DISH TV and Sling TV select the Digital Vending Machine® from Bango to power high-value subscription bundles

Rhea-AI Summary

Bango (BGOPF) has announced a strategic partnership with DISH TV and Sling TV to implement its Digital Vending Machine® (DVM™) platform for subscription bundling. The collaboration enables DISH and Sling to launch new subscription bundles, starting with a football streaming service that customers can add directly to their monthly DISH bill.

Through a single integration with Bango's DVM, DISH and Sling gain access to a global network of subscription partners and can rapidly deploy customized bundles, offers, and discounts without requiring extensive in-house development. The partnership aims to enhance customer experience by simplifying subscription management and content access.

Positive

• Partnership with major US telco player DISH TV expands market reach
• Single integration enables access to global subscription partners
• Immediate implementation with football streaming service demonstrates practical application
• Simplifies customer purchase journey and billing process

Negative

• None.

CAMBRIDGE, United Kingdom, Sept. 11, 2025 (GLOBE NEWSWIRE) -- Bango (AIM:BGO), the global leader in subscription bundling, today announces a new partnership with DISH TV, a significant player in the US telco landscape, and its streaming TV brand, Sling TV. DISH and Sling are harnessing the power of the Digital Vending Machine® (DVM™) from Bango to launch and scale new subscription offerings and bundles for their customers.

Launching with a popular football streaming service in time for the new season, DISH customers can seamlessly add this service, with the cost charged to their monthly DISH bill. This simplifies the purchase journey and enables football fans to conveniently access the games they love.

This marks an expansion in DISH’s broader effort to bundle and sell an array of subscription services for DISH and Sling through the Bango DVM. By connecting once to the Bango DVM, DISH and Sling gain access to a growing network of global subscription partners and rapid deployment of tailored bundles, offers, and discounts, without the need for costly and time-consuming in-house integrations.

The Bango DVM enables resellers like telcos, banks, retailers and more to innovate faster, offer more compelling bundles, and strengthen their position amongst competitors - all while giving customers easier access to the content they love.

“The Digital Vending Machine® from Bango gives DISH the speed and flexibility to deliver in-demand content and services to our customers. Rapidly launching new offers and bundles is key to enhancing our customers’ experience, and Bango makes that seamless." Liz Riemersma, VP, Strategy and Business Development, DISH Video Services.

“Subscription bundling is entering a new phase - one where personalization, variety, and flexibility are key to growth. It’s exciting to see DISH and Sling moving quickly to meet this shift, using the Digital Vending Machine® from Bango to power their subscription bundling and lay the groundwork for broader subscription strategies. We look forward to expanding our work together.” Paul Larbey, CEO at Bango.

About Bango

Bango enables content providers to reach more paying customers through global partnerships. Bango revolutionized the monetization of digital content and services, by opening-up online payments to mobile phone users worldwide. Today, the Digital Vending Machine® is driving the rapid growth of the subscription economy, powering choice and control for subscribers.

The world's largest content providers, including Amazon, Google and Microsoft trust Bango technology to reach subscribers everywhere.

Bango, where people subscribe. For more information, visit www.bango.com

Media contact: 

Giles Tongue, VP Marketing, Bango 
giles@bango.com 

FAQ

What is the new partnership between Bango (BGOPF) and DISH TV?

Bango has partnered with DISH TV and Sling TV to implement its Digital Vending Machine® platform, enabling them to launch and scale new subscription bundles, starting with a football streaming service that can be added to customers' monthly DISH bills.

How does Bango's Digital Vending Machine® benefit DISH TV subscribers?

The DVM™ platform simplifies the purchase journey for DISH TV customers by allowing them to add subscription services directly to their monthly bill, providing easier access to content and streamlined payment processing.

What capabilities does the Bango DVM™ provide to DISH and Sling TV?

The DVM™ provides DISH and Sling TV with access to a global network of subscription partners, ability to rapidly deploy customized bundles, offers, and discounts without requiring extensive in-house integrations.

When will DISH TV launch its first Bango-powered subscription bundle?

DISH TV is launching its first bundle with a football streaming service in time for the new season, allowing customers to add the service to their monthly DISH bill.

How does the Bango Digital Vending Machine® differ from traditional subscription management?

The DVM™ enables resellers to innovate faster and offer more compelling bundles through a single integration, eliminating the need for costly and time-consuming in-house integrations for each new service.