BJ's Restaurant & Brewhouse® Invites You to Unleash Your Hunger (and Tame It) with the New Monster Pizookie®

BJ's Restaurant & Brewhouse (NASDAQ: BJRI) launched the limited-time Monster Pizookie® on March 12, 2026.

Rhea-AI Summary

BJ's Restaurant & Brewhouse (NASDAQ: BJRI) launched the limited-time Monster Pizookie® on March 12, 2026. Available in a classic individual size and a shareable Pizookie® Platter, the platter includes four cookie bases, eight scoops of blue vanilla bean ice cream, chocolate shell and Oreo pieces.

The Monster Pizookie® items are dine-in only and offered while supplies last at all BJ's locations.

Argus Mar 12 session

-4.50% close to close Open Argus

Details

News Market Reaction – BJRI

On Mar 12, the day this news came out, BJRI closed 4.50% below the previous close.

Data tracked by StockTitan Argus for the Mar 12 session.

Market Context

This announcement highlights BJRI’s continued use of limited-time Pizookie® innovations—here, the Mo...

Analysis

This announcement highlights BJRI’s continued use of limited-time Pizookie® innovations—here, the Monster Pizookie®—to create shareable, social-media-friendly experiences. Set to begin on March 12, 2026 for dine-in guests, it follows other seasonal launches referenced in recent news. Investors may watch how these offerings support comparable sales, guest traffic, and brand engagement alongside the broader strategic and financial metrics detailed in recent filings.

Key Figures

Launch date: March 12, 2026 Cookie bases: 4 cookie bases Ice cream scoops (platter): 8 scoops +1 more

Launch date

March 12, 2026

Monster Pizookie® availability begins

Cookie bases

4 cookie bases

Monster Pizookie® Platter composition

Ice cream scoops (platter)

8 scoops

Electric blue vanilla bean ice cream on Platter

Ice cream scoops (regular)

2 scoops

Blue vanilla bean ice cream on regular Monster Pizookie®

Historical Context

5 past events · Latest: Feb 25

5 events

1. Feb 25

   Earnings results

   24h Move

   -2.1%

   Reported fiscal 2025 growth and 2026 guidance alongside higher profitability.

2. Feb 11

   Earnings date set

   24h Move

   -5.2%

   Announced timing of Q4 and FY 2025 release and conference call.

3. Jan 08

   Conference participation

   24h Move

   +1.5%

   Management participation and webcast at 28th Annual ICR Conference.

4. Jan 08

   Pizookie launch

   24h Move

   +0.6%

   Introduced limited-time Butterfinger® Pizookie® dessert for dine-in guests.

5. Nov 12

   Seasonal desserts

   24h Move

   +1.6%

   Launched Monkey Bread and Dubai Chocolate Pizookie® seasonal offerings.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

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Starting March 12, guests can embrace their inner monster mindset with the limited-time Monster Pizookie®—available as a larger-than-life Pizookie® Platter that brings the whole table together

HUNTINGTON BEACH, Calif., March 12, 2026 /PRNewswire/ -- After hearing from fans across social media, the next seasonal Pizookie® from BJ's Restaurant & Brewhouse (NASDAQ: BJRI) has officially arrived. Following plenty of chatter and debate, the newest limited-time addition to the beloved Pizookie® lineup is none other than the Monster Pizookie®. Available starting today, the Monster Pizookie® can be enjoyed in both the classic individual size and as a shareable Pizookie® Platter. This bold, blue, over-the-top creation is perfect for celebrating, connecting, and turning group dining into a monstrously fun and unforgettable experience.

"At BJ's, we're always looking for ways to create memorable, shareable experiences around our Pizookie® platform," said Heidi Rogers, Chief Marketing Officer, at BJ's Restaurants, Inc. "With the Pizookie® Platter gaining viral momentum on social, offering the Monster Pizookie® in a jumbo size was the natural next step—bigger, bolder and built for those 'you had to be there' moments."

Inspired by the nostalgic and visually iconic Cookie Monster ice cream flavor that has captivated California for decades, the Monster Pizookie® Platter features four freshly baked cookie bases topped with eight scoops (yes, you read that right) of striking, electric blue vanilla bean ice cream, finished with a smooth chocolate shell and a generous sprinkling of Oreo® cookie pieces.

Not quite ready to go full monster? Guests can also enjoy the new Monster Pizookie® in the BJ's regular size, with two scoops of rich blue vanilla bean ice cream, a chocolate shell and Oreo® cookie pieces—perfect for satisfying your sweet tooth without summoning the entire monster crew.

The new Monster Pizookie® Platter and classic Monster Pizookie® are available beginning on March 12, while supplies last, for dine-in only at all BJ's Restaurant & Brewhouse locations.

For more information on the Monster Pizookie® or to see the full Pizookie® menu, visit www.bjsrestaurants.com or follow @bjsrestaurants on Instagram, Facebook and X.

About BJ's Restaurants, Inc.
BJ's Restaurants, Inc. is a national casual dining brand with brewhouse roots. Founded in 1978, BJ's owns and operates over 200 restaurants across 31 states, combining high-quality ingredients, bold flavors, sincere service, moderate prices and a fresh atmosphere. The brand's chef-crafted menu offers something for everyone, from its signature deep-dish pizzas and slow-roasted entrees and wings to its often imitated but never replicated world-famous Pizookie® dessert. As the most decorated restaurant-brewery in the country and winner of the 2025 Vibe Vista Award for Best Beer Program and 2024 Best Overall Beverage Program, BJ's has been a pioneer in craft brewing since 1996, serving award-winning proprietary handcrafted beers brewed at operations in four states and by independent third-party craft brewers. All BJ's locations offer dine in, take out, delivery and large party catering, providing guests with multiple ways to enjoy the experience at BJ's. Whether you're gathering with family for dinner, catching the game with friends or celebrating life's special moments, BJ's creates the perfect backdrop for connection and community.

Contact
ICR Blue Engine
BJsRestaurants@theblueengine.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/bjs-restaurant--brewhouse-invites-you-to-unleash-your-hunger-and-tame-it-with-the-new-monster-pizookie-302710037.html

SOURCE BJ's Restaurants, Inc.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

When did BJ's (BJRI) release the Monster Pizookie® and how long will it be available?

The Monster Pizookie® launched on March 12, 2026 and is available for a limited time. According to the company, the item is offered while supplies last and is a seasonal, short-run menu addition at BJ's locations.

What are the components of the Monster Pizookie® Platter at BJ's (BJRI)?

The Monster Pizookie® Platter includes four freshly baked cookie bases and eight scoops of blue vanilla bean ice cream. According to the company, it’s finished with a chocolate shell and a generous sprinkling of Oreo pieces for sharing.

Is the Monster Pizookie® available for takeout or delivery from BJ's (BJRI)?

No, the Monster Pizookie® is dine-in only at BJ's Restaurant & Brewhouse locations. According to the company, both the platter and regular sizes are offered for in-restaurant enjoyment while supplies last.

What size options does BJ's (BJRI) offer for the Monster Pizookie®?

BJ's offers the Monster Pizookie® in a classic individual size and a shareable Pizookie® Platter. According to the company, the individual has two scoops while the platter features four cookie bases and eight scoops.

What inspired BJ's (BJRI) to create the Monster Pizookie® and how is it marketed?

The Monster Pizookie® was inspired by the nostalgic Cookie Monster ice cream flavor and social demand. According to the company, it was developed to be bold, shareable, and to build viral, memorable group dining moments.