One in three Americans pays for a specialist streaming or subscription service
Bango (AIM: BGO) has released new research revealing that 31% of American subscribers now pay for at least one specialist subscription service. The study, which surveyed 5,000 U.S. subscribers, shows growing consumer interest in specialized subscriptions beyond traditional streaming platforms.
Key findings show that 58% of subscribers want bundles to include more specialist subscriptions, with notable combinations emerging: 34% of health-fitness subscribers also use food delivery services, and 26% of students combine language apps with international cuisine services. The research indicates that 68% of U.S. consumers pay for at least one bundled subscription, with 72% of subscription brands reporting higher customer lifetime value from bundled acquisitions.
Bango's Digital Vending Machine® (DVM™) technology facilitates these cross-category bundles, powering Super Bundling platforms for major providers like Verizon, Optus, and Telenet.
Bango (AIM: BGO) ha pubblicato una nuova ricerca che rivela come il 31% degli abbonati americani paghi ora per almeno un servizio di abbonamento specialistico. Lo studio, che ha coinvolto 5.000 abbonati statunitensi, evidenzia un crescente interesse dei consumatori verso abbonamenti specializzati oltre le tradizionali piattaforme di streaming.
I risultati principali mostrano che il 58% degli abbonati desidera che i pacchetti includano più abbonamenti specialistici, con combinazioni significative: il 34% degli abbonati a servizi salute e fitness utilizza anche servizi di consegna di cibo, mentre il 26% degli studenti abbina app per l’apprendimento delle lingue a servizi di cucina internazionale. La ricerca indica che il 68% dei consumatori statunitensi paga almeno un abbonamento in bundle, con il 72% dei brand di abbonamento che registra un valore di vita del cliente più elevato grazie alle acquisizioni in bundle.
La tecnologia Digital Vending Machine® (DVM™) di Bango facilita questi pacchetti cross-categoria, supportando piattaforme di Super Bundling per grandi provider come Verizon, Optus e Telenet.
Bango (AIM: BGO) ha publicado una nueva investigación que revela que el 31% de los suscriptores estadounidenses ahora paga por al menos un servicio de suscripción especializado. El estudio, que encuestó a 5,000 suscriptores en EE.UU., muestra un creciente interés de los consumidores en suscripciones especializadas más allá de las plataformas tradicionales de streaming.
Los hallazgos clave indican que el 58% de los suscriptores desea que los paquetes incluyan más suscripciones especializadas, con combinaciones destacadas: el 34% de los suscriptores de salud y fitness también utiliza servicios de entrega de comida, y el 26% de los estudiantes combina aplicaciones de idiomas con servicios de cocina internacional. La investigación señala que el 68% de los consumidores estadounidenses paga al menos una suscripción en paquete, y el 72% de las marcas de suscripción reporta un mayor valor de vida del cliente gracias a las adquisiciones en paquete.
La tecnología Digital Vending Machine® (DVM™) de Bango facilita estos paquetes cruzados, impulsando plataformas de Super Bundling para proveedores importantes como Verizon, Optus y Telenet.
Bango (AIM: BGO)는 미국 가입자의 31%가 이제 최소 하나 이상의 전문 구독 서비스를 이용하고 있다는 새로운 연구 결과를 발표했습니다. 미국 가입자 5,000명을 대상으로 한 이번 연구는 전통적인 스트리밍 플랫폼을 넘어선 전문 구독 서비스에 대한 소비자 관심이 증가하고 있음을 보여줍니다.
주요 결과에 따르면 58%의 가입자가 더 많은 전문 구독을 포함한 번들을 원하며, 주목할 만한 조합도 나타났습니다: 건강 및 피트니스 구독자의 34%는 음식 배달 서비스를 함께 이용하며, 학생의 26%는 언어 앱과 국제 요리 서비스를 결합합니다. 연구는 68%의 미국 소비자가 최소 하나의 번들 구독에 비용을 지불하며, 72%의 구독 브랜드가 번들 획득을 통해 고객 생애 가치가 증가했다고 보고합니다.
Bango의 Digital Vending Machine®(DVM™) 기술은 이러한 카테고리 간 번들을 가능하게 하며, Verizon, Optus, Telenet과 같은 주요 제공업체의 슈퍼 번들링 플랫폼을 지원합니다.
Bango (AIM : BGO) a publié une nouvelle étude révélant que 31 % des abonnés américains paient désormais pour au moins un service d'abonnement spécialisé. L'étude, qui a sondé 5 000 abonnés américains, montre un intérêt croissant des consommateurs pour des abonnements spécialisés au-delà des plateformes de streaming traditionnelles.
Les résultats clés indiquent que 58 % des abonnés souhaitent que les bundles incluent davantage d'abonnements spécialisés, avec des combinaisons notables : 34 % des abonnés santé et fitness utilisent également des services de livraison de repas, et 26 % des étudiants associent des applications linguistiques à des services de cuisine internationale. La recherche indique que 68 % des consommateurs américains paient pour au moins un abonnement groupé, avec 72 % des marques d'abonnement rapportant une valeur à vie client plus élevée grâce aux acquisitions groupées.
La technologie Digital Vending Machine® (DVM™) de Bango facilite ces bundles inter-catégories, alimentant les plateformes de Super Bundling pour de grands fournisseurs comme Verizon, Optus et Telenet.
Bango (AIM: BGO) hat neue Forschungsergebnisse veröffentlicht, die zeigen, dass 31% der amerikanischen Abonnenten inzwischen für mindestens einen spezialisierten Abonnementdienst bezahlen. Die Studie, die 5.000 US-Abonnenten befragte, zeigt ein wachsendes Interesse der Verbraucher an spezialisierten Abonnements über traditionelle Streaming-Plattformen hinaus.
Wichtige Erkenntnisse zeigen, dass 58% der Abonnenten möchten, dass Bündel mehr spezialisierte Abonnements enthalten, mit bemerkenswerten Kombinationen: 34% der Gesundheits- und Fitness-Abonnenten nutzen auch Essenslieferdienste, und 26% der Studenten kombinieren Sprachlern-Apps mit internationalen Kochdiensten. Die Forschung zeigt, dass 68% der US-Verbraucher für mindestens ein gebündeltes Abonnement bezahlen, wobei 72% der Abonnementmarken einen höheren Kundenwert durch gebündelte Akquisitionen berichten.
Die Digital Vending Machine® (DVM™) Technologie von Bango ermöglicht diese kategorienübergreifenden Bündel und treibt Super-Bundling-Plattformen für große Anbieter wie Verizon, Optus und Telenet an.
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That’s a bundle: From Shudder to Tinder Plus®, over half of American subscribers want to bundle more specialized subscriptions
CAMBRIDGE, United Kingdom, July 15, 2025 (GLOBE NEWSWIRE) -- Nearly a third of American subscribers (
Beyond streaming: The rise of specialist subscriptions
According to the Bango study, which surveyed 5000 U.S. subscribers, Americans are looking beyond the go-to streaming platforms and signing up to a huge variety of specialist services.
1 in 10 now pay for at least one children’s subscription service such as ABCmouse, while 1 in 20 pay for a guided meditation subscription. A further 1 in 20 pay for at least one foreign-language streaming service.
Broader bundles: America demands more choice
As consumers embrace a broader range of subscriptions, many are calling for these services to be bundled into the deals offered by their mobile providers, banks, and internet service providers.
More than half of subscribers (
Top subscription combos
34% of health‑and‑fitness subscribers also pay for a food delivery or meal kit service26% of students combine language or study apps with international cuisine services such as Hungry Panda21% of food delivery subscribers also pay for genre‑specific streamers like Shudder16% of AI tool subscribers pay for a dating upgrade (e.g. Tinder Gold)14% of gaming subscribers splash out on pet‑care subscriptions such as BorrowMyDoggy
Commenting on the findings, Giles Tongue, subscription expert at Bango, said, “When deciding whether to take up a bundle or deal, today’s subscribers want more than just streaming, music or retail. The beauty of bundling is that subscribers get to design their own experiences and build a combination that is genuinely useful and meaningful to them.”
“Today’s subscribers are creating all kinds of weird and wonderful combinations. They’re bundling meditation apps with heavy‑metal playlists and using AI subscriptions to perfect their Tinder ice‑breakers. These quirky combos represent the next stage in the bundle economy, offering a huge commercial opportunity to providers who are willing to team up with other, more specialized players.”
“Imagine Shudder teaming up with HelloFresh for a ‘Meals & Squeals’ deal. That’s a bundle. Or Duolingo offering Hungry Panda vouchers to language learners. That’s a bundle. With the Digital Vending Machine® (DVM™) from Bango, launching those cross‑category bundles is as easy as flipping a switch.”
The bundle economy
Bango predicts that growing consumer demand for specialist streaming and subscription services will fuel a new wave of bundling and a further boom to the growing bundle economy.
According to additional Bango data,
“The bundle economy presents a huge opportunity, but the challenge is in linking all of these services together efficiently,” said Giles Tongue. “Consumers don’t want complexity. They want convenience, choice, and value in one place. The Digital Vending Machine® from Bango already connects hundreds of popular, mainstream, and specialist subscriptions, powering Super Bundling platforms from Verizon, Optus and Telenet. Using the DVM, telcos, banks, retailers, and other providers can offer compelling deals instantly, differentiating their services, while giving customers the variety they crave.”
Find out about the latest subscription combos here.
About Bango
Bango enables content providers to reach more paying customers through global partnerships. Bango revolutionized the monetization of digital content and services, by opening-up online payments to mobile phone users worldwide. Today, the Digital Vending Machine® is driving the rapid growth of the subscription economy, powering choice and control for subscribers.
The world's largest content providers, including Amazon, Google and Microsoft trust Bango technology to reach subscribers everywhere.
Bango, where people subscribe. For more information, visit www.bango.com
Media contact
For US enquiries, contact SamsonPR: bango@samsonpr.com
For all other enquiries, contact Giles Tongue, VP Marketing at Bango: giles@bango.com
FAQ
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