Brookdale Reports February 2025 Occupancy

Rhea-AI Summary

Brookdale Senior Living (NYSE: BKD) has reported its February 2025 occupancy metrics, showing positive momentum in its senior living facilities. The company achieved a 140 basis points year-over-year increase in weighted average occupancy, rising from 77.9% in February 2024 to 79.3% in February 2025.

The company also recorded a 10 basis points sequential increase from January 2025, demonstrating better-than-usual seasonal performance. The 2025 first quarter-to-date weighted average occupancy stands at 79.2%, significantly outperforming typical seasonal patterns compared to Q4 2024.

Brookdale operates 647 communities across 41 states with the capacity to serve approximately 58,000 residents as of December 31, 2024. Their portfolio includes independent living, assisted living, memory care, and continuing care retirement communities.

Positive

• Occupancy increased 140 basis points YoY to 79.3%
• 10 basis points sequential monthly improvement
• Q1 2025 occupancy trending above normal seasonal patterns
• Strong move-in and move-out performance

Negative

• Overall occupancy still below 80% threshold

Insights

Financial Analyst

Brookdale's February occupancy metrics deliver compelling operational momentum. The 140% year-over-year improvement to 79.3% occupancy represents meaningful progress with direct revenue implications. This continued upward trajectory, alongside the 10% sequential gain from January, demonstrates demand strength that's outpacing typical winter seasonality—a period usually challenged by illness-related move-outs.

The first quarter-to-date average of 79.2% tracking above normal seasonal patterns versus Q4 signals strengthening fundamentals that should translate to improved financial performance. With approximately 58,000 resident capacity, each percentage point of occupancy represents roughly 580 additional revenue-generating residents, creating substantial operational leverage as fixed costs spread across a broader resident base.

While the improvement trajectory is encouraging, the 20.7% vacancy rate still indicates significant revenue upside potential. As the largest senior living operator with 647 communities across 41 states, Brookdale's scale magnifies the financial impact of occupancy gains. The consistent improvement trajectory suggests the company has established effective resident acquisition and retention strategies that are delivering measurable results against key operational metrics.

Senior Housing Industry Expert

Brookdale's February occupancy gains reflect strengthening fundamentals in the senior housing sector. The 140% year-over-year improvement to 79.3% signals demand acceleration that could indicate broader demographic tailwinds supporting the industry. Particularly notable is the sequential improvement despite traditional seasonal headwinds that typically pressure Q1 occupancy.

The occupancy gains suggest effective execution across multiple operational levers: successful marketing initiatives driving move-ins, improved resident satisfaction reducing move-outs, and potentially enhanced community-level programming attracting prospective residents. The 10% sequential gain from January and quarter-to-date performance exceeding normal seasonality indicate momentum that transcends typical industry patterns.

For senior housing operators, occupancy represents the fundamental driver of financial performance. At 79.3%, Brookdale has made substantial progress in its recovery trajectory but maintains meaningful upside potential toward historical industry benchmarks that often exceeded 85% pre-pandemic. This occupancy level suggests Brookdale may be approaching the operational threshold where additional gains create even more powerful financial leverage, as labor and operational costs can remain relatively stable while incremental resident revenue flows through at higher margins.

NASHVILLE, Tenn., March 10, 2025 /PRNewswire/ -- Brookdale Senior Living Inc. (NYSE: BKD) reported today its consolidated occupancy for February 2025.

 

February 2025 Observations:

• Supported by favorable move-in and move-out levels, February weighted average occupancy increased 140 basis points year-over-year, from 77.9% in 2024 to 79.3% in 2025.
• Sequentially, February weighted average occupancy increased 10 basis points compared to January, reflecting a continued outperformance versus normal seasonality.
• 2025 first quarter-to-date weighted average occupancy of 79.2% represents a sequential occupancy change from the full 2024 fourth quarter that is significantly better than normal seasonality.

About Brookdale Senior Living
Brookdale Senior Living Inc. is the nation's premier operator of senior living communities. With 647 communities across 41 states and the ability to serve approximately 58,000 residents as of December 31, 2024, Brookdale is committed to its mission of enriching the lives of seniors through compassionate care, clinical expertise, and exceptional service. The Company, through its affiliates, operates independent living, assisted living, memory care, and continuing care retirement communities, offering tailored solutions that help empower seniors to live with dignity, connection, and purpose. Leveraging deep expertise in healthcare, hospitality, and real estate, Brookdale creates opportunities for wellness, personal growth, and meaningful relationships in settings that feel like home. Guided by its four cornerstones of passion, courage, partnership, and trust, Brookdale is committed to delivering exceptional value and redefining senior living for a brighter, healthier future. Brookdale's stock trades on the New York Stock Exchange under the ticker symbol BKD. For more information, visit brookdale.com or connect with Brookdale on Facebook or YouTube.

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SOURCE Brookdale Senior Living Inc.

FAQ

What was Brookdale's (BKD) occupancy rate in February 2025?

Brookdale's weighted average occupancy rate in February 2025 was 79.3%.

How much did BKD's occupancy improve year-over-year in February 2025?

Brookdale's occupancy improved by 140 basis points year-over-year, from 77.9% in February 2024 to 79.3% in February 2025.

What is Brookdale's (BKD) current operational footprint?

As of December 31, 2024, Brookdale operates 647 communities across 41 states with capacity to serve approximately 58,000 residents.

How did BKD's occupancy perform compared to seasonal patterns in early 2025?

BKD's Q1 2025 occupancy significantly outperformed normal seasonality, with February showing a 10 basis points increase from January.