription services.
The rollout aims to provide over 39 million customers in South Africa with a new, convenient way to discover, subscribe, and pay for a range of leading subscription services. By Super Bundling with the Bango DVM, MTN can attract and reward consumers, providing a unique and differentiated offering. Bundling is proving a key strategy for reducing customer churn, a problem all too prescient for today’s telcos.
The Bango DVM streamlines what has historically been a complex and time-consuming process. By connecting once to the Bango DVM, MTN can effectively scale across multiple markets, launch new offers quickly, and introduce bundles that reflect the evolving needs and interests of its diverse customer base.
“We’re delighted to be working with MTN South Africa, which marks another milestone for the Bango business and Digital Vending Machine®. It’s fantastic to see MTN join the growing number of telcos worldwide using the Bango DVM™ to power their subscription bundling. We look forward to supporting MTN South Africa helping them scale their bundling business and deliver new growth opportunities.” Paul Larbey, CEO at Bango.
“We needed a powerful way to deliver the subscription experiences our customers want and the Digital Vending Machine® from Bango provides just that. The launch of subscription bundling through the Bango DVM gives us the tools to build customer loyalty, reduce churn, and grow revenue while meeting the increasing demand for simple, flexible digital experiences.” Jason Probert, General Manager – Digital services at MTN South Africa.
About Bango
Bango enables content providers to reach more paying customers through global partnerships. Bango revolutionized the monetization of digital content and services, by opening-up online payments to mobile phone users worldwide. Today, the Digital Vending Machine® is driving the rapid growth of the subscription economy, powering choice and control for subscribers.
The world's largest content providers, including Amazon, Google and Microsoft, trust Bango technology to reach subscribers everywhere.
Bango, where people subscribe. For more information, visit www.bango.com.
About MTN South Africa
Launched in 1994, MTN South Africa is a subsidiary of MTN Group, a leading emerging market operator with a clear vision to lead the delivery of a bold new digital world to our customers. We are inspired by our belief that everyone deserves the benefits of a modern connected life. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code ‘MTN’. Our strategy is Ambition 2025: Leading digital solutions for Africa’s progress.
Media contact:
Giles Tongue, VP Marketing, Bango
giles@bango.com
