BJ's Restaurant & Brewhouse Sweetens Menu with New Biscoff® Pizookie®

Rhea-AI Summary

BJ's Restaurant & Brewhouse (Nasdaq: BJRI) launches the Biscoff® Pizookie®, available starting April 30, 2026. The dessert pairs a freshly baked sugar cookie with two scoops of vanilla bean ice cream, cookie butter drizzle, Biscoff® crumbles and a whole Biscoff® cookie.

The release also notes the limited-time return of the Dubai Chocolate Pizookie® with Ghirardelli® chocolate chunks, pistachio sauce and toasted kataifi.

News Market Reaction – BJRI

-1.11%

-1.11% Session close to close

In the Apr 23 session, BJRI declined 1.11%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights BJRI’s continued focus on limited-time, culturally resonant desserts, a...

Analysis

This announcement highlights BJRI’s continued focus on limited-time, culturally resonant desserts, adding a Biscoff® Pizookie® and bringing back the Dubai Chocolate Pizookie® from April 30. These offerings build on a pattern of Pizookie® innovation aimed at driving visits around celebrations and seasonal moments. In context with recent earnings and governance updates, investors may watch how such promotions support traffic, check growth, and brand engagement over time.

Key Figures

Launch date: April 30 Ice cream scoops: 2 scoops

2 metrics

Launch date April 30 Biscoff® Pizookie® availability start date

Ice cream scoops 2 scoops Number of vanilla bean ice cream scoops on Biscoff® Pizookie®

Historical Context

5 past events · Latest: Apr 21 (Neutral)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Apr 21	Earnings date set	Neutral	+1.5%	Announced timing for Q1 2026 earnings release and conference call.
Mar 23	Menu promotion	Positive	+0.9%	Limited-time Sweet Heat Pepperoni Pizookie® April Fool’s menu promotion.
Mar 12	Menu innovation	Positive	-4.5%	Launch of limited-time Monster Pizookie® dessert formats nationwide.
Feb 25	Earnings results	Positive	-2.1%	Reported FY 2025 growth with guidance and buybacks alongside detailed 2026 outlook.
Feb 11	Earnings date set	Neutral	-5.2%	Set date and time for Q4 and FY 2025 earnings release and call.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent product and corporate news has produced small, mixed price reactions, with some positive fundamental updates followed by negative moves.

Recent Company History

Over the past six months, BJRI’s news flow has mixed product innovation, earnings, and governance updates. Dessert launches like the Monster Pizookie® and Sweet Heat Pizookie® generated limited but noticeable moves, while scheduling releases for earnings dates saw modest reactions. The fiscal 2025 earnings report highlighted $1.4 billion in revenue, $2.16 diluted EPS, and $134.1 million adjusted EBITDA, yet the stock fell 2.08% the next day. Today’s Biscoff® Pizookie® launch continues the pattern of leveraging limited-time desserts to drive guest interest.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Available starting April 30, the Biscoff^® Pizookie^® arrives just in time for peak spring celebrations, offering guests the ultimate excuse to gather, indulge and make every moment a little sweeter.

HUNTINGTON BEACH, Calif., April 23, 2026 /PRNewswire/ -- As the Biscoff^® craze continues to captivate dessert lovers around the world, BJ's Restaurant & Brewhouse (Nasdaq: BJRI) is bringing the trend to life in its most indulgent form yet. Introducing the Biscoff^® Pizookie^®—a crave-worthy collaboration that pairs the globally beloved cookie with BJ's iconic dessert.

The Biscoff^® Pizookie^® features a freshly baked sugar cookie topped with two scoops of rich vanilla bean ice cream, finished with a decadent cookie butter drizzle, Biscoff^® cookie crumbles, and a whole Biscoff^® cookie on top.

"We're constantly looking ahead to where culture is going and staying at the forefront of emerging trends," said Heidi Rogers, Chief Marketing Officer at BJ's Restaurants, Inc. "Through social listening and paying close attention to what flavors are resonating with guests, we saw the rise of Biscoff^® as a cultural favorite. Bringing it into our world-famous Pizookie^® allows us to elevate a beloved dessert and keep a part of the trending conversation, while delivering something our guests are already excited about."

Whether it's a graduation celebration, prom night treat, Mother's Day brunch or Father's Day gathering, the Biscoff^® Pizookie^® delivers a dessert experience that makes every moment feel anything but ordinary.

"Biscoff^® continues to be one of the most exciting and fast-growing brands in the U.S., and we're thrilled to bring its unmistakable taste into a new indulgent dessert experience at BJ's," said Maxime Krug, Marketing & Category Director at Biscoff^®. "The iconic, caramelized cookie taste has captured real cultural momentum, and we're proud to see it come to life in a way that delights fans and meets them where their cravings are today."

And the indulgence doesn't stop there—another fan-favorite is back for a limited time starting April 30^th. The Dubai Chocolate Pizookie^® with Ghirardelli^® chocolate chunks, rich vanilla bean ice cream, topped with a crackable chocolate shell, silky pistachio sauce, and golden, toasted kataifi, returns, giving guests even more ways to celebrate in delicious style.

For more information on the Biscoff^® Pizookie^® and Dubai Chocolate Pizookie^®, or to see the full Pizookie^® menu, visit www.bjsrestaurants.com or follow @bjsrestaurants on Instagram, Facebook and X.

About Biscoff^®
Since 1932, Biscoff^® has delighted consumers with its signature caramelized taste and crunchy texture. Originally created in Belgium, the brand has grown into a global favorite, known for its iconic cookies and cookie butter spread that turn everyday moments into something special.

About BJ's Restaurants, Inc.
BJ's Restaurants, Inc. is a national casual dining brand with brewhouse roots. Founded in 1978, BJ's owns and operates over 200 restaurants across 31 states, combining high-quality ingredients, bold flavors, sincere service, moderate prices and a fresh atmosphere. The brand's chef-crafted menu offers something for everyone, from its signature deep-dish pizzas and slow-roasted entrees and wings to its often imitated but never replicated world-famous Pizookie^® dessert. As the most decorated restaurant-brewery in the country and winner of the 2025 Vibe Vista Award for Best Beer Program and 2024 Best Overall Beverage Program, BJ's has been a pioneer in craft brewing since 1996, serving award-winning proprietary handcrafted beers brewed at operations in four states and by independent third-party craft brewers. All BJ's locations offer dine in, take out, delivery and large party catering, providing guests with multiple ways to enjoy the experience at BJ's. Whether you're gathering with family for dinner, catching the game with friends or celebrating life's special moments, BJ's creates the perfect backdrop for connection and community.

Contact
ICR Blue Engine
BJsRestaurants@theblueengine.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/bjs-restaurant--brewhouse-sweetens-menu-with-new-biscoff-pizookie-302750956.html

SOURCE BJ’s Restaurants, Inc.

FAQ

When will BJRI offer the new Biscoff® Pizookie® at restaurants?

The Biscoff® Pizookie® is available starting April 30, 2026. According to BJ's, the dessert launch aligns with spring celebrations and will be offered across BJ's Restaurant & Brewhouse locations while supplies last.

What is included in the BJ's Biscoff® Pizookie® (BJRI)?

The Biscoff® Pizookie® features a freshly baked sugar cookie, two scoops of vanilla bean ice cream, cookie butter drizzle, Biscoff® cookie crumbles, and a whole Biscoff® cookie. According to BJ's, the item blends the iconic Pizookie® with Biscoff® flavoring.

Is the Dubai Chocolate Pizookie® returning at BJ's and what are its key ingredients?

Yes — the Dubai Chocolate Pizookie® returns for a limited time starting April 30, 2026. According to BJ's, it includes Ghirardelli® chocolate chunks, vanilla bean ice cream, a crackable chocolate shell, pistachio sauce, and toasted kataifi.

Will BJ's (BJRI) promote the Biscoff® Pizookie® for specific occasions?

BJ's positions the Biscoff® Pizookie® for spring celebrations like graduations, prom, Mother's Day and Father's Day. According to BJ's, the dessert is intended to enhance group occasions and seasonal gatherings.

Where can customers find more information or the full Pizookie® menu from BJ's (BJRI)?

Customers can view the full Pizookie® menu and details at www.bjsrestaurants.com or follow @bjsrestaurants on Instagram, Facebook and X. According to BJ's, online channels list availability and promotional details.