ProShares Surpasses $100 Billion in Assets Under Management

Industry pioneer celebrates milestone, with assets growing more than 60% over the past two years.¹

BETHESDA, Md.--(BUSINESS WIRE)-- ProShares, a premier provider of exchange-traded funds (ETFs), today announced it has surpassed $100 billion in assets under management in its ETF business and its mutual fund affiliate, ProFunds. This milestone reflects nearly three decades of customer-focused innovation and underscores ProShares’ pioneering role in the evolution of mutual funds and the rise of the ETF industry.

ProShares has long distinguished itself through product leadership and the breadth of its lineup, offering category-defining strategies that span multiple market segments, investment objectives, and product structures.

The world's largest provider of geared (leveraged and inverse) funds,² ProShares is also a leader in dividend investing. Its Dividend Growth suite, anchored by the ProShares S&P 500 Dividend Aristocrats ETF (NOBL), reinforces that status. NOBL itself has become a benchmark for quality dividend investors over the last decade, amassing more than $11 billion in assets.³

The company continues to innovate in emerging areas. The ProShares Bitcoin ETF (BITO), which debuted in 2021 as the first U.S. bitcoin-linked ETF, exemplifies the firm’s commitment to providing investors with first-to-market opportunities.

“Surpassing $100 billion is a meaningful moment for ProShares and a testament to the millions of customers who have supported our growth,” said Michael L. Sapir, Co-Founder and CEO of ProShares. “Our success stems from listening to investors and developing strategies that help them navigate changing markets. We’re energized by this milestone and are committed to building on it with the same customer focus and long-term view that have defined the company since its founding.”

Crossing the $100 billion threshold places ProShares among a select group of fund issuers globally and highlights growing demand for differentiated ways to access the markets—a commitment that continues to guide the firm’s future. In recent months, ProShares has opened a new office in New York’s Hudson Yards, expanded its senior leadership team, and launched additional first-to-market funds, extending its ability to serve a broad range of investors.

“From the very beginning, ProShares has been fueled by anticipating investor needs and challenging convention,” Mr. Sapir added. “As we look to the future, our purpose remains delivering innovative solutions that empower investors to pursue their objectives with precision and confidence.”

About ProShares

ProShares has been at the forefront of the ETF revolution since 2006, offering one of the industry’s largest ETF lineups. Together with its mutual fund affiliate, ProFunds, the firm manages more than $100 billion in assets.¹ The company is a leader in strategies such as dividend growth, high income, interest rate hedged bond, crypto-linked, and geared (leveraged and inverse) ETF investing. ProShares continues to innovate with products that provide strategic and tactical opportunities for investors to manage risk and enhance returns.

To learn more about the company and career opportunities, visit us on LinkedIn or at ProShares.com

¹ Includes ETF and Mutual Fund assets as of Oct 27, 2025
² Source: Morningstar, as of Sep 30, 2025
³ Source: ProShares, as of Oct 27, 2025

Investing involves risk, including the possible loss of principal. ProShares ETFs are subject to certain risks, including the risk that the funds may not track the performance of the index and that the funds’ market price may fluctuate, which may decrease performance. There is no guarantee any ProShares ETF will achieve its investment objective.

BITO invests in futures and swaps and does not directly invest in bitcoin. Bitcoin is a relatively new asset class, and the market for bitcoin is subject to rapid changes and uncertainty. Bitcoin is subject to unique and substantial risks, including significant price volatility and lack of liquidity, including as a result of changes in the supply of and demand for bitcoin. Bitcoin is largely unregulated and may be more susceptible to fraud and manipulation than more regulated investments. The value of an investment in the ETF could decline significantly and without warning, including to zero.

BITO is actively managed. The costs associated with rolling (buying and selling) futures and the impact of margin requirements, collateral requirements and other limits may have a negative impact on performance and prevent the Fund from achieving its objective. The price and performance of bitcoin futures should be expected to differ from the current "spot" prices of bitcoin (the prices of bitcoin that can be purchased immediately). These differences could be significant.

BITO is non-diversified and concentrates its investments. Non-diversified and narrowly focused investments typically exhibit higher volatility. Please see the summary and full prospectuses for a more complete description of risks.

Carefully consider the investment objectives, risks, charges and expenses of ProShares before investing. This and other information can be found in the summary and full prospectuses. Read them carefully before investing.

ProShares are distributed by SEI Investments Distribution Co., which is not affiliated with the funds’ advisor or sponsor.

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Source: ProShares