Automotive Retailer Selects Bridgeline’s AI-Powered HawkSearch
Bridgeline Digital, Inc. (NASDAQ: BLIN) has announced that a national aftermarket automotive parts retailer has selected its AI-powered HawkSearch to enhance product discovery on their eCommerce website.
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Bridgeline Digital, Inc. (NASDAQ: BLIN) has announced that a national aftermarket automotive parts retailer has selected its AI-powered HawkSearch to enhance product discovery on their eCommerce website. The retailer will utilize HawkSearch's Smart Search features to boost sales by providing more accurate and personalized search results.
Smart Search allows customers to input concepts or questions, such as "What do I need to fix my 2011 Jeep Wrangler's fuel pump?" and receive relevant results for fuel pumps and related parts specific to the vehicle model. Additionally, customers can use image recognition to find exact replacement parts by taking a picture with their smartphone.
Ari Kahn, CEO of Bridgeline, emphasized the company's commitment to supporting revenue growth for eCommerce retailers through HawkSearch's AI-powered search capabilities.
Positive
- Partnership with a national aftermarket automotive parts retailer
- Implementation of AI-powered HawkSearch to improve product discovery
- Potential increase in sales through Smart Search features
Details
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WOBURN, Mass., July 25, 2024 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a global leader in AI-powered marketing technology, announced that a national aftermarket automotive parts retailer has chosen Bridgeline's HawkSearch to power product discovery for its eCommerce website.
The automotive retailer will use HawkSearch to increase sales through the AI-powered Smart Search features. With Smart Search, a customer can type in a concept or question into the search bar and receive improved results.
For instance, if a customer types a question in the search box such as “What do I need to fix my 2011 Jeep Wrangler’s fuel pump?” Smart Search will display results for fuel pumps as well as matching fuel filters and other fuel system parts that would fit the specific make and model of the car. Alternatively, the customer can take a picture of the existing fuel pump with their smartphone to quickly find the exact replacement part they need. Smart Search provides customers with the products they are looking for in a more personalized and accurate way.
Ari Kahn, CEO of Bridgeline, stated, "Our partnership with the automotive retailer showcases our dedication to supporting revenue growth for eCommerce retailers. HawkSearch's AI-powered search capabilities are necessary for creating online shopping experiences that drive sales."
About Bridgeline Digital
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit www.bridgeline.com.
Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com
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