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Bilibili Inc. Announces First Quarter 2025 Financial Results

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Bilibili (NASDAQ: BILI) reported strong Q1 2025 financial results with total revenues reaching RMB7.00 billion (US$965.1M), up 24% YoY. Key highlights include: advertising revenue growth of 20% to RMB2.00B, mobile games revenue surge of 76% to RMB1.73B, and significant margin improvement with gross profit up 58% YoY. The company achieved an adjusted net profit of RMB361.5M, compared to a loss in the previous year. User metrics showed solid growth with DAUs reaching 106.7M and average daily time spent per user hitting 108 minutes. The company's operating cash flow strengthened to RMB1.30B, while maintaining a strong balance sheet with RMB17.40B in cash and equivalents.

Bilibili (NASDAQ: BILI) ha riportato solidi risultati finanziari nel primo trimestre 2025 con ricavi totali pari a 7,00 miliardi di RMB (965,1 milioni di dollari USA), in crescita del 24% su base annua. I punti salienti includono: crescita del fatturato pubblicitario del 20% a 2,00 miliardi di RMB, incremento del 76% nei ricavi dai giochi mobile a 1,73 miliardi di RMB e un miglioramento significativo dei margini con un utile lordo in aumento del 58% su base annua. L'azienda ha raggiunto un utile netto rettificato di 361,5 milioni di RMB, rispetto a una perdita nell'anno precedente. I dati degli utenti hanno mostrato una solida crescita con DAU che hanno raggiunto i 106,7 milioni e un tempo medio giornaliero per utente di 108 minuti. Il flusso di cassa operativo si è rafforzato a 1,30 miliardi di RMB, mantenendo un bilancio solido con 17,40 miliardi di RMB in liquidità e equivalenti.
Bilibili (NASDAQ: BILI) reportó sólidos resultados financieros en el primer trimestre de 2025 con ingresos totales que alcanzaron los 7,00 mil millones de RMB (965,1 millones de USD), un aumento del 24% interanual. Los aspectos destacados incluyen: crecimiento de los ingresos por publicidad del 20% hasta 2,00 mil millones de RMB, un aumento del 76% en los ingresos por juegos móviles hasta 1,73 mil millones de RMB y una mejora significativa en los márgenes con un aumento del 58% en la ganancia bruta interanual. La compañía logró un beneficio neto ajustado de 361,5 millones de RMB, en comparación con una pérdida en el año anterior. Las métricas de usuarios mostraron un sólido crecimiento con DAU alcanzando los 106,7 millones y un tiempo promedio diario por usuario de 108 minutos. El flujo de caja operativo se fortaleció a 1,30 mil millones de RMB, manteniendo un balance sólido con 17,40 mil millones de RMB en efectivo y equivalentes.
Bilibili(NASDAQ: BILI)는 2025년 1분기 강력한 재무 실적을 보고했으며, 총 매출액이 70억 위안(9억 6,510만 달러)에 달해 전년 대비 24% 증가했습니다. 주요 내용으로는 광고 매출이 20% 증가하여 20억 위안, 모바일 게임 매출이 76% 급증하여 17.3억 위안, 그리고 매출 총이익이 전년 대비 58% 증가하는 등 마진이 크게 개선된 점이 있습니다. 회사는 조정 순이익 3억 6,150만 위안을 기록했으며, 이는 전년도의 손실에서 흑자로 전환된 것입니다. 사용자 지표는 일일 활성 사용자 수(DAU)가 1억 670만 명에 달하고, 사용자당 일평균 사용 시간이 108분에 이르는 등 견고한 성장을 보였습니다. 영업 현금 흐름은 13억 위안으로 강화되었으며, 현금 및 현금성 자산은 174억 위안으로 견고한 재무 상태를 유지하고 있습니다.
Bilibili (NASDAQ : BILI) a annoncé de solides résultats financiers pour le premier trimestre 2025 avec des revenus totaux atteignant 7,00 milliards de RMB (965,1 millions de dollars US), en hausse de 24 % en glissement annuel. Les points clés incluent : une croissance des revenus publicitaires de 20 % à 2,00 milliards de RMB, une augmentation de 76 % des revenus des jeux mobiles à 1,73 milliard de RMB, ainsi qu'une amélioration significative des marges avec un bénéfice brut en hausse de 58 % sur un an. La société a réalisé un bénéfice net ajusté de 361,5 millions de RMB, contre une perte l'année précédente. Les indicateurs utilisateurs ont montré une forte croissance avec des utilisateurs actifs quotidiens (DAU) atteignant 106,7 millions et un temps moyen quotidien passé par utilisateur de 108 minutes. Les flux de trésorerie d'exploitation se sont renforcés à 1,30 milliard de RMB, tout en maintenant un bilan solide avec 17,40 milliards de RMB en liquidités et équivalents.
Bilibili (NASDAQ: BILI) meldete starke Finanzergebnisse für das erste Quartal 2025 mit Gesamterlösen von 7,00 Milliarden RMB (965,1 Mio. USD), was einem Anstieg von 24 % im Jahresvergleich entspricht. Zu den wichtigsten Highlights gehören: Werbeeinnahmen stiegen um 20 % auf 2,00 Mrd. RMB, Mobile-Games-Umsatz stieg um 76 % auf 1,73 Mrd. RMB und eine deutliche Margenverbesserung mit einem Bruttogewinnanstieg von 58 % im Jahresvergleich. Das Unternehmen erzielte einen bereinigten Nettogewinn von 361,5 Mio. RMB, verglichen mit einem Verlust im Vorjahr. Die Nutzerzahlen zeigten ein solides Wachstum mit täglich aktiven Nutzern (DAU) von 106,7 Mio. und einer durchschnittlichen täglichen Nutzungsdauer pro Nutzer von 108 Minuten. Der operative Cashflow des Unternehmens verbesserte sich auf 1,30 Mrd. RMB, während die Bilanz mit 17,40 Mrd. RMB an liquiden Mitteln und Äquivalenten stark blieb.
Positive
  • Achieved adjusted net profit of RMB361.5M vs loss in previous year
  • Strong revenue growth of 24% YoY to RMB7.00B
  • Impressive mobile games revenue growth of 76% YoY
  • Significant gross margin improvement to 36.3% from 28.3%
  • Operating cash flow doubled to RMB1.30B
  • User engagement increased with 108 minutes average daily time spent
  • Monthly paying users reached all-time high of 32M
Negative
  • Still reporting small GAAP net loss of RMB10.7M
  • IP derivatives revenue declined 4% YoY
  • Sales and marketing expenses increased 26% YoY
  • Total other income turned to expenses of RMB14.1M from income of RMB55.5M

Insights

Bilibili achieves first adjusted profit with 24% revenue growth, driven by strong mobile games (+76%) and advertising (+20%) performance.

Bilibili's Q1 2025 results demonstrate a significant financial inflection point with the company recording its first adjusted profit of RMB361.5 million compared to a loss of RMB455.9 million in the same period last year. Total revenue grew by 24% year-over-year to RMB7.00 billion, with mobile games being the standout performer, surging 76% to RMB1.73 billion primarily due to the exclusive game "San Guo: Mou Ding Tian Xia."

The company's gross margin expanded substantially to 36.3% from 28.3% a year ago, reflecting improved monetization efficiency. This margin expansion is particularly impressive as it occurred while DAUs increased to 106.7 million and user engagement reached a record 108 minutes per day.

Operating cash flow showed remarkable strength at RMB1.30 billion, more than double the RMB637.7 million from Q1 2024, indicating the business is generating sustainable cash. While sales and marketing expenses increased 26%, this was partially offset by a 13% reduction in R&D expenses, demonstrating improved operational efficiency.

The narrowing net loss (down 99% to just RMB10.7 million) signals that Bilibili is on the cusp of GAAP profitability after years of losses. With RMB17.40 billion in cash and investments against minimal remaining convertible debt (US$13.4 million), the company has a strong balance sheet to support continued growth.

The maturing user base (average age now 26) with 32 million monthly paying users represents a more monetizable demographic. While value-added services grew at a moderate 11%, the 20% growth in higher-margin advertising revenue suggests the platform is increasing its appeal to advertisers targeting young Chinese consumers.

SHANGHAI, May 20, 2025 (GLOBE NEWSWIRE) -- Bilibili Inc. (“Bilibili” or the “Company”) (NASDAQ: BILI and HKEX: 9626), an iconic brand and a leading video community for young generations in China, today announced its unaudited financial results for the first quarter ended March 31, 2025.

First Quarter 2025 Highlights:

  • Total net revenues were RMB7.00 billion (US$965.1 million), representing an increase of 24% year over year.
    • Advertising revenues were RMB2.00 billion (US$275.3 million), representing an increase of 20% year over year.
    • Mobile games revenues were RMB1.73 billion (US$238.6 million), representing an increase of 76% year over year.
  • Gross profit was RMB2.54 billion (US$349.9 million), representing an increase of 58% year over year. Gross profit margin reached 36.3%, improving from 28.3% in the same period of 2024.
  • Net loss was RMB10.7 million (US$1.5 million), narrowing by 99% year over year.
  • Adjusted net profit1 was RMB361.5 million (US$49.8 million), compared with an adjusted net loss of RMB455.9 million in the same period of 2024.
  • Operating cash flow was RMB1.30 billion (US$179.4 million), compared with RMB637.7 million in the same period of 2024.
  • Average daily active users (DAUs) were 106.7 million, compared with 102.4 million in the same period of 2024.

“We kicked off 2025 with strong financial results and healthy community metrics in the first quarter,” said Mr. Rui Chen, Chairman and Chief Executive Officer of Bilibili. “Our DAUs reached 107 million, while MAUs hit a new high of 368 million. As our user base matured—with the average age rising to 26 in 2025—users remained highly engaged and demonstrated growing spending power. Average daily time spent per user hit a record of 108 minutes, and our monthly paying users reached an all-time high of 32 million. With the increasing value of our users and improved monetization efficiency, our total net revenues for the first quarter grew 24% year over year to RMB7.0 billion. Building on this strong momentum, we will continue to unlock the potential of our community by offering more efficient and enhanced commercial solutions. As the go-to video platform for premium content and a vibrant creative culture, Bilibili is uniquely positioned to capture emerging opportunities and sustain long-term growth.”

Mr. Sam Fan, Chief Financial Officer of Bilibili, said, “In the first quarter, we accelerated revenue growth and expanded our margins. This was driven by outstanding performances from our high-margin advertising and games businesses, which grew by 20% and 76% year over year, respectively. Gross profit increased by 58% year over year, with our gross profit margin rising to 36.3%, up from 28.3% in the same period last year. Supported by our robust topline and margin gains, we sustained an adjusted net profit of RMB361.5 million. Our virtuous operating cycle continues to drive robust operating cash flow, generating RMB1.30 billion in the quarter. Moving forward, we will continue to focus on profitable growth by scaling our business and community through efficient, sustainable operations, and delivering long-term value to our shareholders.”

First Quarter 2025 Financial Results

Total net revenues. Total net revenues were RMB7.00 billion (US$965.1 million), representing an increase of 24% from the same period of 2024.

Value-added services (VAS). Revenues from VAS were RMB2.81 billion (US$386.9 million), representing an increase of 11% from the same period of 2024, mainly attributable to increased revenues from live broadcasting and other value-added services.

Advertising. Revenues from advertising were RMB2.00 billion (US$275.3 million), representing an increase of 20% from the same period of 2024, mainly attributable to strong revenue growth in performance-based advertising.

Mobile games. Revenues from mobile games were RMB1.73 billion (US$238.6 million), representing an increase of 76% from the same period of 2024, mainly attributable to the strong performance of the Company’s exclusively licensed game, San Guo: Mou Ding Tian Xia.

IP derivatives and others. Revenues from IP derivatives and others were RMB467.1 million (US$64.4 million), representing a decrease of 4% from the same period of 2024.

Cost of revenues. Cost of revenues was RMB4.46 billion (US$615.2 million), representing an increase of 10% from the same period of 2024. The increase was mainly due to higher revenue-sharing costs and was partially offset by lower content costs. Revenue-sharing costs, a key component of cost of revenues, were RMB2.67 billion (US$368.1 million), representing an increase of 19% from the same period of 2024, mainly due to an increase in mobile games-related revenue-sharing costs.

Gross profit. Gross profit was RMB2.54 billion (US$349.9 million), representing an increase of 58% from the same period of 2024, mainly attributable to the growth in total net revenues and relatively stable costs related to platform operations as the Company enhanced its monetization efficiency.

Total operating expenses. Total operating expenses were RMB2.52 billion (US$347.8 million), representing an increase of 4% from the same period of 2024.

Sales and marketing expenses. Sales and marketing expenses were RMB1.17 billion (US$160.8 million), representing a 26% increase from the same period of 2024. The increase was primarily attributable to one-off marketing expenses related to the Company’s partnership with CCTV for the 2025 Spring Festival Gala as the exclusive bullet chat live broadcasting and content platform, as well as higher year-over-year promotion expenses for the Company's exclusively licensed game, San Guo: Mou Ding Tian Xia.

General and administrative expenses. General and administrative expenses were RMB515.6 million (US$71.1 million), representing a decrease of 3% compared with the same period of 2024.

Research and development expenses. Research and development expenses were RMB841.5 million (US$116.0 million), representing a 13% decrease from the same period of 2024. The decrease was mainly attributable to improved research and development efficiency.

Profit/(loss) from operations. Profit from operations was RMB15.0 million (US$2.1 million), compared with a loss of RMB818.6 million from the same period of 2024.

Adjusted profit/(loss) from operations1. Adjusted profit from operations was RMB342.5 million (US$47.2 million), compared with an adjusted loss from operations of RMB512.2 million from the same period of 2024.

Total other (expenses)/income, net. Total other expenses were RMB14.1 million (US$1.9 million), compared with total other income of RMB55.5 million in the same period of 2024.

Income tax expense. Income tax expense was RMB11.6 million (US$1.6 million), compared with RMB1.6 million in the same period of 2024.

Net loss. Net loss was RMB10.7 million (US$1.5 million), narrowing by 99% year over year.

Adjusted net profit/(loss)1. Adjusted net profit was RMB361.5 million (US$49.8 million), compared with an adjusted loss of RMB455.9 million in the same period of 2024.

Basic and diluted EPS and adjusted basic and diluted EPS1. Basic and diluted net loss per share were RMB0.02 (US$0.00) each, compared with basic and diluted net loss per share of RMB1.80 each in the same period of 2024. Adjusted basic and diluted net profit per share were RMB0.86 (US$0.12) and RMB0.85 (US$0.12), respectively, compared with an adjusted basic and diluted net loss per share of RMB1.06 each in the same period of 2024.

Net cash provided by operating activities. Net cash provided by operating activities was RMB1.30 billion (US$179.4 million), compared with RMB637.7 million in the same period of 2024.

Cash and cash equivalents, time deposits and short-term investments. As of March 31, 2025, the Company had cash and cash equivalents, time deposits and short-term investments of RMB17.40 billion (US$2.40 billion).

Convertible Senior Notes. As of March 31, 2025, the aggregate outstanding principal amount of April 2026 Notes, 2027 Notes and December 2026 Notes was US$13.4 million (RMB96.2 million).

Changes in Board Committees

The Company's board of directors (the "Board") approved the separation of the Nominating and Corporate Governance Committee into two distinct committees. Effective from May 20, 2025, the Nomination Committee and the Corporate Governance Committee will each operate under separate charters with defined functions and responsibilities. The Nomination Committee will comprise Mr. JP Gan, Mr. Eric He, Mr. Feng Li and Ms. Ni Li, with Mr. JP Gan serving as chairperson. The Corporate Governance Committee will comprise Mr. JP Gan, Mr. Eric He and Mr. Feng Li, with Mr. JP Gan serving as chairperson. Charters of each communitee will be published on the Company’s investor relations website at http://ir.bilibili.com and The Stock Exchange of Hong Kong Limited website at www.hkexnews.hk.

1 Adjusted profit/(loss) from operations, adjusted net profit/(loss), and adjusted basic and diluted EPS are non-GAAP financial measures. For more information on non-GAAP financial measures, please see the section “Use of Non-GAAP Financial Measures” and the table captioned “Unaudited Reconciliations of GAAP and Non-GAAP Results.”

Conference Call

The Company’s management will host an earnings conference call at 8:00 AM U.S. Eastern Time on May 20, 2025 (8:00 PM Beijing/Hong Kong Time on May 20, 2025). Details for the conference call are as follows:

Event Title: Bilibili Inc. First Quarter 2025 Earnings Conference Call
Registration Link:https://register-conf.media-server.com/register/BI04e567ee2b7348e0beae7ceee48ae878
  

All participants must use the link provided above to complete the online registration process in advance of the conference call. Upon registering, each participant will receive a set of participant dial-in numbers and a personal PIN, which will be used to join the conference call.

Additionally, a live webcast of the conference call will be available on the Company’s investor relations website at http://ir.bilibili.com, and a replay of the webcast will be available following the session.

About Bilibili Inc.

Bilibili is an iconic brand and a leading video community with a mission to enrich the everyday lives of young generations in China. Bilibili offers a wide array of video-based content with All the Videos You Like as its value proposition. Bilibili builds its community around aspiring users, high-quality content, talented content creators and the strong emotional bonds among them. Bilibili pioneered the “bullet chatting” feature, a live comment function that has transformed our users’ viewing experience by displaying the thoughts and feelings of audience members viewing the same video. The Company has now become the welcoming home of diverse interests among young generations in China and the frontier for promoting Chinese culture across the world.

For more information, please visit: http://ir.bilibili.com.

Use of Non-GAAP Financial Measures

The Company uses non-GAAP measures, such as adjusted profit/(loss) from operations, adjusted net profit/(loss), adjusted net profit/(loss) per share and per ADS, basic and diluted and adjusted net profit/(loss) attributable to the Bilibili Inc.’s shareholders in evaluating its operating results and for financial and operational decision-making purposes. The Company believes that the non-GAAP financial measures help identify underlying trends in its business by excluding the impact of share-based compensation expenses, amortization expense related to intangible assets acquired through business acquisitions, income tax related to intangible assets acquired through business acquisitions, gain/loss on fair value change in investments in publicly traded companies, and gain/loss on repurchase of convertible senior notes. The Company believes that the non-GAAP financial measures provide useful information about the Company’s results of operations, enhance the overall understanding of the Company’s past performance and future prospects and allow for greater visibility with respect to key metrics used by the Company’s management in its financial and operational decision-making.

The non-GAAP financial measures are not defined under U.S. GAAP and are not presented in accordance with U.S. GAAP and therefore, may not be comparable to similar measures presented by other companies. The non-GAAP financial measures have limitations as analytical tools, and when assessing the Company’s operating performance, cash flows or liquidity, investors should not consider them in isolation, or as a substitute for net loss, cash flows provided by operating activities or other consolidated statements of operations and cash flows data prepared in accordance with U.S. GAAP.

The Company mitigates these limitations by reconciling the non-GAAP financial measures to the most comparable U.S. GAAP performance measures, all of which should be considered when evaluating the Company’s performance.

For more information on the non-GAAP financial measures, please see the table captioned “Unaudited Reconciliations of GAAP and Non-GAAP Results.”

Exchange Rate Information

This announcement contains translations of certain RMB amounts into U.S. dollars (“US$”) at specified rates solely for the convenience of the reader. Unless otherwise stated, all translations from RMB to US$ were made at the rate of RMB7.2567 to US$1.00, the exchange rate on March 31, 2025 set forth in the H.10 statistical release of the Federal Reserve Board. The Company makes no representation that the RMB or US$ amounts referred to could be converted into US$ or RMB, as the case may be, at any particular rate or at all.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident,” “potential,” “continue,” or other similar expressions. Among other things, outlook and quotations from management in this announcement, as well as Bilibili’s strategic and operational plans, contain forward-looking statements. Bilibili may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its interim and annual reports to shareholders, in announcements, circulars or other publications made on the website of The Stock Exchange of Hong Kong Limited (the “Hong Kong Stock Exchange”), in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Bilibili’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: results of operations, financial condition, and stock price; Bilibili’s strategies; Bilibili’s future business development, financial condition and results of operations; Bilibili’s ability to retain and increase the number of users, members and advertising customers, provide quality content, products and services, and expand its product and service offerings; competition in the online entertainment industry; Bilibili’s ability to maintain its culture and brand image within its addressable user communities; Bilibili’s ability to manage its costs and expenses; PRC governmental policies and regulations relating to the online entertainment industry, general economic and business conditions globally and in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company’s filings with the Securities and Exchange Commission and the Hong Kong Stock Exchange. All information provided in this announcement and in the attachments is as of the date of the announcement, and the Company undertakes no duty to update such information, except as required under applicable law.

For investor and media inquiries, please contact:

In China:

Bilibili Inc.
Juliet Yang
Tel: +86-21-2509-9255 Ext. 8523
E-mail: ir@bilibili.com

Piacente Financial Communications 
Helen Wu
Tel: +86-10-6508-0677
E-mail: bilibili@tpg-ir.com

In the United States:

Piacente Financial Communications 
Brandi Piacente
Tel: +1-212-481-2050
E-mail: bilibili@tpg-ir.com

BILIBILI INC.
Unaudited Condensed Consolidated Statements of Operations
(All amounts in thousands, except for share and per share data)
 
 For the Three Months Ended
 March
31,
 December
31,
 March
31,
 2024  2024  2025 
 RMB RMB RMB
      
Net revenues:     
Value-added services (VAS)2,528,909  3,083,071  2,807,340 
Advertising1,668,584  2,388,673  1,997,635 
Mobile games982,810  1,797,537  1,731,155 
IP derivatives and others484,297  464,880  467,118 
Total net revenues5,664,600  7,734,161  7,003,248 
Cost of revenues(4,059,240) (4,945,945) (4,464,150)
Gross profit1,605,360  2,788,216  2,539,098 
      
Operating expenses:     
Sales and marketing expenses(927,059) (1,236,593) (1,166,975)
General and administrative expenses(531,777) (505,861) (515,638)
Research and development expenses(965,120) (919,321) (841,477)
Total operating expenses(2,423,956) (2,661,775) (2,524,090)
(Loss)/profit from operations(818,596 ) 126,441  15,008 
      
Other income/(expenses):     
Investment loss, net (including impairments)(21,249) (283,191) (62,203)
Interest income133,207  110,150  94,173 
Interest expense(31,574) (19,986) (32,571)
Exchange (losses)/gains(58,060) 10,529  (11,659)
Debt extinguishment loss(20,980) (17,649) - 
Others, net54,183  139,107  (1,837)
Total other income/(expenses), net55,527   (61,040)  (14,097)
(Loss)/profit before income tax expenses(763,069) 65,401   911 
Income tax (expense)/benefit(1,562) 23,533  (11,588)
Net (loss)/profit(764,631 ) 88,934   (10,677)
Net loss attributable to noncontrolling interests16,086  1,026  1,575 
Net (loss)/profit attributable to the Bilibili Inc.'s shareholders(748,545 ) 89,960  (9,102)
Net (loss)/profit per share, basic(1.80)       0.22  (0.02)
Net (loss)/profit per ADS, basic(1.80) 0.22  (0.02)
Net (loss)/profit per share, diluted(1.80) 0.21  (0.02)
Net (loss)/profit per ADS, diluted(1.80) 0.21  (0.02)
Weighted average number of ordinary shares, basic415,274,340  417,829,038  420,086,397 
Weighted average number of ADS, basic415,274,340  417,829,038  420,086,397 
Weighted average number of ordinary shares, diluted415,274,340  424,208,294  420,086,397 
Weighted average number of ADS, diluted415,274,340  424,208,294  420,086,397 
      

The accompanying notes are an integral part of press release.

BILIBILI INC.
NOTES TO UNAUDITED FINANCIAL INFORMATION
(All amounts in thousands, except for share and per share data)
 
 For the Three Months Ended
 March
31,
 December
31,
 March
31,
 2024 2024 2025
 RMB RMB RMB
      
Share-based compensation expenses included in:     
Cost of revenues13,677 25,350 23,996
Sales and marketing expenses12,560 18,524 16,417
General and administrative expenses157,824 137,513 144,497
Research and development expenses80,525 113,649 105,855
Total264,586 295,036 290,765
 


BILIBILI INC.
Unaudited Condensed Consolidated Balance Sheets
(All amounts in thousands, except for share and per share data)
 
 December
31,
 March
31,
 2024  2025 
 RMB RMB
    
Assets   
Current assets:   
Cash and cash equivalents10,249,382  9,601,900 
Time deposits3,588,475  3,937,921 
Restricted cash50,000  50,950 
Accounts receivable, net1,226,875  1,007,515 
Prepayments and other current assets1,934,788  2,124,271 
Short-term investments2,706,535  3,856,835 
Total current assets 19,756,055  20,579,392 
Non-current assets:   
Property and equipment, net589,227  522,109 
Production cost, net1,851,207  1,753,344 
Intangible assets, net3,201,012  3,199,545 
Goodwill2,725,130  2,725,130 
Long-term investments, net3,911,592  3,919,494 
Other long-term assets664,277  581,476 
Total non-current assets 12,942,445   12,701,098  
Total assets 32,698,500   33,280,490  
Liabilities   
Current liabilities:   
Accounts payable4,801,416  4,983,062 
Salary and welfare payables1,599,482  1,200,571 
Taxes payable428,932  376,961 
Short-term loan and current portion of long-term debt1,571,836  1,818,124 
Deferred revenue3,802,307  3,848,682 
Accrued liabilities and other payables2,558,830  2,877,377 
Total current liabilities 14,762,803  15,104,777 
Non-current liabilities:   
Long-term debt3,264,153  3,264,089 
Other long-term liabilities567,631  531,276 
     Total non-current liabilities3,831,784   3,795,365 
Total liabilities 18,594,587   18,900,142 
    
Total Bilibili Inc.’s shareholders’ equity14,108,397  14,386,407 
Noncontrolling interests(4,484) (6,059)
Total shareholders’ equity 14,103,913  14,380,348 
    
Total liabilities and shareholders’ equity 32,698,500  33,280,490 
    


BILIBILI INC. 
Unaudited Selected Condensed Consolidated Cash Flows Data 
(All amounts in thousands, except for share and per share data) 
  
 For the Three Months Ended 
 March
31,
 December
31,
 March
31,
 
 2024 2024 2025 
 RMB RMB RMB 
       
Net cash provided by operating activities637,697 1,400,988 1,302,095 
 


BILIBILI INC.
Unaudited Reconciliations of GAAP and Non-GAAP Results
(All amounts in thousands, except for share and per share data)
 
 For the Three Months Ended
 March
31,
 December
31,
 March
31,
 2024  2024  2025 
 RMB RMB RMB
(Loss)/profit from operations(818,596) 126,441  15,008 
Add:     
Share-based compensation expenses264,586  295,036  290,765 
Amortization expense related to intangible assets acquired through business acquisitions41,776  41,581  36,692 
Adjusted (loss)/profit from operations(512,234) 463,058  342,465 
      
Net (loss)/profit(764,631) 88,934  (10,677)
Add:     
Share-based compensation expenses264,586  295,036  290,765 
Amortization expense related to intangible assets acquired through business acquisitions41,776  41,581  36,692 
Income tax related to intangible assets acquired through business acquisitions(5,407) (5,358) (4,136)
(Gain)/loss on fair value change in investments in publicly traded companies(13,186) 14,177  48,869 
Loss on repurchase of convertible senior notes20,980  17,649  - 
Adjusted net (loss)/profit(455,882) 452,019  361,513 
      
Net loss attributable to noncontrolling interests16,086  1,026  1,575 
Adjusted net (loss)/profit attributable to the Bilibili Inc.'s shareholders(439,796) 453,045  363,088 
Adjusted net (loss)/profit per share, basic(1.06) 1.08  0.86 
Adjusted net (loss)/profit per ADS, basic(1.06) 1.08  0.86 
Adjusted net (loss)/profit per share, diluted(1.06) 1.07  0.85 
Adjusted net (loss)/profit per ADS, diluted(1.06) 1.07  0.85 
Weighted average number of ordinary shares, basic415,274,340  417,829,038  420,086,397 
Weighted average number of ADS, basic415,274,340  417,829,038  420,086,397 
Weighted average number of ordinary shares, diluted415,274,340  424,208,294  425,602,954 
Weighted average number of ADS, diluted415,274,340  424,208,294  425,602,954 

FAQ

What were Bilibili's (BILI) key financial results for Q1 2025?

Bilibili reported Q1 2025 revenues of RMB7.00B (+24% YoY), with advertising revenue of RMB2.00B (+20% YoY) and mobile games revenue of RMB1.73B (+76% YoY). The company achieved an adjusted net profit of RMB361.5M, compared to a loss in the previous year.

How did Bilibili's (BILI) user metrics perform in Q1 2025?

Bilibili's DAUs reached 106.7M, with users spending an average of 108 minutes daily on the platform. The average user age was 26, and monthly paying users reached an all-time high of 32M.

What was Bilibili's (BILI) gross profit margin in Q1 2025?

Bilibili's gross profit margin improved significantly to 36.3% in Q1 2025, up from 28.3% in the same period of 2024.

How much cash and equivalents did Bilibili (BILI) have as of March 31, 2025?

As of March 31, 2025, Bilibili had cash and cash equivalents, time deposits, and short-term investments totaling RMB17.40 billion (US$2.40 billion).

What changes did Bilibili (BILI) make to its board committees in Q1 2025?

Bilibili separated its Nominating and Corporate Governance Committee into two distinct committees: the Nomination Committee and the Corporate Governance Committee, both chaired by JP Gan, effective May 20, 2025.
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