BJ's Restaurant & Brewhouse Brings the Crispety, Crunchety and Peanut-Buttery Goodness of Butterfinger® to the World-Famous Pizookie® Dessert

Rhea-AI Summary

BJ's Restaurant & Brewhouse (NASDAQ: BJRI) launches the limited-time Butterfinger® Pizookie® starting January 8, 2026. The new dessert pairs a freshly baked chocolate cookie with two scoops of vanilla bean ice cream, a chocolate shell and Butterfinger® pieces, available for dine-in while supplies last.

The release highlights BJ's history of seasonal Pizookie® innovations (nearly 40 years) and Butterfinger's 100-year candy legacy, positioning the collaboration as a celebratory, indulgent menu item. For details and the full Pizookie® lineup, BJ's directs guests to its website and social channels.

News Market Reaction

+0.61%

1 alert

+0.61% News Effect

On the day this news was published, BJRI gained 0.61%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Q3 2025 revenue: $330.2M Comparable sales: 0.5% Diluted EPS: $0.02 +5 more

8 metrics

Q3 2025 revenue $330.2M Fiscal Q3 2025 results, up 1.4% year over year

Comparable sales 0.5% Q3 2025 comparable restaurant sales growth

Diluted EPS $0.02 Q3 2025 vs prior loss of $0.13

Adjusted EBITDA $21.1M Q3 2025, up 14.1% year over year

YTD 2025 revenue $1.04B First 39 weeks of 2025, up 3.0%

YTD net income $36.2M First 39 weeks of 2025 results

Q3 net income $0.5M Quarter ended Sept 30, 2025

Buyback increase $75M Increase to share repurchase authorization on Oct 30, 2025

Market Reality Check

Price: $41.82 Vol: Volume 321,255 vs 20-day ...

normal vol

$41.82 Last Close

Volume Volume 321,255 vs 20-day average 458,192 ahead of this product news. normal

Technical Price $42.56 is trading above the 200-day MA at $36.93 and 9.49% below the 52-week high.

Peers on Argus

BJRI was down 1.6% with peers also lower: BLMN -0.3%, FWRG -2.18%, KRUS -5%, PTL...

BJRI was down 1.6% with peers also lower: BLMN -0.3%, FWRG -2.18%, KRUS -5%, PTLO -3.23%, CBRL -1.43%, indicating a broader restaurant-sector pullback rather than stock-specific weakness.

Historical Context

5 past events · Latest: Nov 12 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Nov 12	Seasonal dessert launch	Positive	+1.6%	Introduced Monkey Bread and Dubai Chocolate Pizookies® for holiday season.
Nov 06	Menu refresh	Positive	-3.1%	Relaunched deep dish pizza with upgraded dough, cheese, sauce and toppings.
Nov 05	CFO appointment	Positive	-3.1%	Named new CFO with prior restaurant finance and margin improvement experience.
Oct 30	Earnings results	Positive	-4.6%	Reported Q3 revenue growth, margin expansion, positive EPS and EBITDA growth.
Oct 21	Earnings call notice	Neutral	+2.7%	Announced timing and access details for upcoming Q3 2025 earnings call.

Pattern Detected

Recent operational and earnings announcements have often seen muted or negative price reactions, even when fundamentals or initiatives appeared constructive.

Recent Company History

Over the last several months, BJRI has combined product innovation with financial progress. On Oct 30, 2025, Q3 results showed revenue of $330.2M, margin expansion, positive EPS, and increased share repurchase authorization. A new CFO was announced on Nov 5, 2025, followed by a deep-dish pizza relaunch on Nov 6 and seasonal Pizookies® on Nov 12. Price reactions were mixed, with several fundamentally positive updates followed by negative or modest moves, providing context for today’s Butterfinger® Pizookie® launch.

Market Pulse Summary

This announcement adds another branded collaboration to BJRI’s Pizookie® lineup, following earlier s...

Analysis

This announcement adds another branded collaboration to BJRI’s Pizookie® lineup, following earlier seasonal and globally inspired flavors. Context from recent quarters shows modest revenue growth, margin expansion, positive EPS and increased share repurchase authorization, alongside leadership changes in the finance organization. The key questions are how limited-time offerings like the Butterfinger® Pizookie® contribute to traffic, check growth and brand differentiation, and how they complement ongoing profitability and capital allocation priorities highlighted in Q3 2025 disclosures.

Key Terms

restricted stock units, non-qualified stock options, form 4, form 3, +3 more

7 terms

restricted stock units financial

"received 6,195 shares of common stock in the form of Restricted Stock Units"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

non-qualified stock options financial

"In addition, the officer was granted 13,463 non-qualified stock options"

Non-qualified stock options are a type of employee benefit that gives individuals the right to buy company shares at a set price, usually lower than the market value, within a certain period. Unlike other options that may have special tax advantages, these options are taxed as income when exercised, which can affect how much money the employee or investor ultimately gains. They are important because they can influence company compensation strategies and impact the financial outcomes for employees and investors.

form 4 regulatory

"title": "[Form 4] BJs RESTAURANTS INC Insider Trading Activity""

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

form 3 regulatory

"title": "[Form 3] BJs RESTAURANTS INC Initial Statement of Beneficial Ownership""

Form 3 is the initial public filing that officers, directors and large shareholders must submit to report their ownership of a company’s securities when they become insiders. It acts like an opening inventory sheet that gives investors a starting point to see who holds significant stakes and to spot later trades or potential conflicts of interest, helping assess insider confidence and transparency.

10-q regulatory

"title": "[10-Q] BJs RESTAURANTS INC Quarterly Earnings Report""

A 10-Q is a company’s required quarterly filing with U.S. regulators that provides updated financial statements, management discussion of results, and disclosures about risks, legal matters and operational changes. Think of it as a quarterly report card and progress update that lets investors track recent performance, spot trends or warning signs between annual reports, and make informed buy/sell decisions based on the latest verified financial and business information.

8-k regulatory

"title": "[8-K] BJs RESTAURANTS INC Reports Material Event""

An 8-K is a public report companies must file with the U.S. Securities and Exchange Commission to disclose major events or changes that shareholders should know about, such as leadership changes, mergers, financial surprises, or legal developments. It matters to investors because it acts like a breaking-news alert for a company’s health and prospects—providing timely facts that can affect stock value and investment decisions.

credit facility financial

"The company amended its Credit Facility on May 30, 2025"

A credit facility is a flexible loan arrangement that allows a borrower to access funds up to a set limit whenever needed, similar to a company having an overdraft option on a bank account. It matters to investors because it indicates how easily a business can secure cash when required, affecting its ability to manage expenses, invest, or respond to financial challenges.

AI-generated analysis. Not financial advice.

Available starting January 8, guests can enjoy BJ's signature dessert topped with vanilla ice cream, chocolate shell and Butterfinger® pieces

HUNTINGTON BEACH, Calif., Jan. 8, 2026 /PRNewswire/ -- At BJ's Restaurant & Brewhouse (NASDAQ: BJRI), seasonal Pizookies® have become more than a dessert—they're a reason to celebrate. From globally inspired, buzzworthy flavors like the Dubai Chocolate Pizookie® to legendary candy collaborations, BJ's continues to reimagine what a warm cookie and ice cream can be. To kick off the new year, BJ's is teaming up with one of America's most beloved candy bars—crispety, crunchety and unmistakably peanut-buttery—to deliver the next chapter of Pizookie® perfection: the Butterfinger® Pizookie®.

Available for dine-in while supplies last, the all-new Butterfinger® Pizookie® marries BJ's iconic and highly beloved Pizookie® with the 100-year legacy of Butterfinger® to create a decadent treat that will have you saying, "no one better lay a spoon on my Butterfinger® Pizookie®."

"For nearly 40-years, the Pizookie® has captured the hearts and stomachs of our guests, so we are always looking for ways to up the ante on the beloved dessert," said Heidi Rogers, Senior Vice President of Marketing at BJ's Restaurants, Inc. "Combine this with Butterfinger's® 100-year legacy of crispety, crunchety, peanut-buttery goodness, and you get a dessert that just has to be experienced to believe. A Pizookie® this crispy, this delicious—no one better lay a spoon on my Butterfinger® Pizookie®."

The new Butterfinger® Pizookie® features a freshly baked, decadent chocolate cookie topped with two scoops of rich vanilla bean ice cream, a smooth chocolate shell, and a generous sprinkle of crispety, crunchety Butterfinger® pieces. You won't want to miss ultimate collaboration between two brands that understand the power of bringing people together through indulgent, memorable experiences.

"Butterfinger® has always been about that bold, playful indulgence," said Yann Bastien, Vice President of Marketing at Butterfinger®. "Partnering with BJ's to create this ultimate Pizookie® experience brings our crispety, crunchety, peanut-buttery legacy to life in a whole new way."

For more information on the Butterfinger® Pizookie® or to explore the full Pizookie® lineup, visit www.bjsrestaurants.com or follow @bjsrestaurants on Instagram, Facebook and X.

About BJ's Restaurants, Inc.
BJ's Restaurants, Inc. is a national brand with brewhouse roots where Craft Matters®. BJ's broad menu has something for everyone: slow-roasted entrees, like prime rib, BJ's EnLIGHTened Entrees® including Cherry Chipotle Glazed Salmon, signature deep-dish pizza and the often imitated, but never replicated world-famous Pizookie® dessert. The winner of the 2025 Vibe Vista Award for Best Beer Program, the winner of the 2024 Vibe Vista Award for Best Overall Beverage and the most decorated restaurant-brewery in the country, BJ's has been a pioneer in the craft brewing world since 1996 and takes pride in serving BJ's award-winning proprietary handcrafted beers, brewed at its brewing operations in four states and by independent third-party craft brewers. The BJ's experience offers high-quality ingredients, bold flavors, moderate prices, sincere service, and a cool, contemporary atmosphere. Founded in 1978, BJ's owns and operates over 200 casual dining restaurants in 31 states. All restaurants offer dine-in, take-out, delivery and large party catering.

About Ferrero^®
Ferrero began in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world's largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks including Nutella^®, Kinder^®, Tic Tac^®, and Ferrero Rocher^®. More than 47,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group's family culture, now in its third generation, is based on dedication to quality and excellence, heritage and a commitment to the planet and communities in which we operate.

Ferrero entered the North American market in 1969 and has grown to more than 5,400 employees in 15 plants and warehouses, and eight offices in North America across the United States, Canada, and the Caribbean. It has expanded its presence and portfolio with the addition of iconic brands such as Butterfinger^®, CRUNCH^®, Keebler^®, Famous Amos^®, Mother's Cookies^®, and other distinctive cookie and chocolate brands. Follow @FerreroNACorp on Twitter and Instagram. www.ferreronorthamerica.com.

Contact
ICR Blue Engine
BJsRestaurants@theblueengine.com

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SOURCE BJ’s Restaurants, Inc.

FAQ

When is the Butterfinger® Pizookie® available at BJ's (BJRI)?

The Butterfinger® Pizookie® is available starting January 8, 2026 for dine-in while supplies last.

What is included in BJ's Butterfinger® Pizookie® (BJRI)?

It features a freshly baked chocolate cookie topped with two scoops of vanilla bean ice cream, a chocolate shell and Butterfinger® pieces.

Is the Butterfinger® Pizookie® a permanent menu item at BJ's (BJRI)?

The announcement describes the Butterfinger® Pizookie® as a seasonal, limited offering available for dine-in while supplies last.

How does this collaboration reference BJ's and Butterfinger® histories?

The release notes BJ's nearly 40-year Pizookie® history and Butterfinger's 100-year legacy as context for the collaboration.

Where can customers find more information about the Butterfinger® Pizookie® at BJ's (BJRI)?

Customers can visit www.bjsrestaurants.com or follow @bjsrestaurants on Instagram, Facebook and X for details and the full Pizookie® lineup.

Will the Butterfinger® Pizookie® be available for takeout or delivery from BJ's (BJRI)?

The announcement specifies availability for dine-in while supplies last and does not mention takeout or delivery.