BJ's Restaurant & Brewhouse Unveils an All-New Lineup of Crispy Chicken Sandwiches
Rhea-AI Summary
BJ's Restaurant & Brewhouse (NASDAQ: BJRI) is launching an all-new crispy chicken sandwich lineup on June 25, featuring Korean Sweet & Spicy, BJ's Classic Crispy, and BJ's Original Crispy.
The $13 Pizookie Meal Deal now includes the NEW Original Chicken Sandwich and a free personal Pizookie, with 40+ meal combinations. The Graham Cracker S'mores Pizookie also returns for summer, including National Fried Chicken Day on July 6.
Positive
- None.
Negative
- None.
News Market Reaction – BJRI
In the Jun 24 session, BJRI gained 2.75%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Jun 15 | Leadership change | Neutral | +0.3% | Appointment of Monika Saxena as Brand President with growth-track record. |
| May 27 | Investor conferences | Neutral | +0.5% | Participation in Oppenheimer and Jefferies investor conferences to meet institutions. |
| May 05 | Earnings results | Positive | +4.6% | Q1 2026 revenue growth, positive comps and reiterated full-year guidance. |
| Apr 30 | Menu innovation | Positive | +2.6% | Launch of premium Wagyu Burger expanding burger lineup and price tiers. |
| Apr 23 | Menu dessert launch | Positive | -1.1% | New Biscoff Pizookie and limited-time Dubai Chocolate Pizookie offerings. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Menu and brand news has usually led to modestly positive or mixed moves, while earnings have prompted the strongest upside reaction.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Different from the bun up, the new chicken sandwich lineup boasts bold flavors, including Korean Sweet & Spicy, BJ's Classic Crispy, and BJ's Original Crispy
Enjoy the Original Crispy Chicken Sandwich as part of the
"At BJ's, we're always innovating to bring guests exciting new flavors and memorable dining experiences, and our new chicken sandwich lineup is the latest example," said Heidi Rogers, Chief Marketing Officer at BJ's Restaurants, Inc. "From the trending heat of our Korean-style chicken sandwich to a classic option guests can customize their way, each sandwich is crafted to deliver bold flavor and satisfying variety. And with our
Available at BJ's Restaurants starting June 25, the new Chicken Sandwich lineup offers the variety and quality that fans expect, with delicious and bold flavor combinations that are sure to satisfy even the most discerning fried chicken connoisseurs. The complete lineup includes:
- Korean Sweet & Spicy Chicken Sandwich: A bold fusion of heat and sweetness, this sandwich isn't for the faint of heart. With crispy fried chicken tossed in a sweet and spicy Asian glaze, in house pickled vegetables, sesame seeds, and sriracha aioli on a toasted brioche bun, this sandwich is built different.
- BJ's Classic Crispy Chicken Sandwich: Available classic or saucy, offers customization with any of BJ's signature sauces like Honey BBQ, BJ's Peppered BBQ, Hot Honey Buffalo, Tatonka® Stout Buffalo or Nashville Hot, topped with signature coleslaw, dill pickles, and mayonnaise on a brioche bun.
- BJ's Original Crispy Chicken Sandwich: Featuring crispy fried chicken, lettuce, tomatoes, dill pickles, and honey mustard on a brioche bun, this is more than a classic—it's a timeless salute to sandwich that started it all.
Guests can also savor BJ's Original Crispy Chicken Sandwich as part of the brand's iconic Pizookie® Meal Deal, available Mondays through Fridays, including National Fried Chicken Day on July 6. For just
In addition, BJ's is welcoming the summer season with the return of its show-stopping Graham Cracker S'mores Pizookie®. Featuring a Ghirardelli® triple chocolate cookie topped with graham cracker crumbles, covered in gooey, toasted marshmallows, and two scoops of rich vanilla bean ice cream, it's the perfect ending to any meal.
For more information on the new Chicken Sandwich lineup, the returning Graham Cracker S'mores Pizookie®, or to find your nearest location, please visit www.bjsrestaurants.com. And be sure to follow along on Instagram, TikTok, and Facebook for all the latest news.
About BJ's Restaurants, Inc.
Founded in 1978, BJ's Restaurants, Inc. is a national casual dining brand with deep brewhouse roots delivering premium food and memorable experiences. With more than 200 restaurants across 31 states, BJ's brings guests together to celebrate life's everyday moments over chef-crafted food, award-winning house crafted beer and genuine hospitality in a fresh atmosphere. With signature deep-dish pizzas, the often imitated but never replicated world-famous Pizookie® dessert, pours and more, BJ's offers something for every taste and every occasion. A pioneer in craft brewing, BJ's is the most decorated restaurant-brewery in the country, earning over 270 medals since 1996, including the 2025 Questex Vibe Vista Award for Best Beer Program and top rankings across multiple categories at the 2026 World Beer Cup and North American Beer Awards. Whether gathering with family for a weeknight dinner, catching the game with friends or raising a glass to life's biggest milestones, BJ's is where moments turn into lasting memories. To learn more, visit www.bjsrestaurants.com or follow @bjsrestaurants on Instagram, Facebook and X.
Contact
ICR Blue Engine
BJsRestaurants@theblueengine.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/bjs-restaurant--brewhouse-unveils-an-all-new-lineup-of-crispy-chicken-sandwiches-302808409.html
SOURCE BJ’s Restaurants, Inc.