BigCommerce and Feedonomics Team Up with Perplexity to Help Brands Excel at AI Product Search
BigCommerce (Nasdaq: BIGC) and Feedonomics have partnered with Perplexity to enhance AI-powered product search capabilities for brands. The collaboration enables merchants to optimize their product data for AI search engines, ensuring better visibility and relevance in search results.
The partnership addresses the critical shift from traditional SEO to AI search, with Feedonomics providing Perplexity pre-optimized, structured product data for more accurate product recognition. According to Emarketer, AI tools are expected to influence up to $61 billion in spending during the global Cyber Five sales this year, representing 19% of total sales.
BigCommerce (Nasdaq: BIGC) e Feedonomics hanno collaborato con Perplexity per migliorare le capacità di ricerca di prodotti potenziate dall'IA per i brand. Questa partnership consente ai commercianti di ottimizzare i dati dei loro prodotti per i motori di ricerca basati su IA, garantendo una maggiore visibilità e pertinenza nei risultati di ricerca.
La collaborazione risponde al cambiamento cruciale dal SEO tradizionale alla ricerca basata su IA, con Feedonomics che fornisce a Perplexity dati strutturati e pre-ottimizzati per un riconoscimento più preciso dei prodotti. Secondo Emarketer, si prevede che gli strumenti di IA influenzeranno fino a 61 miliardi di dollari di spesa durante le vendite globali del Cyber Five di quest'anno, rappresentando il 19% delle vendite totali.
BigCommerce (Nasdaq: BIGC) y Feedonomics se han asociado con Perplexity para mejorar las capacidades de búsqueda de productos impulsadas por IA para las marcas. Esta colaboración permite a los comerciantes optimizar sus datos de productos para motores de búsqueda basados en IA, asegurando una mejor visibilidad y relevancia en los resultados de búsqueda.
La asociación aborda el cambio crucial del SEO tradicional a la búsqueda con IA, con Feedonomics proporcionando a Perplexity datos de productos estructurados y preoptimizados para un reconocimiento más preciso. Según Emarketer, se espera que las herramientas de IA influyan en hasta 61 mil millones de dólares en gastos durante las ventas globales del Cyber Five este año, representando el 19% de las ventas totales.
BigCommerce (나스닥: BIGC)와 Feedonomics가 Perplexity와 협력하여 브랜드를 위한 AI 기반 제품 검색 기능을 강화했습니다. 이 협업을 통해 판매자는 AI 검색 엔진에 맞게 제품 데이터를 최적화하여 검색 결과에서 더 나은 가시성과 적합성을 확보할 수 있습니다.
이번 파트너십은 전통적인 SEO에서 AI 검색으로의 중요한 전환을 다루며, Feedonomics는 Perplexity에 더 정확한 제품 인식을 위해 사전 최적화된 구조화된 제품 데이터를 제공합니다. Emarketer에 따르면, AI 도구는 올해 전 세계 Cyber Five 세일 기간 동안 최대 610억 달러의 지출에 영향을 미칠 것으로 예상되며, 이는 총 매출의 19%에 해당합니다.
BigCommerce (Nasdaq : BIGC) et Feedonomics se sont associés à Perplexity pour améliorer les capacités de recherche de produits alimentées par l'IA pour les marques. Cette collaboration permet aux commerçants d'optimiser leurs données produits pour les moteurs de recherche basés sur l'IA, garantissant une meilleure visibilité et pertinence dans les résultats de recherche.
Ce partenariat répond à la transition cruciale du SEO traditionnel vers la recherche IA, Feedonomics fournissant à Perplexity des données produits structurées et pré-optimisées pour une reconnaissance produit plus précise. Selon Emarketer, les outils d'IA devraient influencer jusqu'à 61 milliards de dollars de dépenses lors des ventes mondiales du Cyber Five cette année, représentant 19 % des ventes totales.
BigCommerce (Nasdaq: BIGC) und Feedonomics haben sich mit Perplexity zusammengeschlossen, um KI-gestützte Produktsuchfunktionen für Marken zu verbessern. Die Zusammenarbeit ermöglicht es Händlern, ihre Produktdaten für KI-Suchmaschinen zu optimieren, um eine bessere Sichtbarkeit und Relevanz in den Suchergebnissen zu gewährleisten.
Die Partnerschaft reagiert auf den entscheidenden Wandel von traditionellem SEO zu KI-Suche, wobei Feedonomics Perplexity voroptimierte, strukturierte Produktdaten für eine genauere Produkterkennung bereitstellt. Laut Emarketer werden KI-Tools voraussichtlich bis zu 61 Milliarden US-Dollar an Ausgaben während der globalen Cyber Five-Verkäufe in diesem Jahr beeinflussen, was 19 % des Gesamtumsatzes entspricht.
- Strategic partnership with Perplexity positions BigCommerce at the forefront of AI-powered commerce
- Integration enables better product visibility and higher conversion rates through optimized AI search
- Solution works for merchants on virtually any ecommerce platform, expanding market reach
- Addresses growing AI commerce market with potential influence on $61 billion in Cyber Five sales
- Historical data scraping methods noted as inefficient and inaccurate for large language models
- Success depends on merchants properly optimizing their product data
Insights
BigCommerce's AI search partnership enhances merchant visibility in a crucial emerging channel, strengthening competitive positioning amid growing AI commerce adoption.
BigCommerce's partnership with Perplexity represents a strategic positioning in the rapidly evolving AI search landscape. This integration addresses a critical pain point in e-commerce: as consumer search behavior shifts from traditional SEO to AI-powered search, merchants face the risk of reduced visibility if their product data isn't optimized for large language models (LLMs).
The technical innovation here is significant - rather than relying on inefficient data scraping that often produces inaccurate results, Feedonomics will now provide Perplexity with pre-optimized, structured product data directly from merchant catalogs. This ensures LLMs properly understand and contextualize products, resulting in superior search visibility.
The timing is particularly strategic given Emarketer's projection that AI agents will influence up to $61 billion in spending during the Cyber Five sales period this year - representing 19% of global sales. This positions BigCommerce merchants to capture this growing segment of AI-influenced commerce.
Most significantly, this partnership anticipates the rise of agentic shopping - where AI assistants not only research but potentially make purchases on behalf of consumers. In this paradigm, structured data quality becomes existentially important for merchant discovery. By establishing this capability now, BigCommerce is future-proofing its platform while providing immediate benefits to its merchant base.
For BIGC shareholders, this represents meaningful differentiation in an increasingly competitive e-commerce platform market, potentially driving both merchant acquisition and retention by addressing an emerging critical need.
As shoppers shift to AI search, brands must optimize their data or risk missing opportunities to drive traffic and sales
AUSTIN, Texas, June 25, 2025 (GLOBE NEWSWIRE) -- BigCommerce (Nasdaq: BIGC), a leading open SaaS ecommerce platform for B2C and B2B businesses, and Feedonomics, a leading data feed management solution, today announced their customers now have access to cutting-edge AI-powered search engine Perplexity to optimize visibility and relevance for brands in AI search results.
In the shift from traditional SEO to AI search, it is critical that merchants ensure their products can be syndicated to the right marketplaces and advertising channels or owned channels so they can be found in order to drive traffic and sales. Historical data scraping is inefficient and often inaccurate for large language models. Feedonomics now provides Perplexity with pre-optimized, structured product data, ensuring that the LLM understands and recognizes merchants’ products, leading to superior search results that favor the brand.
“AI-powered search is redefining how consumers discover and engage with products online,” said Sharon Gee, senior vice president of product for AI at BigCommerce and Feedonomics. “For consumer brands, this represents a pivotal moment to lead with innovation. By delivering high-quality product data directly to LLMs, brands ensure their products surface more accurately and contextually. Ensuring quality data feeds are optimally structured and accessible to AI search channels is a strategic imperative for driving relevance, loyalty and growth in an increasingly competitive digital landscape.”
Generative AI is projected to play a much more important role in ecommerce overall as consumers grow more accustomed to the technology and as retailers rely on it to offer customers a more personalized, relevant experience. Emarketer predicts AI agents and other AI tools will influence as much as
“With Feedonomics powering our product data, we have confidence that our catalog is being presented accurately and optimally to drive results with AI search platforms,” said Owen Spencer, director of enterprise applications at adventure brand Revelyst, the parent company of Bell, Bushnell, CamelBak, Fox Racing, Giro and other notable brands. “Improved visibility and stronger brand consistency are critical for traffic and conversion. Having structured and channel-optimized data in place allows us to take more control of how our products appear in AI-driven experiences, and that is a game-changer for our ecommerce performance in the AI era.”
As commerce adopts agentic shopping, where AI agents research, recommend and even act on behalf of consumers, the quality of the product catalog is critical. As agentic purchasing evolves, the need for flawless data transfers and optimized, conversion-ready storefronts become paramount. Together, BigCommerce, Feedonomics and Makeswift provide the data and storefront software that enable this critical connectivity and better performance for merchants on virtually any ecommerce platform to optimize revenue.
“Some aspects of the AI future are already clear—consumers want agentic experiences throughout their shopping journey, and they turn to Perplexity for accurate answers they can trust,” said Taz Patel, head of advertising and shopping at Perplexity. “When our systems can ingest clean, well-organized product information — with rich attributes, consistent taxonomy and up-to-date availability — the results speak for themselves: more relevant search experiences, higher conversion rates and better alignment with shopper intent. With Feedonomics delivering AI-ready data to Perplexity’s powerful and highly-trusted answer engine, we are setting a new standard for ecommerce search."
Speak to a BigCommerce or Feedonomics team member at kiosk 207 at the CommerceNext Growth Show through June 25.
Join the Perplexity beta program here: https://www.bigcommerce.com/dm/perplexity-beta-program/
About BigCommerce
BigCommerce (Nasdaq: BIGC) is a leading open SaaS and composable ecommerce platform that empowers brands, retailers, manufacturers and distributors of all sizes to build, innovate and grow their businesses online. BigCommerce provides its customers sophisticated professional-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries rely on BigCommerce, including Coldwater Creek, Harvey Nichols, King Arthur Baking Co., MKM Building Supplies, United Aqua Group and Uplift Desk. For more information, please visit www.bigcommerce.com or follow us on X and LinkedIn.
About Feedonomics
Feedonomics is a leading data management platform powering omnichannel growth for the world's top brands and retailers. With its flexible technology and full-service support team, Feedonomics facilitates a variety of data and order management use cases across industries such as ecommerce, automotive, employment, travel, real estate, and more. Feedonomics has thousands of active customers, integrations with hundreds of ecommerce platforms and channels, and strategic partnerships with industry leaders like Amazon, Meta, Google, Microsoft and TikTok. For more information, please visit www.feedonomics.com or follow us on X, LinkedIn, Instagram and Facebook.
About Perplexity
Perplexity is an AI-powered answer engine that draws from credible sources in real time to accurately answer questions with in-line citations, perform deep research, and more. Founded in 2022, the company's mission is to serve the world's curiosity by bridging the gap between traditional search engines and AI-driven interfaces. Each week, Perplexity answers more than 150 million questions globally. Perplexity is available in the app store and online at https://www.perplexity.com.
BigCommerce® is a registered trademark of BigCommerce Pty. Ltd. Third-party trademarks and service marks are the property of their respective owners.
Media Contact:
Brad Hem
pr@bigcommerce.com
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