Blue Bird Launches Most Comprehensive School Bus Safety Upgrades in its History
Industry-first Standardization of Seat Belts, Driver Air Bag and Other Safety Features

Blue Bird announced the most comprehensive safety upgrades to its school buses in the company’s history. Blue Bird buses will feature an unprecedented array of safety systems to protect school children, bus drivers and other road users. The company is the first school bus builder to install three-point seat belts and 4Front, a driver air bag, as standard equipment. (Image provided by IMMI)
School buses make up the largest mass transit transportation system in
Starting in the fall of 2024, Blue Bird will begin equipping new school buses with a series of industry-first safety features, enhancing the safety of school children and school bus drivers. For the first time in student transportation history, new Blue Bird buses will be equipped with three-point seat belts as standard protection for all student passengers. Other seat options will still be available to meet specific customer needs. As an additional industry first, Blue Bird will safeguard school bus drivers with the introduction of 4Front, a steering wheel deployed air bag. Blue Bird teamed up with IMMI, an employee-owned, leading global supplier of advanced safety systems and restraints based in
Blue Bird will also be implementing a series of improvements to increase the performance of the school bus and its safety on the road. To improve visibility for the bus driver and other motorists, Blue Bird will adopt high-intensity LED lighting on the outside and inside of the bus, high-resolution front and rear cameras, as well as lighted stop arms, lighted school bus signs, and strobe lights. Blue Bird will also be implementing high-tech systems to improve vehicle safety, including collision mitigation systems being added to the currently-standard electronic stability control (ESC).
“For nearly a century, our children’s safety has been our business. We proudly carry millions of school children every year, the most precious cargo in the world,” said Britton Smith, president of Blue Bird Corporation. “Today we raise the bar even higher for student transportation by announcing the most comprehensive safety upgrades to our school buses in our history.”
"We are thrilled to partner with iconic school bus manufacturer Blue Bird as their new seating and advanced safety supplier,” said Larry Gray, CEO of IMMI. “School buses carry millions of school children every day and literally our nation’s future. We applaud Blue Bird for its bold leadership to make lap-shoulder belts standard safety equipment, while also leading the way to better protect drivers.”
Blue Bird is the only
About Blue Bird Corporation
Blue Bird (NASDAQ: BLBD) is recognized as a technology leader and innovator of school buses since its founding in 1927. Our dedicated team members design, engineer and manufacture school buses with a singular focus on safety, reliability, and durability. School buses carry the most precious cargo in the world – 25 million children twice a day – making them the most trusted mode of student transportation. The company is the proven leader in low- and zero-emission school buses with more than 20,000 propane, natural gas, and electric powered buses in operation today. Blue Bird is transforming the student transportation industry through cleaner energy solutions. For more information on Blue Bird's complete product and service portfolio, visit www.blue-bird.com.
About IMMI
For more than 60 years, IMMI has been the industry leader in the design, testing and manufacturing of advanced safety systems, operating from world-class headquarters on a 70-acre campus in
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Blue Bird Media Contact
Julianne Barclay
TSN Communications
M: +1.267.934.5340
E: julianne@tsncommunications.com
IMMI Media Contact
Julie Cooley
Vice President of Communications
IMMI
M: +1.317.402.1551
E: jcooley@imminet.com
Source: Blue Bird Corporation