The Digital Vending Machine® from Bango selected by MTN SA for subscription bundling
Bango (AIM: BGOPF) has announced a strategic partnership with MTN South Africa to implement its Digital Vending Machine® (DVM™) for subscription bundling services. The collaboration will enable MTN SA to provide its 39 million customers with streamlined access to various subscription services.
The partnership leverages Bango's DVM technology to help MTN reduce customer churn through Super Bundling, allowing the telecom provider to scale across multiple markets and quickly launch new subscription bundles. The implementation aims to simplify the historically complex process of subscription management while enabling MTN to offer differentiated services and enhance customer loyalty.
Bango (AIM: BGOPF) ha annunciato una partnership strategica con MTN South Africa per implementare la sua Digital Vending Machine® (DVM™) per i servizi di bundling in abbonamento. La collaborazione permetterà a MTN SA di offrire ai suoi 39 milioni di clienti un accesso semplificato a vari servizi di abbonamento.
La partnership sfrutta la tecnologia DVM di Bango per aiutare MTN a ridurre il churn dei clienti tramite Super Bundling, permettendo al provider di scalare in più mercati e lanciare rapidamente nuovi bundle di abbonamenti. L'implementazione mira a semplificare un processo storicamente complesso di gestione degli abbonamenti, consentendo a MTN di offrire servizi differenziati e migliorare la fedeltà dei clienti.
Bango (AIM: BGOPF) ha anunciado una asociación estratégica con MTN South Africa para implementar su Digital Vending Machine® (DVM™) para servicios de suscripción. La colaboración permitirá a MTN SA brindar a sus 39 millones de clientes un acceso simplificado a diversos servicios de suscripción.
La asociación aprovecha la tecnología DVM de Bango para ayudar a MTN a reducir la deserción de clientes mediante Super Bundling, permitiendo al operador de telecomunicaciones escalar en varios mercados y lanzar rápidamente nuevos paquetes de suscripción. La implementación tiene como objetivo simplificar el proceso históricamente complejo de la gestión de suscripciones, al tiempo que permite a MTN ofrecer servicios diferenciados y mejorar la lealtad de los clientes.
Bango (AIM: BGOPF)는 MTN South Africa와 전략적 파트너십을 발표했습니다. 구독 번들 서비스를 위해 Digital Vending Machine® (DVM™)를 구현하여 MTN SA의 3900만 명의 고객에게 다양한 구독 서비스에 대한 간편한 접근을 제공할 것입니다.
이번 파트너십은 Bango의 DVM 기술을 활용하여 Super Bundling을 통해 MTN의 이탈률을 줄이고, 여러 시장으로 확장하며 새로운 구독 번들을 신속하게 출시할 수 있도록 돕습니다. 구현의 목표는 역사적으로 복잡했던 구독 관리 프로세스를 단순화하고 MTN이 차별화된 서비스를 제공하며 고객 충성도를 높이도록 하는 데 있습니다.
Bango (AIM : BGOPF) a annoncé un partenariat stratégique avec MTN South Africa pour déployer sa Digital Vending Machine® (DVM™) pour les services d’abonnement groupés. Cette collaboration permettra à MTN SA d’offrir à ses 39 millions de clients un accès simplifié à divers services d’abonnement.
Le partenariat s’appuie sur la technologie DVM de Bango pour aider MTN à réduire le churn des clients grâce au Super Bundling, permettant à l’opérateur télécom de se déployer à l’échelle sur plusieurs marchés et de lancer rapidement de nouveaux bundles d’abonnement. L’implémentation vise à simplifier le processus historiquement complexe de gestion des abonnements tout en permettant à MTN d’offrir des services différenciés et d’améliorer la fidélité des clients.
Bango (AIM: BGOPF) hat eine strategische Partnerschaft mit MTN South Africa bekannt gegeben, um seine Digital Vending Machine® (DVM™) für Abonnement-Bundles einzuführen. Die Zusammenarbeit wird MTN SA ermöglichen, seinen 39 Millionen Kunden einen reibungslosen Zugang zu verschiedenen Abonnementdiensten zu bieten.
Die Partnerschaft nutzt Bangos DVM-Technologie, um MTN durch Super Bundling zu helfen, Kundenabwanderung zu reduzieren, sodass der Telekom-Anbieter in mehreren Märkten skalieren und schnell neue Abonnement-Pakete einführen kann. Die Implementierung zielt darauf ab, den historisch komplexen Prozess der Abonnementverwaltung zu vereinfachen, während MTN differenzierte Dienste anbieten und die Kundentreue erhöhen kann.
Bango (AIM: BGOPF) أعلن عن شراكة استراتيجية مع MTN South Africa لتنفيذ جهاز البيع الرقمي (DVM™) لخدمات التجميع بالاشتراك. ستتيح الشراكة لـ MTN SA توفير وصول مبسط لعدة خدمات اشتراك لـ 39 مليون عميل.
تستفيد الشراكة من تكنولوجيا DVM من Bango لمساعدة MTN في تقليل فقدان العملاء من خلال خدمة Super Bundling، مما يتيح لمزود الاتصالات التوسع عبر أسواق متعددة وإطلاق حزم اشتراك جديدة بسرعة. يهدف التطبيق إلى تبسيط عملية إدارة الاشتراكات التي كانت تاريخياً معقدة، مع تمكين MTN من تقديم خدمات مميزة وتحسين ولاء العملاء.
Bango (AIM: BGOPF) 已宣布与 MTN South Africa 达成战略伙伴关系，以实现其 Digital Vending Machine® (DVM™) 用于订阅捆绑服务。该合作将使 MTN SA 能为其 3900万名客户 提供对各类订阅服务的简便访问。
该伙伴关系利用 Bango 的 DVM 技术，通过 Super Bundling 帮助 MTN 降低客户流失，实现跨多个市场的扩张，并快速推出新的订阅捆绑。实施目标是简化历史上复杂的订阅管理流程，同时使 MTN 能提供差异化服务并提升客户忠诚度。
- Partnership gives access to MTN South Africa's large customer base of 39 million users
- Technology enables MTN to scale across multiple markets efficiently
- Strategic solution addresses telecom industry's customer churn problem
- None.
CAMBRIDGE, United Kingdom, Sept. 12, 2025 (GLOBE NEWSWIRE) -- Bango (AIM: BGO) – the global leader in subscription bundling, today announces a strategic partnership with MTN South Africa part of MTN Group – the largest mobile network operator in Africa spanning 16 markets – to power its subscription bundling through the Digital Vending Machine® (DVM™). This collaboration will enable MTN SA to provide its customers with simple, seamless access to leading subscription services.
The rollout aims to provide over 39 million customers in South Africa with a new, convenient way to discover, subscribe, and pay for a range of leading subscription services. By Super Bundling with the Bango DVM, MTN can attract and reward consumers, providing a unique and differentiated offering. Bundling is proving a key strategy for reducing customer churn, a problem all too prescient for today’s telcos.
The Bango DVM streamlines what has historically been a complex and time-consuming process. By connecting once to the Bango DVM, MTN can effectively scale across multiple markets, launch new offers quickly, and introduce bundles that reflect the evolving needs and interests of its diverse customer base.
“We’re delighted to be working with MTN South Africa, which marks another milestone for the Bango business and Digital Vending Machine®. It’s fantastic to see MTN join the growing number of telcos worldwide using the Bango DVM™ to power their subscription bundling. We look forward to supporting MTN South Africa helping them scale their bundling business and deliver new growth opportunities.” Paul Larbey, CEO at Bango.
“We needed a powerful way to deliver the subscription experiences our customers want and the Digital Vending Machine® from Bango provides just that. The launch of subscription bundling through the Bango DVM gives us the tools to build customer loyalty, reduce churn, and grow revenue while meeting the increasing demand for simple, flexible digital experiences.” Jason Probert, General Manager – Digital services at MTN South Africa.
About Bango
Bango enables content providers to reach more paying customers through global partnerships. Bango revolutionized the monetization of digital content and services, by opening-up online payments to mobile phone users worldwide. Today, the Digital Vending Machine® is driving the rapid growth of the subscription economy, powering choice and control for subscribers.
The world's largest content providers, including Amazon, Google and Microsoft, trust Bango technology to reach subscribers everywhere.
Bango, where people subscribe. For more information, visit www.bango.com.
About MTN South Africa
Launched in 1994, MTN South Africa is a subsidiary of MTN Group, a leading emerging market operator with a clear vision to lead the delivery of a bold new digital world to our customers. We are inspired by our belief that everyone deserves the benefits of a modern connected life. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code ‘MTN’. Our strategy is Ambition 2025: Leading digital solutions for Africa’s progress.
Media contact:
Giles Tongue, VP Marketing, Bango
giles@bango.com
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