DISH TV and Sling TV select the Digital Vending Machine® from Bango to power high-value subscription bundles
Bango (BGOPF) has announced a strategic partnership with DISH TV and Sling TV to implement its Digital Vending Machine® (DVM™) platform for subscription bundling. The collaboration enables DISH and Sling to launch new subscription bundles, starting with a football streaming service that customers can add directly to their monthly DISH bill.
Through a single integration with Bango's DVM, DISH and Sling gain access to a global network of subscription partners and can rapidly deploy customized bundles, offers, and discounts without requiring extensive in-house development. The partnership aims to enhance customer experience by simplifying subscription management and content access.
Bango (BGOPF) ha annunciato una partnership strategica con DISH TV e Sling TV per integrare la sua piattaforma Digital Vending Machine® (DVM™) nel processo di raggruppamento degli abbonamenti. La collaborazione permette a DISH e Sling di lanciare nuovi pacchetti di abbonamento, a partire da un servizio di streaming di calcio che i clienti possono aggiungere direttamente alla fattura mensile DISH.
Attraverso una singola integrazione con la DVM di Bango, DISH e Sling ottengono accesso a una rete globale di partner di abbonamento e possono distribuire rapidamente bundle, offerte e sconti personalizzati senza necessitare di ampi sviluppi interni. L'obiettivo della partnership è migliorare l'esperienza del cliente semplificando la gestione degli abbonamenti e l'accesso ai contenuti.
Bango (BGOPF) ha anunciado una asociación estratégica con DISH TV y Sling TV para implementar su plataforma Digital Vending Machine® (DVM™) en la agrupación de suscripciones. La colaboración permite a DISH y Sling lanzar nuevos paquetes de suscripción, comenzando por un servicio de streaming de fútbol que los clientes pueden añadir directamente a su factura mensual de DISH.
Mediante una única integración con la DVM de Bango, DISH y Sling acceden a una red global de socios de suscripción y pueden desplegar rápidamente paquetes, ofertas y descuentos personalizados sin requerir desarrollos internos extensos. La alianza busca mejorar la experiencia del cliente al simplificar la gestión de suscripciones y el acceso al contenido.
Bango (BGOPF)는 구독 번들링을 위해 자사의 Digital Vending Machine®(DVM™) 플랫폼을 도입하기 위해 DISH TV 및 Sling TV와 전략적 파트너십을 발표했습니다. 이번 협업으로 DISH와 Sling은 고객이 월별 DISH 요금에 직접 추가할 수 있는 축구 스트리밍 서비스를 시작으로 새로운 구독 번들을 출시할 수 있게 됩니다.
Bango의 DVM과 단일 통합만으로 DISH와 Sling은 글로벌 구독 파트너 네트워크에 접근할 수 있으며, 광범위한 내부 개발 없이도 맞춤형 번들, 프로모션 및 할인상품을 신속하게 배포할 수 있습니다. 이번 파트너십은 구독 관리와 콘텐츠 접근을 단순화해 고객 경험을 향상시키는 것을 목표로 합니다.
Bango (BGOPF) a annoncé un partenariat stratégique avec DISH TV et Sling TV pour déployer sa plateforme Digital Vending Machine® (DVM™) pour le regroupement d'abonnements. Cette collaboration permet à DISH et Sling de lancer de nouveaux packs d'abonnement, en commençant par un service de streaming de football que les clients peuvent ajouter directement à leur facture mensuelle DISH.
Grâce à une intégration unique avec la DVM de Bango, DISH et Sling accèdent à un réseau mondial de partenaires d'abonnement et peuvent déployer rapidement des bundles, offres et réductions personnalisés sans avoir besoin de développements internes importants. Le partenariat vise à améliorer l'expérience client en simplifiant la gestion des abonnements et l'accès aux contenus.
Bango (BGOPF) hat eine strategische Partnerschaft mit DISH TV und Sling TV angekündigt, um seine Digital Vending Machine® (DVM™) Plattform für Abo-Bündelung einzusetzen. Die Zusammenarbeit ermöglicht DISH und Sling, neue Abonnementpakete zu starten – beginnend mit einem Fußball-Streaming-Service, den Kunden direkt zu ihrer monatlichen DISH-Rechnung hinzufügen können.
Durch eine einzige Integration mit Bangos DVM erhalten DISH und Sling Zugriff auf ein globales Netzwerk von Abonnementpartnern und können maßgeschneiderte Bündel, Angebote und Rabatte schnell bereitstellen, ohne umfangreiche interne Entwicklung zu benötigen. Ziel der Partnerschaft ist es, die Kundenerfahrung zu verbessern, indem die Verwaltung von Abonnements und der Zugriff auf Inhalte vereinfacht werden.
- Partnership with major US telco player DISH TV expands market reach
- Single integration enables access to global subscription partners
- Immediate implementation with football streaming service demonstrates practical application
- Simplifies customer purchase journey and billing process
- None.
CAMBRIDGE, United Kingdom, Sept. 11, 2025 (GLOBE NEWSWIRE) -- Bango (AIM:BGO), the global leader in subscription bundling, today announces a new partnership with DISH TV, a significant player in the US telco landscape, and its streaming TV brand, Sling TV. DISH and Sling are harnessing the power of the Digital Vending Machine® (DVM™) from Bango to launch and scale new subscription offerings and bundles for their customers.
Launching with a popular football streaming service in time for the new season, DISH customers can seamlessly add this service, with the cost charged to their monthly DISH bill. This simplifies the purchase journey and enables football fans to conveniently access the games they love.
This marks an expansion in DISH’s broader effort to bundle and sell an array of subscription services for DISH and Sling through the Bango DVM. By connecting once to the Bango DVM, DISH and Sling gain access to a growing network of global subscription partners and rapid deployment of tailored bundles, offers, and discounts, without the need for costly and time-consuming in-house integrations.
The Bango DVM enables resellers like telcos, banks, retailers and more to innovate faster, offer more compelling bundles, and strengthen their position amongst competitors - all while giving customers easier access to the content they love.
“The Digital Vending Machine® from Bango gives DISH the speed and flexibility to deliver in-demand content and services to our customers. Rapidly launching new offers and bundles is key to enhancing our customers’ experience, and Bango makes that seamless." Liz Riemersma, VP, Strategy and Business Development, DISH Video Services.
“Subscription bundling is entering a new phase - one where personalization, variety, and flexibility are key to growth. It’s exciting to see DISH and Sling moving quickly to meet this shift, using the Digital Vending Machine® from Bango to power their subscription bundling and lay the groundwork for broader subscription strategies. We look forward to expanding our work together.” Paul Larbey, CEO at Bango.
About Bango
Bango enables content providers to reach more paying customers through global partnerships. Bango revolutionized the monetization of digital content and services, by opening-up online payments to mobile phone users worldwide. Today, the Digital Vending Machine® is driving the rapid growth of the subscription economy, powering choice and control for subscribers.
The world's largest content providers, including Amazon, Google and Microsoft trust Bango technology to reach subscribers everywhere.
Bango, where people subscribe. For more information, visit www.bango.com
Media contact:
Giles Tongue, VP Marketing, Bango
giles@bango.com
FAQ
What is the new partnership between Bango (BGOPF) and DISH TV?
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What capabilities does the Bango DVM™ provide to DISH and Sling TV?
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How does the Bango Digital Vending Machine® differ from traditional subscription management?
