BJ's RESTAURANT REMIXES ITS ICONIC DEEP DISH PIZZA, TAKING THE BELOVED CLASSIC TO ALL NEW HEIGHTS
Rhea-AI Summary
BJ's Restaurant & Brewhouse (NASDAQ: BJRI) relaunched its signature deep dish pizza on Nov 6, 2025, refreshing dough, cheese, sauce and toppings to create a “remix” inspired by New York, Chicago and Detroit styles while keeping BJ's 47-year legacy.
Key product changes include a hand-pressed, double-proofed dough (12+ hour proof), whole milk mozzarella, fresh-pack vine-ripened tomato sauce, in-house roasted sausage and cup & char pepperoni. The new menu is available nationwide.
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News Market Reaction
On the day this news was published, BJRI declined 3.07%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
From improved dough to all-new premium toppings, and drawing inspiration from the nation's most coveted styles of pizza—including
"It's undeniable that pizza is the cornerstone of BJ's legacy," said Lyle Tick, Chief Executive Officer and President of BJ's Restaurants, Inc. "From our very first deep dish slice in 1978, pizza has been at the heart of everything we do. This relaunch is about honoring the artisanal legacy that built BJ's reputation while taking it to the next level."
To pave the way for this delicious remix, BJ's culinary team traveled coast to coast to better understand what has made different styles of pizza beloved by so many. From the dough to the toppings, BJ's has improved every aspect of its pizza to deliver improved and unmatched flavor, consistency, and craveability. The result? A
"We're giving guests a pizza experience that's authentically BJ's—bold, unforgettable and uniquely our own," continued Tick. "
Now available at BJ's Restaurant locations nationwide, the all-new and enhanced deep dish pizza features:
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Hand-Pressed, Double-Proofed Dough: Pan-pressed by hand and proofed for more than 12 hours for the crispier bite and airy interior. Made with unbleached flour,
New York water and no preservatives, drawing inspiration from the caramelized edge that delivers a Detroit-style crunch while staying true to BJ's deep dish roots. - Whole Milk Mozzarella: A richer melt, creamier texture and that irresistible cheese pull guests crave.
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Fresh-Pack Tomato Sauce:
100% vine-ripened tomatoes picked straight from the field, blended with extra virgin olive oil, garlic and herbs for a brighter, bolder flavor. - Sausage Roasted In-House: Slow-roasted Italian sausage hand-crumbled daily for a zesty flavor that everyone can enjoy.
- Cup & Char Pepperoni: A premium cut that curls, crips, chars to perfection and delivers a savory punch that screams craveability.
And if that wasn't enough, guests can indulge in a crave-worthy lineup of signature creations that take familiar favorites to the next level—like the all-newEpic Five Meat and Pepperoni Extreme, alongside classics such as the BJ's Favorite and Classic Combo. From indulgent selections like Chicken Bacon Ranch and Barbeque Chicken to lighter choices such as Vegetarian or a full customizable Build Your Own, BJ's offers something for every pizza lover. Elevated flavors, timeless recipes and an unwavering commitment to craft ensure BJ's pizzas continue to bring people together and keep them coming back for more.
For more information on the relaunch of pizza or to find a location near you, visit www.bjsrestaurants.com or follow @bjsrestaurants on Instagram, Facebook and X.
About BJ's Restaurants, Inc.
BJ's Restaurants, Inc. is a national casual-dining brand with brewhouse roots. Founded in 1978, BJ's owns and operates over 200 restaurants across 31 states, combining high-quality ingredients, bold flavors, sincere service, moderate prices and a fresh atmosphere. The brand's chef-crafted menu offers something for everyone, from its signature deep dish pizzas and slow-roasted entrees and wings to its often imitated but never replicated world-famous Pizookie® dessert. As the most decorated restaurant-brewery in the country and winner of the 2025 Vibe Vista Award for Best Beer Program and 2024 Best Overall Beverage Program, BJ's has been a pioneer in craft brewing since 1996, serving award-winning proprietary handcrafted beers brewed at operations in four states and by independent third-party craft brewers. All BJ's locations offer dine-in, take-out, delivery and large party catering, providing guests with multiple ways to enjoy the experience at BJ's. Whether you're gathering with family for dinner, catching the game with friends or celebrating life's special moments, BJ's creates the perfect backdrop for connection and community. To learn more, visit www.bjsrestaurants.com or follow @bjsrestaurants on Instagram, Facebook and X.
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SOURCE BJ’s Restaurants, Inc.