Bukalapak, a leading Indonesian e-commerce platform, has made significant progress in enhancing platform security and user comfort. The company has focused on combating counterfeit products and strengthening intellectual property (IP) protection. In 2024, Bukalapak participated in key industry events, including the IACC Annual Meeting in Orlando and the INTA Annual Conference in Atlanta, showcasing its improvements and future plans.
The company received positive feedback from industry leaders and stakeholders, particularly regarding its takedown progress and service level agreements (SLAs). Bukalapak is implementing stricter Know Your Customer (KYC) checks for sellers and plans to automate proactive monitoring measures. To enhance security, the company collaborates with various brand owners and regulators, including government agencies. Bukalapak has also established a dedicated reporting portal called BukaBantuan for rights holders to report IP infringement, with a resolution time within 24 hours.