Bukalapak Enhances Platform's Security and User Comfort

Rhea-AI Summary

Bukalapak, a leading Indonesian e-commerce platform, has made significant progress in enhancing platform security and user comfort. The company has focused on combating counterfeit products and strengthening intellectual property (IP) protection. In 2024, Bukalapak participated in key industry events, including the IACC Annual Meeting in Orlando and the INTA Annual Conference in Atlanta, showcasing its improvements and future plans.

The company received positive feedback from industry leaders and stakeholders, particularly regarding its takedown progress and service level agreements (SLAs). Bukalapak is implementing stricter Know Your Customer (KYC) checks for sellers and plans to automate proactive monitoring measures. To enhance security, the company collaborates with various brand owners and regulators, including government agencies. Bukalapak has also established a dedicated reporting portal called BukaBantuan for rights holders to report IP infringement, with a resolution time within 24 hours.

Positive

• Significant improvements in combating counterfeit products and strengthening IP protection
• Positive feedback from industry leaders and stakeholders on takedown progress and SLAs
• Implementation of stricter KYC checks for sellers
• Plans for automating proactive monitoring measures
• Collaboration with brand owners and government regulators to enhance security
• Establishment of BukaBantuan portal for reporting IP infringement with 24-hour resolution time

Negative

• Takedown activities still require further improvements despite downward trend

JAKARTA, Indonesia, Aug. 29, 2024 /PRNewswire/ -- Bukalapak, one of Indonesia's leading e-commerce platforms, has made significant strides in increasing the comfort and safety of its platform, including combatting counterfeit products and strengthening its intellectual property (IP) protection measures.

In 2024, Bukalapak actively participated in key industry events, including the IACC Annual Meeting in Orlando, US and the INTA Annual Conference in Atlanta, US. These engagements provided a platform for the company to showcase its progress and future plans, receiving positive feedback and endorsements from major stakeholders. At the IACC Annual Meeting, Bukalapak met with industry leaders to discuss its ongoing efforts and future strategies. They praised the significant improvements and expressed support for Bukalapak on the upcoming United States Trade Representative (USTR) report.

During the roundtable discussions, Stefio Kurniadi, Bukalapak's AVP of Trust & Safety, presented data on takedown progress and service level agreements (SLAs), which were met with positive responses from the participants. This indicated a reduced concern regarding Bukalapak compared to previous years.

In the States, Bukalapak also took the time to meet with various stakeholders on related topics. Discussions revealed that takedown activities are trending downward year-on-year, though further improvements are needed. Bukalapak is shifting its focus post-IPO to enhance platform cleanliness and support for brands, including strict Know Your Customer (KYC) checks for sellers and plans for automating proactive monitoring measures. Addressing challenges in data protection and law enforcement interest, Bukalapak plans to engage with Indonesia's DGIP (IP Protection Regulatory Body) and other authorities to discuss data sharing and online-to-offline (O2O) initiatives.

To enhance security, Bukalapak also collaborates with various brand owners and regulators, including the National Narcotics Agency, the Ministry of Trade, the Ministry of Health, the Ministry of Communication and Information, the Indonesian National Police, and other related institutions.

Bukalapak has also established a dedicated reporting portal called BukaBantuan for rights holders to report instances of intellectual property infringement on Bukalapak's app. The resolution time for these reports is recorded as within 24 hours.

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SOURCE Bukalapak

FAQ

What measures has Bukalapak (BKPTY) taken to enhance platform security in 2024?

In 2024, Bukalapak has implemented stricter Know Your Customer (KYC) checks for sellers, plans to automate proactive monitoring measures, and established a dedicated reporting portal called BukaBantuan for IP infringement reports with a 24-hour resolution time.

How has Bukalapak (BKPTY) addressed counterfeit products on its platform?

Bukalapak has made significant progress in combating counterfeit products by strengthening intellectual property protection measures, collaborating with brand owners and regulators, and implementing stricter seller verification processes.

What industry events did Bukalapak (BKPTY) participate in during 2024?

In 2024, Bukalapak participated in the IACC Annual Meeting in Orlando, US, and the INTA Annual Conference in Atlanta, US, where they showcased their progress and future plans for platform security and user comfort.

How quickly does Bukalapak (BKPTY) resolve intellectual property infringement reports?

Bukalapak resolves intellectual property infringement reports within 24 hours through their dedicated reporting portal called BukaBantuan.